Magic Cup

What Magic Cup does

Magic Cup Cafe is a family-owned specialty beverage and Asian fusion cafe chain headquartered in Richardson, Texas, with four retail locations across the Dallas-Fort Worth and Houston metros (Richardson, Houston, McKinney, Arlington). The company was founded around 2019 by MyLynn Nguyen (Co-founder and COO), David Ly, and John Ly, and operates on a hybrid of company-owned stores and franchising, with the McKinney store operated by franchise partners Tam T Trinh and Chi Tran.

The core product portfolio centers on bubble tea built from premium Taiwanese tea leaves, complemented by proprietary Special-Teas, Fusion Teas, and a CHA-Signature line of chamoy and tamarind fruit drinks, plus locally roasted coffee (using a Probat 1969 UG-22 roaster in Dallas), fruit smoothies, frappes, Asian fusion food (Voodoo Chicken, egg rolls, kimchi fries, Banh Mi, churros), and gelato at the McKinney location. Operational differentiators include a Reverse Osmosis Water System for beverage preparation, natural ingredient standards (no high-fructose corn syrup, gluten-free jellies, non-dairy milk alternatives), and an extensive topping and customization matrix.

Revenue is generated across five streams: in-store retail beverage and food sales (dine-in and takeout), third-party delivery commissions (DoorDash, GrubHub, UberEats, Favor), corporate and event catering (with $500 minimum for on-site service and tiered Package A/B/C plus meal packages), franchise fees (currently active but limited to one documented franchisee), and a TapMango-powered loyalty rewards program with 24,000+ subscribers and non-expiring points. The go-to-market is primarily direct-to-consumer through physical storefronts supported by owned social channels (18,000+ combined Instagram and Facebook followers) and earned media coverage in regional lifestyle publications.

Name

Magic Cup

Legal name

Magic Cup Cafe

Website

https://magiccupcafe.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic Cup Cafe is a family-owned Texas boba tea and specialty coffee chain operating four retail locations across the Dallas-Fort Worth and Houston metros, serving individual consumers with handcrafted bubble tea, coffee, smoothies, and Asian fusion food, plus corporate catering and a growing franchise program.

Ownership category

akta.pro rank

Product category

Bubble Tea Cafe

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Bubble Tea (Boba) Shops (THAFAKAC)

akta.pro secondary industries

Drive-Thru Coffee Stands & Coffee Kiosks (THAFADAK), Coffee Chains & Franchise Cafes (THAFADAB), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ), Specialty Coffee Adjacent Beverage Bars (Chai, Cacao, Alternative Lattes) (THAFAKAH)

Keywords

• Bubble tea retail
• Specialty coffee shop
• Asian fusion cafe
• Beverage catering services
• Cafe franchise

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Beverage Sales: In-store sales of bubble tea, coffee, smoothies, and specialty drinks across all locations. Customers can order dine-in or takeout.
2. Third-Party Delivery: Revenue from delivery orders placed through DoorDash, Grubhub, UberEats, and Favor platforms. Customers in Richardson, Houston, and McKinney can order for delivery.
3. Corporate Catering: Catering services for corporate events, conferences, weddings, and parties. Offers beverage-only and full meal packages with customizable options.
4. Franchise Fees: Magic Cup is actively franchising with new partners. Franchise partners receive training, operational support, and access to proprietary systems.
5. Rewards Program: TapMango-based rewards program where customers earn points ($1 = 1 point) for purchases, redeemable for free drinks and merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Magic Cup Cafe is a Texas-based boba tea and coffee chain operating physical retail locations that serve handcrafted bubble teas, specialty coffees, fruit smoothies, frappes, and an Asian fusion food menu. The company also offers catering services for corporate and private events, a TapMango-powered customer loyalty program, and an active franchise program targeting entrepreneurs in the beverage industry.

Product overview

Magic Cup Cafe is a family-owned boba tea and coffee shop chain operating across Texas (Richardson, Houston, McKinney, Arlington) as a single unified brand offering beverages and food. The core product portfolio centers on bubble tea (boba tea) made with premium Taiwanese tea leaves, complemented by specialty teas (Special-Teas, Fusion Teas, CHA-Signature chamoy-flavored drinks), fruit smoothies, handcrafted specialty coffees (using locally roasted beans), and frappes. A supporting food menu of Asian fusion dishes (Voodoo Chicken, egg rolls, fries, churros, Banh Mi) and gelato (McKinney only) extends the offering beyond beverages. Adjacent services include catering for corporate and private events with multiple package tiers, a TapMango-powered rewards/loyalty program, gift cards, online ordering with multi-platform delivery integration (DoorDash, UberEats, GrubHub, Favor, Toast Tab), and an active franchise program.

Differentiator

Problem solved

Functional benefit

Products and services

• Bubble Tea / Boba Tea Freshly brewed Taiwanese tea leaves served with customizable toppings such as tapioca pearls (boba), various jellies (herbal, lychee, mango, rainbow, agar, coffee), aloe vera, chia seeds, popping boba, and fresh fruit. Key varieties include House Milk Tea with Pudding, Thai Milk Tea with Boba, Jasmine Milk Tea with Herbal Jelly, Taro Milk Tea with Lychee Jelly, Coffee Milk Tea with Coffee Jelly, and Tiger Oat Milk Tea with Boba. Targeted at individual consumers seeking premium handcrafted bubble tea.
• Special-Teas Unique tea creations made with premium green teas combined with real portions of fresh fruit. Varieties include Nuoc Sam (pandan leaf with herbal jelly, chia seeds, crystal boba), Nuoc Mat (wintermelon artichoke with agar jelly, chia seeds, grass jelly), Fruit Tea Madness (strawberry mango lychee with mango, strawberry, rainbow jelly), Tropical Paradise, Aloe Chia, and Vera Blossom. Targeted at individual consumers seeking refreshing fruit-tea blends.
• Fusion Teas Customizable drinks infusing freshly brewed tea with bold fruity flavors. Customers choose a base of Jasmine Green Tea or Oolong Black Tea with their choice of flavor (pineapple, peach, mango, wintermelon, strawberry, passionfruit, lychee, honey, dragon fruit, mulberry, kumquat) and toppings. Targeted at individual consumers who want highly personalized beverages.
• CHA-Signature Series Signature South-of-the-border chamoy and tamarind candy-inspired drinks combined with fresh fruit. Includes Cha-Pineapple, Cha-Mango (best-selling), Cha-Watermelon, Cha-Guava, and Cha-Strawberry, served as spicy fruit smoothies topped with fruit bits and candy straws. Targeted at individual consumers seeking unique Mexican-American-Asian fusion flavors.
• Fruit Smoothies Refreshing icy blends made with real fresh fruit puree packed with vitamins and nutrients. No artificial flavors, colors, high fructose corn syrup, or preservatives. Flavors include Strawberry Pineapple, Strawberry Mango, Strawberry Banana, Mango Passionfruit, Pina Colada, Coconut, and Avocado. Targeted at individual consumers seeking healthier beverage options.
• Specialty Coffees Rich, locally roasted handcrafted coffees including Light Roast Cafe Sua Da, Dark Roast Cafe Sua Da, Black Viet Coffee, Cold Brew, Double Shot Espresso, Cappuccino, Americano, Latte, Vanilla Latte, Honey Caramel Latte, Lavender Vanilla Latte, Dark Chocolate Mocha, Coconut White Mocha, Tiger Oat Milk Latte, and Hot Chocolate. Targeted at individual coffee consumers and the Vietnamese-American coffee market.
• Frappes Naturally flavored icy blended drinks with creamy bases that are kosher, contain no artificial colors and no trans-fats, topped with whipped cream and premium sauces. Flavors include Cafe Frappe, Viet Frappe, Oreo Vanilla Frappe, Caramel Frappe, and Dark Chocolate Frappe, with non-dairy milk options available. Targeted at individual consumers seeking indulgent blended drinks.
• Asian Fusion Food Menu Selection of Asian fusion dishes including Voodoo Chicken (marinated 12 hours, peppery-garlicky-sweet with basil and sweet chili sauce), Egg Rolls, Magic Puffs (deep-fried beignets with powdered sugar and chocolate/caramel/condensed milk), Curly Fries, Calamari, Kimchi Fries, Churros, and Banh Mi sandwiches. Targeted at individual consumers seeking food pairings with beverages.
• Gelato Premium gelato available at the McKinney location. Flavors include Dark Chocolate Belgian, Salted Dulce De Leche, Pistachio Pure Sicilian, Vanilla Bean Madagascar, Cookies & Cream, Sea Salt Caramel, Hazelnut Choc Crunch, Espresso Italian, Coffee Chocolate Chip, Strawberry Wild, Coconut Caribbean, and Peanut Butter Cup. Targeted at individual consumers at the McKinney location.
• Hibiscus Tea Series Seasonal hibiscus-based tea lineup including Honey Lime Hibiscus (non-caffeinated detox drink), Mango Peach Hibiscus Green Tea, Pineapple Lychee Hibiscus Green Tea, and Strawberry Pineapple Hibiscus Green Tea. Targeted at individual consumers seeking seasonal fruit-tea blends.
• Dalgona Coffee Series Dalgona-inspired coffee series including Dalgona Foam Latte, Chai Dalgona Foam, Pumpkin Dalgona Foam Latte, and Pumpkin Chai Dalgona. Targeted at individual consumers seeking trendy seasonal coffee drinks.
• Ginger Tea Series Holiday Ginger Tea series featuring Ginger Milk Tea and Ginger Coconut Tea blends made with premium grated ginger and oolong milk tea. Targeted at individual consumers seeking warm seasonal beverages.
• Catering Services Corporate and event catering service offering bubble tea, milk tea, coffee, fusion teas, and food items for conferences, weddings, birthday parties, corporate events, and community gatherings. Includes three packages (Sips & Savors, Beverage Bonanza, Ultimate Delight), meal packages, DIY bubble tea bar options, 16oz individual bottles, and optional on-site barista service with a $500 minimum purchase. Targeted at corporate event planners and private event hosts.
• Gift Cards Physical and digital gift cards available in-store and online at all Magic Cup locations, redeemable for bubble teas, smoothies, coffee, and food items. Targeted at individual gift-givers and consumers.
• Reusable Boba Straws Eco-friendly reusable boba straw kits available for purchase in-store or redeemable with rewards program points, available in rose gold and rainbow colors and including a cleaning brush. Targeted at environmentally-conscious individual consumers.
• Magic Cup Franchise Program Franchise opportunity for entrepreneurs to open a Magic Cup Cafe location with training, operational support, proprietary marketing tactics, rewards program system, and the Discovery Day hands-on franchise preview program. Targeted at prospective franchise entrepreneurs and existing business owners in food and beverage.

Quantifiable outcome

• 291 gallons sold in one month during COVID-19 pandemic
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Tam T Trinh and Chi TrancoreStrategic or Co-development Partner · 24 September 2024New franchise partners for McKinney location. First-time beverage entrepreneurs supported by Magic Cup franchise team with expert training and operational support.
• Local Healthcare Professionals (Houston and Dallas)minorOthers · 1 January 2020Magic Cup donated over 50 gallons of milk tea and fusion tea to local healthcare professionals during COVID-19 pandemic as community support initiative.
• DoorDashcoreChannel Partner/ Reseller/ DistributorDelivery partner for Richardson location. DoorDash handles delivery of bubble tea, coffee, and food orders to customers within the service area.
• GrubHubcoreChannel Partner/ Reseller/ DistributorDelivery partner for Richardson and Houston locations. Handles food and beverage delivery orders placed through the GrubHub platform.
• UberEatscoreChannel Partner/ Reseller/ DistributorDelivery partner for Richardson, Houston, and Arlington locations. Provides on-demand delivery service for Magic Cup products.
• FavorminorChannel Partner/ Reseller/ DistributorDelivery partner specifically for Houston location, offering local delivery services for drinks and food orders.
• TapMangocoreTechnology or IntegrationTechnology platform powering Magic Cup's rewards program. Enables point tracking, customer communication via text/email, and membership management for over 24,000 subscribers.
• ToastTabcoreTechnology or IntegrationPOS and online ordering platform used for takeout orders at Richardson, Houston, and McKinney locations. Provides website ordering integration.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Quickly: Asian-style boba and coffee chain with franchise locations across the U.S. Comparable hybrid coffee/bubble tea menu and franchise expansion approach.
• Sharetea: Taiwanese-origin bubble tea chain offering milk teas, fruit teas, and specialty drinks with a similar premium-tea sourcing narrative. Operates company-owned and franchised U.S. locations overlapping Magic Cup's customer base.
• Gong Cha: Global Taiwanese bubble tea franchise with a similar customizable milk tea and fruit tea menu plus franchise growth model. Directly relevant peer for franchise scaling benchmarks.
• Tiger Sugar: Premium bubble tea brand built on signature brown sugar boba and Taiwanese tea sourcing. Comparable to Magic Cup in positioning around premium tea leaves and Instagram-friendly, differentiated signature drinks.
• Kung Fu Tea: National bubble tea franchise with a comparable menu of customizable milk teas, fruit teas, and toppings. Magic Cup directly competes with Kung Fu Tea for boba customers in Texas and through franchise expansion.
• Happy Lemon: Asian-style beverage chain offering bubble tea, fruit teas, and specialty milk teas with franchise locations. Overlaps with Magic Cup on menu structure and franchise-led growth.
• Coco Bubble Tea: Established Taiwanese-origin bubble tea chain with extensive U.S. franchise footprint. Comparable menu of milk teas, fruit teas, and toppings; relevant for franchise scale benchmarks.
• The Alley: Taiwanese-origin bubble tea brand known for premium tea bases and signature drinks (e.g., Brown Sugar Deerioca Series). Comparable positioning around Taiwanese tea quality and craft beverages.

Emerging players

• Teapioca Lounge: Smaller U.S. bubble tea franchise that competes for first-time franchisees and consumer occasions. Comparable in scale and franchise-driven growth model to Magic Cup.

Broad incumbents

• 85°C Bakery Cafe: Taiwanese bakery-cafe chain combining premium coffee, breads, and Asian-inspired pastries in a cafe setting. Broader incumbent that overlaps with Magic Cup on Taiwanese tea sourcing, bakery/coffee hybrid, and multi-format stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/magiccupcafe
• Instagraminstagram.com/magiccupcafe
• LinkedInlinkedin.com/company/magic-cup-cafe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Cup