More Conversions GmbH

What More Conversions GmbH does

More Conversions GmbH is a Leipzig-based CRM and email marketing consultancy founded by Jakob Gerzen, operating for 7+ years and serving direct-to-consumer (D2C) brands across the DACH region (Germany, Austria, Switzerland). The firm positions itself as a strategic "CRM as profit center" partner rather than a traditional email marketing agency, emphasizing customer lifetime value (CLV) uplift, retention rates, and EBIT improvement over surface-level metrics like email revenue share. Its core offering is CRM Marketing Consulting & Optimization, supported by end-to-end email marketing services, customer journey automation, data analytics, loyalty program implementation, WhatsApp marketing, postcard marketing, and a custom multi-language Shopify-Klaviyo integration app. The company has served 70+ brands, with long-tenured clients including SNOCKS Group (5+ years), Paul Valentine, Skinbro GmbH, Healthroutine, and Rosental Organics (2+ years).

The firm is anchored in the Klaviyo/Shopify ecosystem, with deep expertise across flows, campaigns, segmentation, webhooks, and API integrations. It also integrates adjacent platforms — LoyaltyLion (loyalty), Reviews.io (review-driven automations), Zendesk (support routing), DataX (cohort/CLV analytics), Parcelperform (shipment tracking), Movable Ink (dynamic personalization), and WhatsApp — to deliver orchestrated retention stacks. The business model is professional services / consultancy: engagements are quote-based, sold via direct website booking and founder-led outreach, often initiated through a free initial CRM analysis. The firm does not publish pricing, has no disclosed funding, and remains founder-owned with no institutional investors identified. Headcount is reported in the 11–50 range. A consumer-side venture, Emilialotte.de, was co-founded with Dr. Sacher Kosmetik GmbH, extending the agency's scope into direct brand operations.

Name

More Conversions GmbH

Legal name

More Conversions GmbH

Website

https://more-conversions.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

More Conversions GmbH is a Leipzig-based D2C CRM and email marketing consultancy helping 70+ direct-to-consumer brands across Germany, Austria, and Switzerland optimize retention and CLV through Klaviyo and Shopify.

Ownership category

akta.pro rank

Product category

D2C Marketing Consulting

NAICS

Advertising Material Distribution Services (541870), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

Keywords

• Email marketing services
• CRM consulting
• D2C retention marketing
• Customer journey automation
• Klaviyo implementation

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. CRM Consulting & Agency Services: The company operates as a D2C CRM consultancy providing strategy, implementation, and optimization services for email marketing and customer relationship management. Revenue is generated through consulting engagements with D2C brands. The firm emphasizes transforming CRM into a profit center rather than a pure cost center, delivering measurable CLV uplifts and revenue growth for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

More Conversions GmbH is a Leipzig-based D2C marketing consultancy that specializes in CRM and email marketing for direct-to-consumer brands, primarily operating on Klaviyo and Shopify. The firm implements, optimizes, and manages customer relationship marketing systems, designs automated customer journeys, and runs data-driven retention programs across email, WhatsApp, and direct mail channels.

Product overview

More Conversions GmbH is a CRM marketing agency specializing in email and retention marketing for D2C (Direct-to-Consumer) brands. They operate as a consulting and implementation services company rather than a software product company, offering a portfolio of interconnected services centered around their primary offering: CRM Marketing Consulting & Optimization. Their core service is supported by specialized modules including E-Mail Marketing Services (using Klaviyo), Customer Journey Automation, Data Analysis & Analytics, Loyalty Program Implementation (LoyaltyLion), WhatsApp Marketing, Multi-Language Shopify Integration, and Postcard Marketing. Their approach emphasizes CRM as a profit center rather than a marketing channel, focusing on CLV uplift, retention rates, and profitability metrics over vanity metrics. They work primarily with D2C brands in the German-speaking market and have processed over €25 million in attributed conversions across their client portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Email Marketing Services (Klaviyo)
• CRM Consulting & Optimization
• Customer Journey Automation
• Data Analysis & Analytics
• Loyalty Program Implementation
• WhatsApp Marketing
• Multi-Language Shopify Integration
• Postcard Marketing

Quantifiable outcome

• CLV uplift of +120% over 360 days for managed accounts
• +3 more outcomes

Named customers5 records

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KlaviyocoreTechnology or IntegrationKlaviyo is the primary email marketing and CRM platform used by More Conversions for its client engagements. The company demonstrates deep Klaviyo expertise across flows, campaigns, segmentation, webhooks, and custom integrations. Klaviyo's platform is central to the firm's service delivery.
• ShopifycoreTechnology or IntegrationShopify is the primary e-commerce platform integrated with Klaviyo for client stores. The company leverages Shopify's native Klaviyo connector and has also developed a custom multi-language Shopify-Klaviyo integration app.
• LoyaltyLioncoreTechnology or IntegrationLoyaltyLion is implemented as a loyalty/rewards program integrated with Klaviyo for maximum existing customer revenue. The company builds enrollment flows, post-purchase flows, points expiry flows, and tier-based automations using the LoyaltyLion-Klaviyo integration.
• Dr. Sacher Kosmetik GmbHminorStrategic or Co-development PartnerDr. Sacher Kosmetik GmbH was brought in as a product development partner for More Conversions' own brand (emilialotte.de), providing formulation expertise and quality assurance for skincare products. The company co-founded this brand alongside agency operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Emarketed: Boutique ecommerce marketing agency focused on email marketing, lifecycle and CRO for DTC brands — directly comparable offering mix (email/lifecycle plus Shopify integrations).
• Two Octobers: Klaviyo-focused email and SMS marketing agency serving DTC ecommerce brands, comparable in being a boutique retention-marketing specialist rather than a full-service media buyer.
• Common Thread Collective: US-based D2C growth agency specializing in email/SMS marketing, retention and customer journey work for ecommerce brands — the closest international analogue to More Conversions' D2C CRM positioning.
• SmartMail (Singularity): Email and SMS marketing agency purpose-built for ecommerce retention; competes head-on with More Conversions on Klaviyo/Shopify lifecycle services for DTC brands.

Others

• Klaviyo: Primary email/CRM platform underlying More Conversions' delivery; included as a technology ecosystem peer rather than competitor, since shifts in Klaviyo's partner program directly affect the agency's economics.

Regional players

• Blue Moon Digital: German-speaking digital marketing agency offering email marketing, automation and ecommerce services; the most direct DACH-based peer for More Conversions in terms of geography and service mix.

Broad incumbents

• Hawke Media: Large US digital marketing agency offering email, CRM, paid media and retention services across ecommerce and SaaS; competes for similar mid-market D2C budgets but with a much wider service menu.
• Disruptive Advertising: Digital marketing agency offering email, CRM and CRO services to ecommerce clients; similar mid-market D2C customer base but stronger on paid acquisition than retention.
• LYFE Marketing: Full-service digital and social media agency that also delivers email marketing and ecommerce campaigns; comparable client profile (small-to-mid DTC brands) but broader channel mix.
• Tinuiti: Major US performance and retention marketing agency with a dedicated email/CRM practice for retail and ecommerce brands; overlaps with More Conversions on retention strategy but at much larger scale and full-funnel scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/more-conversions-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Conversions GmbH