The State Room Presents

What The State Room Presents does

The State Room Presents is an independent, privately held live music promoter and venue operator founded in 2009 and headquartered in Salt Lake City, Utah. The company presents nationally touring artists across a portfolio of five venue and event products: The State Room (a 299-capacity, 21+ club in downtown Salt Lake City), The Commonwealth Room (a 650-capacity 21+ venue in South Salt Lake City opened in 2018), the Deer Valley Concert Series (an all-ages outdoor amphitheater series in Park City), Live at the Eccles (a 2,500-seat theater series at Eccles Theater in Salt Lake City including Broadway productions), and Fort Desolation Fest (an annual outdoor Americana festival at Cougar Ridge Resort in Torrey, Utah). The company also produces shows at additional Utah venues including Capitol Theatre, Sandy Amphitheater, Kingsbury Hall, and the Maverick Center.

The underlying technology stack is composed of commercial off-the-shelf platforms rather than proprietary systems. Ticketing runs on the AXS platform with AXS Mobile ID digital delivery; venue audio is built on Midas PRO series digital mixing consoles (PRO1 at The State Room, PRO2 at The Commonwealth Room) paired with Electro Voice line array PA systems; merchandise e-commerce runs on Square (the-state-room.square.site); festival ticket payments include Klarna buy-now-pay-later; and physical ticket sales are distributed through Graywhale Entertainment retail stores and ArtTix. The company has no public API or SDK, no disclosed mobile app, and no AI/ML capabilities.

Revenue is generated on a per-show transaction basis across three primary streams: ticket sales through AXS (with day-of-show pricing typically above advance purchase), bar and concessions at the 21+ venues, and merchandise. Supplementary revenue comes from private venue rentals (corporate events, weddings, parties) at The State Room and Commonwealth Room, and from the Deer Valley and Eccles programming partnerships. Customer segments include live music fans 21+ at the clubs, all-ages concert attendees at Deer Valley and Eccles, local and regional musicians seeking support slots, and private event organizers. Distribution is direct-to-consumer via AXS digital, the company's own website and email newsletter, on-site box offices on show nights, and physical resale through Graywhale.

Name

The State Room Presents

Legal name

The State Room Presents

Website

https://thestateroompresents.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

The State Room Presents is a Salt Lake City-based independent live music promoter operating five venue and event products across Utah, from a 299-capacity club to a 2,500-seat theater series and an outdoor festival, presenting nationally touring artists via AXS-powered digital ticketing.

Ownership category

akta.pro rank

Product category

Live Music Venues and Concert Promotion

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

akta.pro secondary industries

Live Music Clubs & Venues (MPAGAIAB), Live Music Venues & Concert Bars (THAFAEAD), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

Keywords

• Live music venues
• Concert promotion
• Event ticketing services
• Music festival production
• Venue management

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket sales: Transaction-based ticket sales through AXS.com and AXS mobile app. Day-of-show prices typically higher than advance purchase. Reserved tables available as upgrade at Commonwealth Room.
2. Bar and concessions: Full bar service at all venues. Snacks and food offerings available. No outside food or drink permitted.
3. Merchandise: Merch store available through the-state-room.square.site for branded merchandise and artist merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The State Room Presents operates multiple live music venues and concert series across Utah, including The State Room (299-cap), The Commonwealth Room (650-cap), Deer Valley Concert Series (outdoor amphitheater), Live at the Eccles (2,500-cap theater), and Fort Desolation Fest (outdoor Americana festival). The company books nationally touring and local artists, sells tickets through the AXS digital platform, and operates on-site bars, concessions, merchandise, and private event rentals.

Product overview

The State Room Presents operates a multi-venue live entertainment platform centered on five distinct venue products: The State Room (299-capacity intimate concert hall), The Commonwealth Room (650-capacity live music venue), Deer Valley Concert Series (outdoor amphitheater at Deer Valley Resort), Live at the Eccles (2,500-capacity theater events including Broadway and concerts), and Fort Desolation Fest (annual outdoor Americana music festival at Cougar Ridge Resort). The portfolio is unified under a single ticketing infrastructure (AXS), with additional services including an online Merch Store (Square-powered) and private event booking capabilities. All venues are located across Utah, primarily in the Salt Lake City metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• The State Room The company's flagship 299-capacity live music venue located at 638 South State Street in downtown Salt Lake City, presenting nationally acclaimed musicians and local acts. A 21-and-over venue with full bar, world-class sound (Midas PRO1 digital mixing console), and intimate staging.
• The Commonwealth Room A 650-capacity music venue at 195 West 2100 South in South Salt Lake City, featuring raised viewing platforms, a large dance floor, and a top-of-the-line sound system (Midas PRO2 digital mixing console with Electro Voice PA). 21+ with full bar.
• Deer Valley Concert Series Outdoor amphitheater concert series at Deer Valley Resort's Snow Park Outdoor Amphitheater in Park City, Utah. All-ages venue where attendees can bring blankets, chairs, and coolers; complimentary parking available.
• Live at the Eccles Premium theater events series at the 2,500-capacity Eccles Theater and Capitol Theatre in downtown Salt Lake City. Features world-class Broadway productions and the 'Live At The Eccles' popular concert series. All ages.
• Fort Desolation Fest Three-day outdoor music festival held at Cougar Ridge Resort in Torrey, Utah featuring Americana artists in a red-rock landscape. Includes on-site camping, glamping options, and Oasis Pool & Fitness facility access. Ticketing supported by Klarna buy-now-pay-later.
• Online Merch Store Online merchandise store powered by Square e-commerce (the-state-room.square.site) offering venue-related and artist merchandise.
• Private Event Booking Private event inquiry and rental system allowing organizations and individuals to book The State Room and Commonwealth Room venues for private functions, corporate events, and special occasions.

Quantifiable outcome

• Multiple venue sizes allow targeting different audience segments and ticket price points

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• AXScoreChannel Partner/ Reseller/ DistributorOfficial primary ticketing platform for all The State Room Presents venues. Provides digital ticketing via AXS.com and mobile app. All tickets delivered via AXS Mobile ID system.
• Graywhale EntertainmentcoreChannel Partner/ Reseller/ DistributorPhysical in-person ticket sales partner with retail locations in Taylorsville and downtown Salt Lake City.
• ArtTixcoreChannel Partner/ Reseller/ DistributorOfficial ticketing source for Live at the Eccles events at Capitol Theatre.
• UberminorGTM or Marketing PartnerRide-share partnership providing $20 off first ride promo code 'RideTSR' for patrons. Promotes responsible transportation to venues.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Another Planet Entertainment: Another Planet Entertainment is an independent concert promoter and venue operator based in the Salt Lake City area, operating venues including The Depot, Red Butte Garden, and Sandy Amphitheater. Direct regional competitor to TSR Presents in the Utah live music market.
• Belly Up Aspen: Belly Up Aspen is an independent 450-capacity live music venue in Aspen, Colorado known for attracting high-caliber national touring acts. Comparable intimate-to-mid-size independent venue operator model with similar artist caliber.
• Knitting Factory Entertainment: Knitting Factory Entertainment operates independent live music venues and promotes concerts across multiple US markets. Comparable independent venue operator model with similar venue capacities and booking strategies.
• I.M.P. (Independent Music Promotion): I.M.P. operates the 9:30 Club and other DC venues as an independent concert promoter and venue operator. Comparable independent multi-venue operator model focused on artist-friendly programming.
• First Avenue Productions: First Avenue is a historic independent music venue in Minneapolis operating multiple venue concepts under one brand. Comparable independent venue operator with similar community-focused programming approach and Live Independent ethos.

Broad incumbents

• Live Nation Entertainment: Live Nation is the world's largest live entertainment company, operating venues, promoting tours, and managing artists globally. TSR competes with Live Nation-owned or operated venues in Utah for artist routing decisions and ticket sales.
• C3 Presents: C3 Presents is a major concert promoter and festival producer (Austin City Limits, Lollapalooza) now part of Live Nation. Comparable promoter/venue operator but at substantially larger scale and broader geographic reach.
• AEG Presents: AEG Presents is a major live entertainment promoter and venue operator with extensive holdings across North America. As a broad incumbent, AEG competes with TSR for artist routing and tour promotion business.
• Webster Hall / The Bowery Presents: The Bowery Presents operates multiple independent-feeling concert venues in NYC and other markets as part of AEG. Comparable multi-venue live music operator model with similar artist programming approach.

Regional players

• 8x8 Entertainment / Mountain Sky Group: Smaller independent regional promoters operating in adjacent western US markets who occasionally partner or compete with TSR for touring artist routing in the Intermountain West region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMsqtlZlMsbVxlDF7vkNIzw
• Facebookfacebook.com/thestateroom
• Instagraminstagram.com/fortdesolation/?hl=en
• LinkedInlinkedin.com/company/the-state-room-presents

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The State Room Presents