Tulum Realtors

What Tulum Realtors does

Tulum Realtors SA de CV is a privately held, independent real estate brokerage incorporated in Mexico and headquartered in Playacar Fase II, Playa del Carmen, Quintana Roo. Founded in 2004 and operating with a lean 1-10 person team, the company provides end-to-end real estate services across the Mexican Caribbean and Yucatán Peninsula, including residential and commercial property sales (Venta), long-term rentals (Renta), short-term/vacation rentals (Renta Temporal), and pre-sale/new-development offerings (Desarrollos). Complementary service modules include Asesoría Financiera (financial advisory), Gestión de Alquileres (rental management), and Evaluación de Propiedades (property valuation). The firm targets three customer segments: residential buyers and sellers (including vacation-home buyers), commercial property investors in the tourism market, and property owners seeking rental income. Bilingual capability and USD/MXN pricing support engagement with international investors alongside local Mexican clients.

The company's technology stack is built on Tokko Broker, a third-party real estate SaaS platform that powers property listings, CRM, and the public website (tulumrealtors.com / tulumrealtorscancun.com). Listings span property categories including land (terrenos), houses (casas), apartments (departamentos), offices (oficinas), retail spaces (locales), commercial buildings (edificios comerciales), and hotels, with covered geographies including Quintana Roo, Yucatán, Campeche, Tabasco, and Distrito Federal. Customer-acquisition channels are primarily direct: a single physical office, the company website, organic social media on Facebook and Instagram, WhatsApp inquiries, and exposure through the Tokko Broker marketplace.

The business model is transaction-driven. Revenue is earned through commissions on property sales (varying by transaction value and property type, with prices observed from MXN 1.69M for residential homes up to MXN 80M for commercial/hotel assets, and a USD 1.8M hotel listing) and through rental management fees typically structured as a percentage of rental income (e.g., USD 7,200/month for a boutique hotel). Pricing is quote-based and not publicly disclosed in standardized tiers. The company is privately held with no disclosed external investors, parent entity, franchise affiliation, or venture funding, and operates as a traditional sales-led brokerage rather than a tech-enabled platform.

Name

Tulum Realtors

Legal name

Tulum Realtors SA de CV

Website

https://tulumrealtors.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Tulum Realtors SA de CV is a privately held, independent real estate brokerage headquartered in Playa del Carmen, Mexico, providing sales, rentals, rental management, property valuation, and financial advisory for residential and commercial properties across the Mexican Caribbean and Yucatán Peninsula.

Ownership category

akta.pro rank

Product category

Residential and Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Residential Property Managers (531311), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Investment Sales Brokerage (BPAJABAI), Multifamily Brokerage (BPAJABAD)

Keywords

• Residential real estate sales
• Commercial property brokerage
• Vacation rental management
• Property valuation services
• Real estate financial advisory

Headquarters

HQ city

Playa Del Carmen

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Traditional real estate brokerage earning commissions on property sales transactions for both residential and commercial properties in the Riviera Maya region.
2. Property Rental Management: Rental management services for property owners, handling tenant placement and property management for both long-term and short-term rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tulum Realtors is a real estate brokerage operating in the Riviera Maya region of Mexico, providing residential and commercial property sales (Venta), long-term rentals (Renta), short-term/vacation rentals (Renta Temporal), and pre-sale/new development sales (Desarrollos). It complements these core service lines with rental management (Gestión de Alquileres), property valuation (Evaluación de Propiedades), and financial advisory for property investment (Asesoría Financiera) for buyers, sellers, investors, and property owners across the Mexican Caribbean and Yucatán Peninsula.

Product overview

Tulum Realtors SA de CV is a real estate brokerage company operating in the Riviera Maya region of Mexico, specializing in property sales and rentals across multiple property types. The company operates as a unified real estate service platform offering five core service lines: Venta (Sales), Renta (Long-term Rentals), Renta Temporal (Short-term/Vacation Rentals), and Desarrollos (Development Projects), complemented by three supporting services: Asesoría Financiera (Financial Advisory), Gestión de Alquileres (Rental Management), and Evaluación de Propiedades (Property Valuation). The company lists properties across various categories including residential houses, apartments/departments, land/terrains, commercial buildings, retail spaces/locales, offices, and hotels. Their service area spans multiple locations in Quintana Roo, Yucatán, and surrounding states including Tulum, Playa del Carmen, Cancún, Puerto Morelos, Akumal, Bacalar, and Cozumel. The platform is powered by Tokko Broker real estate software, which handles their property listings and management system.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales (Venta) Real estate sales brokerage for residential houses, apartments, land, hotels, and commercial buildings across the Riviera Maya region. Targets buyers and sellers of primary residences, vacation homes, and investment properties in the Mexican Caribbean.
• Long-Term Rentals (Renta) Long-term rental services for residential and commercial properties including houses, apartments, offices, and retail spaces, serving tenants and landlords seeking extended leases in the Riviera Maya.
• Short-Term / Vacation Rentals (Renta Temporal) Short-term and vacation rental services for hotels, boutique properties, and vacation homes in tourist areas of the Riviera Maya, targeting tourists and short-stay visitors.
• Development Projects (Desarrollos) Pre-sale and new development property sales including residential complexes, commercial projects, and mixed-use developments in the Riviera Maya. Targets buyers interested in purchasing units in newly built projects.
• Rental Management (Gestión de Alquileres) Property rental management services including tenant coordination, maintenance, and rental income optimization for property owners of residential, commercial, and vacation properties. Targets remote or absentee property owners seeking turnkey management.
• Property Valuation (Evaluación de Propiedades) Property assessment and valuation services to help clients determine market values for buying, selling, refinancing, or investment decisions across the Riviera Maya region.
• Financial Advisory (Asesoría Financiera) Financial advisory for property investment including financing options, payment plans, and investment analysis. Targets buyers and investors evaluating property acquisition or financing in Mexico.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tokko BrokercoreTechnology or IntegrationTokko Broker provides the real estate software platform powering Tulum Realtors' property listings, CRM, and website functionality. The platform includes property search tools, listing management, and digital marketing capabilities for the brokerage.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Lamudi Mexico: Major online real estate marketplace in Mexico aggregating listings from brokerages like Tulum Realtors. Adjacent ecosystem participant - not a direct competitor in brokerage services but a channel/platform relationship and competitive force for buyer acquisition.
• Tokko Broker: Real estate software platform that powers Tulum Realtors' website, CRM, and listing infrastructure. Functions as an upstream technology provider/partner rather than a competitor; relevant for assessing technology dependency and switching costs.
• Inmuebles24: Leading Mexican real estate classifieds portal owned by QuintoAndar. Similar to Lamudi as an adjacent listing-aggregation platform; competes for buyer attention and lead generation, and brokers like Tulum Realtors commonly syndicate listings to it.

Direct peers

• Coldwell Banker Mexico: International real estate franchise with extensive operations across Mexico including the Riviera Maya. Directly competes with Tulum Realtors for residential and commercial listings in Tulum, Playa del Carmen, and Cancún, offering global brand recognition and a larger agent network.
• RE/MAX Mexico: One of the largest real estate franchise networks in Mexico with strong Riviera Maya presence. Competes on residential and commercial sales/rentals, leveraging global brand, MLS-style listing aggregation, and franchisee scale that contrasts with Tulum Realtors' independent brokerage model.
• Sotheby's International Realty Mexico: Luxury-focused international real estate brand with presence in the Mexican Caribbean. Competes directly for high-end residential and hotel investment listings in Tulum, Playa del Carmen, and Cozumel, overlapping significantly with Tulum Realtors' higher-priced segment.
• Engel & Völkers Mexico: International luxury real estate brokerage with active operations in Playa del Carmen and Tulum. Comparable to Tulum Realtors on residential/commercial sales and high-end rental focus, but with stronger global luxury buyer reach.
• Century 21 Mexico: Global real estate franchise operating throughout Mexico with franchisees in the Riviera Maya. Competes in residential and commercial brokerage, with comparable service breadth but materially larger marketing budget and agent count.
• Properazzi: Mexico-based luxury real estate firm with specific focus on the Riviera Maya and Tulum corridor. Directly comparable boutique broker competing on the same high-end residential and investment property listings in Tulum, Playa del Carmen, and Bacalar.

Regional players

• Habitat Inmobiliaria: Mexican residential developer and broker primarily active in central and northern Mexico. Comparable residential brokerage function but with a different geographic focus, providing a useful benchmark for Mexican real estate operator scale and unit economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/TulumRealtors
• Instagraminstagram.com/tulumrealtors_
• LinkedInlinkedin.com/company/tulum-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tulum Realtors