Vitaminnica Healthcare

Name

Vitaminnica Healthcare

Legal name

VITAMINNICA HEALTHCARE PRIVATE LIMITED

Website

https://vitaminnica.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nutraceutical Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Multivitamins & Daily Packs (CRADAGAC), Herbal & Botanical Supplements (CRADAGAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Men’s Health Supplements (Testosterone, Prostate, Vitality) (CRADAGAL), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Nutraceutical supplements
• Vitamin capsules
• Effervescent tablets
• Whey protein powder
• Herbal supplements

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through owned online storefront (vitaminnica.com) with unit-based pricing for individual products. Customers purchase supplements at listed prices with frequent promotional discounts.
2. Marketplace Sales: Sales through Amazon India marketplace storefront, extending reach to customers on third-party e-commerce platforms.
3. Combo/Bundled Products: Pre-packaged product combinations (e.g., Shilajit Resin + Pump Expert, Multivita Men + Keto Fat Burner) sold as bundled offerings at discounted prices compared to individual purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Vitaminnica Healthcare is an Indian nutraceutical brand that manufactures and sells a broad range of vitamin, mineral, and herbal supplements directly to consumers through its e-commerce storefront and Amazon India. The product line spans capsules, effervescent tablets, softgels, and powders across 15+ health categories including general wellness, men's and women's health, sports nutrition, immunity, weight management, beauty, sleep, and specialized Ayurvedic formulations like Himalayan Shilajit and Ashwagandha. The company emphasizes GMP-certified manufacturing, third-party lab testing, and aggressive promotional pricing.

Product overview

Vitaminnica Healthcare is a nutraceutical brand offering a diverse portfolio of vitamins, supplements, and health products in India. The product portfolio includes multiple delivery formats (capsules, effervescent tablets, powders, softgels) and spans multiple health categories: General Wellness, Men's Health, Women's Health, Sports Nutrition, Immunity Boosters, Weight Management, Heart Health, Natural Beauty, Sleep Health, Sexual Health, Joints & Bone Health, Liver Health, Eye Care, Pregnancy Care, and Lungs Health. Core products include multivitamins (Multi Vita Men, Multi Vita Women), protein supplements (Vita Gold Whey Protein, Creatine Monohydrate), functional mushroom extracts (Lion's Mane, Cordyceps, Turkey Tail, Reishi, Oyster, Shiitake, Chaga), Ayurvedic-inspired formulations (Shilajit Resin, Shilajit Gold, Ashwagandha), beauty supplements (Vita Beauty Collagen, Gluta Boost), and specialty supplements (Keto Fat Burner, Omega 3, Vitamin D3+K2). The company also offers bundled combo packs combining complementary products. Products are marketed as third-party lab tested, GMP manufactured, and suitable for vegetarians/vegans where applicable.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitaminnica Vita Beauty Collagen Powder Collagen supplement powder (Type I & III) with Hyaluronic Acid, Glutathione, Vitamin C, Biotin and Vitamin E for glowing skin and anti-aging. 180g container, 30 servings, MixBerry flavour. For individual consumers seeking beauty-from-within supplementation.
• Vitaminnica Creatine Monohydrate 100% pure creatine monohydrate powder for performance and muscle power. Available in 300g (100 servings) and 122g Orange Flavour variants. For athletes and fitness enthusiasts.
• Vitaminnica Shilajit Resin Pure organic Himalayan Shilajit resin with trace minerals and fulvic acid. 20g container for natural energy, vitality and performance support. Ayush-certified Ayurvedic supplement.
• Vitaminnica Vita Gold 100% Whey Protein Powder UK formulation whey protein blend containing Whey Concentrate, Hydrolysed, and Isolate with digestive enzymes. 5 Lbs (75 servings) in Irish Chocolate, Strawberry Cheese Cake, Cookies & Cream, and French Vanilla flavours. For fitness enthusiasts and athletes.
• Vitaminnica Keto Fat Burner Weight management supplement in 60 vegetarian capsules that helps maintain ketosis, reduce appetite, burn fat, and boost energy levels. For consumers pursuing ketogenic or weight-loss goals.
• Vitaminnica Multi Vita Men Multivitamin tablets for men that boost strength, stamina and help manage stress. 60 tablets. For daily nutritional support in male consumers.
• Vitaminnica Multi Vita Women Multivitamin tablets for women that improve energy levels and support bone health and skin density. 60 tablets. For daily nutritional support in female consumers.
• Vitaminnica Vitamin C + Zinc + D3 Effervescent High-strength vitamin C drink in 20 effervescent tablets with Zinc and D3 for immunity, hydration and recovery. Sugar-free, Orange flavour. For consumers seeking immunity support.
• Vitaminnica Lion's Mane Mushroom Capsules 60 capsules of Lion's Mane mushroom for brain boost, focus, memory and cognitive support. Natural nootropic supplement. For consumers seeking cognitive enhancement.
• Vitaminnica ACV Moringa Effervescent 15 effervescent tablets combining Apple Cider Vinegar and Moringa for digestion, detox and weight management support. Green Apple flavour. Sold with Buy 1 Get 3 Free offer.
• Vitaminnica 9-in-1 Liver Detox Effervescent 20 effervescent tablets for advanced liver cleanse and detoxification support with 9 active ingredients.
• Vitaminnica Shilajit Gold Effervescent 20 effervescent tablets with Ashwagandha, Gokhru, Saffron and Swarna Bhasma (Gold Dust) for natural vitality, strength and performance. Ayurvedic men's vitality supplement.
• Shilajit Resin + Pump Expert Combo Combo bundle of Shilajit Resin and Pump Expert Arginine AAKG capsules for synergistic energy, strength and focus support. Sold at discounted bundled price.

Quantifiable outcome

• Products maintain high ratings: Max Delay 4.48/5 (77 reviews), ACV Moringa 4.84/5 (94 reviews), Vita Beauty Collagen 4.77/5, Keto Fat Burner 4.73/5 (91 reviews)
• +3 more outcomes

Named customers11 records

Segments16 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Amazon IndiasupportingChannel Partner/ Reseller/ DistributorVitaminnica operates an official Amazon India store (amazon.in/stores/vitaminnica-website) to sell products through Amazon's marketplace platform, extending reach to Amazon's customer base in India.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HealthKart: India's largest D2C health supplements and sports nutrition platform. Directly comparable as an online-first multivitamin/supplement retailer spanning men's, women's, sports and wellness categories in the same price-sensitive Indian market.
• Wellbeing Nutrition: India D2C nutrition brand offering effervescent vitamins, melatonin, apple cider vinegar and greens — directly comparable delivery format (effervescent tablets) and overlapping SKUs (ACV, sleep, beauty, immunity).
• OZiva: Plant-based nutrition and wellness D2C brand in India covering women's health, beauty, fitness and immunity. Comparable as a category-focused Indian D2C supplement brand targeting similar personas (women's, men's, plant-based, beauty-from-within).
• MuscleBlaze: India-focused sports nutrition and supplement brand (whey protein, creatine, pre-workout, multivitamins) sold via own D2C site and marketplaces. Overlaps directly with Vitaminnica's Vita Gold Whey, Creatine, Battle Zone Pre-Workout, and bundled muscle/vitality lines.
• Plix (The Plix Life): India D2C wellness brand offering effervescent, plant-based nutrition products for beauty, sleep, gut and immunity. Closely comparable effervescent-tablet positioning and direct-to-consumer GTM in India.
• WOW Skin Science (Supplements): Indian D2C brand that has expanded from beauty into nutrition (apple cider vinegar, biotin, multivitamins). Comparable on D2C-first GTM, India market, beauty/wellness crossover positioning, and heavy promotional pricing.
• Himalayan Organics: India-based D2C supplement brand focused on Himalayan/Ayurvedic ingredients (Shilajit, Ashwagandha, plant-based nutrition). Closely mirrors Vitaminnica's Ayurvedic positioning and Made-in-India narrative across similar SKUs.
• TruNative: India-focused marine collagen and beauty-from-within supplement brand sold D2C. Comparable as a single-category specialist (collagen, beauty) operating online in India with similar pricing/promo tactics.

Emerging players

• Bold Care: India D2C men's health and wellness brand covering sexual vitality, hair, sleep and daily nutrition. Comparable on men's vitality positioning (Max Delay, Testo Booster) and D2C-first Indian GTM.

Broad incumbents

• GNC India: Global supplement incumbent's India arm offering multivitamins, whey, sports nutrition and herbal supplements online. Comparable on product breadth and target buyer, but GNC is a much broader established player versus Vitaminnica's narrow D2C niche.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Vitamin19810763
• Facebookfacebook.com/Vitaminnicahealthcare
• Instagraminstagram.com/vitaminnicahealthcare
• Pinterestin.pinterest.com/digitalvitaminnica
• LinkedInlinkedin.com/company/vitaminnica-healthcare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitaminnica Healthcare