Name

LISTAID LTD

Legal name

ListAid Ltd.

Website

https://uselistaid.com

Company type

Private

Founded year

2026

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Knowsley

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Tiered monthly subscription model billed at organization level. Plans include Starter (£50/mo for 150 listings), Growth (£207/mo for 650 listings), and Scale (£497/mo for 2,500 listings). Enterprise bespoke pricing for national charities. Annual billing saves 17%. All plans include unlimited users and shops.
2. Usage-Based Listing Credits: Pricing tiers are structured around listing volume per month, with overage potentially charged at higher rates or requiring plan upgrades.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ListAid is an AI-powered pricing and listing platform that identifies 12,000+ brands and styles from a single photo of a donated item, suggests fair prices using real-time market data, writes listings, and routes each item to POS systems (Cybertill, Kudos) or marketplaces such as eBay. It is built primarily for UK charity shops and second-hand resellers to maximize revenue per donation, reduce manual listing time, and capture Gift Aid on eligible donations.

Product overview

ListAid is a single unified platform designed for charity retail and resellers. The core product uses AI for brand recognition (12,000+ brands from photos), pricing intelligence (real-time market data), and automated listing generation. Listings are pushed directly to integrated Point of Sale systems (Cybertill, Kudos) and marketplaces (eBay, with Vinted, Depop, Shopify coming soon). Gift Aid tracking is built in for charity finance teams. Pricing is offered across four tiers: Starter (£50/mo, 150 listings), Growth (£207/mo, 650 listings), Scale (£497/mo, 2,500 listings), and Enterprise (bespoke).

Differentiator

Problem solved

Functional benefit

Products and services

• ListAid AI-powered pricing and listing platform that recognizes 12,000+ brands from a single photo of a donated item, suggests fair prices from real-time marketplace data, and auto-publishes listings to POS systems (Cybertill, Kudos) and online marketplaces (eBay, with Vinted, Depop, Shopify planned). Includes integrated Gift Aid tracking and HMRC-ready reporting. Sold to UK charity retailers and second-hand resellers on tiered subscription plans (Starter £50/mo, Growth £207/mo, Scale £497/mo, Enterprise bespoke).

Quantifiable outcome

• 30% average revenue uplift per item in first three months
• +5 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• CybertillcoreTechnology or IntegrationCybertill is a Point of Sale (POS) system provider for charity retail. ListAid integrates with Cybertill to enable seamless stock synchronization between the AI listing platform and till systems. Listed as a launch integration partner with logo displayed on the integrations page.
• KudoscoreTechnology or IntegrationKudos is a POS software provider for charity shops. ListAid integrates with Kudos for stock synchronization. Kudos is listed as a partner with dedicated partner page (listaid.co.uk/partners/kudos) indicating deeper partnership relationship.
• eBaycoreTechnology or IntegrationeBay is a primary marketplace channel for charity shop listings. ListAid generates SEO-optimized eBay listings with automatic stock sync. eBay is prominently displayed as a launch integration partner enabling multi-channel distribution.

Scale indicators6 records

Recent moves5 records

Direct peers

• Vendoo: Vendoo is a cross-listing and analytics tool for resellers selling across eBay, Poshmark, Mercari, and Depop. Like ListAid, it automates listing workflows for second-hand sellers; Vendoo is a horizontal reseller tool whereas ListAid is charity-specialized.
• List Perfectly: List Perfectly is a cross-listing SaaS for eBay, Poshmark, Mercari and Etsy resellers. Both tools automate multi-channel listings and target second-hand sellers, making List Perfectly the closest direct competitor to ListAid's reseller-facing functionality.
• Trove: Trove is a branded resale technology platform enabling retailers to launch peer-to-peer resale storefronts. Comparable in second-hand commerce infrastructure, though Trove focuses on brand-owned resale programs while ListAid serves charity donors.
• Reflaunt: Reflaunt provides resale-as-a-service technology for fashion brands and retailers to launch circular commerce. Comparable second-hand commerce technology focus, operating in the fashion resale vertical rather than charity donations.

Broad incumbents

• B-Stock Solutions: B-Stock operates B2B liquidation marketplaces for returned and excess retail inventory. Comparable in second-hand/resale commerce infrastructure though focused on B2B liquidation rather than B2C listings.
• Vue.ai: Vue.ai provides AI-powered visual recognition, tagging, and pricing for retail catalogs. Comparable underlying technology (computer vision, product tagging) but applied across fashion retailers rather than specializing in charity donations.
• Cybertill: Cybertill is a cloud POS system purpose-built for charity retail, used by many of ListAid's customer base (e.g., it appears as a launch POS integration partner on ListAid). Comparable as adjacent vertical infrastructure for UK charity shops.
• Wiser Solutions: Wiser is a retail pricing intelligence platform that tracks competitor pricing and dynamically prices inventory across channels. Comparable in pricing intelligence and dynamic pricing capability, applied broadly to retail rather than specializing in second-hand donations.
• Optoro: Optoro is a returns and recommerce platform that uses pricing intelligence and routing logic to find the best resale channel for returned/excess inventory. Comparable technology stack (predictive pricing, multi-channel routing) applied to retail rather than charity donations.
• Kudos Software: Kudos is a POS software provider specifically for charity shops, listed as a deeper integration partner on ListAid (with a dedicated partner page). Comparable as the dominant incumbent POS in UK charity retail that ListAid layers on top of.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights1 record

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LISTAID LTD