Jupiter Wellness, Inc
Jupiter Wellness, Inc., operating through Safety Shot, Inc. (Nasdaq: SHOT), markets Sure Shot, a patented rapid alcohol reducer beverage for adult consumers, distributed through U.S. retail channels with no disclosed revenue.
- Company typePublic
- Founded2023
- HeadquartersJupiter, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jupiter Wellness, Inc does
Jupiter Wellness, Inc. operates as a consumer wellness holding entity whose operating subsidiary, Safety Shot, Inc. (Nasdaq: SHOT), develops and markets a single functional beverage positioned as the world's first patented rapid alcohol reducer. The company is headquartered in Jupiter, Florida, and was founded/launched its commercial operations in 2023. The core product, Sure Shot (formerly Safety Shot), is a clinically proven beverage formulated to lower blood alcohol content by supporting the body's metabolism of alcohol in as little as 30 minutes, differentiating from category competitors such as The Plug and Morning Recovery, which the company characterizes as working over hours rather than minutes.
The underlying technology is a patented proprietary formula rather than a software platform; product claims are supported by clinical trial data referenced on the company website. The company serves adult alcohol consumers seeking faster recovery from alcohol consumption, marketed as a hangover recovery product. The company explicitly cautions that the product is not intended to enable drinking and driving and notes that statements have not been evaluated by the FDA.
The business model is consumer goods sales through retail and distribution channels in the United States, with no disclosed pricing, no disclosed revenue figures, and no disclosed headcount. Marketing is conducted primarily through the company website, earned media coverage, press releases distributed via GlobeNewswire, and a newsletter signup funnel. Distribution is described as expanded in Q3 2024 alongside strategic partnerships, and the company maintains an active investor relations presence including SEC filings and stock information on its website.
Jupiter Wellness, Inc firmographics
Firmographics- Name
- Jupiter Wellness, Inc
- Legal name
- Safety Shot, Inc.
- Website
- https://jupiterwellness.com
- Company type
- Public
- Founded year
- 2023
- Operating status
- Operating
- Short description
- Jupiter Wellness, Inc., operating through Safety Shot, Inc. (Nasdaq: SHOT), markets Sure Shot, a patented rapid alcohol reducer beverage for adult consumers, distributed through U.S. retail channels with no disclosed revenue.
- Ownership category
- akta.pro rank
Jupiter Wellness, Inc industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
- akta.pro secondary industry
- Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH)
Keywords
Where Jupiter Wellness, Inc is headquartered
LocationHeadquarters
- HQ city
- Jupiter
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jupiter Wellness, Inc business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Functional Beverage Sales: Sale of Sure Shot (formerly Safety Shot), a rapid alcohol reducer beverage. Product launched Q4 2023 and rebranded to Sure Shot in Q4 2024. Sold as a consumer wellness beverage targeting the hangover recovery market.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Jupiter Wellness, Inc product offering
Product offeringCore offering
Jupiter Wellness, Inc (operating as Safety Shot, Inc.) develops and sells a single consumer functional beverage — Sure Shot (formerly Safety Shot) — marketed as the world's first patented rapid alcohol reducer. The clinically proven beverage lowers blood alcohol content by supporting its metabolism in as little as 30 minutes, targeting adult alcohol consumers seeking faster recovery after drinking.
Product overview
Jupiter Wellness, Inc operates as a consumer beverage company with a single core product line - Sure Shot (formerly Safety Shot). The product is a functional beverage positioned as the world's first patented, rapid alcohol reducer. The company launched the original Safety Shot product in Q4 2023 and rebranded it to Sure Shot in Q4 2024. The offering centers on a clinically proven beverage that lowers blood alcohol content by supporting its metabolism, differentiating from competitors like The Plug and Morning Recovery by working in minutes rather than hours.
Differentiator
Problem solved
Functional benefit
Brands
- Sure Shot: The world's only clinically proven rapid alcohol reducer that lowers blood alcohol content by supporting its metabolism. Launched as Safety Shot in Q4 2023 and rebranded as Sure Shot in Q4 2024.
Products and services
- Sure Shot The world's first patented, clinically proven rapid alcohol reducer beverage that lowers blood alcohol content by supporting its metabolism in as little as 30 minutes. Targeted at adult alcohol consumers for hangover recovery and faster recovery after drinking.
Quantifiable outcome
- Lowers blood alcohol content in as little as 30 minutes
Companies that use Jupiter Wellness, Inc
Customer profileSegments1 record
Ideal customer profiles1 record
Jupiter Wellness, Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Jupiter Wellness, Inc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Honorable Jack Brewer, M.Ed.coreThe Honorable Jack Brewer, M.Ed. joined the Company's Advisory Board in September 2023. Mr. Brewer is an ordained minister with expertise in global economic development, sports, finance, and serves as entrepreneur, executive producer, news contributor, and humanitarian. His advisory role provides strategic guidance to the company.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Jupiter Wellness, Inc competitors and assessment
Company assessmentEmerging players
- Kin Euphorics: Functional beverage brand targeting mood and social drinking occasions. Comparable consumer base (adults who drink socially) and similar premium functional-beverage positioning, though focused on non-alcoholic alternatives rather than post-drinking recovery.
- GH3 by Sipp Wellness: Functional shot/beverage brand focused on health and recovery outcomes. Comparable in format (small-format functional beverage) and adjacent to Sure Shot's recovery/wellness positioning.
Broad incumbents
- Olipop: Established functional beverage CPG brand with broad retail distribution. Comparable as a public-facing functional beverage company selling differentiated, science-anchored drinks through similar retail channels.
- Liquid I.V. (Unilever): Large functional hydration beverage brand under Unilever. Comparable as a CPG functional beverage sold in mass retail; broader portfolio but overlaps with Sure Shot in functional/electrolyte beverage positioning and channel placement.
Direct peers
- More Labs (Morning Recovery): Maker of Morning Recovery, a direct competitor explicitly named in Sure Shot's own competitive set. Targets the same hangover recovery use case with a functional beverage SKU positioned for pre/post-drinking consumption.
- DrinkAde: Hangover-prevention functional beverage brand positioned in the same pre-drinking/recovery occasion as Sure Shot. Direct retail-shelf competitor in the alcohol recovery category.
- The Plug Drink: Direct hangover recovery beverage competitor explicitly cited by Safety Shot as a benchmark. Competes head-to-head in retail channels targeting the same adult alcohol-consuming consumer.
- Cheers (Thrive Drinks): Manufacturer of Cheers hangover prevention/recovery supplements, directly competing for the same consumer occasion. Comparable category positioning and retail channel strategy.
- Blowfish (Spirit of Blue): Hangover remedy brand (effervescent tablets) addressing the same consumer use case as Sure Shot. Comparable in targeting adults seeking fast hangover recovery, though delivered in a different format.
- Bytox: Hangover patch brand competing for the same consumer recovery occasion. Comparable go-to-market targeting adults who drink, with overlapping retail and DTC presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Jupiter Wellness, Inc social profiles
Digital presenceJupiter Wellness, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jupiter Wellness, Inc leadership team
Management profileNumber of profiles
Profiles1 record
Jupiter Wellness, Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jupiter Wellness, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jupiter Wellness, Inc
What does Jupiter Wellness, Inc do?
Jupiter Wellness, Inc (operating as Safety Shot, Inc.) develops and sells a single consumer functional beverage — Sure Shot (formerly Safety Shot) — marketed as the world's first patented rapid alcohol reducer. The clinically proven beverage lowers blood alcohol content by supporting its metabolism in as little as 30 minutes, targeting adult alcohol consumers seeking faster recovery after drinking.
Is Jupiter Wellness, Inc a public or private company?
Jupiter Wellness, Inc is a public company. It is classified as public and is currently operating.
When was Jupiter Wellness, Inc founded?
Jupiter Wellness, Inc was founded in 2023.
Where is Jupiter Wellness, Inc based?
Jupiter Wellness, Inc is headquartered in Jupiter, United States, in the North America region.
How does Jupiter Wellness, Inc make money?
One revenue line is on record: functional Beverage Sales.
Who are Jupiter Wellness, Inc's main competitors?
Emerging players on record are Kin Euphorics and GH3 by Sipp Wellness. Broad incumbents are Olipop and Liquid I.V. (Unilever). Direct peers are More Labs (Morning Recovery), DrinkAde, The Plug Drink, Cheers (Thrive Drinks), Blowfish (Spirit of Blue) and Bytox.
Does Jupiter Wellness, Inc have an API?
No public API is recorded for Jupiter Wellness, Inc.
What industry is Jupiter Wellness, Inc in?
Jupiter Wellness, Inc's product category is Functional Beverages. Its primary akta.pro industry code is CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.), with a secondary code of AFAFABAH, Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics). Its NAICS code is 3121 and its SIC code is 2080.