LAZOS
Lazos S.A. is a Paraguayan import and distribution company founded in 2001, holding exclusive distribution rights for international brands like Hering, Wilton, Isadora, and Todomoda, and serving consumers and wholesale clients through 7+ retail stores and a 200+ client B2B network across Paraguay.
- Company typePrivate
- Founded2001
- HeadquartersAsunción, Paraguay
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What LAZOS does
Lazos S.A. is a privately held Paraguayan import and distribution company founded in April 2001 by Ana Rosa Sallustro, specializing in mass consumer products including apparel, footwear, accessories, confectionery, baking supplies, and party goods. The company holds exclusive Paraguay distribution rights for several international brands, including Hering (Brazilian apparel for men, women, and children), Isadora and Todomoda (Argentine women's fashion accessories), and Wilton (US confectionery and party supplies), as well as carrying additional apparel brands such as Suite Blanco, Peter Kent, CR7, La Martina, and Club House.
The company operates through three distinct go-to-market channels: a retail network of more than seven stores located in major shopping centers across Asunción and Gran Asunción (including Shopping Mariscal, Shopping Mariano, and a 600 m2 flagship at Paseo Las Mercedes), a wholesale distribution arm serving over 200 clients nationwide, and direct sales agents handling franchise representation and occasional import customers. The organization is family-controlled, with all four board positions held by members of the Di Tore/Sallustro family, and employs more than 40 staff across sales, logistics, administration, accounting, and board functions. There is no disclosed digital platform, e-commerce presence, mobile application, or proprietary technology stack; operations are conducted through physical retail and traditional wholesale distribution channels.
LAZOS firmographics
Firmographics- Name
- LAZOS
- Legal name
- Lazos S.A.
- Website
- https://lazos.com.py
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lazos S.A. is a Paraguayan import and distribution company founded in 2001, holding exclusive distribution rights for international brands like Hering, Wilton, Isadora, and Todomoda, and serving consumers and wholesale clients through 7+ retail stores and a 200+ client B2B network across Paraguay.
- Ownership category
- akta.pro rank
LAZOS industry classification
Industry- Product category
- Imported Consumer Goods Retail and Distribution
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (424350), Apparel, Piece Goods, and Notions Merchant Wholesalers (4243)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)
Keywords
Where LAZOS is headquartered
LocationHeadquarters
- HQ city
- Asunción
- HQ country
- Paraguay
- HQ region
- Latin America
Offices5 records
Markets served
LAZOS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Store Sales: Revenue generated from retail sales through company-owned stores located in shopping centers across Asunción and Greater Asunción, selling imported clothing, footwear, accessories, confectionery, party supplies, and household goods.
- Wholesale Distribution: Bulk sales to over 200 wholesale clients across Paraguay, distributing imported mass consumption products including clothing, footwear, accessories, confectionery, party supplies, and bazaar items.
- Franchise and Import Sales: Direct sales as import agents for international franchises and occasional import customers, representing brands such as Wilton, Hering, Isadora, and Todomoda.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
LAZOS product offering
Product offeringCore offering
Lazos S.A. imports and distributes mass consumption products in Paraguay through exclusive representations of international brands. Its offering covers two divisions: clothing, footwear and accessories for men, women and children (Hering, Isadora, Todomoda, Suite Blanco, Peter Kent, CR7, La Martina, Club House), and confectionery, baking, party supplies and bazaar items (Wilton). The company sells through more than 7 retail stores in shopping centers, wholesale distribution to over 200 clients, and direct sales agents serving as import and franchise agents.
Product overview
Lazos S.A. operates as an import and distribution company for consumer goods in Paraguay, with two main divisions: (1) a clothing, footwear, and accessories division serving men, women, and children, and (2) a confectionery, party supplies, and household goods division. The company distributes international brands including Hering (Brazil), Isadora (Argentina), and Todomoda (Argentina), and operates retail stores under multiple brands including Hering, Suite Blanco, Peter Kent, CR7, La Martina, and Club House across shopping centers in Asunción and Gran Asunción. Products are sold through three channels: retail stores in shopping malls, wholesale to over 200 clients, and direct sales.
Differentiator
Problem solved
Functional benefit
Brands
- Hering: Clothing for men, women, and children - brand from Brazil
- Suite Blanco
- Peter Kent
- CR7
- La Martina
- Club House
- Isadora
- Todomoda
- Confitería/Repostería brands
Products and services
- Hering Paraguay
- Isadora
- Todomoda
- Suite Blanco
- Peter Kent
- CR7
- La Martina
- Club House
- Party Solutions (Wilton Show Room)
- Wholesale Distribution of Imported Mass Consumption Products
- Import and Franchise Agency (Direct Sales Agents)
Companies that use LAZOS
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
LAZOS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LAZOS partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- WiltoncoreWilton (USA) is an exclusive brand represented by Lazos in Paraguay, specializing in confectionery, baking, and party supply articles. Lazos operates a dedicated Show Room Wilton for party solutions.
- HeringcoreHering (Brazil) is an exclusive brand represented by Lazos in Paraguay for men's, women's, and children's clothing. Products are sold through dedicated Hering stores in Shopping Mariscal and Paseo Las Mercedes.
- IsadoracoreIsadora (Argentina) is an exclusive brand represented by Lazos in Paraguay for women's fashion accessories and complements.
- TodomodacoreTodomoda (Argentina) is an exclusive brand represented by Lazos in Paraguay for women's fashion accessories and complements.
Scale indicators5 records
Recent moves6 records
Expansion highlights3 records
LAZOS competitors and assessment
Company assessmentRegional players
- Grupo Vierci: Paraguayan conglomerate operating multi-format retail (Superseis supermarkets, electronics) and consumer-goods distribution — directly comparable as the largest home-grown retail/distribution platform in Paraguay, competing for consumer spend and international-brand partnerships in the same geography.
Direct peers
- Grupo Axo: Mexican multi-brand apparel and lifestyle distributor representing international brands (including apparel, accessories, and lifestyle labels) in Mexico through owned retail and wholesale channels — the closest functional analog to Lazos's exclusive-brand distribution model across a Latin American market.
Broad incumbents
- Cencosud S.A. Chilean multi-format retail conglomerate with department stores, home-improvement banners, and shopping centers across LatAm — comparable as a broad incumbent distributing international brands to consumers through owned retail and partnered channels.
- El Puerto de Liverpool: Mexico's largest department-store chain, importing international apparel and lifestyle brands — comparable as a broad incumbent distributing international brands through owned shopping-center retail formats and selective wholesale.
- Grupo Éxito: Colombian multi-format retail operator (Éxito, Carulla, Cdiscount) with broad consumer-goods distribution — comparable as a LatAm multi-format incumbent distributing branded consumer products through owned retail and selective wholesale.
- Falabella S.A. Major Latin American department-store chain with multi-country presence importing apparel, accessories, and home goods — comparable as a multi-brand, multi-channel consumer-products retail/distribution operator across LatAm.
- Ripley Corp: Peru/Chile-based department-store chain importing apparel, accessories, and home goods — comparable in the multi-brand international-retail distribution space with regional shopping-center footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
LAZOS social profiles
Digital presenceLAZOS financial estimates
Financial estimateRevenue estimate
Valuation estimate
LAZOS leadership team
Management profileNumber of profiles
Profiles4 records
LAZOS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LAZOS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LAZOS
What does LAZOS do?
Lazos S.A. imports and distributes mass consumption products in Paraguay through exclusive representations of international brands. Its offering covers two divisions: clothing, footwear and accessories for men, women and children (Hering, Isadora, Todomoda, Suite Blanco, Peter Kent, CR7, La Martina, Club House), and confectionery, baking, party supplies and bazaar items (Wilton). The company sells through more than 7 retail stores in shopping centers, wholesale distribution to over 200 clients, and direct sales agents serving as import and franchise agents.
Is LAZOS a public or private company?
LAZOS is a private company. It is classified as family owned and is currently operating.
When was LAZOS founded?
LAZOS was founded in 2001. It employs 1 to 10 people.
Where is LAZOS based?
LAZOS is headquartered in Asunción, Paraguay, in the Latin America region.
How does LAZOS make money?
Three revenue lines are on record. Retail Store Sales are the primary driver. The others are wholesale Distribution and franchise and Import Sales.
Who are LAZOS's main competitors?
Grupo Vierci is listed as a regional player. Grupo Axo is listed as a direct peer. Broad incumbents are Cencosud S.A., El Puerto de Liverpool, Grupo Éxito, Falabella S.A. and Ripley Corp.
Does LAZOS have an API?
No public API is recorded for LAZOS.
What industry is LAZOS in?
LAZOS's product category is Imported Consumer Goods Retail and Distribution. Its primary akta.pro industry code is CRAOADAI, Branded Merchandise & Promotional Apparel Wholesale. Its NAICS code is 424350 and its SIC code is 5130.