My7steps Gmbh
My7steps GmbH is a German digital mental health company delivering the proprietary Value Based Counseling (VBC®) 7-step therapeutic methodology through a DiGA-registered web app and video counseling, serving German adults with mild-to-moderate depression and psychosocial stress in 12 languages via statutory health insurance reimbursement.
- Company typePrivate
- Founded-
- HeadquartersWiesbaden, Germany
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What My7steps Gmbh does
My7steps GmbH is a German digital mental health company headquartered at Mainzer Strasse 75, Wiesbaden, and operates as the for-profit social-business subsidiary of nonprofit humanitarian organization Ipso gGmbH (founded 2008 by psychoanalyst Inge Missmahl). The company delivers psychological short-term therapy grounded in its proprietary methodology Value Based Counseling (VBC®), a structured 7-step integrative values-based approach developed by the founder and validated through two randomized controlled studies with 20+ years of humanitarian deployment history.
The product portfolio centers on two core offerings: My7steps App, a CE-certified German medical device and DiGA-registered web-based therapeutic program accessible without installation via samd.my7steps.org, delivering films, audio, writing exercises, and interactive tasks across the seven sequential steps; and My7steps Talk, a video counseling service matching clients with VBC-certified psychologists by mother tongue and cultural background across 12 languages (German, English, French, Italian, Spanish, Portuguese, Greek, Arabic, Dari/Farsi, Turkish, Ukrainian, Russian). Supporting features include the Selbsttest self-assessment tool (Antonovsky SOC scale), the My7steps Podcast, an AI-powered Voice-Chat-Agent for FAQ support, and a corporate/EAP-style bulk activation code offering (My7steps Corporate). Technical architecture runs on the website-files-hosted Webflow infrastructure with subdomains for diga, talk, login, and samd services; the only AI feature is a generative conversational agent for first-line website inquiries.
Revenue is generated through three streams: DiGA statutory health insurance reimbursement (the My7steps App is fully reimbursed by all gesetzliche Krankenkassen in Germany via prescription), self-pay or insurer-covered fees for My7steps Talk video sessions (processed via Mollie payment service), and corporate B2B bulk activation code sales to German employers (sold direct via [email protected]). Distribution is entirely digital: the prescription pathway runs through GPs, online video consultation partner Arztkonsultation, and questionnaire-based prescription partner Wellster Medical; health insurer partnerships (e.g., the February 2025 AOK Niedersachsen agreement) drive insured-member activation; and corporate buyers self-register via the unified registration portal.
My7steps Gmbh firmographics
Firmographics- Name
- My7steps Gmbh
- Legal name
- My7steps GmbH
- Website
- https://my7steps.org
- Company type
- Private
- Operating status
- Operating
- Short description
- My7steps GmbH is a German digital mental health company delivering the proprietary Value Based Counseling (VBC®) 7-step therapeutic methodology through a DiGA-registered web app and video counseling, serving German adults with mild-to-moderate depression and psychosocial stress in 12 languages via statutory health insurance reimbursement.
- Ownership category
- akta.pro rank
My7steps Gmbh industry classification
Industry- Product category
- Digital Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industries
- Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)
Keywords
Where My7steps Gmbh is headquartered
LocationHeadquarters
- HQ city
- Wiesbaden
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
My7steps Gmbh business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- DiGA / Statutory Health Insurance Reimbursement: My7steps App is a CE-certified German medical device (DiGA) that is fully reimbursed by all German statutory (gesetzliche) health insurers. Patients pay nothing; My7steps bills the insurer. Revenue is generated through reimbursement claims under the German DiGA fast-track pathway.
- My7steps Talk (Video Counseling Sessions): Structured video counseling sessions with certified psychologists (Counselors). Available as a standalone service or bundled with the app. May be covered by health insurers or paid out-of-pocket. Self-pay billing is processed via Mollie payment service.
- Corporate / Employer B2B Access: Companies purchase bulk activation codes to provide My7steps access to their employees as an employee wellness / psychosocial support benefit. Employers contact via [email protected] or corporate registration portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | My7steps App (DiGA) — free for patients via health insurance |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
My7steps Gmbh product offering
Product offeringCore offering
My7steps operates a digital mental health platform that delivers psychological short-term therapy via two products: the My7steps App, a CE-certified German medical device (DiGA) guiding users through seven interactive steps using the proprietary Value Based Counseling (VBC®) methodology, and My7steps Talk, structured video counseling sessions with VBC-trained psychologists. The app is reimbursable by all German statutory health insurers on prescription, while Talk and corporate access are sold as self-pay or employer-funded benefits. Services are delivered via a web browser in 12 languages with mother-tongue counselor matching.
Product overview
My7steps Gmbh operates a digital mental health platform offering psychological support through two main products: My7steps App (a CE-certified web-based medical device and DiGA for prescription-based therapy) and My7steps Talk (video counseling sessions with certified psychologists). The platform uses Value Based Counseling (VBC), a 7-step short-term therapeutic methodology, as its core approach. Additional offerings include a self-assessment test, podcast, and corporate employee support programs. The app is reimbursable by German statutory health insurers via prescription, while Talk sessions can be booked separately. All services are available in 12 native languages.
Differentiator
Problem solved
Functional benefit
Brands
- Value Based Counseling (VBC): The proprietary therapeutic methodology developed by Inge Missmahl, a short-term psychological intervention focused on values-based counseling that has been used to help over 500,000 people globally.
Products and services
- My7steps App CE-certified web-based medical device (DiGA) that guides adults through an interactive 7-step Value Based Counseling program to address mild-to-moderate depression, anxiety, and psychosocial stress. Available in 12 languages with intracultural counselor matching; prescribed by doctors and reimbursed by all German statutory health insurers.
- My7steps Talk Structured video counseling sessions with VBC-certified psychologists delivered in 12 native languages. Available as a standalone service or bundled with the My7steps App; self-pay billing via Mollie or coverage by health insurers.
- My7steps Corporate B2B employee psychosocial support program for German companies, providing bulk activation codes that give employees access to the My7steps App and Talk as a workplace mental health / EAP-style benefit.
Quantifiable outcome
- Significantly reduces depressive symptomatology
- +4 more outcomes
Companies that use My7steps Gmbh
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
My7steps Gmbh technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature4 records
My7steps Gmbh partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- AOK NiedersachsenflagshipAOK Niedersachsen, a major German statutory health insurer, offers My7steps as an online psychological first-aid app to its insured members. AOK actively promotes My7steps through its digital channels and member communications. A press release was issued by AOK on February 17, 2025 announcing the offering.
- MalteserflagshipIn March 2022, Malteser and My7steps launched a digital multilingual psychological support service for people affected by flooding in Germany. My7steps provided its platform in multiple languages to support the psychosocial needs of flood victims, coordinated by Malteser as the lead humanitarian organization.
- ArztkonsultationcoreArztkonsultation is an online video consultation platform that enables patients to book a 10-minute online appointment with a doctor who can prescribe My7steps App. The prescription is forwarded directly to the patient's health insurer, streamlining the DiGA access pathway.
- Wellster MedicalcoreWellster Medical provides an online medical questionnaire that is reviewed by a physician team. If the patient is suitable for digital therapy, a physician letter is issued and sent to the health insurer to initiate the Freischaltcode delivery process.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
My7steps Gmbh competitors and assessment
Company assessmentBroad incumbents
- Talkspace: Talkspace is a publicly-traded US telehealth therapy and psychiatry platform with a strong B2B/EAP channel. It is a broad incumbent comparable on the video counseling + employer B2B model but operates outside the German DiGA framework.
- BetterHelp: BetterHelp (Teladoc-owned) is the largest global online counseling subscription platform offering unlimited messaging and live therapy. It is a broad incumbent in the same online mental health category but is not DiGA-listed and does not compete within the German statutory reimbursement pathway.
- Lyra Health: Lyra Health is a US-based mental health benefits platform serving employers with a blended model of coaching, therapy, and digital programs. It is comparable to My7steps on the B2B employer mental health benefit model and digital program + live counseling blend.
Direct peers
- Selfapy: Selfapy offers German DiGA-listed digital therapeutic courses for depression, burnout, panic, and sleep disorders via a course-based web/app format. It competes directly with My7steps on DiGA reimbursement, prescription pathway, and self-guided course content.
- HelloBetter: Formerly GET.ON, HelloBetter is one of the largest German DiGA providers with multiple listed digital therapeutics for depression, anxiety, insomnia, and stress. It is the closest direct competitor in the German DiGA mental health category, competing for the same statutory insurance reimbursement and prescriber mindshare.
- Deprexis: Deprexis is a long-standing German-licensed digital therapeutic for depression available via prescription and reimbursed under DiGA. It directly competes with My7steps App in the depression indication (ICD-10 F32/F33) and for the same statutory insurer prescription channel.
- Mindable Health: Mindable Health is a Berlin-based DiGA provider focused on panic disorder and agoraphobia with prescription-based digital therapy. It is a direct DiGA competitor targeting the same statutory reimbursement pathway and physician prescriber base.
- Moodpath: Moodpath is a German-developed mental health app offering screening and self-guided courses for depression, often bundled with telemedicine consultations. It overlaps with My7steps' self-assessment tool, course content, and integration with online doctor platforms like Wellster.
Emerging players
- 7Cups: 7Cups is an international emotional support platform combining trained listener chat with affordable online therapy. It overlaps with My7steps on multilingual, low-threshold emotional support and self-guided digital content, though without DiGA reimbursement.
- Wellster Medical: Wellster Medical is a German telemedicine platform that provides online questionnaires reviewed by physicians to issue DiGA prescriptions, including for My7steps. It is comparable as a digital prescription pathway for mental health DiGAs and a potential channel partner/competitor in online psych triage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
My7steps Gmbh social profiles
Digital presenceMy7steps Gmbh compliance and trust
Trust signalCompliance3 records
My7steps Gmbh financial estimates
Financial estimateRevenue estimate
Valuation estimate
My7steps Gmbh leadership team
Management profileNumber of profiles
Profiles3 records
My7steps Gmbh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My7steps Gmbh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My7steps Gmbh
What does My7steps Gmbh do?
My7steps operates a digital mental health platform that delivers psychological short-term therapy via two products: the My7steps App, a CE-certified German medical device (DiGA) guiding users through seven interactive steps using the proprietary Value Based Counseling (VBC®) methodology, and My7steps Talk, structured video counseling sessions with VBC-trained psychologists. The app is reimbursable by all German statutory health insurers on prescription, while Talk and corporate access are sold as self-pay or employer-funded benefits. Services are delivered via a web browser in 12 languages with mother-tongue counselor matching.
Is My7steps Gmbh a public or private company?
My7steps Gmbh is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was My7steps Gmbh founded?
My7steps Gmbh was founded in -1.
Where is My7steps Gmbh based?
My7steps Gmbh is headquartered in Wiesbaden, Germany, in the Europe region.
How does My7steps Gmbh make money?
Three revenue lines are on record. DiGA / Statutory Health Insurance Reimbursement is the primary driver. The others are my7steps Talk (Video Counseling Sessions) and corporate / Employer B2B Access.
Who are My7steps Gmbh's main competitors?
Broad incumbents on record are Talkspace, BetterHelp and Lyra Health. Direct peers are Selfapy, HelloBetter, Deprexis, Mindable Health and Moodpath. Emerging players are 7Cups and Wellster Medical.
Does My7steps Gmbh have an API?
No public API is recorded for My7steps Gmbh.
What industry is My7steps Gmbh in?
My7steps Gmbh's product category is Digital Mental Health Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALACAC, Behavioral Health & Psychiatry Virtual Care (Payer Network). Its NAICS code is 621420 and its SIC code is 8000.