Lorenza Wine
Lorenza Wine is a family-owned, female-founded California wine producer founded in 2008 by Melinda Kearney and Michele Ouellet, specializing in low-alcohol, sustainably farmed rosé, Picpoul Blanc, Cinsault, and canned Spritz from Lodi-sourced fruit, sold direct-to-consumer, via a wine club, and through regional distributors across 27+ US states and Belize.
- Company typePrivate
- Founded2008
- HeadquartersSt. Helena, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lorenza Wine does
Lorenza Wine is a family-owned, female-founded wine producer established in 2008 and headquartered in Napa Valley, California, with grape sourcing concentrated in the Lodi region (Mokelumne River and Clements Hills AVAs). The company is led by co-founders Melinda Kearney and Michele Ouellet, a mother-daughter team, and operates with a small staff that handles winemaking, grower relationships, and direct sales. Its core technical differentiation sits in vineyard sourcing rather than novel technology: grapes are grown specifically for rosé (Mourvedre, Cinsault, Carignan, Grenache picked at low brix), plus the historic Bechthold Vineyard Cinsault (planted 1886, the oldest continually farmed Cinsault vineyard in the world) and the organically farmed Terra Alta Vineyard for Picpoul Blanc. Production uses direct-to-press methods, stainless steel fermentation, and neutral French oak aging, with all wines low-alcohol (10-12.4% ABV), vegan, gluten-free, and either CCOF-certified organic or Lodi Rules compliant.
The product portfolio comprises four SKUs: the flagship Lorenza Rosé ($26/bottle), Lorenza Picpoul Blanc ($30/bottle), Lorenza Cinsault ($36/bottle), and the canned Lorenza Spritz RTD ($7/can in 6-, 12-, and 36-pack formats). Annual production is small-batch by industry standards — roughly 1,906 cases of Rosé, 207 cases of Picpoul Blanc, and 262 cases of Cinsault in the most recent vintage cycle — consistent with a craft, allocation-driven model.
Revenue is generated through three channels: (1) direct-to-consumer e-commerce via a Shopify storefront with $20 first-order email-acquisition incentive, (2) a recurring wine-club subscription (Le Club) offering monthly or quarterly deliveries with a 15% discount and first access to new releases, and (3) wholesale distribution through nine regional distributors covering 13+ US states/DC and Belize (Revel Wine, DeNux, Craft Wines, Specialty Wines, Jandell, Kellogg Selections, Thirst Wine Merchant, Maverick, Vinelore, and Wine Smith). Customer segments are primarily individual wine enthusiasts seeking low-alcohol, sustainably farmed rosé, with secondary gift/hostess buyers and a trade channel serving independent restaurants and retailers. The company has operated for 18 consecutive vintages and ships DTC to 27 US states plus DC and Belize.
Lorenza Wine firmographics
Firmographics- Name
- Lorenza Wine
- Legal name
- Lorenza Wine
- Website
- https://lorenzawine.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lorenza Wine is a family-owned, female-founded California wine producer founded in 2008 by Melinda Kearney and Michele Ouellet, specializing in low-alcohol, sustainably farmed rosé, Picpoul Blanc, Cinsault, and canned Spritz from Lodi-sourced fruit, sold direct-to-consumer, via a wine club, and through regional distributors across 27+ US states and Belize.
- Ownership category
- akta.pro rank
Lorenza Wine industry classification
Industry- Product category
- Artisan Wines
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Lorenza Wine is headquartered
LocationHeadquarters
- HQ city
- St. Helena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lorenza Wine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct E-commerce Wine Sales: Direct-to-consumer online sales of wines through their Shopify-powered website. Products include Rosé, Picpoul Blanc, Cinsault, and Spritz in various bottle/can formats.
- Wine Club Membership (Le Club): Subscription-based wine club offering monthly or quarterly deliveries of Lorenza wines. Members receive 15% discount and first access to new releases.
- Wholesale/Distribution: Sales through regional wine distributors across multiple US states and Belize. Distributors include DeNux, Revel Wine, Craft Wines, Specialty Wines, Jandell, Kellogg Selections, Thirst Wine Merchant, Maverick, and Vinelore.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 2024 Lorenza Picpoul Blanc - $30.00 per bottle |
| Unit Pricing | Pay-as-you-go | 2025 Lorenza Rosé - $26.00 per bottle |
| Unit Pricing | Pay-as-you-go | 2024 Lorenza Cinsault - $36.00 per bottle |
| Unit Pricing | Pay-as-you-go | Lorenza Spritz - Rosé + Bubbles in 250ml cans |
| Subscription | Monthly | Le Club Wine Club Membership - 15% off all orders |
Go-to-market motion2 records
Distribution channels11 records
Marketing channels6 records
Lorenza Wine product offering
Product offeringCore offering
Lorenza Wine produces and sells small-lot premium wines from Lodi, California, including True Rosé (blend of Mourvedre, Cinsault, Carignan, and Grenache), Picpoul Blanc, old-vine Cinsault from the 1886 Bechthold Vineyard, and canned Rosé Spritz. The company sells primarily through its own e-commerce website, a subscription wine club (Le Club) offering monthly/quarterly deliveries, and regional distributors across 27 US states, DC, and Belize. All wines are vegan, gluten-free, sugar-free, and sourced from CCOF-certified organic or Lodi Rules sustainable vineyards.
Product overview
Lorenza Wine is a family-owned, female-founded wine company established in 2008 by Melinda Kearney and Michele Ouellet. The company produces a focused portfolio of wines from Lodi, California, specializing in True Rosé made from four classic varieties (Mourvedre, Cinsault, Carignan, and Grenache) that often disappear into red blends. The core product line includes Lorenza Rosé (flagship), Lorenza Picpoul Blanc (white), Lorenza Cinsault (red from the world's oldest continuously farmed Cinsault vineyard), and Lorenza Spritz (ready-to-drink canned rosé with bubbles). All wines are made from sustainably or organically farmed grapes, with vineyards either CCOF certified organic or following Lodi Rules for Sustainable Winegrowing. The company also operates Le Club, a wine club membership offering monthly/quarterly deliveries with 15% discount and early access to new releases.
Differentiator
Problem solved
Functional benefit
Products and services
- Lorenza Rosé Flagship True Rosé wine made with intention from four classic varieties (Mourvedre, Cinsault, Carignan, and Grenache) picked at low brix specifically for rosé production. Direct-to-press fermentation in cold stainless steel tanks produces a low alcohol (11-12.4%), high acid, delicate and focused wine priced at $26 per bottle for the 2025 vintage.
- Lorenza Picpoul Blanc White wine from Picpoul Blanc grapes sourced from organically and sustainably farmed Terra Alta Vineyard in Clements Hills, Lodi. Picked early for freshness, featuring notes of honeydew, lime, lychee, and yuzu with fine salinity. 10.2% alcohol, vegan friendly, gluten free. Priced at $30 per bottle.
- Lorenza Cinsault Red wine from the Bechthold Vineyard, the oldest continuously farmed Cinsault vineyard in the world (planted 1886, 24 acres own-rooted in sandy alluvial soil on the Mokelumne River). Organically farmed with Lodi Rules compliance; hand-harvested, foot-crushed, indigenous fermentation, aged in neutral French oak and stainless steel. Offers aromas of rose petals, cardamom, clove, cinnamon, raspberry, and strawberry. 12% alcohol, 262 cases produced. Priced at $36 per bottle.
- Lorenza Spritz Ready-to-drink rosé sparkling beverage in 250ml cans, made from Grenache and Carignan grapes sourced from Lodi. 10% ABV, sustainably farmed, vegan-friendly and gluten free. Available in 6-pack ($42), 12-pack ($82), and 36-pack case ($234) formats. Positioned as ideal hostess gift, pick-me-up, or cocktail mixer.
- Le Club Membership Wine club subscription offering monthly or quarterly wine deliveries to members, providing first access to new releases and 15% discount on all purchases. Features curated selections of Lorenza wines delivered to members, with the option to gift a membership.
Quantifiable outcome
- 18th consecutive vintage of Rosé produced in 2025
- +2 more outcomes
Companies that use Lorenza Wine
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Lorenza Wine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Lorenza Wine partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered regional, minor and core.
- DeNuxregionalRegional wine distributor covering Arkansas market. Contact: [email protected]
- Revel WineregionalRegional wine distributor covering California market. Contact: https://revelwine.biz/
- Craft WinesregionalRegional wine distributor covering Colorado market. Contact: https://www.craftwinescolorado.com/
- Specialty WinesregionalRegional wine distributor covering Georgia market. Contact: https://www.specialtywinesga.com/
- JandellregionalRegional wine distributor covering New York market. Contact: [email protected]
- Kellogg SelectionsregionalRegional wine distributor covering North Carolina, South Carolina, and Washington DC markets. Contact: https://www.kelloggwineselections.com/
- Thirst Wine MerchantregionalRegional wine distributor covering Oklahoma market. Contact: http://www.thirstwine.com/
- MaverickregionalRegional wine distributor covering Texas market. Contact: http://www.victorywinegroup.com/
- VineloreregionalRegional wine distributor covering Utah market. Contact: http://www.vinelore.com/
- Wine SmithminorInternational distributor covering Belize market. Contact: https://wine-smith-ltd.business.site/
- Bechthold VineyardcoreHistoric 24-acre Cinsault vineyard planted in 1886 in Mokelumne River AVA, Lodi. Oldest continually farmed Cinsault vineyard in the world. Source of Lorenza's red Cinsault bottling since 2009. Head-trained, own-rooted vines in sandy loam soils.
- Terra Alta Vineyardcore80-acre vineyard in rolling hillsides of Clements Hills AVA east of Lodi, planted 1996-1998. Farmed per CCOF and Lodi Rules of Sustainability. Source of Lorenza's Picpoul Blanc and Grenache. Grown by Markus Bokisch.
- Markus BokischcoreMeticulous organic and sustainable grower supplying Grenache and Picpoul from Terra Alta Vineyard in Clements Hills. Farmed per CCOF and Lodi Rules of Sustainability.
- Tegan PassalaiguaminorGrower supplying Zinfandel from Kirschenmann vineyard. Late season addition to 2025 Rosé blend providing quince, persimmon, and honey notes.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Lorenza Wine competitors and assessment
Company assessmentDirect peers
- Matthiasson Wines: Napa-based small-production winery known for restrained, food-friendly wines and farming-focused philosophy. Comparable on premium small-batch positioning, DTC emphasis, and grower-relationship storytelling.
- Field Recordings Wines: Small Paso Robles/Lodi-based producer with a portfolio of small-lot, narrative-driven wines and strong DTC presence. Comparable in scale, indie distribution, and DTC-first commercial model.
- Hampton Water: Celebrity-backed (Brad Pitt) premium rosé brand sold primarily through DTC and select retail. Direct competitor in the lifestyle/celebrity-anchored premium rosé category with similar DTC and wine club mechanics.
- Bonny Doon Vineyard: Iconic California small-production winery known for unconventional Rhône varieties, quirky branding, and direct relationships with consumers. Shares Lorenza's small-batch, Rhône-variety, narrative-driven, DTC-anchored approach.
- Stolpman Vineyards: Ballard Canyon-based small-lot producer specializing in Rhône varieties (including Mourvedre, Grenache, Cinsault) with strong DTC and wine club presence. Closely comparable varietal portfolio and small-production, distribution-light model.
- Chateau d'Esclans (Whispering Angel): Chateau d'Esclans produces Whispering Angel, the global benchmark premium Provence-style rosé. Closely comparable to Lorenza in pale, delicate rosé positioning, premium DTC pricing, and lifestyle-driven brand storytelling, though at vastly larger scale.
Regional players
- Harney Lane Winery: Lodi AVA-based small producer with estate vineyards and DTC tasting room. Comparable Lodi sourcing geography, small-batch model, and DTC emphasis, though focused on Zinfandel rather than rosé.
Broad incumbents
- Meiomi: Constellation Brands-owned premium rosé and Pinot Noir label at much larger scale. Competes in the same premium-rosé shelf-set and DTC channels but with mass-market distribution and broader varietal scope.
- Underwood Wines (Union Wine Company): Oregon-based producer famous for pioneering canned wine (Underwood Pinot Noir/Gris) with broad retail distribution. Comparable in canned-format innovation and DTC/retail blended model, though at greater scale.
- Coppola Diamond / Sofia (Francis Ford Coppola): Francis Ford Coppola Winery's Diamond and Sofia lines include popular canned sparkling wines (mini sparkling rosé). A broader incumbent with a comparable canned sparkling rosé play and food/gifting-oriented positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Lorenza Wine social profiles
Digital presenceLorenza Wine compliance and trust
Trust signalCompliance3 records
Lorenza Wine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lorenza Wine leadership team
Management profileNumber of profiles
Profiles2 records
Lorenza Wine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lorenza Wine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lorenza Wine
What does Lorenza Wine do?
Lorenza Wine produces and sells small-lot premium wines from Lodi, California, including True Rosé (blend of Mourvedre, Cinsault, Carignan, and Grenache), Picpoul Blanc, old-vine Cinsault from the 1886 Bechthold Vineyard, and canned Rosé Spritz. The company sells primarily through its own e-commerce website, a subscription wine club (Le Club) offering monthly/quarterly deliveries, and regional distributors across 27 US states, DC, and Belize. All wines are vegan, gluten-free, sugar-free, and sourced from CCOF-certified organic or Lodi Rules sustainable vineyards.
Is Lorenza Wine a public or private company?
Lorenza Wine is a private company. It is classified as family owned and is currently operating.
When was Lorenza Wine founded?
Lorenza Wine was founded in 2008. It employs 1 to 10 people.
Where is Lorenza Wine based?
Lorenza Wine is headquartered in St. Helena, United States, in the North America region.
How does Lorenza Wine make money?
Three revenue lines are on record. Direct E-commerce Wine Sales are the primary driver. The others are wine Club Membership (Le Club) and wholesale/Distribution.
Who are Lorenza Wine's main competitors?
Direct peers on record are Matthiasson Wines, Field Recordings Wines, Hampton Water, Bonny Doon Vineyard, Stolpman Vineyards and Chateau d'Esclans (Whispering Angel). Harney Lane Winery is listed as a regional player. Broad incumbents are Meiomi, Underwood Wines (Union Wine Company) and Coppola Diamond / Sofia (Francis Ford Coppola).
Does Lorenza Wine have an API?
No public API is recorded for Lorenza Wine.
What industry is Lorenza Wine in?
Lorenza Wine's product category is Artisan Wines. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 5180.