Milan Seniors For Healthy Living

What Milan Seniors For Healthy Living does

Milan Seniors For Healthy Living (MSHL) is a 501(c)(3) non-profit organization established in 2010 and headquartered at 45 Neckel Court, Milan, Michigan. The organization delivers a comprehensive suite of services to adults aged 50-60+ residing primarily in the 48160 zip code and a 20-mile radius extending into Ann Arbor and Monroe. Service delivery spans four main branches: a Senior Activity Center (fitness classes, social clubs, congregate Senior Café meals), a Transportation Service (door-to-door, ADA-compliant vehicles operating Monday-Thursday), Meals on Wheels (daily home-delivered meals with volunteer wellness checks), and Aging in Action (LMSW-led life coaching and resource navigation across Washtenaw and Monroe Counties). Additional offerings include the Milan Oasis dementia-friendly respite day program, fitness programs (Enhance Fitness, Chair Yoga, Sit Fit), wellness services (acupuncture, massage, reflexology), caregiver support groups, and three-tier memberships priced at $20 Standard / $50 Premium / $200 Lifetime.

The technology stack is minimal and operational rather than proprietary: the organization uses third-party tools including AccessiBe and Kovir LLC for WCAG 2.1 AA website accessibility compliance, Ticket Tailor for class registration, LPi for newsletter publishing, and Facebook Live / YouTube for remote program streaming. No mobile application, API, or proprietary platform exists. Title VI compliance, 501(c)(3) tax exemption, and ADA-compliant vehicles constitute the formal compliance infrastructure.

Revenue is generated through a blended non-profit model: government grants from Washtenaw County Office of Community and Economic Development, Monroe County Commission on Aging, and the City of Milan Senior Millage form the dominant funding pillar; corporate sponsorships ($60/month or $700/year vehicle advertising, $100-$500 event sponsorships); individual donations (approximately 4% of budget, supplemented by Amazon Smile and Kroger Community Rewards); membership fees; and modest program-level fees or suggested donations (Senior Café $3-$5.50, transportation $1.50-$2.00). The organization operates with 1-10 employees and is governed by a Board of Directors currently chaired by Steve Barney (since July 2021).

Name

Milan Seniors For Healthy Living

Legal name

Milan Seniors for Healthy Living

Website

https://milanseniors.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Milan Seniors For Healthy Living is a 501(c)(3) non-profit serving adults aged 50-60+ in Milan, Michigan and a 20-mile radius, providing senior activity center programs, door-to-door transportation, Meals on Wheels, dementia respite care, and aging life coaching through government grants, corporate sponsorships, and donations.

Ownership category

akta.pro rank

Product category

Community Senior Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

akta.pro secondary industries

Social, Community & Senior Center Outings Transport (HSABAOAG), Meals, Nutrition & Congregate Dining Day Programs (HSABANAM), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior activity center
• Senior transportation services
• Meals on wheels
• Dementia respite care
• Community aging services

Headquarters

HQ city

Milan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Annual and lifetime membership fees providing access to the senior activity center, exercise facilities, and member discounts on programs.
2. Program Fees and Suggested Donations: Modest fees for programs such as Senior Café meals ($5 suggested donation), transportation services, and fitness classes. No one is turned away for inability to pay.
3. Corporate Sponsorships: Advertising on transportation vehicles ($60/month or $700/year), event sponsorships ($100-$500), Adopt-a-Service sponsorships, and newsletter sponsorship opportunities.
4. Government Grants and Funding: Funding from Washtenaw County Office of Community and Economic Development, Monroe County Commission on Aging, and City of Milan Senior Millage. Approximately 4% of budget comes from individual donations.
5. Donations: Tax-deductible 501(C)(3) donations from individuals, corporate sponsors, and community supporters. Amazon Smile and Kroger Community Rewards programs generate additional donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Milan Seniors For Healthy Living (MSHL) is a 501(c)(3) non-profit organization that operates a senior activity center and delivers four core service branches to older adults aged 60+ in the Milan, Michigan area: (1) the Senior Activity Center offering fitness classes, social clubs, and wellness services; (2) Transportation Service providing door-to-door rides for medical and personal needs; (3) Meals on Wheels and Senior Café nutrition programs; and (4) Aging in Action life coaching and resource referral. A specialized free dementia-friendly respite day program, Milan Oasis, supplements these core services.

Product overview

Milan Seniors For Healthy Living (MSHL) is a non-profit organization established in 2010 offering a comprehensive suite of senior services through four main branches: the Senior Activity Center, Transportation Service, Meals on Wheels, and Aging in Action coaching and referral service. The organization provides a diverse portfolio including fitness programs (Enhance Fitness, Chair Yoga, Sit Fit), social clubs, wellness services (acupuncture, massage, reflexology), caregiver support, and the Milan Oasis dementia-friendly respite program. Programs are available to seniors 50+ (some services 60+) living in the 48160 zip code and surrounding areas, with a membership program offering Standard, Premium, and Lifetime tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Activity Center A vibrant, inclusive hub offering activities, programs, fitness classes, social events, and support services for older adults aged 60+ to encourage aging with independence and dignity. Located at MSHL's Milan, Michigan headquarters.
• Transportation Service Door-to-door transportation for seniors aged 60+ living in the 48160 zip code, providing rides up to 20 miles outside Milan including Ann Arbor and Monroe, operating Monday through Thursday with ADA-compliant vehicles including wheelchair ramp capability.
• Meals on Wheels Daily meal delivery for homebound seniors aged 60+ providing a hot lunch plus a second cold meal, with daily wellness checks through volunteer visits. Service operates Monday through Friday around noon.
• Senior Café Hot lunch served at the MSHL center multiple days per week providing social connection opportunities and monthly birthday celebrations. Suggested donation of $3 for seniors 60+ and $5.50 for under 60.
• Aging in Action: Coaching and Referral Service Life coaching and referral service helping older adults navigate aging challenges through individualized action plans, coaching check-ins, and connections to community resources across Washtenaw and Monroe Counties.
• Milan Oasis A free dementia-friendly adult respite day program for individuals with memory loss or cognitive decline providing structured activities, social connection, and compassionate care Monday through Thursday. Operates with full-day and half-day options.
• Fitness Programs Evidence-based exercise programs including Enhance Fitness, Chair Yoga, Sit Fit, and Cardio Drumming designed to improve functional fitness, flexibility, and well-being for mature adults. Available via fitness pass or as part of membership.
• Wellness Services Various health services including Acupuncture ($20 per session), Massage Therapy ($20-$40), Reflexology ($20-$40), free Blood Pressure Checks, free Hearing Aid Services, and Podiatry Services.
• Clubs and Social Groups Peer-led social groups for adults 50+ including Cards & Games, Lyrics with Laurie, Men's Coffee Club, Red Hat Chapter, Quilting B's, Wood Carving Club, and Piano Playing with Pat.
• Caregiver Support Services Support services for caregivers including a Caregiver Support Group, Care Partner Network (online support group with Facebook access, e-newsletters, and discounts), and Grandparents as Parents Support Group.
• Membership Program Three-tier membership structure providing access to the newsletter, program discounts, exercise room, and birthday lunch: Standard Membership ($20 annually), Premium Membership ($50; includes gifting a membership to another person), and Lifetime Membership ($200 one-time).

Quantifiable outcome

• Meals on Wheels volunteer delivers daily visit plus nutritious meal to homebound seniors
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• LPi (Liturgical Publications, Inc)coreOthersNewsletter publishing partner that produces and distributes MSHL's monthly newsletter to members and community. Newsletter includes program updates, sponsor acknowledgments, and senior resources.
• Washtenaw County Office of Community and Economic Development (OCED)coreOthersGovernment funding partner providing partial funding for Senior Café nutrition program and other senior services.
• Monroe County Commission on AgingcoreOthersGovernment funding partner providing partial funding for senior nutrition and services for Milan area seniors.
• City of Milan Senior MillagecoreOthersLocal government millage funding providing essential support for MSHL programs and services for Milan seniors.
• Bank of Ann ArborminorGTM or Marketing PartnerCorporate sponsor advertising on MSHL transportation vehicles and newsletter. Supports senior services in the Milan/Ann Arbor area.
• EHM Senior SolutionsminorGTM or Marketing PartnerCorporate sponsor supporting MSHL senior services. Senior solutions provider serving the Milan community.
• United Way of Washtenaw, Monroe & the contribution areaminorGTM or Marketing PartnerCorporate sponsor featured on MSHL materials. Community impact organization supporting local nonprofits.
• Mullins AutominorGTM or Marketing PartnerCorporate sponsor providing donations for birthday celebrations. Funds complimentary lunches for MSHL members on their birthday month.
• Huron Valley Ambulance (HVA)minorOthersProvides free blood pressure checks every Thursday at MSHL center. Walk-in service available to all community members.
• Miracle EarminorOthersProvides free hearing aid service and hearing tests at MSHL on third Wednesday of each month. Walk-ins welcome.
• Monroe County LibraryminorOthersLibrary in Motion mobile library service provides books and movies to MSHL members monthly. Members can obtain library cards and check out materials.
• MMAP (Michigan Medicare Assistance Program)minorOthersFree Medicare counseling provided by Sharon Marrow at MSHL. Helps seniors find best Medicare options for their needs.
• Aid In MilanminorOthersPartner for Pantry on Wheels program. Provides food pantry access for homebound seniors, with MSHL staff shopping and delivering items.
• University of MichiganminorOthersSocial work intern placements support the Aging in Action coaching program, bringing additional resources and student volunteers.
• Eastern Michigan UniversityminorOthersSocial work intern placements support the Aging in Action coaching program, bringing additional resources and student volunteers.
• Marble Memorial United Methodist ChurchminorOthersChurch partner hosting Popcorn with the Pastor program at MSHL, providing spiritual guidance and community building activities.
• Amazon SmileminorGTM or Marketing PartnerAmazon Smile program donates a portion of purchases to MSHL when customers select MSHL as their charity (EIN: 27-1109225).
• Kroger Community RewardsminorGTM or Marketing PartnerKroger program donates a portion of shopping spending to MSHL periodically based on member purchases.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• EHM Senior Solutions: Established Washtenaw County senior services nonprofit already partnering with MSHL as a corporate sponsor. Operates a broader portfolio including assisted living, wellness, and home care services, making it a larger nearby incumbent.
• Brookdale Senior Living: Largest U.S. senior living operator providing assisted living, memory care, and wellness across hundreds of communities. Relevant as a broad senior-care incumbent against which MSHL's smaller-scale community services compete for attention and funding.
• Help at Home: Large provider of home and community-based personal care services for seniors and individuals with disabilities. Comparable mission space but at significantly greater scale and geographic breadth.

Others

• Meals on Wheels of America: National umbrella organization that supports and standardizes the Meals on Wheels affiliates (including MSHL's program). They are an enabling/infrastructure peer rather than a direct competitor.
• National Council on Aging: National nonprofit advocating for older adults' health and economic security. Comparable mission and senior-services orientation; relevant as an industry/thematic peer rather than direct competitor.

Regional players

• Area Agency on Aging 1-B: Michigan Area Agency on Aging covering Washtenaw County and adjacent counties. Provides directly comparable services to MSHL including Meals on Wheels, in-home services, and caregiver support, making it a regionally adjacent peer.
• Disability Advocates of Kent County: Michigan-based nonprofit providing independent living services, advocacy, and caregiver supports for seniors and persons with disabilities. Comparable model to MSHL but operating in West Michigan.

Direct peers

• The Senior Alliance (Area Agency on Aging 1-C): Area Agency on Aging serving southern and western Wayne County with a comparable mix of senior services, resource navigation, meals, transportation, and caregiver support. Highly comparable nonprofit peer operating in southeastern Michigan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MilanSeniorsForHealthyLiving
• LinkedInlinkedin.com/company/milan-seniors-for-healthy-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milan Seniors For Healthy Living