Tul Sas
TUL S.A.S. operates a multi-vendor online and physical marketplace for construction materials, hardware, tools, and supplies in Colombia. It serves contractors, homeowners, and industrial buyers through 15 Bogotá retail stores, an e-commerce platform, mobile apps, and CrediTUL financing.
- Company typePrivate
- Founded2024
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tul Sas does
TUL S.A.S. is a Colombian digital and physical marketplace for construction materials, hardware products, tools, and related supplies, founded in 2024 and headquartered in Bogotá. The company operates a multi-vendor e-commerce platform at tul.com.co that enables third-party sellers — including Gerfor, Uduke, Trevano, Vharbor, Proelectricos, and others — to list products alongside TUL-owned inventory, allowing buyers to compare prices across vendors within categories such as tools, electrical systems, paints, plumbing, industrial safety, and automotive supplies. The product surface spans the marketplace storefront, iOS and Android mobile applications, a content blog, a TUL private-label line, and an embedded credit product called CrediTUL.
TUL runs 15 brick-and-mortar retail locations distributed across Bogotá neighborhoods (Santa Sofia, 7 de Agosto, Verbenal, Santa Barbara, Suba San Jorge, Chapinero, Suba Costa Azul, Diverplaza, Alhambra, Santa Lucia, Tabora, Madelena, Las Cruces, Bosa La Independencia, and Castilla), complemented by WhatsApp and phone ordering. The omnichannel stack integrates catalog, ordering, and fulfillment across digital and physical touchpoints, with a catalog spanning more than 100 brands including international names (Stanley, Dewalt, Black+Decker, Corona, Sika, Truper) alongside local and private-label offerings. Prices are denominated in Colombian Pesos and range from approximately COP $900 for basic electrical items to COP $50,000+ for toolboxes.
The business model combines three revenue streams: marketplace commissions on third-party transactions, direct retail product sales (online and in-store), and credit financing income from CrediTUL. Target segments are construction industry professionals and individual consumers/homeowners, with industrial buyers as a secondary segment. No external investors, parent companies, funding rounds, public listings, or disclosed leadership team were identified in the available source data, and the company appears to be founder-operated with no disclosed ownership structure.
Tul Sas firmographics
Firmographics- Name
- Tul Sas
- Legal name
- TUL S.A.S.
- Website
- https://tul.com.co
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- TUL S.A.S. operates a multi-vendor online and physical marketplace for construction materials, hardware, tools, and supplies in Colombia. It serves contractors, homeowners, and industrial buyers through 15 Bogotá retail stores, an e-commerce platform, mobile apps, and CrediTUL financing.
- Ownership category
- akta.pro rank
Tul Sas industry classification
Industry- Product category
- Construction Materials & Hardware Marketplace
- NAICS
- Other Building Material Dealers (44418), Building Material and Supplies Dealers (4441)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Construction, Home Improvement & Building Materials Marketplaces (CRAFABAO)
- akta.pro secondary industry
- Electrical, Plumbing & HVAC Trade Supply Marketplaces (CRAFAHAC)
Keywords
Tul Sas business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketplace Transaction Fees: TUL operates as a marketplace allowing multiple third-party vendors to sell products on the platform. Revenue is generated through transaction fees and commissions from sellers. The platform facilitates sales between vendors and end customers, with TUL taking a take rate on each transaction.
- Retail Product Sales: Direct sales of hardware, construction materials, and related products through owned retail stores and the e-commerce platform. TUL sells products both as a direct seller and as marketplace operator.
- CrediTUL Financing: Credit financing product offered to customers for purchases. TUL provides credit to customers through CrediTUL, generating revenue from financing charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing per product with no membership fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Tul Sas product offering
Product offeringCore offering
TUL operates an omnichannel multi-vendor marketplace for construction materials, hardware, tools, paints, electrical, plumbing, and home improvement products, combining 15 physical retail stores across Bogotá with the tul.com.co e-commerce site, native iOS/Android apps, and phone/WhatsApp ordering. The platform aggregates third-party vendors (Gerfor, Uduke, Trevano, Vharbor, Proelectricos, Tezo, Total Tools, and others) alongside TUL's own inventory and private-label products, enabling price comparison and 24/7 digital purchasing, with CrediTUL providing embedded consumer credit for purchases.
Product overview
TUL is a Colombian marketplace platform for construction, hardware, and related products, operating as both a digital marketplace (tul.com.co) and a chain of physical retail stores across Bogotá. The platform connects buyers with multiple third-party vendors, enabling price comparison and purchase across categories including tools, electrical systems, paints, plumbing, and industrial safety. The ecosystem includes a mobile app for iOS and Android, the CrediTUL financing option, and TUL private label products. The company serves both retail consumers and professional contractors through 15 physical store locations and 24/7 digital commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- TUL Marketplace Platform Online marketplace platform connecting buyers with multiple vendors for construction materials, hardware, and related products, enabling price comparison and 24/7 digital purchasing for individual consumers, homeowners, construction professionals, and industrial buyers in Bogotá.
- CrediTUL Credit financing option offered to customers for purchasing products through TUL, with immediate approval available through the platform; TUL generates revenue from financing charges on credit extended.
- TUL Private Label Products TUL-branded hand tools, plastic storage boxes, and construction aggregates sold through the marketplace alongside third-party brands.
Companies that use Tul Sas
Customer profileSegments3 records
Ideal customer profiles3 records
Tul Sas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tul Sas partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Tul Sas competitors and assessment
Company assessmentEmerging players
- Toolstation: European trade-focused hardware retailer with small-format stores plus e-commerce. Comparable trade customer focus, value pricing, and omnichannel approach.
- Travers Tools: Niche online industrial and metalworking tools supplier in the US. Comparable specialist marketplace model with deep SKUs and a professional customer base.
Broad incumbents
- Mercado Libre Colombia: Region's largest general marketplace with growing hardline and construction categories. Competes for online hardware buyers and would be an alternative listing channel for TUL's third-party vendors.
- Home Depot: Global leader in home improvement retail, operating mega-stores plus a strong e-commerce platform. Comparable assortment and pro/consumer segmentation, though not present in Colombia.
- Amazon (Hardlines): Global e-commerce incumbent in tools, hardware, and construction supplies. Sets the customer experience bar for marketplace UX, logistics, and assortment depth that TUL must match.
- Falabella Colombia: Department store with home improvement and tools assortment plus marketplace ambitions. Overlaps with TUL on certain hardline categories and shares the omnichannel + credit play (CMR).
Direct peers
- Sodimac Colombia (Homecenter): Colombia's largest home improvement and construction materials retailer, part of Falabella/Sodimac group. Operates big-box stores plus e-commerce; directly competes with TUL's construction and hardware assortment and omnichannel model.
- Leroy Merlin Colombia: Global DIY and home improvement retailer with Colombian operations. Comparable product breadth, omnichannel model, and professional-plus-consumer customer mix.
- Easy Colombia: Cencosud-owned home improvement chain operating stores and online channels in Colombia. Closest large-format competitor to TUL across construction, tools, and DIY categories.
- Constructor (formerly Construcenter): Colombian retailer specialized in construction materials, finishes, and tools with both physical stores and digital channels. Directly comparable in assortment and professional customer focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Tul Sas social profiles
Digital presenceTul Sas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tul Sas leadership team
Management profileNumber of profiles
Tul Sas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tul Sas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tul Sas
What does Tul Sas do?
TUL operates an omnichannel multi-vendor marketplace for construction materials, hardware, tools, paints, electrical, plumbing, and home improvement products, combining 15 physical retail stores across Bogotá with the tul.com.co e-commerce site, native iOS/Android apps, and phone/WhatsApp ordering. The platform aggregates third-party vendors (Gerfor, Uduke, Trevano, Vharbor, Proelectricos, Tezo, Total Tools, and others) alongside TUL's own inventory and private-label products, enabling price comparison and 24/7 digital purchasing, with CrediTUL providing embedded consumer credit for purchases.
Is Tul Sas a public or private company?
Tul Sas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tul Sas founded?
Tul Sas was founded in 2024.
How does Tul Sas make money?
Three revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are retail Product Sales and crediTUL Financing.
Who are Tul Sas's main competitors?
Emerging players on record are Toolstation and Travers Tools. Broad incumbents are Mercado Libre Colombia, Home Depot, Amazon (Hardlines) and Falabella Colombia. Direct peers are Sodimac Colombia (Homecenter), Leroy Merlin Colombia, Easy Colombia and Constructor (formerly Construcenter).
Does Tul Sas have an API?
No public API is recorded for Tul Sas.
What industry is Tul Sas in?
Tul Sas's product category is Construction Materials & Hardware Marketplace. Its primary akta.pro industry code is CRAFABAO, Construction, Home Improvement & Building Materials Marketplaces, with a secondary code of CRAFAHAC, Electrical, Plumbing & HVAC Trade Supply Marketplaces. Its NAICS code is 44418 and its SIC code is 5940.