Onze Klusvrouw

What Onze Klusvrouw does

Onze Klusvrouw operates a franchise network of independent female handypersons (klusvrouwen) delivering household repair, maintenance, organizing, and gardening services to residential customers across the Netherlands. The franchisor entity, Onze Klusvrouw bv, is registered at Lange Zijde 9a in Zevenhuizen and operates with a small core staff of 1-10 employees. Individual franchisenemers are self-employed professionals with their own KvK registrations and BTW IDs, each covering a specific Dutch region. The network spans 30+ regions from Friesland to Limburg, with notable coverage in Rotterdam, Den Bosch, Eindhoven, Utrecht, Groningen, and The Hague.

The company's core product is a website-driven matching and discovery service (onzeklusvrouw.nl) that allows customers to find local klusvrouwen by postcode and service expertise. There is no proprietary technology or SaaS platform; the website functions as a directory and lead-generation channel. The service portfolio spans 15+ categories including insulation, plumbing, painting, carpentry, flooring, electrical, window treatments, garden/balcony work, accessibility installations, and decluttering. Revenue is generated through service fees charged by individual franchisenemers to end customers, with the franchisor (Onze Klusvrouw bv) earning revenue through the franchise model. Pricing is set independently by each franchisenemer and is not publicly disclosed, though Thuishotel members receive a 10% discount on hourly rates.

Go-to-market relies on organic website discovery (SEO), a network of member-association partnerships (Thuishotel, MeiJo, BuurtPas, Zuid&Zo, Thebe Extra, FlorencePas), customer testimonials featured on the website, and local media coverage of individual klusvrouwen. The primary customer base is Dutch homeowners seeking small to medium home repairs, with a secondary focus on senior citizens requiring accessibility modifications for aging-in-place. The company is privately held with no disclosed funding, no institutional investment, and no M&A activity.

Name

Onze Klusvrouw

Legal name

Onze Klusvrouw bv

Website

https://onzeklusvrouw.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Onze Klusvrouw is a Dutch franchise network of independent female handypersons providing household repair, maintenance, organizing, and gardening services to residential customers across the Netherlands, managed by a small franchisor entity headquartered in Zevenhuizen.

Ownership category

akta.pro rank

Headquarters

HQ city

Hoogerheide

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Franchise fees and service revenue: Onze Klusvrouw operates as a franchise organization. Individual Klusvrouwen (franchisenemers) provide handyperson services directly to customers. Revenue is generated through service fees charged by individual franchisenemers to end customers. The franchisegever (Onze Klusvrouw bv) earns revenue through the franchise model, with individual franchisenemers operating as independent businesses with their own KvK registrations and BTW IDs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Onze Klusvrouw operates a nationwide Dutch franchise network of independent female handypersons (klusvrouwen) who deliver small and medium household repair, maintenance, improvement, gardening, and organizing services directly to residential customers. Customers use the onzeklusvrouw.nl website to search for a local Klusvrouw by expertise, region, or postcode, then contact the franchised klusvrouw directly to discuss needs, agree scope, and schedule work. Individual franchisenemers set their own rates, deliver services independently, and operate under the Onze Klusvrouw brand.

Product overview

Onze Klusvrouw is a Dutch franchise network of independent female handypersons (klusvrouwen) providing household repair and maintenance services to private customers across the Netherlands. The organization operates as a franchise model where customers find local franchised klusvrouwen via postcode and expertise filters on the website, then contact them directly. The portfolio includes core matching/scheduling services plus diverse service offerings: insulation, general maintenance and repair, sanitary and plumbing, garden and balcony work, assembly and furnishing, floor finishing, painting, wall finishing, carpentry and custom work, stairs, lighting and electrical, window treatments, organization and decluttering, and accessibility aid installation. Additionally, partnership programs with member associations (Thuishotel, MeiJo, Buurtpas, Zuid&Zo, Thebe Extra, FlorencePas) offer discounts to members. There is no separate technology platform or SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• Insulation Services (Isoleren) Thermal insulation services for residential homes, including attic and wall insulation work performed by specialised klusvrouwen. Targeted at Dutch homeowners seeking to improve home energy performance.
• Maintenance & Repair Services (Onderhoud & Herstel) General maintenance and repair services for household items, fixtures, and minor building repairs performed by klusvrouwen. Targeted at Dutch homeowners with general household upkeep needs.
• Sanitary & Plumbing Services (Sanitair & Water) Plumbing services including fixing leaky faucets, installing fixtures, drain unclogging, caulking, and bathroom renovation work performed by klusvrouwen with plumbing expertise. Targeted at Dutch homeowners with sanitary and plumbing issues.
• Garden & Balcony Services (Tuin & Balkon) Garden maintenance and balcony improvement services including planting, fencing, decking, and outdoor cleaning performed by klusvrouwen. Targeted at Dutch homeowners with garden or balcony upkeep needs.
• Assembly & Furnishing Services (Montage & Inrichting) Furniture assembly including IKEA furniture, curtain rail mounting, TV mounting, mirror and picture hanging, shelf installation, and window screen (hor) installation services. Targeted at Dutch homeowners needing assembly and mounting help.
• Floor Finishing Services (Vloerafwerking) Floor installation and finishing services including laminate, hardwood, PVC and parquet flooring, tiling, floor levelling, and floor painting performed by specialised klusvrouwen. Targeted at Dutch homeowners renovating or finishing floors.
• Painting Services (Schilderwerk) Interior and exterior painting services for walls, ceilings, frames, doors, windows, and facades performed by specialised klusvrouwen. Targeted at Dutch homeowners needing residential painting work.
• Wall Finishing Services (Wandafwerking) Wall finishing services including wallpaper application (including renovlies/fiberglass wallpaper), painting, tiling, and panel installation performed by specialised klusvrouwen. Targeted at Dutch homeowners finishing interior walls.
• Carpentry & Custom Work Services (Timmer & Maatwerk) Custom carpentry and made-to-measure woodworking services including custom furniture, radiator/pipe casing, kitchen adaptations, stair modifications, built-in solutions, and decorative trim work. Targeted at Dutch homeowners needing bespoke woodwork.
• Stair Services (Trappen) Stair renovation and modification services including painting, lacquering, carpet/flooring installation, complete stair renovation combining covering and finishing, and anti-slip solutions. Targeted at Dutch homeowners renovating or making stairs safer.
• Lighting & Electrical Services (Verlichting & Elektra) Electrical services including outlet installation, switch replacement, dimmer installation, lamp connection, indoor/outdoor lighting installation, cable management, doorbell mounting, and switchgear replacement. Targeted at Dutch homeowners needing minor electrical work.
• Window Treatment Services (Raamdecoratie) Window treatment services including curtain rail mounting, window screen installation, blinds/louvers, pleated shades, roller shades, duet shades, and folding curtains installation and measurement. Targeted at Dutch homeowners fitting window coverings.
• Organization & Decluttering Services (Opruimen/Organiseren) Organization and decluttering services for attics, sheds, relocations, unpacking, storage systems, space restructuring, furniture disassembly/moving, and move-in/move-out preparation. Targeted at Dutch homeowners needing help with household organization and moves.
• Accessibility Aid Installation Services (Hulpmiddelen Plaatsten) Installation of accessibility aids including grab bars in toilets/showers/stairs, threshold lowering/removal, raised toilet installation, step stools/threshold ramps, anti-slip strips, and minor adaptations for mobility device users. Targeted at seniors and people with reduced mobility wanting to live independently at home.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• ThuishotelcoreChannel Partner/ Reseller/ DistributorThuishotel is a subscription service for people who want to live independently at home. Onze Klusvrouw is a preferred service partner, with Thuishotel subscribers receiving 10% discount on the hourly rate. Onze Klusvrouw services are listed on the Thuishotel website under 'diensten aan huis / klussendienst'.
• MeiJocoreChannel Partner/ Reseller/ DistributorMeiJo is a service package by Kwadrantgroep for residents of Fryslân, helping people live independently at home. Onze Klusvrouw is a partner providing handyperson services. MeiJo pass holders can request Onze Klusvrouw services through a form on the MeiJo website.
• BuurtPascoreChannel Partner/ Reseller/ DistributorBuurtPas supports seniors in Rotterdam, Barendrecht, Capelle aan den IJssel, and Lansingerland to live independently. Onze Klusvrouw is a partner providing handyperson services, with no call-out fees charged for first visits for BuurtPas members.
• Zuid&ZominorChannel Partner/ Reseller/ DistributorZuid&Zo is a member association providing services and benefits for people seeking to live independently. Onze Klusvrouw is listed as a partner offering discounts or special actions for Zuid&Zo members.
• Thebe ExtracoreChannel Partner/ Reseller/ DistributorThebe Extra is a member association in Noord-Brabant supporting members with information, advice, activities, and services related to well-being, living, and health. Onze Klusvrouw is a preferred partner under 'ledenvoordeel' providing home handyperson services.
• FlorencecoreChannel Partner/ Reseller/ DistributorFlorence is an organization focused on helping people live independently at home, offering services including pedicure, hairdresser, optician, and klussendienst (handyperson service). FlorencePas holders receive free safety checks when Onze Klusvrouw is on-site, and special discount actions are available.

Scale indicators1 record

Recent moves5 records

Expansion highlights8 records

Direct peers

• Klusbedrijven.nl: Dutch directory/marketplace for local klusbedrijven (handyman businesses) searchable by region and trade. Competes for the same postcode-driven discovery behavior that Onze Klusvrouw depends on for lead generation.
• Trustoo: Home services franchise/network originating in the Nordics and expanding in the Netherlands, providing vetted local tradespeople for household jobs — directly comparable in franchise structure, vetting approach and target customer to Onze Klusvrouw.
• Werkspot: Dutch online marketplace connecting homeowners with local tradespeople (klussers, schilders, loodgieters). Competes for the same residential customer leads, but routes them via a platform/matching model rather than a franchise brand, putting pressure on Onze Klusvrouw's discovery funnel.
• De Klussenier: Dutch franchise network of independent local handymen (klussers) offering small-to-medium household maintenance and renovation services. Operates a near-identical franchise model to Onze Klusvrouw but is co-ed, making it the closest direct competitor for nationwide reach and franchisee economics.
• Homerr: Dutch platform connecting consumers with vetted local home-services providers. Overlaps with Onze Klusvrouw on residential small-job discovery and trust-based matching in the Dutch market.
• Vakman.nl: Dutch platform that matches customers with local vakmannen (tradespeople) across categories like plumbing, electrical, painting and small renovations. Targets the same Dutch homeowner with small-job needs via postcode-based discovery.

Others

• Praxis: Dutch home improvement and DIY retail chain with installation/service offerings. Competes indirectly with Onze Klusvrouw by enabling DIY or bundled install services for the same residential improvement jobs.
• KARWEI: Major Dutch DIY/home improvement retail chain. Sells materials that Onze Klusvrouw's customers purchase and is an adjacent channel — some customers substitute DIY for hiring a Klusvrouw — making KARWEI a thematic competitor for wallet share on small home projects.

Broad incumbents

• TaskRabbit: US-founded (and IKEA-owned) marketplace for freelance handymen and home taskers. Operates the same 'find a vetted local handyperson by category and location' concept Onze Klusvrouw delivers via its franchise, but at much larger scale and as a tech platform rather than a franchise brand.
• Handy (Angie's): Large North American home-services marketplace/platform (Angi, formerly Angie's List/Handy). Provides the same residential handyman/cleaning/mounting services at scale and is a benchmark for the category Onze Klusvrouw occupies in the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/onze-klusvrouw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onze Klusvrouw