De Klussenier

What De Klussenier does

De Klussenier is the largest franchise organization in the construction renovation sector across the Netherlands and Belgium, operating under the legal entity Het KlusHuis Nederland B.V. Founded in 2003 and headquartered in Terschuur, the company connects residential homeowners with approximately 180 independent tradespeople (Klusseniers) who deliver home renovation, remodeling, and repair services. Its offering spans 38 service categories, including bathroom and kitchen renovation, attic conversion, home extensions, roofing, electrical work, plumbing, insulation, solar panels, smart home installation, painting, tiling, flooring, paving, and general maintenance. Each Klussenier is an independent entrepreneur operating under the De Klussenier brand and bound to a common service standard that includes a 12-month warranty, no call-out fees, and a single point of contact throughout the project.

The operational technology is a relatively standard web platform rather than a sophisticated software stack. It consists of a public website with postcode-based Klussenier search, a customer portal (Mijn Klussenier) for project tracking and communication, and a structured nine-step service workflow from request to feedback. No public API, SDK, or AI capabilities are disclosed; supplier and back-office integration is delivered through third-party tools such as Stella for invoicing. The head office operates with approximately six staff focused on franchise support, marketing, and quality assurance.

De Klussenier generates revenue primarily through franchise fees, marketing contributions, and supplier-channel relationships from its network of franchisors. End customers receive individualized quotes per project with no public pricing; the company emphasizes reliability, warranty coverage, and craftsmanship as the basis of its A-merk brand positioning. Customer concentration at the end-market level is low given a long tail of residential projects, while the franchisee customer base (~180) is moderately concentrated but distributed across independent small operators. Growth is steady rather than venture-paced, supported by ongoing franchisee onboarding (12 new in 2024), a 2023 brand refresh, and incremental partnerships with VELUX, Isover, Sigma, and Stella.

Name

De Klussenier

Legal name

Het KlusHuis Nederland B.V.

Website

https://klussenier.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

De Klussenier is a Dutch-Belgian franchise network of approximately 180 independent tradespeople delivering home renovation and repair services across 38 categories to residential homeowners. It operates as a brand and matching platform under Het KlusHuis Nederland B.V. with franchise-fee economics.

Ownership category

akta.pro rank

Headquarters

HQ city

Terschuur

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Franchise fees from franchisors: Independent craftsmen pay to join the franchise organization and receive the right to operate under the De Klussenier brand. Franchisors pay for brand usage, marketing support, administrative services, and access to the network of over 180 colleagues.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

De Klussenier is a franchise organization that connects residential homeowners with local, versatile tradespeople (Klusseniers) for home renovation, remodeling, maintenance, and repair projects across the Netherlands and Belgium. The umbrella company Het KlusHuis Nederland B.V. licenses the De Klussenier brand to approximately 180 independent franchisors, who deliver services spanning bathroom and kitchen renovation, extensions, roofing, electrical, plumbing, insulation, painting, tiling, flooring, solar panels, and smart home installations. Customers find a Klussenier through the website's postcode-based finder, receive a free no-obligation quote, and work with a single point of contact under a 12-month warranty.

Product overview

De Klussenier is a franchise-based construction and renovation marketplace connecting homeowners with approximately 180 independent tradespeople (franchisenemers) across the Netherlands and Belgium. The offering consists of a matching platform with a customer portal (Mijn Klussenier), supported by a franchise network infrastructure managed by Het KlusHuis headquarters. The platform enables customers to search for local Klusseniers and submit service requests through a nine-step workflow. Services span 38 categories including bathroom renovation, kitchen renovation, attic conversion, home extensions, electrical work, plumbing, roofing, insulation, solar panels, smart home systems, security installations, masonry, painting, tiling, flooring, paving, fencing, and general repairs. Each Klussenier operates as an independent entrepreneur with 12-month warranty on work and access to brand support, training programs, and partnerships with suppliers like VELUX, Isover, and Sigma.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathroom Renovation (Badkamer Verbouwen) Complete bathroom renovation and remodeling services, including partial renovations and full bathroom overhauls, performed by versatile Klusseniers capable of handling 80%+ of the work independently.
• Kitchen Renovation (Keuken Verbouwen) Kitchen renovation and installation services, from partial upgrades to complete kitchen replacements, including appliance integration and countertop work.
• Home Extensions (Aanbouw Plaatsen) Structural home extension services, including permits assistance, foundation work, construction, and project management for additions to residential properties.
• Attic Conversion (Zolder Verbouwen) Attic renovation and conversion services to transform unused attic spaces into living areas, bedrooms, or hobby rooms.
• Electrical Work (Elektra) Electrical installation and repair services including switchboard expansion, light fixture placement, outlet relocation, and general electrical maintenance.
• Central Heating Installation (CV Installatie) Central heating system installation, maintenance, and repair services, including boiler replacement and annual maintenance contracts.
• Roofing (Dakbedekking) Roofing services for both flat and sloped roofs, including bitumen, PVC, EPDM, and traditional materials like roof tiles and metal sheets.
• Skylight Installation (Dakraam Plaatsen) Skylight installation services in partnership with VELUX, with certified Klusseniers trained as authorized VELUX installers.
• Smart Home Installation (Domotica) Smart home automation installation services including lighting control, thermostat control, and automated shutter/garden systems.
• Solar Panel Installation (Zonnepanelen) Solar panel installation services including advice on quality standards, placement angles, inverters, warranties, and subsidies.
• Insulation (Isolatie) Home insulation services including roof, facade, and floor insulation, with certified Isover insulation partners providing energy savings calculations.
• Security Systems Installation (Beveiliging) Home security system installation including locks, alarms, and camera surveillance systems.
• Plumbing (Loodgieterswerk) Plumbing services including toilet installation, heating systems, pipe maintenance, drainage work, and roof water drainage.
• Masonry (Metselwerk) Masonry services including wall construction, space separation, floor pouring, chimney work, and repointing/grouting.
• Painting (Schilderwerk) Interior and exterior painting services with partnership with Sigma for professional training and latest painting techniques. Painting labor qualifies for reduced 9% VAT rate.
• Paving (Bestrating) Paving and surfacing services for gardens and outdoor areas using natural stone, concrete, or brick pavers.
• Flooring (Vloer Leggen) Floor installation and renovation services for various floor types including wooden, concrete, vinyl, and carpet floors.
• Klussenier Matching Platform Online platform connecting homeowners with local, versatile tradespeople (Klusseniers) for renovation, construction, and repair projects. Customers can search for available Klusseniers by location via postcode and request quotes.

Quantifiable outcome

• Customers rate Klusseniers 9/10 average (8137 reviews)
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor.

• De AdministratieminorStrategic or Co-development PartnerFinancial and administrative services partner for craftsmen. Provides business administration support to Klusseniers.
• Bochane LeaseminorOthersPartner providing business services to the Klussenier network.
• PontmeyerminorOthersBuilding materials supplier partner in the Klussenier network.
• PliegerminorOthersBuilding materials supplier partner in the Klussenier network.
• VELUXminorStrategic or Co-development PartnerVELUX is a key partner for roof windows. Klusseniers have the opportunity to follow professional training and become 'Erkend VELUX installateur' (Certified VELUX Installer).
• IsoverminorStrategic or Co-development PartnerIsover provides certification training for Klusseniers to become Isover Isolatiepartner (Isover Insulation Partner). Klusseniers can advise customers on insulation savings and payback calculations.
• KnaufminorOthersBuilding materials supplier partner in the Klussenier network.
• MawipexminorOthersBuilding materials supplier partner in the Klussenier network.
• Technische UnieminorOthersTechnical supplier partner in the Klussenier network.
• Total Safety CenterminorOthersSafety equipment supplier partner in the Klussenier network.
• SigmaminorStrategic or Co-development PartnerSigma provides professional training for Klusseniers in painting techniques, keeping them updated on the latest developments and techniques in painting.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Werkspot: Dutch online marketplace connecting homeowners with tradespeople for renovation and home improvement. Directly comparable as a customer-acquisition and lead-generation channel competing with De Klussenier's postcode-based finder for the same homeowner demand pool.
• Trustoo: Dutch platform that pre-vets and matches homeowners with local tradespeople, emphasizing quality control and reviews. Competes head-to-head with De Klussenier for vetted-craftsman positioning in the NL residential renovation market.
• Baderie: Dutch franchise formula specialized in bathroom and sanitary installations. Comparable franchise-driven model in the same renovation vertical, directly overlapping with De Klussenier's Badkamer Verbouwen service line.
• Keuken Kampioen: Dutch franchise chain focused on kitchen sales and installation. Operates a similar national franchise-network distribution model and competes for the same homeowner renovation wallet, specifically in kitchens.

Emerging players

• Zoofy: Emerging Dutch platform for on-demand home services including handyman and small renovation tasks. Comparable as a digital lead-gen channel for tradespeople; newer and narrower in scope than De Klussenier's full-service franchise model.

Others

• ProntoPro: European home-services marketplace active in multiple countries. Comparable as a digital marketplace layer for tradespeople, though broader in geographic scope and not franchise-based like De Klussenier.

Broad incumbents

• Checkatrade: Established UK directory and vetting platform for tradespeople with national brand recognition. Comparable as a brand-driven trust layer for vetted tradesmen; broader and more mature than De Klussenier.
• HomeServe: Large international home repair, maintenance, and installation services provider with subscription-based coverage. Comparable as a scaled home-services platform offering repair and maintenance; broader portfolio and much larger scale than De Klussenier.

Regional players

• Mr. Handyman: US-based franchise network for residential handyman, maintenance, and small renovation services. Directly comparable franchise-driven multi-trade model, though operating exclusively in North America.
• Rated People: UK home-services marketplace connecting homeowners with local tradespeople based on reviews. Same marketplace model and customer-acquisition approach as De Klussenier, but operating in a different geography (UK).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/deklussenier
• Facebookfacebook.com/klussenier
• LinkedInlinkedin.com/company/de-klussenier

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Klussenier