Monterey Bay Football Club

What Monterey Bay Football Club does

Monterey Bay Football Club is a privately held professional men's soccer franchise competing in the USL Championship, the second tier of American professional soccer. Founded in 2021 and entering its fifth season in 2026, the club plays home matches at Cardinale Stadium, a 6,000-seat venue on the California State University, Monterey Bay (CSUMB) campus in Seaside, California, which the club's ownership group privately renovated. The majority owner is Ray Beshoff, with Oliver Wyss serving as President and Director of Football, Mike Sheehan as Chief Executive Officer (appointed September 2025), and Alex Covelo as Head Coach (appointed April 2026 following the departure of Jordan Stewart).

The club operates a diversified sports franchise business model across six core revenue streams: (1) ticket sales for individual matches distributed through SeatGeek and season memberships sold directly; (2) corporate sponsorships including front-of-kit (Montage Health), kit (CHARLY), and a broader regional partner portfolio (Taylor Farms, Bay Federal Credit Union, Alvarado Street Brewery, Monterey Marriott, Monterey Regional Airport); (3) merchandise and apparel sold through mbfcshop.com and stadium retail; (4) premium matchday experiences including VIP Lounge, Patio Bar, and Field Suite; (5) youth and community programs (kids and elite summer camps, Community of Schools, Charitable Foundation); and (6) Cardinale Stadium rentals for events and private functions. Revenue figures are not publicly disclosed.

The product portfolio is anchored on the men's USL Championship team and is being expanded through the launch of the Monterey Bay Sirens women's team in the USL W League for the 2026 season, an academy pathway that includes the USL Academy, U20 roster, and a Residency Program, and international strategic alliances with C.F. Pachuca (Liga MX, announced January 2026) and Schalke 04 (Bundesliga, announced February 2026) for player development and technical collaboration. Distribution is omnichannel: SeatGeek for tickets, direct sales for premium and group experiences, an owned e-commerce storefront for merchandise, and physical stadium retail on matchdays. Marketing relies on organic social (Instagram), an email newsletter ("The Club Report"), community programming, and USL network cross-promotion.

Name

Monterey Bay Football Club

Legal name

Monterey Bay Football Club

Website

https://montereybayfc.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Monterey Bay Football Club operates a professional men's soccer team in the USL Championship, playing at Cardinale Stadium in Seaside, California. It serves Central Coast fans, corporate sponsors, and youth players across tickets, sponsorship, merchandise, hospitality, academy, and the new Monterey Bay Sirens women's team.

Ownership category

akta.pro rank

Product category

Professional Soccer Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional soccer club
• USL Championship team
• Matchday ticketing
• Sports sponsorship deals
• Youth soccer development

Headquarters

HQ city

Seaside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single-game tickets sold via SeatGeek marketplace and season memberships to Cardinale Stadium matches.
2. Sponsorships & Partnerships: Corporate sponsorship deals including kit sponsorship (CHARLY), front-of-kit sponsorship (Montage Health), and various partner relationships with local and regional businesses.
3. Merchandise & Apparel: Sale of official club merchandise including jerseys, hats, accessories, and scarves through the mbfcshop.com e-commerce platform and stadium retail.
4. Premium Experiences: Revenue from VIP Lounge, Patio Bar, and Field Suite premium seating experiences at Cardinale Stadium.
5. Community Programs: Revenue from youth soccer camps, elite camps, and community programs including the charitable foundation.
6. Stadium Rentals & Events: Rental of Cardinale Stadium facilities for events, groups, and other uses.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Monterey Bay Football Club operates a professional men's soccer team in the USL Championship, playing home matches at Cardinale Stadium in Seaside, California. The club sells matchday tickets (single-game via SeatGeek and season memberships), premium hospitality experiences, official team merchandise, youth soccer camps, USL Academy development programs, and community outreach initiatives. A USL W League women's team (Monterey Bay Sirens) is launching for the 2026 season.

Product overview

Monterey Bay Football Club is a professional soccer organization based on the Central Coast of California, competing in the USL Championship (men's) and USL W League (women's, launching 2026). The club operates a unified portfolio centered on its professional men's team as the core product, supported by the newly established Monterey Bay Sirens women's team. The organization offers an ecosystem of supplementary offerings including youth development programs (USL Academy, U20 roster, Residency Program), fan engagement products (Season Tickets, Premium Experiences, Kelpie's Kids Club), community initiatives (Charitable Foundation, Community of Schools), soccer development camps for youth, and official merchandise. Home matches are played at Cardinale Stadium in Seaside, California. The club maintains international partnerships with C.F. Pachuca (Liga MX) and Schalke 04 (Bundesliga).

Differentiator

Problem solved

Functional benefit

Brands

• Monterey Bay Sirens: Women's soccer team competing in the USL W League
• Kelpies Kids Club

Products and services

• Monterey Bay FC Men's Professional Soccer Professional men's soccer team competing in the USL Championship, representing the Central Coast of California and playing home matches at Cardinale Stadium in Seaside, California.
• Monterey Bay Sirens (USL W League) Women's professional soccer team competing in the USL W League, announced for the 2026 inaugural season. The team embodies the spirit of the Monterey Bay coastline.
• Season Ticket Memberships

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• CHARLYcoreGTM or Marketing Partner · 28 February 2026Official kit sponsor providing home and away uniforms for 2026 season. Mexican soccer brand and official USL partner sponsoring multiple USL clubs including Monterey Bay FC.
• Montage HealthcoreGTM or Marketing Partner · 28 February 2026Front-of-kit sponsor for 2026 season. Local healthcare provider supporting the club's health and wellness initiatives.
• Salinas Soccer Femenil and Cosmos Femenil F.C.minorStrategic or Co-development Partner · 25 February 2026Alliance to strengthen women's soccer development in the local community. Includes open tryouts, talent identification, and pathway development for female athletes.
• Schalke 04 (Bundesliga)coreStrategic or Co-development Partner · 12 February 2026Landmark partnership bridging Bundesliga and USL Championship. Includes player development exchange, best practices sharing, and technical collaboration between the German and American clubs.
• Monterey Bay Sirens (USL W League)coreStrategic or Co-development Partner · 27 January 2026Club's first-ever USL W League women's team announced for 2026 season, expanding the club's footprint in women's soccer on the Central Coast.
• Salinas Regional Soccer Complex (SRSC)coreStrategic or Co-development Partner · 20 January 2026SRSC serves as Official Training Grounds for Monterey Bay FC's USL Academy programs. Collaboration on camps, clinics, tournaments, and player identification initiatives.
• C.F. Pachuca (Liga MX)coreStrategic or Co-development Partner · 19 January 2026International strategic alliance with one of Mexico's most historic and successful clubs. Includes player development collaboration, international friendlies, and cross-promotional activities. Partnership announced January 2026.
• Bay Federal Credit UnionminorGTM or Marketing PartnerFinancial institution partner with player of the match sponsorship during home games.
• SeatGeekcoreGTM or Marketing PartnerOfficial ticketing partner for single game tickets and season memberships through digital platform.
• Stevenson SchoolminorStrategic or Co-development PartnerEducational partnership to broadcast Monterey Bay Sirens women's team matches.
• Alvarado Street BreweryminorGTM or Marketing PartnerLocal craft brewery partner.
• Monterey MarriottminorGTM or Marketing PartnerOfficial hotel partner for visiting teams and events.
• Monterey Regional AirportminorGTM or Marketing PartnerOfficial airport partner for the club.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Louisville City FC: USL Championship side operating at a similar second-tier professional level; comparable revenue mix (tickets, sponsorships, premium) and similar community-rooted growth strategy. One of the most successful and well-capitalized USL clubs, serving as a relevant benchmark.
• Detroit City FC: USL Championship side known for strong community-led growth and grassroots commercial model. Comparable as a privately held second-tier club emphasizing fan engagement and local partnerships.
• Tampa Bay Rowdies: Long-standing USL Championship club with mature ticketing, sponsorship, and academy operations. Useful comp on operational maturity within the same league tier.
• Orange County SC: Southern California USL Championship peer with overlapping youth-academy infrastructure and a comparable stadium-based matchday revenue model. Directly comparable regional competitor for sponsors and players.
• Phoenix Rising FC: Western Conference USL Championship peer with similar revenue diversification including premium hospitality and stadium events. Comparable in private-ownership structure and aggressive youth/academy investment.
• San Antonio FC: USL Championship club operating in a mid-sized Texas market with similar privately backed ownership structure and academy/community programs. Comparable on revenue-stream mix and scale.
• Sacramento Republic FC: USL Championship club with similar expansion-era trajectory and fan/community engagement model; closely comparable due to its California geography and recent MLS expansion-bid history. Useful comp on stadium economics and sponsorship scaling.
• Indy Eleven: USL Championship side with comparable stadium-based operations and a long track record of multi-stream revenue development within the same league.
• Hartford Athletic: USL Championship expansion-era peer with similar small-market dynamics and reliance on local sponsorships plus premium hospitality. Relevant comp for matchday economics at a 6,000-seat venue scale.
• Oakland Roots SC: California-based USL Championship club with strong community-identity branding and similar privately funded expansion profile. Useful comp for Bay Area-adjacent fan and sponsorship dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/montereybayfc
• LinkedInlinkedin.com/company/montereybayfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monterey Bay Football Club