What Posapp.vn does

PosApp.vn, legally Công ty Cổ phần Công nghệ PosApp and formerly known as Mobitouch, is a Vietnamese point-of-sale (POS) software vendor founded in 2013 that launched its flagship PosApp.vn product in April 2016. The company provides a cloud-based, multi-platform POS system running on smartphones, tablets, PCs, and dedicated POS hardware, with real-time data synchronization, offline operation, and an open API for ERP integration. Its product portfolio is modular: a core POS system plus add-on modules (Kiosk Order, E-Menu QR ordering, Kitchen Display System, Inventory Management with multi-tier BOM/recipe costing, Electronic Invoice generation, Prepaid Cards, and a free HKD accounting package), packaged into industry solutions for F&B, retail, time-based services (karaoke/billiards), beauty and wellness (spa/salon), entertainment/tourism, and chain/franchise operations.

The platform's primary differentiation is its deep integration with Vietnam's Zalo messaging ecosystem through Zalo MiniApp, ZNS marketing, and QR ordering that captures verified customer phone numbers, plus authorized electronic-invoice compliance certified by Vietnam's General Department of Taxation across multiple providers (FPT, Viettel, BKAV, M-Invoice, Mobifone). PosApp monetizes via three monthly subscription tiers — Starter at 220,000 VND, Advanced at 299,000 VND, and custom-priced PRO for chains — with hardware sold separately. Go-to-market is hybrid: a product-led growth motion (free 7-day trial, self-serve onboarding, 1-on-1 consultation) combined with inside sales via a 1900 3016 hotline, direct field sales for enterprise chains, and a 21-location physical office and support network across Vietnam. As of late 2025, PosApp reports 135,000+ stores using its platform and serves customers in more than 20 countries, with named enterprise logos including Trung Nguyên Legend, Hong Tra Ngo Gia, Ding Tea, Pappa Roti, and corporate cafeterias for Vinfast, FPT, and Shinhanbank.

Name

Posapp.vn

Legal name

Công ty Cổ phần Công nghệ PosApp

Website

https://posapp.vn

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

PosApp.vn is a Vietnamese cloud-based, multi-platform POS software vendor serving F&B, retail, beauty, and time-based service SMBs and chains, with native Zalo MiniApp integration and authorized Vietnamese e-invoice compliance.

Ownership category

akta.pro rank

Product category

Point-of-Sale (POS) Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

akta.pro secondary industries

Point-of-Sale (POS) & On-Property Commerce (THALACAI), POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL)

Keywords

• Cloud POS software
• Restaurant management software
• Retail point-of-sale
• Electronic invoicing system
• Multi-platform POS

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices21 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (SaaS): Monthly subscription-based pricing model with three tiers: Starter (220,000 VND/month) for standard stores, Advanced (299,000 VND/month) for complex businesses, and PRO (custom pricing) for chains and franchises. Includes free HKD accounting software for all tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

PosApp provides a cloud-based multi-platform point-of-sale (POS) and business management software for F&B, retail, and service businesses in Vietnam. The platform covers the full operational loop — order taking, payment, kitchen display, inventory with recipe costing, customer loyalty via Zalo MiniApp, CRM, and electronic invoicing — accessible across smartphones, tablets, PCs, and dedicated POS hardware with offline capability and automatic data sync. It is sold primarily as monthly SaaS subscriptions in three tiers (Starter, Advanced, PRO), with optional hardware sales and certified electronic invoicing integration with Vietnam's General Department of Taxation.

Product overview

PosApp is a modular multi-platform POS ecosystem combining a core point-of-sale system with specialized industry solutions and add-on modules. The core PosApp POS System handles multi-channel sales across F&B, retail, and service businesses with real-time cloud synchronization and offline capability. Industry-specific solutions include F&B Management (restaurant/cafe), Retail Management, Time-Based Service Management (karaoke/billiards), Spa & Salon Management, and Chain/Franchise Management. The ecosystem extends through add-on modules: Kiosk Order (self-service), CRM PosApp (customer management and marketing automation), Loyalty MiniApp (Zalo-based loyalty), E-Menu (QR ordering), Kitchen Display System (KDS), Inventory Management, Prepaid Cards, Electronic Invoice, and HKD Accounting Software. For enterprise operations, the Chuỗi & Nhượng Quyền (Chain Management) module provides centralized multi-branch control with Open API connectivity to external ERP systems (SAP, Odoo, Bravo) and accounting platforms (MISA, FAST).

Differentiator

Problem solved

Functional benefit

Brands

• PosApp: Multi-platform point-of-sale (POS) and retail management software for F&B, retail, and beauty services businesses.

Products and services

• PosApp POS System Multi-platform point-of-sale system (POS, PC, Mobile) serving F&B, retail, and service industries. Features real-time data synchronization, offline capability, and supports multiple business models including table service, counter service, and delivery.
• F&B Management (Restaurant & Cafe) Comprehensive F&B management covering multi-method ordering (staff, Kiosk, QR), real-time kitchen/bar synchronization, table/room management, ingredient quantity control, and loyalty program integration for restaurants, cafes, bubble tea shops, and canteens.
• Retail Management Retail store management solution with barcode scanning, automated inventory tracking, electronic invoice integration, and MiniApp e-commerce capabilities for supermarkets, convenience stores, grocery shops, and specialty retail.
• Time-Based Service Management (Karaoke, Billiards, Sports) Hourly-based service management for karaoke rooms, billiards halls, and sports facilities with automatic block-time billing and smart booking calendar to prevent scheduling conflicts.
• Spa & Salon Management Beauty service management with appointment scheduling, treatment history tracking, multi-session package cards, and cosmetic consumption control with automated customer reminders via Zalo CRM for spas, nail salons, clinics, and beauty centers.
• Chain & Franchise Management Enterprise-level multi-branch management solution with real-time revenue monitoring, inter-branch inventory transfers, centralized reporting, and cross-branch loyalty point reconciliation for franchise operations.
• Electronic Invoice (Hóa đơn điện tử) Electronic invoice generation directly from POS terminal, integrated with multiple invoice providers (FPT, Viettel, BKAV, M-Invoice, Mobifone) and compliant with General Department of Taxation requirements per Decree 70/2025/NĐ-CP and Circular 88.
• Inventory Management (Quản lý Kho) Multi-level inventory control system supporting raw material tracking, bill of materials (BOM) management, recipe-based costing, and automated stock deduction upon order completion.
• CRM PosApp Customer relationship management solution providing 360-degree customer insights, customer data platform (CDP), and automated marketing campaigns via Zalo ZNS messaging.
• Loyalty MiniApp Zalo MiniApp-based loyalty program enabling point accumulation, reward redemption, and membership tier management directly within Zalo without requiring separate app download.
• Kiosk Order Self-service ordering kiosk enabling customers to independently browse menu, place orders, and pay via QR code or bank card, reducing queue wait times during peak hours.
• E-Menu (Menu Điện Tử) Digital menu solution with QR-based customer self-ordering and payment capability, accelerating service speed and reducing order errors.
• Kitchen Display System (KDS) Kitchen display system showing order tickets for kitchen and bar staff, enabling accurate and timely food preparation coordination with automatic order routing by preparation area.
• Prepaid Cards Prepaid card and prepaid balance solution for customer retention and cash flow optimization, supporting time-based service models and membership deposits.
• HKD Accounting Software Free accounting software for individual business households (Hộ kinh doanh), generating standard tax forms and supporting tax filing without external accounting services.
• Handheld POS (Máy POS Cầm Tay) Portable handheld POS device with built-in thermal printer (57mm), 5.5-inch screen, approximately 500g weight, battery-powered for continuous operation during power outages and network disruptions.
• GrabMart Integration Integration with GrabMart for retail stores to enable online selling through Grab's delivery platform.
• App Phục vụ (Service App) Mobile service application for restaurant staff to take orders directly at tables, with instant data push to kitchen/bar printing systems without physical movement.

Quantifiable outcome

• Staff can operate the system within 15 minutes of training
• +3 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• GrabFoodcoreTechnology or IntegrationDirect API integration with GrabFood for automatic order synchronization. Online food delivery orders automatically appear on POS and print to kitchen without manual re-entry. Part of the omnichannel strategy for F&B customers.
• ShopeeFoodcoreTechnology or IntegrationDirect integration with ShopeeFood for automatic order receipt and kitchen printing. Eliminates manual order entry from online delivery platforms.
• SAPcoreTechnology or IntegrationOpen API integration for real-time data sync with SAP ERP. For enterprise chain customers requiring core business system integration.
• OdoocoreTechnology or IntegrationOpen API integration with Odoo ERP for chain customers. Bidirectional data sync for inventory, sales, and accounting.
• ZalocoreStrategic or Co-development PartnerZalo MiniApp platform partner for loyalty programs, QR ordering, and ZNS automated marketing. Official ecosystem partner enabling native Vietnamese customer engagement capabilities.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Others

• NextPay: NextPay is a Vietnamese fintech and payments platform that invested in PosApp as a strategic partner. Comparable as both an investor (ecosystem partner) and adjacent payments infrastructure provider that competes with some of PosApp's payment integrations (VNPay, Momo, ZaloPay).
• Cloudbeds: Cloudbeds is a hospitality management platform with POS and on-property commerce capabilities for hotels. Comparable as a hospitality-focused POS solution but targeting accommodation rather than PosApp's primary F&B/retail verticals; thematically adjacent for hospitality segment expansion.

Broad incumbents

• Square (Block): Square/Block is a global SMB-focused POS and payments platform offering integrated hardware-software solutions with comparable pricing models targeting small merchants. Comparable as a broad SMB commerce platform, but with stronger payments infrastructure emphasis than PosApp.
• Lightspeed Restaurant: Lightspeed is a global commerce platform with strong restaurant and retail POS offerings. Comparable as a multi-vertical POS SaaS with omnichannel capabilities and tiered pricing, though focused on North American/European markets rather than emerging Southeast Asia.
• Toast: Toast is a leading US-based all-in-one POS and restaurant management platform for F&B businesses. Comparable in multi-module approach (POS + KDS + online ordering + loyalty), enterprise chain focus, and subscription model, but operating at much larger scale and primarily in the US market.
• TouchBistro: TouchBistro is an iPad-based POS system for restaurants with comparable features (order management, inventory, loyalty, integrations). Comparable as an F&B-focused POS SaaS competitor in adjacent geographic markets (North America/Europe).

Direct peers

• Sapo: Sapo is a major Vietnamese omnichannel commerce platform offering POS, e-commerce, and website builder solutions for SMBs. Directly competes with PosApp across F&B and retail verticals, with similar subscription pricing and nationwide Vietnamese distribution.
• KiotViet: KiotViet is the leading Vietnamese SMB-focused POS and retail management platform, offering similar multi-vertical SaaS for F&B, retail, and services. Direct head-to-head competitor with comparable pricing tiers, Zalo/food delivery integrations, and nationwide presence in Vietnam.
• iPOS: iPOS is a Vietnamese cloud-based POS system serving F&B, retail, and service businesses with comparable subscription pricing and offline-capable multi-device functionality. Direct competitor targeting similar SMB and chain customers in the same Vietnamese market.

Emerging players

• Haravan: Haravan is a Vietnamese omnichannel retail platform offering POS, e-commerce, and marketing tools for SMBs. Comparable as a Vietnamese SMB commerce platform serving similar customer base with overlapping POS and loyalty functionality, though with stronger e-commerce heritage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/posapp.vn
• LinkedInlinkedin.com/company/posapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Posapp.vn