NIMS S.P.A.
NIMS S.p.A. is an Italian direct-sales company that distributes Lavazza coffee machines and capsules exclusively across Italy through a network of 3,000+ independent Personal Shoppers serving over 1 million residential and business customers.
- Company typePrivate
- Founded1979
- HeadquartersPadova, Italy
- Headcount—
- GTM typeB2C
- OfferingServices
What NIMS S.P.A. does
NIMS S.p.A. is an Italian direct-sales company headquartered in Padua that distributes Lavazza coffee machines and capsules exclusively across Italy through a Personal Shopper model. Founded in 1979, the company has operated as a wholly-owned subsidiary of the Lavazza Group since 2017 and runs a network of more than 3,000 Personal Shoppers supported by 150 commercial offices, serving over 1 million residential and business customers.
The product portfolio centers on Lavazza-branded espresso and coffee machines—including the Elogy, Elogy Mini, and In Black Elogy Barista lines—together with Lavazza capsule systems, most prominently the A Modo Mio range. Recent introductions include the Lavazza Tablì (2024), a machine targeting the out-of-home and professional segment, and the Star Tap Evolution (2024), a connected water-filtration system marking the company's first move beyond coffee. NIMS sells approximately 321 million cups annually, with cumulative volumes exceeding 8 billion cups over 25 years.
The business model is subscription-based: NIMS loans the coffee machine to the customer free of charge under an Italian comodato d'uso arrangement in exchange for recurring Lavazza capsule deliveries. Personal Shoppers acquire and service customers door-to-door as commission-based independent agents rather than employees, which keeps the cost base variable. The My Nims mobile application supports customer management, capsule reordering, and personalization. A separate NIMS Business channel serves professional clients. Operations remain exclusively within Italy, with no disclosed geographic expansion.
NIMS S.P.A. firmographics
Firmographics- Name
- NIMS S.P.A.
- Legal name
- NIMS S.p.A.
- Website
- https://nims.it
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Short description
- NIMS S.p.A. is an Italian direct-sales company that distributes Lavazza coffee machines and capsules exclusively across Italy through a network of 3,000+ independent Personal Shoppers serving over 1 million residential and business customers.
- Ownership category
- akta.pro rank
NIMS S.P.A. industry classification
Industry- Product category
- Coffee and Water Systems Distribution
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Single-Serve Coffee (Pods, Capsules) (CRADAHAH)
- akta.pro secondary industry
- Powdered & Instant Beverage Mix Manufacturing (Drink Mixes) (AFAFABAL)
Keywords
Where NIMS S.P.A. is headquartered
LocationHeadquarters
- HQ city
- Padova
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
NIMS S.P.A. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Capsule Coffee Subscription: The primary revenue stream is recurring subscription fees from capsule coffee deliveries. Customers receive a Lavazza coffee machine free of charge (on loan/comodato d'uso) in exchange for committing to a capsule supply agreement. Additional recurring revenue comes from periodic deliveries of compatible capsules and extra coffee products.
- Consumables and Accessories: Revenue generated from the sale of compatible capsules, extra coffee products, chocolate beverages, and filtered water products. Also includes possible revenue from water filtration systems and related consumables (filters, refillable cylinders).
- Water System Consumables: Star Tap water systems generate revenue through the supply of replacement filters and related accessories, creating recurring revenue from the installed base of water machines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Capsule subscription plans with free machine loan |
| Subscription | Annual | Business annual subscription plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
NIMS S.P.A. product offering
Product offeringCore offering
NIMS S.p.A. distributes Lavazza-branded capsule and pod coffee machines and Star Tap home/office water microfiltration and carbonation systems to Italian households and businesses. Machines are provided under a free loan agreement (comodato d'uso) bundled with a recurring subscription for capsules or replacement filters, delivered and serviced by a nationwide network of Personal Shoppers. The offering also includes chocolate beverage systems (Cioccomilk, Eraclea), accessories, customer assistance, a loyalty program and the My Nims mobile app.
Product overview
NIMS S.P.A. is a Gruppo Lavazza company specializing in home and office coffee and water solutions through a free lending model with subscription services. The product portfolio centers on Lavazza coffee machines (Lavazza Tablì, Lavazza in Black, Lavazza in Black Elogy Barista) provided under commodato d'uso (free lending) with mandatory capsule subscription, complemented by the Star Tap Smart Water System product line including water filtration and carbonation machines (Star Tap Evolution, Star Tap Extra, Star Tap Elite SL, Star Tap Essential, Star Tap Essence, Star Tap Easy, Star Tap SL, Star Tap Pro, Luxury Water Processor), replacement filters, and refillable gas cylinders. Additional offerings include chocolate products (Cioccomilk chocolate maker, Eraclea bagged chocolate), supported by service offerings including a Personal Shopper consultation service, mobile App My Nims, customer assistance, and a loyalty program. All products are distributed through direct-to-consumer and business channels across Italy, with the company operating since 1979 and officially joining the Lavazza Group in 2017.
Differentiator
Problem solved
Functional benefit
Brands
- Lavazza Tablì: A Lavazza-branded coffee pod system offered exclusively through Nims distribution network.
- Lavazza in Black
- Star Tap
- Cioccomilk
- Eraclea
Products and services
- Lavazza Tablì A new Lavazza coffee machine system using 100% coffee tabs/pods in the Lavazza formula, provided under a free loan (comodato d'uso) with capsule/tab subscription for home and office use.
- Lavazza in Black Premium Lavazza espresso machine line available under the free loan (comodato d'uso) model with capsule subscription, targeted at home and office espresso preparation.
- Lavazza in Black Elogy Barista High-end Lavazza espresso machine combining innovative technology with elegant design, intended for professional-quality espresso at home, provided under free loan with capsule subscription.
- Star Tap Smart Water System
- Cioccomilk
- Eraclea Chocolate (Cioccolate in busta Eraclea)
- Personal Shopper Service
- App My Nims
- Assistenza (Customer Assistance)
- Programma Fedeltà (Loyalty Program)
- Comodato d'uso with Capsule Subscription
Quantifiable outcome
- Over 1 million customers served in Italy
- +2 more outcomes
Companies that use NIMS S.P.A.
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
NIMS S.P.A. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NIMS S.P.A. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lavazza Group (Gruppo Lavazza)coreNims officially became part of the Lavazza Group in 2017, following a partnership that began in 1994. The relationship provides Nims with exclusive access to Lavazza coffee products, technology, and brand recognition. Lavazza contributes its historical coffee expertise, enabling Nims to develop new and performing coffee machines aligned with consumer needs. Nims serves as Lavazza's direct-to-consumer distribution arm in Italy for capsule coffee and water solutions.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
NIMS S.P.A. competitors and assessment
Company assessmentDirect peers
- Nespresso (Nestlé): The global leader in capsule coffee subscription with proprietary machines and pods, sold direct-to-consumer. Nespresso is Nims's most direct competitor in Italian households, competing for the same premium capsule subscription wallet share via a different (e-commerce + boutique) distribution model.
- SodaStream: Home carbonation appliance leader with consumables (CO2 cylinders, flavors) recurring revenue. Closest peer to Star Tap on the carbonated-water-at-home proposition, though SodaStream is retail-led rather than subscription-led.
- illy / illycaffè: Italian premium coffee company with its own capsule system (illy X1) and direct subscription model. Closest Italian-headquartered peer competing for the same premium home espresso customer.
- Brita: Global leader in home water filtration pitchers and replacement filters. Directly comparable to Nims's Star Tap water business on installed-base model and recurring filter revenue, though without the in-home subscription distribution model.
Broad incumbents
- Cimbali (La Cimbali): Italian professional coffee equipment manufacturer (used in cafés globally). Comparable as an Italian coffee-machinery peer with overlapping manufacturing/engineering capability, though primarily serving the foodservice/professional channel rather than consumer subscription.
- De'Longhi: Italian coffee machine manufacturer offering capsule and traditional machines across multiple brands (including Nespresso licensed machines). Comparable as the hardware counterpart in the Italian capsule value chain where Nims is the distribution layer.
- Bialetti Industrie: Italian heritage coffee brand (Moka Express) that has expanded into capsule systems (Bialetti Caps). Comparable as an Italian coffee consumer-products incumbent with multi-format presence competing for the same home coffee ritual.
- Lavazza Group: Parent company and Italian coffee conglomerate owning Nims along with broader coffee brands (A Modo Mio, Lavazza brands, professional segment). Comparable as the upstream manufacturer and brand owner feeding Nims's distribution engine.
Others
- Amway / direct-selling consumer subscription peers: Door-to-door / relationship-based consumer subscription distributors. Comparable on the field-sales-acquisition mechanic that defines Nims's Personal Shopper model, though operating in adjacent categories (home, wellness, personal care).
Emerging players
- Culligan International: Global water treatment company offering both point-of-use home filtration and bottled water delivery with subscription models. Comparable to Nims's Star Tap business on recurring revenue mechanics and direct-to-home distribution.
Market position
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
NIMS S.P.A. social profiles
Digital presenceNIMS S.P.A. compliance and trust
Trust signalCompliance6 records
NIMS S.P.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
NIMS S.P.A. leadership team
Management profileNumber of profiles
Profiles1 record
NIMS S.P.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NIMS S.P.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NIMS S.P.A.
What does NIMS S.P.A. do?
NIMS S.p.A. distributes Lavazza-branded capsule and pod coffee machines and Star Tap home/office water microfiltration and carbonation systems to Italian households and businesses. Machines are provided under a free loan agreement (comodato d'uso) bundled with a recurring subscription for capsules or replacement filters, delivered and serviced by a nationwide network of Personal Shoppers. The offering also includes chocolate beverage systems (Cioccomilk, Eraclea), accessories, customer assistance, a loyalty program and the My Nims mobile app.
Is NIMS S.P.A. a public or private company?
NIMS S.P.A. is a private company. It is classified as corporate owned and is currently operating.
When was NIMS S.P.A. founded?
NIMS S.P.A. was founded in 1979.
Where is NIMS S.P.A. based?
NIMS S.P.A. is headquartered in Padova, Italy, in the Europe region.
How does NIMS S.P.A. make money?
Three revenue lines are on record. Capsule Coffee Subscription is the primary driver. The others are consumables and Accessories and water System Consumables.
Who are NIMS S.P.A.'s main competitors?
Direct peers on record are Nespresso (Nestlé), SodaStream, illy / illycaffè and Brita. Broad incumbents are Cimbali (La Cimbali), De'Longhi, Bialetti Industrie and Lavazza Group. Amway / direct-selling consumer subscription peers is listed as an others. Culligan International is listed as an emerging player.
Does NIMS S.P.A. have an API?
No public API is recorded for NIMS S.P.A..
What industry is NIMS S.P.A. in?
NIMS S.P.A.'s product category is Coffee and Water Systems Distribution. Its primary akta.pro industry code is CRADAHAH, Single-Serve Coffee (Pods, Capsules), with a secondary code of AFAFABAL, Powdered & Instant Beverage Mix Manufacturing (Drink Mixes). Its NAICS code is 3121 and its SIC code is 2080.