What Up-fit.pl does

UP-FIT Spółka Akcyjna, operating commercially as UP (Up-fit.pl), is a privately held Polish fitness club network running four premium gyms in Leszno, Luboń, Grudziądz, and Wrocław after divesting its former Gdańsk Osowa location. The business is built around monthly subscription memberships across three core tiers — UP Premium (12-month with fixed price), UP Elastyczny (open-ended flexible), and UP Student/Senior (discounted for under-26 and 60+), supplemented by short-term passes (UP DOPASOWANY, UP WAKACYJNY), personal training packages, and the registered UP-FIT S.A. medical entity offering UP Fizjo (189 PLN/month) and UP Medical (179 PLN/month) physiotherapy memberships. Corporate customers are served through the UP BIZNES package via direct B2B sales, while retail access is intermediated through all four major Polish sport benefit card networks (Medicover Sport, FitProfit, PZU Sport, Benefit System/Multisport). The company reports 38,771 active members and 25 group class types across the network.

The technology stack is built on third-party platforms rather than proprietary AI/ML. Club operations run on eFitnessAPP (member onboarding, class scheduling, QR-code entry), with biometric fingerprint identification at entry gates, Espago for PCI-DSS-compliant recurring card payments, and equipment from premium brands (Cybex, Core Health & Fitness, Octane, Matrix Fitness, Tiguar). The brand is differentiated by a stated environmental mission — free filtered water, LED motion-sensor lighting, timed faucets, recycling — and by a community/lifestyle positioning across three pillars (Generation, Motivation, Education), reinforced by an annual experiential event (UP Fit&Sailing Week in Croatia) and a referral loyalty program (UPsolutna Premia) offering up to 360 PLN monthly discount. Revenue is primarily recurring subscription-based, with personal training, medical subscriptions, and benefit-card transaction fees as supplementary streams; the entity is registered in Skórzewo with a stated share capital of 100,000 PLN and no disclosed funding, acquisitions, or institutional ownership.

Name

Up-fit.pl

Legal name

UP-FIT Spółka Akcyjna

Website

https://up-fit.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

UP (Up-fit.pl) is a privately held Polish fitness club network operating four premium gyms across Poland, offering tiered monthly subscriptions, personal training, corporate wellness packages, and registered physiotherapy services to roughly 38,771 active members.

Ownership category

akta.pro rank

Product category

Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Fitness club memberships
• Corporate wellness programs
• Group fitness classes
• Personal training services
• Physiotherapy services

Headquarters

HQ city

Skórzewo

HQ country

Poland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Individual Membership Subscriptions: Monthly recurring subscription fees from individual club memberships (UP Premium, UP Elastyczny, UP Student/Senior). Members pay via recurring card charges or upfront annual payments. Additional revenue from contract-free single-entry tickets and short-term passes (UP DOPASOWANY, UP WAKACYJNY).
2. Personal Training Packages: One-time package purchases for personal training sessions (1, 4, 8, 12, 20 sessions) available at all club locations. Also offered in pairs.
3. Corporate / UP BIZNES Packages: B2B membership packages sold to employers for their employees, including starter packs, all-club access, sauna, solarium, and bulk personal training add-ons for companies with 50+ enrolled employees.
4. Supplementary Services (Sauna, Solarium): Sauna is free with UP Premium; solarium available as optional add-on (59 PLN/month for flexible membership, 29 PLN/month for student/senior).
5. Healthcare / Physiotherapy Services: UP-FIT S.A. operates as a registered medical entity providing physiotherapy services. UP Fizjo (189 PLN) and UP Medical (179 PLN) subscription packages for health services. No free NHS treatments; all services are paid.
6. Sport Benefit Cards (Third-party Vouchers): Accepts corporate benefit cards (Medicover Sport, FitProfit, PZU Sport, Benefit) allowing members of employer-sponsored programs to access clubs as an alternative payment mechanism.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Up-fit.pl operates four physical fitness clubs in Poland (Leszno, Luboń, Grudziądz, Wrocław) selling monthly and annual gym memberships under several branded tiers (Premium, Elastyczny, Student/Senior, BIZNES, DOPASOWANY, WAKACYJNY), along with paid ancillary services including personal training, group classes, physiotherapy (UP Fizjo), and integrated medical consultations (UP Medical). The company targets both individual consumers and corporate clients through a recurring subscription plus fee-based services revenue mix.

Product overview

UP (Up-fit.pl) is a Polish fitness club network operating 4-5 locations (Leszno NL, Luboń PAJO, Grudziądz ZODIAK, Wrocław INFINITY, and previously Gdańsk Osowa). The offering is structured as a multi-tiered membership platform centered on gym access and group fitness, with add-on services. Core products include: (1) three main membership tiers — UP Premium (12-month with fixed pricing), UP Elastyczny (flexible month-to-month), and UP Student/Senior (discounted for ages under 26 or 60+); (2) corporate offering UP BIZNES for business clients; (3) personal training sessions available as standalone packages; (4) medical services including UP Fizjo (physiotherapy at 189 PLN) and UP Medical (179 PLN); and (5) the loyalty program UPsolutna Premia for referrals. All memberships include access to specialized training zones (cardio, functional, free weights, etc.) and over 25 group class types. The network also offers themed memberships (UP DOPASOWANY 30-day, UP WAKACYJNY vacation pass) and special events like the UP Fit&Sailing Week sailing adventure in Croatia.

Differentiator

Problem solved

Functional benefit

Products and services

• UP Premium

Quantifiable outcome

• 38,771 active club members across the network
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Espago (PSP Polska Sp. z o.o.)coreTechnology or IntegrationEspago provides the secure recurring payment processing infrastructure for UP's membership billing system. It supports automated credit and debit card charges (Visa, MasterCard, Maestro) with PCI DSS compliance. UP does not store card numbers — all payment authorization is handled through Espago.
• eFitnesscoreTechnology or IntegrationeFitness provides the club management software platform used by UP for member onboarding, class scheduling, QR code entry, and customer login systems. Each UP club has its own eFitness subdomain for member access.
• narejsy.plminorStrategic or Co-development PartnerCo-organizer of UP Fit&Sailing Week — a combined fitness and sailing event held in Croatia. narejsy.pl provides sailing logistics, skipper services, yachts (Oceanis 51.1), and route planning while UP provides fitness instructors and manages participant recruitment.
• Medicover SportcoreChannel Partner/ Reseller/ DistributorMedicover Sport is a corporate health benefit program whose members can access UP clubs using their Medicover Sport card. Accepted at UP Grudziądz ZODIAK, UP Leszno NL, UP Luboń PAJO, and UP Wrocław INFINITY.
• FitProfitcoreChannel Partner/ Reseller/ DistributorFitProfit is a corporate wellness benefit provider enabling employee access to UP clubs via FitProfit benefit cards. Accepted at UP Grudziądz ZODIAK, UP Leszno NL, UP Luboń PAJO, and UP Wrocław INFINITY.
• PZU SportcoreChannel Partner/ Reseller/ DistributorPZU Sport is a corporate wellness card program allowing employees to use UP fitness facilities. Accepted at UP Grudziądz ZODIAK, UP Leszno NL, UP Luboń PAJO, and UP Wrocław INFINITY.
• Benefit System (Multisport)coreChannel Partner/ Reseller/ DistributorBenefit System (Multisport) is a Polish multi-sport corporate benefit program whose card holders can access UP clubs. Accepted at UP Grudziądz ZODIAK, UP Leszno NL, UP Luboń PAJO, and UP Wrocław INFINITY.
• CybexminorOthersCybex is a premium fitness equipment brand supplying machines to UP clubs. Mentioned alongside other premium brands (Core Health & Fitness, OCTANE, Matrix Fitness, Tiguar) as part of UP's equipment sourcing strategy.
• Matrix FitnessminorOthersPremium fitness equipment brand providing machines for UP club zones. Part of the premium equipment supplier ecosystem including Cybex, Core Health & Fitness, OCTANE, and Tiguar.
• Octane FitnessminorOthersPremium fitness equipment brand supplying cardio and strength machines to UP clubs as part of the premium equipment network.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CityFit: Polish fitness club chain operating multiple locations across major Polish cities with multi-tier memberships, group classes, and corporate wellness packages. Directly comparable to UP in product mix (gym + group fitness + corporate), target market (urban Polish consumers), and pricing structure.
• Zdrofit: One of the largest Polish fitness chains with broad geographic coverage, premium positioning, and multi-club access memberships. Comparable to UP in club format, tiered membership, group classes, and B2B corporate wellness.
• Platinium Fitness & Wellness: Polish premium fitness and wellness operator offering memberships, group classes, personal training, and spa amenities. Comparable to UP's premium positioning, mid-tier city locations, and integrated spa/relaxation offering.
• Fabryka Formy: Polish fitness chain offering multi-tier memberships, group classes, personal training, and corporate wellness. Closely comparable to UP in business model, geographic market (Poland), and customer segments.
• Good Move: Polish fitness and wellness network with subscription memberships, group classes, and corporate wellness offerings. Directly comparable to UP in business model, geographic market, and member experience positioning.
• CalFit: Polish fitness club chain with tiered memberships, group classes, and personal training in regional Polish cities. Operates in similar mid-tier markets to UP with a comparable membership-driven club model.
• Fitness World (World Fitness): Polish fitness club network with subscription-based memberships, group classes, and corporate programs. Direct competitor in the Polish regional-city fitness market alongside UP.

Broad incumbents

• McFit (McFIT Polska): Pan-European low-cost fitness chain with significant Polish presence. Competes with UP on gym access and price-sensitive consumer segment, but operates at a much larger scale and a lower price point.
• Basic-Fit: Largest European low-cost fitness operator expanding aggressively in Poland. Direct competitor for budget-conscious gym members and increasingly relevant to UP's Polish regional-city footprint.

Others

• Benefit Systems (Multisport / Benefit): Operator of the Multisport/Benefit corporate wellness card program through which UP members access its clubs. A channel partner today, but also vertically integrated into own fitness facilities — making it both an enabler and a potential competitive threat to UP's direct memberships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UPsiecKlubowFitnessZmisja
• Instagraminstagram.com/up.fitness.club
• LinkedInlinkedin.com/company/up-fit-pl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up-fit.pl