RE:ENGAGED THE AGENCY LTD

What RE:ENGAGED THE AGENCY LTD does

Re:Engaged The Agency Ltd is a UK-based, founder-led specialist marketing agency founded in 2023 by Cloudie Preuss. The company delivers retention-focused email marketing, SMS marketing, and bespoke loyalty program services primarily to e-commerce and luxury-adjacent brands, positioning itself as an integrated customer re-engagement partner rather than a channel-specific vendor. Service delivery is anchored to the Klaviyo platform, for which Re:Engaged holds Klaviyo Partner status; workflows include segmentation, automated flows (welcome, order confirmation, win-back), and SMS automation. The agency's technical stack is otherwise standard — Squarespace website, Instagram for organic reach, and email newsletter — with no proprietary IP or AI capabilities evidenced.

The business operates a hybrid revenue model. The core is bespoke professional services sold via free consultation and written proposal, with fees quoted per engagement. Layered on top are three productised streams designed to scale without proportional headcount: The Send Membership, a self-serve subscription at £69/month (or £759/year, 3-month minimum) that productises the agency's strategy methodology for small business owners; an e-commerce store of digital products (guides, planners, masterclass) priced £15–£69; and unit-priced setup services such as the £260 Instagram Follower to Klaviyo Subscriber Automation. Client logos visible on the website include Phoria, Sass & Edge, By Alona, Partner in Wine, and Away That Day, with the founder having previously worked in-house at Threads Styling, Farfetch, and Matchesfashion. The company is registered at 71-75 Shelton Street, Covent Garden, London, operates with 1+ headcount, and is bootstrapped with no external funding disclosed.

Name

RE:ENGAGED THE AGENCY LTD

Legal name

Re:Engaged The Agency Ltd

Website

https://reengagedagency.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Re:Engaged The Agency Ltd is a London-based, founder-led Klaviyo Partner agency delivering email, SMS, and loyalty marketing services to e-commerce and luxury brands, supplemented by a self-serve membership and digital product catalogue.

Ownership category

akta.pro rank

Product category

Email Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industries

Loyalty, Rewards & Retention Platforms (BPAFAFAH), Call Center/Telemarketing & Outbound Customer Engagement (MPAAAIAN)

Keywords

• Email marketing services
• SMS marketing services
• Loyalty program design
• Marketing automation consulting
• Klaviyo email campaigns

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Email Marketing Agency Services: Bespoke email marketing services including campaign management, automation, content creation, strategy guidance, and 360 support. Fees agreed upon in writing before work begins.
2. The Send Membership: Monthly subscription membership at £69/month (or £759/year) providing access to strategy sessions, on-demand resources, reporting tools, and 30% discount on digital products. 3-month minimum commitment required.
3. Digital Products: Self-service digital products sold via the online store including The Email Welcome Flow Guide (£69), Email Copywriting Guide (£40), 2026 Email Campaign Calendar & Planner (£40), Substack Masterclass (£15), and The Plain Text Email Guide (£40).
4. SMS Marketing Services: SMS marketing setup, strategy, campaign management, automation flows, copy writing, and audience segmentation services provided as part of integrated marketing solutions.
5. Loyalty Program Services: Bespoke loyalty program design, setup, automation, integration, and ongoing management services tailored to each client's unique customer journey.
6. Automation Setup Services: One-off setup service for specific automations such as Instagram Follower to Klaviyo Subscriber Automation at £260, including configuration, copy writing, testing, and handover documentation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

RE:ENGAGED THE AGENCY LTD is a UK-based boutique email and SMS marketing agency that designs and manages customer retention campaigns, loyalty programs, and marketing automations for e-commerce and luxury fashion brands using the Klaviyo platform. Beyond client agency work, the business runs The Send Membership, a subscription-based planning community for small business owners, and sells standalone digital products such as email marketing calendars, planners, and reporting templates through an online store.

Product overview

Re:Engaged The Agency is a specialist email marketing and CRM agency operating as a Klaviyo Partner. The company offers a portfolio of retention-focused services including Email Marketing Services, SMS Marketing Services, and Loyalty Program Services, which together enable businesses to engage and re-engage customers through intelligent marketing automation and segmentation. The Send Membership provides a monthly subscription model offering strategy sessions, video resources, and reporting tools. The company also sells digital products including guides (Plain Text Email Guide, Email Copywriting Guide, Email Welcome Flow Guide), calendar tools (2026 Email Campaign Calendar & Planner, Monthly Email Marketing Reporting Doc), and the Substack Masterclass. An Instagram Follower to Klaviyo Subscriber Automation service enables technical integration between social media and email marketing platforms.

Differentiator

Problem solved

Functional benefit

Brands

• The Send Membership: A monthly email marketing membership built for small business owners who want to do email properly without committing to agency fees. Created by Cloudie Preuss, it provides access to expert strategy, live support, and on-demand resources.

Products and services

• Email Marketing Services

Quantifiable outcome

• 90% of SMS messages read within three minutes of delivery
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• KlaviyocoreTechnology or IntegrationRe:Engaged is a confirmed Klaviyo Partner. Founder Cloudie describes herself as a specialist email marketing and CRM agency and Klaviyo Partner. Klaviyo is the primary email marketing platform used for client work, with strategies, automation setups, and campaign management all built within the Klaviyo platform. The Send Membership includes guidance specific to Klaviyo usage.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eastside Co: Eastside Co is a Klaviyo Elite Partner agency based in the UK, offering email marketing, SMS, and retention services to e-commerce brands. They are the closest head-to-head competitor in the same Klaviyo-partner niche serving similar fashion and lifestyle merchants.
• Designed for Conversion: Designed for Conversion is a specialist email and SMS marketing agency that works closely with Klaviyo and Shopify brands. Comparable in size and service mix to Re:Engaged, targeting DTC and e-commerce operators.
• The With Agency: The With Agency is a UK-based email marketing agency focused on fashion, lifestyle, and e-commerce brands. They offer similar retainer-style email and CRM services to the same customer profile Re:Engaged targets.
• Bundl: Bundl is a growth marketing agency bundling paid media, email, SEO, and creative services for e-commerce brands. Overlaps with Re:Engaged on email and CRM services but with a broader channel portfolio.
• JXT Group: JXT Group is a Klaviyo Elite marketing agency that delivers email, SMS, and retention services to e-commerce brands. They compete directly with Re:Engaged for the same Klaviyo-platform clients and project-based engagements.

Broad incumbents

• Mailchimp: Mailchimp is a major email marketing and automation platform with an in-house creative services arm and broad SMB customer base. It competes for the same SMB email marketing spend Re:Engaged addresses via The Send Membership.
• ActiveCampaign: ActiveCampaign is a CRM and email automation platform widely used by SMBs. Its bundled automation and AI features represent an alternative to engaging an agency like Re:Engaged for similar outcomes.
• LoyaltyLion: LoyaltyLion is a loyalty platform purpose-built for Shopify and Shopify Plus merchants. Re:Engaged designs bespoke loyalty programs on top of platforms like LoyaltyLion, making it a partner/alternative in the loyalty delivery stack.
• Yotpo: Yotpo is a broader retention marketing platform offering loyalty, SMS, reviews, and subscriptions. While Re:Engaged delivers loyalty programs as a service, Yotpo sells the underlying SaaS that often replaces bespoke loyalty work.
• Klaviyo: Klaviyo is the leading email, SMS, and automation platform on which Re:Engaged builds its services. As a partner, Re:Engaged depends on Klaviyo's ecosystem; Klaviyo's own features and AI assistants increasingly substitute for parts of agency work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/reengagedtheagency
• LinkedInlinkedin.com/company/re-engaged-the-agency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE:ENGAGED THE AGENCY LTD