Irvine Family Counseling
Irvine Family Counseling is a privately-held therapy practice in Irvine, California delivering individual, couples, family, child, and teen therapy to clients across Orange County via in-person and virtual sessions, using psychodynamic, CBT, EFT, and faith-integrated modalities priced at $150-$250 per session.
- Company typePrivate
- Founded2018
- HeadquartersIrvine, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Irvine Family Counseling does
Irvine Family Counseling is a privately-held professional corporation operating a therapy practice headquartered at 15615 Alton Pkwy, Suite 200, in Irvine, California. Founded and led by Monica M. Huston (LMFT, Clinical Director), the practice provides mental health counseling services to individuals, couples, families, children, and adolescents across Irvine and Orange County, with both in-person sessions at its Irvine office and virtual therapy available to California residents. The practice offers multiple evidence-based and depth-oriented therapeutic modalities including psychodynamic therapy, cognitive behavioral therapy (CBT), attachment-based therapy, family systems therapy, emotionally focused therapy (EFT), and humanistic/person-centered therapy, as well as specialized services in psychoanalysis (conducted 2-4 times weekly), Catholic/Christian faith-integrated counseling, play-based child therapy, and psychological testing for children and adolescents.
The practice is staffed by 11 therapists with diverse credentials (LMFTs, PhDs, DMFT, AMFTs, APCCs, ATR) plus an administrative assistant, enabling broad service coverage across life stages and clinical presentations. Its technology stack is limited to third-party operational tools: Zoho for therapist portal and client management and ClientSecure for the secure client portal. No proprietary technology platform, mobile application, or AI/ML capability is in evidence. The business model is fee-for-service private pay with 50-minute sessions priced at $150-$250 depending on clinician experience level. The practice operates as an out-of-network insurance provider; clients pay upfront and receive superbills for partial PPO reimbursement, and limited sliding scale fees are available case-by-case. Payment is monthly in cadence, with a first-session credit card on-file policy.
Customer acquisition relies on a multi-channel marketing approach: an extensive educational blog supporting organic SEO, listings on Psychology Today and Catholic Therapists directories, professional and personal referral networks (including physician referrals), 41 five-star Google reviews providing local SEO and social proof, and an active social media presence on Instagram, Facebook, YouTube, and LinkedIn. The firm is independently owned with no disclosed venture capital, private equity, parent company, acquisitions, or funding activity. Geographic expansion is signaled via 'Coming Soon' listings for Lake Forest and Mission Viejo in south Orange County.
Irvine Family Counseling firmographics
Firmographics- Name
- Irvine Family Counseling
- Legal name
- Irvine Family Counseling Professional Corporation
- Website
- https://irvinefamilycounseling.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Irvine Family Counseling is a privately-held therapy practice in Irvine, California delivering individual, couples, family, child, and teen therapy to clients across Orange County via in-person and virtual sessions, using psychodynamic, CBT, EFT, and faith-integrated modalities priced at $150-$250 per session.
- Ownership category
- akta.pro rank
Irvine Family Counseling industry classification
Industry- Product category
- Mental Health Therapy Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Outpatient Mental Health & Counseling Clinics (HLAFABAC)
Keywords
Where Irvine Family Counseling is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Irvine Family Counseling business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Therapy Sessions: 50-minute therapy sessions priced at $150-$250 depending on clinician experience level. Primary revenue stream from direct client payments.
- Insurance Reimbursement (PPO): Out-of-network provider accepting PPO insurance. Clients pay upfront and receive superbills to submit for partial reimbursement (typically 50-80% depending on plan and deductible).
- Sliding Scale Fees: Limited sliding scale options for clients unable to pay full fee, adjusted based on financial need and determined case-by-case.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard 50-minute therapy session |
| Subscription | Monthly | Sliding scale fee for qualifying clients |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Irvine Family Counseling product offering
Product offeringCore offering
Irvine Family Counseling provides outpatient mental health therapy services including individual, couples, family, child, teen, and marriage counseling, plus psychoanalysis and psychological testing. Sessions are 50 minutes, priced $150–$250 depending on clinician experience, with sliding scale options for qualifying clients and out-of-network PPO reimbursement via superbills. Services are delivered in-person at the Irvine, CA office and via telehealth to California residents.
Product overview
Irvine Family Counseling provides a comprehensive suite of mental health therapy services centered around individual, couples, family, child, and teen therapy. The practice operates as a unified service with multiple specialized offerings including Psychoanalysis (depth-oriented therapy at 2-4x weekly frequency), Catholic Counseling, and Child Therapy including play-based approaches. Core services are delivered through various evidence-based and psychodynamic treatment approaches including Psychodynamic Therapy, Cognitive Behavioral Therapy (CBT), Attachment-Based Therapy, Family Systems Therapy, Emotionally Focused Therapy (EFT), and Humanistic/Person-Centered Therapy. The practice also offers Psychological Testing for children and adolescents. All services are available both in-person and virtually, with a team of 13 therapists supporting clients across Irvine and Orange County.
Differentiator
Problem solved
Functional benefit
Products and services
- Adult Therapy Individual therapy for adults experiencing anxiety, burnout, emotional exhaustion, relationship stress, and difficulty understanding repeating emotional patterns. Provides a private space to explore deeper emotional roots and relational dynamics.
- Couples Therapy
Quantifiable outcome
- 41 five-star Google reviews demonstrating client satisfaction
Companies that use Irvine Family Counseling
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
Irvine Family Counseling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Irvine Family Counseling partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Irvine Family Counseling competitors and assessment
Company assessmentDirect peers
- Two Chairs: Boutique outpatient therapy practice offering in-person and virtual sessions across multiple U.S. cities with a curated clinician model and evidence-based modalities. Comparable to Irvine Family Counseling in modality breadth, hybrid delivery, and focus on quality clinician matching.
- Octave: Multi-modality outpatient mental health clinic operating in select U.S. cities with both individual and couples therapy and measurement-based care. Comparable to Irvine Family Counseling in clinical depth, urban outpatient setting, and multi-modality approach.
Emerging players
- Grow Therapy: Therapist and psychiatrist network platform enabling independent clinicians to run in-person and virtual practices with insurance billing. Comparable to Irvine Family Counseling in therapist-led outpatient delivery model and insurance-billing overlap.
- Headway: Therapist enablement platform that helps independent licensed clinicians accept insurance and manage their practices across many U.S. states. Comparable to Irvine Family Counseling as it operates in the same outpatient mental health space and directly addresses the out-of-network constraint IFC faces.
Broad incumbents
- Talkspace: Public telehealth therapy and psychiatry platform serving individuals, couples, and teens via subscription messaging and live sessions. Comparable to Irvine Family Counseling in mental health service category but as a national, insurance-accepted incumbent.
- BetterHelp: Largest online therapy subscription platform offering individual, couples, and teen therapy via telehealth across the U.S. Comparable to Irvine Family Counseling in mental health service delivery but as a digital-first incumbent at significantly larger scale.
- Lyra Health: Enterprise mental health benefits provider delivering therapy and coaching to employees of large U.S. employers. Comparable to Irvine Family Counseling as a mental health services provider while representing the payer-sponsored channel IFC does not currently serve.
- Thriveworks: National outpatient counseling and psychiatry network offering in-person and telehealth therapy across most U.S. states. Comparable to Irvine Family Counseling in core outpatient mental health delivery but as a much larger, multi-state incumbent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Irvine Family Counseling social profiles
Digital presenceIrvine Family Counseling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Irvine Family Counseling leadership team
Management profileNumber of profiles
Profiles13 records
Irvine Family Counseling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Irvine Family Counseling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Irvine Family Counseling
What does Irvine Family Counseling do?
Irvine Family Counseling provides outpatient mental health therapy services including individual, couples, family, child, teen, and marriage counseling, plus psychoanalysis and psychological testing. Sessions are 50 minutes, priced $150–$250 depending on clinician experience, with sliding scale options for qualifying clients and out-of-network PPO reimbursement via superbills. Services are delivered in-person at the Irvine, CA office and via telehealth to California residents.
Is Irvine Family Counseling a public or private company?
Irvine Family Counseling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Irvine Family Counseling founded?
Irvine Family Counseling was founded in 2018. It employs 1 to 10 people.
Where is Irvine Family Counseling based?
Irvine Family Counseling is headquartered in Irvine, United States, in the North America region.
How does Irvine Family Counseling make money?
Three revenue lines are on record. Individual Therapy Sessions are the primary driver. The others are insurance Reimbursement (PPO) and sliding Scale Fees.
Who are Irvine Family Counseling's main competitors?
Direct peers on record are Two Chairs and Octave. Emerging players are Grow Therapy and Headway. Broad incumbents are Talkspace, BetterHelp, Lyra Health and Thriveworks.
Does Irvine Family Counseling have an API?
No public API is recorded for Irvine Family Counseling.
What industry is Irvine Family Counseling in?
Irvine Family Counseling's product category is Mental Health Therapy Services. Its primary akta.pro industry code is HLAFABAC, Outpatient Mental Health & Counseling Clinics. Its NAICS code is 621330 and its SIC code is 8090.