Good Shout

What Good Shout does

Good Shout is a UK-based communications training company founded in 2022 by Amy Kean, the former Ogilvy UK CEO. It delivers training in public speaking, leadership, writing, creativity, and team-building, primarily to corporate clients. Its portfolio spans cohort-based in-person programs (Powerhouse for public speaking, Momentum for women's leadership events), an e-learning platform (The Goodness!), immersive experience formats (The Experiment), event series (Unlikeable Woman Summit), and advocacy initiatives (Say Better Campaign). Named enterprise clients include TikTok, Boots, ITV, LEGO, and the Information Commissioner's Office (ICO), alongside other brand and public-sector buyers.

Core offerings are delivered through facilitated live sessions and digital content. Powerhouse cohorts operate at small group sizes (cited as 8 participants), the e-learning platform is delivered via standard consumer web infrastructure (the company site runs on Squarespace), and the company references proprietary training methodologies (WOW, REST). The facilitator pool is drawn from creative and communications industries and functions as a quality control layer for the offering.

Good Shout's business model combines corporate training contracts, paid cohort programs, online course sales, and event revenue. Distribution is driven by founder-led origination, direct corporate sales, an agency partnership with Talent & Brands, and alumni/community referral. The company is bootstrapped with no disclosed external funding, and founder Amy Kean's personal brand is a primary customer acquisition asset.

Name

Good Shout

Legal name

Good Shout Community Ltd

Website

https://goodshoutcommunity.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Shout is a UK-based communications training company founded in 2022 by Amy Kean that delivers public speaking, leadership, writing, and creativity training to corporate clients via cohort programs, e-learning, and immersive experiences.

Ownership category

akta.pro rank

Product category

Professional Training & Development

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMAOAJ

Corporate/Professional Public Speaking Training (Presentation Skills)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Public Speaking & Debate Clubs

SECONDARYEDABAMAM

Coaching, Feedback & Mentoring Skills

Education/Corporate Training & Professional Development/Soft Skills Development

SECONDARYEDAMAOAK

1:1 Speech, Rhetoric & Communication Coaching

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Public Speaking & Debate Clubs

SECONDARYEDAGAKAC

Corporate Learning & Training Content Development

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

Keywords

• Communications training
• Public speaking courses
• Leadership development
• Corporate training programs
• Professional development workshops

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Corporate Training Programmes: In-person and virtual training courses for enterprise clients including Public Speaking, Leadership, Writing, and Creativity programmes. Sold as half-day, one-day, multi-day, or multi-week packages.
2. Open Enrollment Courses: Public courses like Powerhouse, Momentum, and Good Return sold to individuals or small groups. Prices range from £99 to £1500 per person.
3. E-Learning (The Goodness!): CPD-accredited online courses including How to Give Good Feedback and How to Be a Good Panellist. One-time purchase model with bundle discounts available.
4. Events and Conferences: Large-format events like Link. Laugh. Love. LinkedIn conference and Unlikeable Woman Summit sold at ticket prices.
5. Keynote Speaking: Amy Kean booked for talks and keynotes at corporate events, conferences. Fee begins at £3k + VAT for minimum 30 minutes.
6. Merchandise: Branded merchandise including Unlikeable Woman hoodies sold through online shop.
7. Partner Referrals: 15% commission earned on referred course bookings through Good Partner Programme.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Good Shout is a learning and development company that delivers communications training programmes for both enterprises and individuals, focusing on public speaking, leadership, writing, creativity, and team chemistry. Offerings are delivered through in-person workshops, virtual courses, bespoke immersive away days, keynote speaking, and a CPD-accredited e-learning platform called The Goodness! with on-demand video courses. All training uses a proprietary social learning methodology combining group facilitation, peer feedback, and immersive techniques.

Product overview

Good Shout is an extraordinary learning and development company offering communications training that transforms how people speak, write, and present at work. The core offering centres on the Good Shout flagship public speaking programme, available in multiple formats: Good Shout Powerhouse (4-week intensive for senior women), Good Shout Momentum (6–8 week community programme), Good Shout In-House (bespoke team training), and Good Shout TV (portable news studio for interview practice). Complementary training products include Good Chemistry (team leadership and communication skills), Good Word (writing), Good Idea (creativity), The Experiment (bespoke immersive away days), and Weird Workshops (keynotes on embracing strangeness). The Say Better Campaign extends the brand into public discourse research and webinar-based learning on conversation skills. All training is delivered through social learning in groups, with facilitation from journalists, broadcasters, and practitioners. Good Shout's e-learning arm, The Goodness!, provides CPD-accredited on-demand courses including How to Give Good Feedback and How to Be a Good Panellist, with both courses available individually or bundled. The company also hosts the annual Unlikeable Woman™️ Summit and sells branded merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• The Goodness!: E-learning platform offering online courses including 'How to Give Good Feedback' and 'How to be a Good Panellist', with CPD accreditation.
• Good Shout Powerhouse
• Good Shout Momentum
• Say Better Campaign
• The Experiment
• Link. Laugh. Love.

Products and services

• Good Shout Powerhouse A 4-week intensive spokesperson training course for senior women, delivered in small groups of 8 to help participants become louder, clearer, and more impactful in public speaking. Priced at £1,500+VAT per person with a £250 deposit option.
• Good Shout Momentum A 6-week community-led public speaking programme combining live sessions with ongoing engagement and support, covering presenting, panels, podcasts, and storytelling. Priced at £500+VAT with a £100+VAT deposit option.
• Good Shout In-House A bespoke in-house team training programme designed to tackle specific organisational communications challenges such as boosting confidence, improving client-facing clarity, or developing spokesperson capability. Delivered over six weeks with half-day and one-day workshop options.
• Good Shout TV A portable news studio experience for events and company training days, where teams practise 2-minute as-real TV interviews with a presenter. Priced at £6,000+VAT.
• Good Chemistry (Team Chemistry) A team chemistry and leadership communications programme covering everyday communication, active listening, feedback, collaboration, team problem-solving (including LEGO Serious Play), conflict resolution, and empathy. Offered as two full days (£10k+VAT) or three sessions (£6k+VAT).
• Good Word A writing skills training course covering assertive emails, editing, brand tone of voice, creative writing, and business formats using the REST acronym, delivered by bestselling authors, published poets, and award-winning journalists. Priced at £5k+VAT for one day.
• Good Idea A creativity workshop providing new ways to generate ideas and stories within teams, covering unexpected creative techniques, the Good Shout WOW ideation method, and storytelling. Priced at £5k+VAT for one day.
• The Experiment A bespoke one or two-day immersive away day experience where Good Shout creates a custom storyline, premise, and characters tailored to the client's brief, immersing teams in a narrative-driven learning environment.
• Weird Workshops Conference keynote speeches and workshops led by Amy Kean exploring weirdness, creativity, and self-expression, including the science of weirdness, embracing cringe, the psychology of masks, and dreaming as a creative resource. Includes interactive elements with paints and props.
• The Good Return A 6-week course for new mums returning to work after maternity leave, helping them rediscover their professional voice and communication confidence in a supportive all-women group. Priced at £1,000+VAT.
• Beautiful Mourning A one-off half-day session exploring grief through creative activities including LEGO building, mask-making, writing, and group discussions, held at Moot @ NW6, London. Priced at £99+VAT.
• Say Better Webinars A series of 90-minute interactive webinars on communication topics including social media, waffle reduction, swearing, male allyship, talking to strangers, and embracing weirdness. Sessions are £10+VAT each, or £35+VAT for all six.
• The Goodness! Good Shout's e-learning platform offering CPD-accredited on-demand courses for managers and communicators, including How to Give Good Feedback and How to Be a Good Panellist, with monthly content drops. Corporate licensing available on contact.
• How to Give Good Feedback A CPD-accredited online course teaching a four-step feedback process, the psychology of receiving feedback, and how to avoid common pitfalls. Includes 26-page interactive workbook, 19 videos across four modules, a closed social learning forum, and a completion certificate. Bundle price with the panellist course: £150+VAT.
• How to Be a Good Panellist A CPD-accredited online course teaching how to articulate yourself brilliantly and perform confidently on conference panels, covering bad habits, tone of voice, script writing, and performance under pressure. Includes 19 videos across four modules, a 37-page interactive workbook, a closed social learning forum, and a completion certificate.
• Link. Laugh. Love. LinkedIn Conference An in-person and virtual conference focused on building an effective LinkedIn presence, featuring workshops, surgeries, and talks covering profile optimisation, voice notes, personal branding, and using LinkedIn for business and allyship. In-person tickets: £200+VAT; virtual: £50+VAT.
• Unlikeable Woman Summit An annual in-person summit celebrating women who challenge societal expectations, featuring talks by Amy Kean, Fearne Cotton, Megha Mohan, and others. Video recordings of events available for purchase at £30.
• Amy Kean Keynote Speaking Keynote speaking engagements by Amy Kean at corporate events and conferences covering sociology of weirdness, voice, gender, and workplace culture. Fee begins at £3k+VAT for a minimum 30 minutes.

Quantifiable outcome

• CPD accreditation demonstrates commitment to professional development and significant learning outcomes
• +4 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Talent & BrandscoreGTM or Marketing PartnerAmy Kean works with Talent & Brands agency as a B2B Creator for brand partnerships in social media and in-real-life activations. Contact: [email protected]
• DICE (Diversity and Inclusion at Conferences and Events)coreStrategic or Co-development PartnerNon-profit organisation co-founded by Amy Kean that helps event organisers curate more inclusive lineups. Focused on intersectionality and driving real change beyond performative DEI.
• StripecoreTechnology or IntegrationPayment processor for all course bookings and product purchases. PCI-DSS compliant. Sensitive card data handled directly by Stripe without Good Shout storing full credit card numbers.
• SquarespacecoreTechnology or IntegrationWebsite hosting and client relationship management platform for Good Shout's online presence and course delivery.
• GooglecoreTechnology or IntegrationProvides email software, cloud document storage, and productivity tools. Data Processing Addendum governs personal data handling.
• FlodeskcoreTechnology or IntegrationEmail marketing platform used to create, manage, and send marketing communications to opted-in subscribers.
• Moot @ NW6minorOthersVenue partner for Beautiful Mourning event. Located at 43-47 Lonsdale Rd, London NW6 6RA.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Speakeasy: UK-based public speaking and communication training company serving corporate clients with workshops, coaching and academies. Closely comparable in product (public speaking/voice training) and target buyer (UK enterprise).
• Mind Gym: A listed provider of corporate performance and mental toughness training, including communication and leadership skills. Directly comparable as a B2B soft-skills and communication training company selling to global enterprises.
• Cicero Consulting: UK corporate communications training and coaching firm serving enterprises on presentation, media and leadership communication. Direct B2B peer in the same UK communication training category.
• Ginger Training: UK corporate training provider specialising in communication, presentation and management skills for enterprise teams. Comparable as a London-based B2B communication training peer.
• Influence Communications: UK-based corporate communications and media training firm offering spokesperson, presentation and crisis communication courses. Direct overlap with Good Shout's public speaking and spokesperson programmes.
• The Speakers' Coach: UK specialist in 1:1 public speaking, media and presentation coaching for senior executives. Comparable offering for high-touch 1-2-1 communication coaching, similar to Good Shout's premium personalised programmes.

Broad incumbents

• Toastmasters International: Global non-profit organisation offering structured public speaking and leadership training through local chapters. Comparable core curriculum (public speaking/communication skills) at vastly larger scale, though member-led rather than corporate sales.
• Dale Carnegie Training: Global incumbent in corporate training with a strong communication, presentation and leadership curriculum. Overlaps Good Shout's core topics but operates at much larger scale and geographic footprint.

Emerging players

• Second City: Improv and communication training company offering corporate workshops on storytelling, presence and collaboration. Comparable experiential/immersive approach to Good Shout's The Experiment and Good Chemistry offerings.
• Bearing Consulting: Boutique consultancy providing communication, leadership and team development programmes to corporate clients. Comparable as a smaller, founder-led UK communication training peer with bespoke enterprise delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goodshout
• Instagraminstagram.com/goodshoutcommunity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Shout