Homestate Hospitalities, Llc

What Homestate Hospitalities, Llc does

HomeState Hospitalities, LLC is a privately held, founder-owned restaurant operator running a casual-dining "Texas Kitchen" concept in Southern California. The company was founded in 2013 by Briana "Breezy" Valdez with a $5,000 seed investment from the founder's mother and opened its first location on Hollywood Boulevard. As of the inputs, the chain operates nine locations across the Los Angeles metro (Hollywood, Highland Park, Playa Vista, Pasadena, Sherman Oaks, Atwater Village, Culver City, Santa Monica) plus a forthcoming El Segundo unit targeted for late Summer 2026. The menu is anchored by breakfast tacos, brisket, queso, migas, Frito pies, and house-made flour tortillas based on the Valdez family recipe, with premium sourcing from Vital Farms (eggs), Country Natural Beef, Mary's Chicken, and Amigo Coffee Roasters.

The company's revenue model is purely transactional food-and-beverage sales across multiple distribution channels: dine-in (first-come, first-served, no reservations), direct online ordering via order.myhomestate.com, a Toast Tab-powered catering program with a $100 minimum and DoorDash delivery within a 10-mile radius for a $40 flat fee, and physical plus e-gift cards via MyGuestAccount. Customer retention is supported by a points-based loyalty program (1 point per $1, $5 reward per 100 points, 6-month point expiry, 60-day reward expiry) accessible through the HomeState mobile app with QR-code check-in. Marketing runs through owned channels — Instagram, SMS, email, mobile push — and through the Band Taco Program, a community initiative launched in 2015 that partners with musicians and artists on limited-edition tacos with proceeds donated to local nonprofits.

The technology footprint is asset-light and outsourced: no proprietary platform exists. The company relies on a consumer-facing mobile app, online ordering through Toast Tab, gift cards via MyGuestAccount, delivery through DoorDash, and branded merchandise through Kotis Design. There is no API, no disclosed AI/ML capability, no patent portfolio, and no institutional capital raised since the original 2013 angel investment. The company has no parent, no subsidiaries, and is entirely owned and controlled by the founder.

Name

Homestate Hospitalities, Llc

Legal name

HomeState Hospitalities, LLC

Website

https://myhomestate.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Tex-Mex Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511)

akta.pro industry

PRIMARYTHAFAAAE

Mexican/Latin QSR (Tacos, Burritos, Bowls)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Quick-Service Restaurants (QSR)

SECONDARYTHAFABAC

Mexican & Tex-Mex Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

Keywords

• Texas breakfast tacos
• Tex-Mex restaurants
• House-made tortillas
• Restaurant catering services
• Casual dining chain

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-In Restaurant Sales: Revenue from food and beverage sales at 9 physical restaurant locations across Southern California (Hollywood, Highland Park, Playa Vista, Pasadena, Sherman Oaks, Atwater Village, Culver City, Santa Monica, with El Segundo opening late Summer 2026). Customers pay per item at menu prices.
2. Direct Online Ordering: Revenue from online food orders placed via the company's own website (order.myhomestate.com). Customers order ahead for pickup or delivery. The site also sells e-gift cards directly.
3. Catering & Pre-Orders: Catering orders placed through Toast Tab platform with a $100 minimum order. Includes corporate events, private gatherings, and filming events. Delivery offered via DoorDash within a 10-mile radius for a $40 flat fee. Catering orders are excluded from loyalty point earning and reward redemption.
4. Gift Card Sales: Sale of physical gift cards at all HomeState locations and e-gift cards purchased online. Gift cards do not expire and can be redeemed at all locations and for online orders. Gift cards are not accepted on DoorDash or the ChowNow app.
5. HomeState Loyalty Program: A points-based loyalty program where members earn 1 point per $1 spent on qualifying purchases. Every 100 points converts to a $5 reward (a credit). Members earn rewards through in-restaurant check-in (QR code scan) or by providing their phone number/email at checkout, or via online orders when logged in. Birthday rewards of a free menu item are also offered.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

HomeState operates a Texas Kitchen restaurant chain serving breakfast tacos, anytime tacos, migas bowls, queso, brisket, Frito pies, and house-made flour tortillas from the Valdez family recipe across 9 locations in Southern California. The business is anchored by dine-in service, supplemented by direct online ordering, catering through Toast Tab, gift card sales, a points-based loyalty program, and a mobile app for ordering and check-in.

Product overview

HomeState is a Texas Kitchen restaurant chain founded in 2013 by Briana 'Breezy' Valdez, operating as a unified dining and retail experience across Southern California. The product portfolio centers on the core restaurant concept (breakfast tacos, brisket, house-made flour tortillas, queso, migas, Frito pies) available at 9 physical locations and via online ordering, supplemented by catering/pre-orders service (via ToastTab), a mobile app (for ordering, loyalty check-in via QR code, and location services), the HomeState Loyalty Program (1 point per $1, $5 reward at 100 points), gift cards (physical and e-gift via MyGuestAccount), and the Band Taco Program (charitable artist partnerships). The ecosystem connects via the mobile app and online ordering platform, with DoorDash used for catering delivery and third-party delivery services (DoorDash, GrubHub, UberEats) excluded from loyalty rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• HomeState Restaurant (Dine-In) Texas Kitchen dine-in restaurant service offering breakfast tacos, brisket, house-made flour tortillas, queso, migas, Frito pies, and Texas hospitality across 9 Southern California locations. First-come, first-served seating with dog-friendly patios at select locations.
• Catering & Pre-Orders Catering service for corporate events, private gatherings, and filming events with a $100 minimum order and 2-day advance notice. Includes individually wrapped and labeled tacos in boxes or 6-packs, with DoorDash delivery available within a 10-mile radius for a flat $40 fee.
• Online Ordering Direct website ordering platform for pickup at any HomeState location, offering the full menu including breakfast tacos, anytime tacos, migas bowls, sides, dips, salads, cocktails, beer, drinks, and coffee. Orders over $200 require 48-hour notice.
• Gift Cards (Physical and E-Gift) Physical gift cards available at all HomeState locations and e-gift cards purchasable online through the MyGuestAccount platform. Gift cards do not expire and can be redeemed at all locations and for online orders.

Quantifiable outcome

• In 2020, HomeState was named Best Tortilla in Southern California in KCRW & Gustavo's Great Tortilla Tournament
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Band Taco Program — Various Artists and NonprofitscoreStrategic or Co-development Partner · 1 January 2015The Band Taco Program is a signature community initiative launched in 2015. Artists collaborate with HomeState to create limited-edition tacos; original artwork is commissioned from local graphic artists; and proceeds from each taco are donated to local nonprofits. Artist alumni include Spoon, Questlove, Fitz & The Tantrums, Best Coast, Warpaint, Silversun Pickups, Flea, Cherry Glazerr, Grouplove, Sylvan Esso, Cold War Kids, Fred Armisen, Lord Huron, Norah Jones, Tijuana Panthers, Future Islands, Khruangbin, Midnight Hour, Vampire Weekend, Chicano Batman, Leon Bridges, and Phoebe Bridgers. Nonprofit beneficiaries have included Silverlake Conservatory of Music, ACLU SoCal, People Assisting the Homeless, No Us Without You!, Watts Empowerment Center, LA's Downtown Women's Center, and CASA LA.
• DoorDashminorChannel Partner/ Reseller/ DistributorHomeState partners with DoorDash to provide delivery for catering orders within a 10-mile radius of all locations. A flat fee of $40 is applied to all DoorDash catering deliveries. Note: DoorDash is excluded from loyalty point earning and gift card redemption on regular (non-catering) orders.
• Toast TabcoreTechnology or IntegrationHomeState uses Toast Tab as its catering ordering and management platform. Catering pre-orders and catering management are handled through Toast Tab at toasttab.com/catering/locations/78d15df6-afd9-4fb3-8e22-a05e5bdd5e8a.
• Vital FarmsminorOthersHomeState sources its eggs from Vital Farms, which began on a single farm in Austin, TX and now works with over 500 farmers who raise pasture-raised hens. Vital Farms eggs are described as coming from hens that enjoy the freedom to forage through native grasses in fresh air and sunshine.
• Country Natural Beef (Farmer-Owned Co-op)minorOthersHomeState sources its beef from the Farmer Owned co-op of Country Natural Beef. The cattle are certified humane, entirely pasture raised, and regenerative. They never receive hormones or antibiotics and are never confined. The brisket is seasoned with salt and pepper, slow-cooked overnight, and hand-chopped fresh each day.
• Mary's ChickenminorOthersHomeState serves Mary's Chicken, raised on a Non-GMO Project Verified, 100% vegetarian diet. These chickens are raised free-range with no antibiotics, ensuring high-quality, flavorful poultry from a farm committed to responsible and sustainable practices.
• Amigo Coffee RoastersminorOthersHomeState proudly serves Amigo Coffee Roasters, including Amigo Cold Brew and Amigo Coffee Beans (12oz, Finca El Rosario Family Farm, El Salvador, $19).

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Eggslut: LA-born breakfast/egg-focused fast-casual concept with cult following and counter-service model. Comparable to HomeState on breakfast-daypart specialization and SoCal counter-service positioning.
• Trejo's Tacos: LA-based taco chain founded by Danny Trejo, operating multiple Southern California locations with a celebrity-driven, Mexican-casual concept. Closest direct comparable to HomeState in geography, format, and price point.
• Tocaya Organica: Modern Mexican fast-casual chain headquartered in Los Angeles with multiple SoCal locations serving bowls, tacos, and salads. Directly comparable format, region, and price tier to HomeState's dine-in units.
• Tacos Tu Madre: LA-based taqueria concept with multiple locations serving tacos, burritos, and bowls in a fast-casual format. Comparable in cuisine, region, and unit count trajectory to HomeState.
• Guerrilla Tacos: Los Angeles taqueria known for chef-driven tacos with premium sourcing and a downtown flagship. Directly comparable on taco-centric menu and LA-based chef-driven positioning.

Emerging players

• Maple Block Meat Co. SoCal Texas-style BBQ restaurant group with craft sourcing narrative. Comparable on Texas-cuisine authenticity and SoCal positioning, though differentiated by BBQ vs. taco menu.

Regional players

• Gracias Madre: West Hollywood-based plant-based Mexican restaurant serving traditional Mexican fare with a vegan focus. Comparable on SoCal Mexican-cuisine positioning, though differentiated by full vegan menu.

Broad incumbents

• CAVA Group: Public fast-casual Mediterranean chain with SoCal presence, comparable unit economics, app-driven loyalty, and digital-first ordering stack. Useful proxy for fast-casual unit economics and digital infrastructure maturity.
• Chipotle Mexican Grill: National fast-casual Mexican chain operating thousands of units with a counter-service, build-your-own format. Sets the scale benchmark and operational model for Mexican fast-casual in the US, including SoCal.
• Sweetgreen: Public fast-casual salad/bowl chain with a digitally native ordering platform, app loyalty, and an SoCal footprint. Comparable on the digital/loyalty infrastructure and SoCal fast-casual benchmarking, though menu is non-Mexican.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/homestate
• LinkedInlinkedin.com/company/homestate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homestate Hospitalities, Llc