GOOD PRAXIS LTD
Good Praxis Ltd. is a London-based worker co-operative digital studio that designs and builds websites, web applications, interactive data visualisations and digital reports, primarily serving charities, NGOs, ethical companies, cultural organisations, political groups and public-sector clients in the UK.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What GOOD PRAXIS LTD does
Good Praxis Ltd. is a London-based digital studio structured as a worker co-operative (UK company no. 11963069), designing and building websites, web applications, digital reports, content management implementations, and interactive data visualisations. Its core technology stack is centred on React, Gatsby.js and TypeScript on the front end, paired with Python, Flask and Django on the back end, alongside Wagtail CMS, WordPress, SQL/MySQL/PostgreSQL/MongoDB, REST API, GraphQL and D3.js for data visualisation. Notable proprietary-feeling builds include the GCC Carbon Calculator (a TypeScript monorepo linking front-end and back-end to track CO2e emissions across the arts sector), the FT/Geotab EV Suitability Visualisation (interactive D3.js maps and dashboards), the IPPR Environmental Justice Commission digital report, and the ASAP PLZ retro SEGA Mega Drive game project.
The firm's commercial model is purely project-based professional services work, with bespoke quotes per engagement and no publicly disclosed pricing tiers. Clients span enterprise names such as the Financial Times (Longitude), Geotab, Republic of Gamers (ASUS) and The Prince's Trust, alongside a heavy weighting toward charities, NGOs and mission-driven organisations including Gallery Climate Coalition, IPPR, Settle, Stop Killer Robots, Skin Deep, Big Change and the Peace and Justice Project. Additional engagements cover local government (Islington Council TECH-ISH programme), cultural organisations (Netil Radio, Lovage Project), and gaming/consumer brands (Loading Bar, YRS TRULY).
GOOD PRAXIS LTD firmographics
Firmographics- Name
- GOOD PRAXIS LTD
- Legal name
- Good Praxis Ltd.
- Website
- https://goodpraxis.coop
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Good Praxis Ltd. is a London-based worker co-operative digital studio that designs and builds websites, web applications, interactive data visualisations and digital reports, primarily serving charities, NGOs, ethical companies, cultural organisations, political groups and public-sector clients in the UK.
- Ownership category
- akta.pro rank
GOOD PRAXIS LTD industry classification
Industry- Product category
- Digital Studio Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Mobile App Development Platforms (MADP) (HDAEAKAD)
Keywords
Where GOOD PRAXIS LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
GOOD PRAXIS LTD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Services / Project-based Work: Good Praxis generates revenue through bespoke digital service projects including website design and development, web app development, digital reports, CMS integration, data visualisation, and technical consultancy. They work with charities, ethical companies, cultural organisations, local initiatives and political organisations on projects ranging from small microsites to large web applications.
- Technical Consultancy: Provision of technical expertise including DevOps, CI/CD, hosting, support, database and API infrastructure, data integration, office tasks automation, and social media bots including Twitch bots.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
GOOD PRAXIS LTD product offering
Product offeringCore offering
Good Praxis is a London-based worker cooperative digital studio that designs and develops bespoke websites, web applications, and interactive digital experiences for charities, ethical companies, cultural organisations, political groups, and public-sector clients. Their work spans website design and build, custom web app development, CMS implementations (Wagtail, WordPress, headless), digital reports and interactive articles, data visualisation, Shopify integrations, and supporting DevOps and technical consultancy, delivered using modern open-source stacks such as React, Gatsby.js, TypeScript, Python/Django/Flask, and D3.js.
Product overview
GOOD PRAXIS LTD is a London-based socially aware digital studio structured as a worker co-operative. The company offers a comprehensive portfolio of digital services including website design and development, web application development (including mobile), digital reports, Content Management System implementation (Wagtail CMS, WordPress, Headless CMS), Shopify integrations, database and API infrastructure, DevOps, social media bots, and Gather Town virtual space design. Their technical expertise centers on React, Gatsby.js, TypeScript, Python/Django/Flask, SQL/MySQL/PostgreSQL/MongoDB databases, REST API/GraphQL, and data visualization using D3.js. The company works with charities, ethical companies, cultural organisations, and political organisations on projects with positive social or environmental impact, as exemplified by their portfolio of client projects spanning interactive campaigns, data visualization tools, digital publications, e-commerce platforms, educational games, and awareness campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design and Development Custom website design and development services creating websites, web applications, and digital experiences using modern open-source frameworks, for charities, ethical companies, cultural organisations, and public-sector clients.
- Web Application Development Bespoke web application development including mobile experiences, with complex requirements, API integrations, custom content management solutions, and accessibility or compliance implementations.
- Digital Reports and Interactive Articles Creation of digital reports and interactive articles with seamless scroll-actuated reading experiences, infographics, diagrams, animations, and illustrations, primarily for think tanks, policy organisations, and publications.
- Content Management System Implementation Implementation and integration of Content Management Systems including Wagtail CMS, WordPress, and Headless CMS architectures enabling non-technical client teams to manage site content.
- Shopify and E-commerce Integration E-commerce development and Shopify integration services for online retail platforms.
- Data Visualisation Interactive data visualisation development using D3.js and complementary tools, producing charts, maps, dashboards, and infographics for client reports and campaign sites.
- Database and API Infrastructure Back-end engineering including SQL, MySQL, PostgreSQL, and MongoDB databases, REST API and GraphQL implementations, and supporting data integration infrastructure.
- DevOps, Hosting, and Technical Support
Quantifiable outcome
- GCC Carbon Calculator supports arts sector goal of 50% CO₂e reduction by 2030
- +2 more outcomes
Companies that use GOOD PRAXIS LTD
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles6 records
GOOD PRAXIS LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
GOOD PRAXIS LTD partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- OutlandishcoreGood Praxis delivered the TECH-ISH digital skills training programme in partnership with Outlandish cooperative for Islington Council. Outlandish appears to have served as a collaborative partner on programme design and delivery.
- Multitudes CoopminorMultitudes Coop assisted on the design front for the Settle website redesign, taking Settle's new brand guidelines and creating a website design fitting their exact needs.
- Noble StudiominorNoble Studio provided the design for the Better Without Boilers campaign website, which Good Praxis built using headless Django and GatsbyJS.
- Noble StudiominorNoble Studio collaborated with Good Praxis on the Big Change New Education Story digital publication.
- YRS TRULYcoreYRS TRULY partnered with Good Praxis on multiple projects including ASAP PLZ, a Wario Ware-inspired SEGA Mega Drive retro game, and the React to Survive campaign for Republic of Gamers. The ASAP PLZ project was described as a passion project collaboration between two like-minded creative studios.
- Shyama GoldenminorShyama Golden, a Sri Lankan-American artist, illustrator and designer, created the main illustration for the Colour of the Climate Crisis landing page. Her work was used as part of the interface and decorative elements throughout the site.
- Wagtail CMS (Wagtail.org)coreGood Praxis frequently uses Wagtail CMS (a modern, flexible CMS based on Django) as their preferred content management system for client projects. It is an open-source platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
GOOD PRAXIS LTD competitors and assessment
Company assessmentDirect peers
- Torchbox: UK digital agency specialising in websites, CRM and digital strategy for nonprofits, charities and the public sector. Direct peer for Good Praxis given its shared focus on mission-driven clients and comparable service offerings (CMS, web, data).
- Reason Digital: UK digital agency exclusively focused on charities, nonprofits and the public sector. Highly comparable in client segment, service mix (web, CMS, digital strategy) and values-led positioning relative to Good Praxis.
- Outlandish: London-based worker cooperative offering digital products and training for social-impact organisations. Highly comparable to Good Praxis in co-operative structure, mission-driven positioning and "tech for good" service mix; the two have already partnered on Islington Council's TECH-ISH programme.
- Bigger Picture: UK digital agency focused on charities and nonprofits, providing websites, branding and digital campaigns. Comparable to Good Praxis in vertical specialisation and mission-aligned client base.
- Studio Output: London-based creative agency building brands, digital products and experiences for culture, charity and consumer clients. Comparable to Good Praxis in bespoke web/app build capability and award-winning output.
- Multitudes: Worker cooperative of designers and strategists serving mission-driven organisations. Comparable co-operative structure, values alignment and design-led service offering; Multitudes has already partnered with Good Praxis on the Settle charity redesign.
- Noble Studio: Creative studio designing websites, brands and digital experiences for impact-driven organisations. Directly comparable to Good Praxis on service mix and values; the two have collaborated on Better Without Boilers and Big Change projects.
Broad incumbents
- Resn: New Zealand-based creative technology studio producing award-winning bespoke digital experiences and interactive campaigns. Comparable in bespoke experiential digital work and recognised design quality; larger and more international than Good Praxis.
- B-Reel: Global creative technology agency building digital products, campaigns and experiences for major brands. Comparable to Good Praxis in interactive digital experience delivery and data visualisation; operates at much larger scale across multiple geographies.
- Hello Monday (DEPT): Creative digital agency within DEPT producing bespoke websites, interactive experiences and data-driven storytelling. Comparable in bespoke digital experience craft and award-winning interactive output; part of a much larger group with global reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
GOOD PRAXIS LTD social profiles
Digital presenceGOOD PRAXIS LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
GOOD PRAXIS LTD leadership team
Management profileNumber of profiles
GOOD PRAXIS LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GOOD PRAXIS LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GOOD PRAXIS LTD
What does GOOD PRAXIS LTD do?
Good Praxis is a London-based worker cooperative digital studio that designs and develops bespoke websites, web applications, and interactive digital experiences for charities, ethical companies, cultural organisations, political groups, and public-sector clients. Their work spans website design and build, custom web app development, CMS implementations (Wagtail, WordPress, headless), digital reports and interactive articles, data visualisation, Shopify integrations, and supporting DevOps and technical consultancy, delivered using modern open-source stacks such as React, Gatsby.js, TypeScript, Python/Django/Flask, and D3.js.
Is GOOD PRAXIS LTD a public or private company?
GOOD PRAXIS LTD is a private company. It is classified as management employee owned and is currently operating.
When was GOOD PRAXIS LTD founded?
GOOD PRAXIS LTD was founded in 2019. It employs 1 to 10 people.
Where is GOOD PRAXIS LTD based?
GOOD PRAXIS LTD is headquartered in London, United Kingdom, in the Europe region.
How does GOOD PRAXIS LTD make money?
Two revenue lines are on record. Digital Services / Project-based Work is the primary driver. The others are technical Consultancy.
Who are GOOD PRAXIS LTD's main competitors?
Direct peers on record are Torchbox, Reason Digital, Outlandish, Bigger Picture, Studio Output, Multitudes and Noble Studio. Broad incumbents are Resn, B-Reel and Hello Monday (DEPT).
Does GOOD PRAXIS LTD have an API?
No public API is recorded for GOOD PRAXIS LTD.
What industry is GOOD PRAXIS LTD in?
GOOD PRAXIS LTD's product category is Digital Studio Services. Its primary akta.pro industry code is HDAEAKAD, Mobile App Development Platforms (MADP). Its NAICS code is 541511 and its SIC code is 7371.