What Kordz Pty Ltd does

Kordz Pty Ltd is a privately held Australian connectivity-solutions company founded in 2003 and headquartered in Seaford, Victoria. The company designs and distributes professional-grade HDMI cables (passive and active optical across 4K/18Gbps and 8K/48Gbps tiers), USB-C cables (passive and active optical), network cabling (CAT6 and CAT6A including the multi-award-winning SlimCat 28AWG system with matched connectors and keystones), HDBaseT extenders, audio/control cables, and accessories. Differentiated technical features include patented snap-proof nylon latch RJ45 connectors, anti-fatigue die-cast zinc-alloy connectors with 2kg retention force, induction soldering techniques, fire-rated LSZH/PVC jackets, and 100% production-line testing with sub-0.05% field failure rates on flagship R.3 cables. All cables carry DPL Labs and HDMI Licensing certifications.

Kordz monetizes hardware through one-time product sales via a global network of authorized distributors and resellers, plus a direct online portal for verified business customers. Pricing is unit-based, ranging from approximately $24 for entry-level HDMI cables to $642+ for HDBaseT extender sets, with volume discounts on bulk packs and 305m spools. GTM combines channel-partner distribution with relationship-driven field sales targeting professional AV integrators, commercial installers, and high-end residential integration firms. The company also distributes seven complementary brands (MSolutions, Murideo, Netvio, Prospec, Psiber, Speaker Snap, Rijatek), positioning itself as a multi-brand AV connectivity platform.

Customer segments span AV integration professionals, commercial AV environments (digital signage, conference rooms, retail), premium residential integration, and data network infrastructure. End markets include government, military, healthcare, and space applications, alongside CEDIA award-winning residential and commercial projects globally. The company holds no disclosed funding, is founder/management-owned, and reports no parent-company relationship; geographic reach is described as global via distributor partners while direct sales are Australia-centric, with international customers directed to in-country distributors.

Name

Kordz Pty Ltd

Legal name

Kordz Pty Ltd

Website

https://kordz.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Kordz Pty Ltd is an Australian-founded (2003) designer and distributor of professional-grade HDMI, USB-C, network, and audio connectivity cables for AV integrators, commercial installers, and residential integration firms, selling globally through authorized distributors.

Ownership category

akta.pro rank

Product category

Professional AV Connectivity Hardware

NAICS

Audio and Video Equipment Manufacturing (334310), Electronic Connector Manufacturing (334417), Other Communications Equipment Manufacturing (33429), Computer and Peripheral Equipment Manufacturing (3341)

SIC

Computer Communications Equipment (3576), Electronic Connectors (3678), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Console Connectivity & AV Accessories (Cables, Adapters, Capture Devices) (HDACANAI)

akta.pro secondary industries

Data, Communications & Fiber Optic Cable (IMADAMAD), Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

Keywords

• Professional HDMI cables
• Network cabling systems
• AV integration connectivity
• HDBaseT extenders
• USB-C active optical

Headquarters

HQ city

Seaford

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Product Sales: One-time sale of professional connectivity products including HDMI cables, USB-C cables, network cables, audio cables, extenders, and accessories. Revenue generated through distributor and direct B2B sales to AV integrators.
2. Distribution/Reseller Channel: Products sold through authorized distributor network to professional integrators and installers. Online ordering portal available for registered business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kordz designs, manufactures and distributes professional-grade connectivity products for audiovisual (AV) integration, including passive and active optical HDMI cables, USB-C cables, SlimCat™ CAT6/CAT6A network cabling, HDBaseT extenders, AV and audio cables, and network termination components. The portfolio is tiered by performance (entry-level ONE, mid-tier PRO³, professional PRO⁴, premium PRS⁴, mission-critical R.3/R.4, prosumer Bravo) and is sold exclusively through B2B channels to systems technicians, AV integrators and commercial/residential installers.

Product overview

Kordz is a professional-grade connectivity solutions provider founded in 2003, offering a comprehensive portfolio of HDMI cables, network cabling systems, USB-C cables, AV cables, audio components, and HDBaseT extenders. The product range is organized into multiple series differentiated by performance tier and application: R Series (R.3, R.4) for rack and marine installations; PRO Series (PRO³, PRO⁴) for professional AV integrators; PRS Series for premium shielded solutions; ONE Series for economical commercial integration; and Bravo for 8K performance. The multi-award-winning SlimCat 28AWG network cabling system includes cables, connectors, and keystone sockets. Kordz also distributes complementary brands including MSolutions (AV test equipment), Murideo (calibration tools), Netvio (AV hardware/software), Prospec (mounting solutions), Psiber (network testing), Speaker Snap (audio connectors), and Rijatek (cable management).

Differentiator

Problem solved

Functional benefit

Brands

• Kordz: Professional grade connectivity solutions for systems technicians.
• MSolutions
• Murideo
• Netvio
• Prospec
• Psiber
• SlimCat
• Speaker Snap
• Rijatek

Products and services

• R.3 Passive HDMI Cable World's most shielded HDMI cable engineered for tight spaces and high electrical noise environments; used in space missions, military and medical settings. Features anti-fatigue die-cast zinc alloy connectors with 2kg retention force and DPL Labs certified 4K 18G-DC performance.
• R.4 48Gbps Rack and Marine Passive HDMI Cable 48Gbps passive HDMI cable engineered for precision rack and marine installations where space, airflow and durability are critical; certified to DPL Enhanced 48Gbps Reference Standard with full metal internal casing, 95% copper braid shield for enhanced EMI rejection, and LSZH jacket meeting IEC60332, IEC60754 and IEC61034.
• PRO³ Passive HDMI Cable Professional AV integrator-focused HDMI cable with 18Gbps signal support across all lengths, lightweight small form-factor assemblies, gold-plated 1kg retention HDMI connectors and highly flexible fire-rated cable; backed by Lifetime Warranty.
• PRO³ Active Copper HDMI Cable 18Gbps 4K HDMI cable using Active Copper Technology for long distance signal extension, with superior flexibility, pull strength, fully shielded ABS shells and 1kg connectors; no external power dependencies, DPL Labs certified.
• PRO⁴ 48Gbps Passive HDMI Cable Professional grade solution for uncompressed 8K/10K HDMI signal transmission supporting full 48Gbps bandwidth and eARC compatibility, with lightweight ABS connector assembly (1kg retention force), flexible fire-rated cable, individually production tested and Lifetime Warranty.
• PRO⁴ 48Gbps Active Optical HDMI Cable Professional grade uncompressed 8K/10K HDMI connectivity over ultra-long distances up to 100m, supporting full 48Gbps data rates with minimal latency and no external power required; 4.7mm cable diameter with 20kg pull-force rating, DPL Labs certified.
• PRS⁴ 48Gbps Passive HDMI Cable Ultra High Speed certified HDMI cable supporting 48Gbps for 8K/10K, HDR, VRR, HFR, 3D, FRL; 15µ" gold-plated solid copper pins, compact connector with full internal zinc-alloy diecast housing, UL CMG rated, Lifetime Guarantee.
• Bravo 8K Performance HDMI Cable HDMI Licensing certified Ultra High Speed HDMI cable supporting Dynamic HDR, Variable Refresh Rates, Quick Frame Transport, Auto Low Latency Mode; anodised aluminium headshells, solid die-cast connectors with 2kg retention force, pliable halogen-free jacket, DPL Labs certified for 48Gbps.
• PRO SlimCat CAT6 Network Cable Industry-leading highly flexible slim 4.0mm diameter CAT6 U/UTP network cable delivering IEEE802.3bt PoE++ at 100W and 1Gbps connectivity up to 50 metres, packaged in Reel-in-Box delivery system for high-density installations.
• PRS SlimCat CAT6A Network Cable Industry-leading highly flexible shielded 5mm diameter CAT6A F/UTP network cable delivering IEEE802.3bt PoE++ at 100W and 10Gbps network connectivity up to 50 metres, with simultaneous UL444 CM and CPR Dca fire rating for high-density installations.
• PRS SlimCat CAT6A Crimp Connector Shielded RJ45 crimp connector designed specifically for PRS SlimCat CAT6A cable, with innovative composite construction, shielded nickel body, durable snap-proof nylon latch rated to 2,000 bend cycles, IEEE802.3bt PoE++ at 100W, UL94 V-0 fire rating and Lifetime Warranty.
• SlimCat Network Cabling System Multi-award-winning 28AWG ultra-slim network cabling system comprising network cables, crimp connectors and keystone sockets designed for compact, high-density installations; supports PoE++ at 100W and delivers CAT6/CAT6A performance up to 50 metres.
• PLX-HDB.3 HDBaseT Extender Set 18Gbps HDBaseT HDMI extender delivering 4K HDMI, IR, RS-232 and PoC over a single CAT6 cable; supports 1080p up to 70m and 4K 60Hz 4:4:4 up to 40m, with TX/RX units 16mm thin and all I/O on one side for tight-space mounting.
• ONEv2 18Gbps Passive HDMI Cable Professional grade entry-level passive HDMI cable for reliable, economical uncompressed 4K connectivity in high volume commercial integration projects; full 18Gbps performance at every length up to 5m, slim flexible fire-rated PVC jacket, Lifetime Warranty.
• ONE Passive HDMI Cable Entry-level HDMI cable for plug-and-play requirements, flexible and compact, supporting High Speed with Ethernet in lengths up to 3m for 4K support; 100% production-line tested with Lifetime Warranty.
• Professional Grade USB-C Cables (Passive and Active Optical) Professional grade USB-C cables available in 20Gbps passive (USB4 Gen2) and 10Gbps active optical variants, delivering certified high-speed data, video and Power Delivery performance for professional AV installations.
• MSolutions (Distributed Brand - AV Test Equipment) Distributed brand supplying AV test equipment including MS-TestPro and various test modules for video distribution testing and calibration of modern AV installations.
• Murideo (Distributed Brand - AV Test Equipment) Distributed brand providing AV test equipment including calibration, testing and troubleshooting tools for manufacturers, calibrators, and professional residential AV integrators.
• Psiber (Distributed Brand - Network Test Equipment) Distributed brand providing network test equipment enabling customers to accelerate deployment, performance and maintenance of high-speed networks and applications.
• Netvio (Distributed Brand - AV Hardware, Networking and Software) UK-based distributed brand offering AV hardware, networking and software solutions providing end-to-end AV solutions for the professional installation market.
• Prospec (Distributed Brand - Mounting Solutions) Distributed brand providing precision-engineered mounting solutions designed to bridge the gap between high-fidelity performance and sophisticated interior design.
• Speaker Snap (Distributed Brand - Audio Connections) Distributed brand providing audio connection solutions with a hassle-free design offering reliable, fast and sturdy audio connections.
• Rijatek (Distributed Brand - Cable Caddy) Distributed brand providing cable caddy solutions for organised cable management during professional installations.

Quantifiable outcome

• 99.99% success rate with R.3 cables
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• MSolutionscoreTechnology or IntegrationMSolutions is an authorized brand distributed by Kordz, offering AV test equipment including MS-TestPro and various test modules for video distribution testing and calibration.
• MurideocoreTechnology or IntegrationMurideo provides AV test equipment including calibration, testing and troubleshooting tools for manufacturers, calibrators, and professional residential AV integrators. Distributed by Kordz.
• PsibercoreTechnology or IntegrationPsiber provides network test equipment enabling customers to accelerate deployment, performance and maintenance of high-speed networks and applications.
• NetviocoreTechnology or IntegrationUK-based leader in AV hardware, networking, and software solutions offering cutting-edge end-to-end AV solutions for professional installation markets.
• DPL LabscoreStrategic or Co-development PartnerDPL Labs is an independent test laboratory recognized as an industry leader in testing and verifying High-Speed Digital Signaling devices. All Kordz cables receive DPL Labs certification for guaranteed performance.
• HDMI Licensing AdministratorcoreStrategic or Co-development PartnerHDMI Licensing Administrator grants official HDMI certification. Kordz products are HDMI Licensing certified and carry official HDMI logos and certification.
• Valens (HDBaseT)coreTechnology or IntegrationValens founded HDBaseT technology for transporting uncompressed HD and UHD video over Ethernet. Kordz HDBaseT products support this standard.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Leviton: Manufacturer of network cabling, structured connectivity, and AV infrastructure products serving commercial and residential integrators — competes head-to-head with Kordz's CAT6/CAT6A and keystone socket offerings.
• Liberty AV Solutions: US-based distributor and manufacturer of professional AV cables, connectivity, and signal distribution products serving system integrators and custom installers — the closest direct peer to Kordz in product range and integrator channel focus.
• AudioQuest: Premium HDMI, audio, and AV cable manufacturer focused on high-performance home theater and custom installation channels — directly comparable to Kordz's PRO series premium AV cable positioning.
• Vanco International: Distributor of professional AV cabling, signal management, and connectivity brands (including Evolution and Beale Street Audio), serving AV integrators with a comparable product breadth and B2B distribution model.
• Panduit: Global manufacturer of network cabling infrastructure including CAT6/CAT6A structured cabling systems, connectors, and keystone solutions — directly comparable to Kordz's SlimCat network cabling and RJ45 connector business.

Broad incumbents

• CommScope: Global network infrastructure provider offering structured cabling, fiber, and connectivity solutions for enterprise and data center applications — broad incumbent in the network cabling category adjacent to Kordz's SlimCat business.
• Belkin International: Large consumer and prosumer connectivity brand with broad HDMI, USB-C, and networking cable lines — competes on scale and retail distribution rather than AV integrator specialization.
• StarTech.com: Broadline IT and AV connectivity provider offering HDMI, USB-C, networking, and signal extension products to business and prosumer markets — comparable product breadth with mass-market distribution.
• Monoprice: Large direct-to-consumer cable and electronics retailer competing primarily on price across HDMI, network, and AV cable categories — represents the commoditization pressure on premium cable pricing.
• Wirepath (Snap One): Broad AV and smart-home product portfolio including Wirepath cabling, with deep relationships across the AV integrator channel in North America — competes as a multi-category incumbent rather than cable specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kordz-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kordz Pty Ltd