Nellie Marketing

What Nellie Marketing does

Nellie Marketing is a Montreal-based influence and content marketing agency founded around 2019 by Maude Perreault, operating bilingually in French and English from a Quebec headquarters. The agency delivers social campaign orchestration across six interconnected service pillars: strategic influence marketing (planning, influencer research, negotiation, legal drafting, deployment, performance reporting); turnkey content production (photoshoots, video, copywriting); PR parcel/shipment services; content marketing (audit, platform optimization, community management, governance, paid boosting, reporting); performance media (paid social campaign management); and customized coaching/training programs covering influence strategy, Meta platform mastery, legal frameworks, and social governance.

The underlying technology is a service-delivery model rather than a proprietary platform: campaign management is conducted manually using standard social media tooling, with performance measured via Cost Per Action calculations aligned with media-agency benchmarks. The agency claims its campaigns exceed industry averages but has no APIs, SDKs, integrations, or patents supporting a technology moat.

Nellie serves three primary customer segments: advertisers/brands (e.g., Coca-Cola, Desjardins, Couche-Tard/Circle K, Groupe Marcelle, Sleeman, Avon Canada, Lincoln, Vetoquinol), media agencies (Havas Montréal, LG2, Cossette, Jungle Media), and creative agencies (H31, Touché, DADA, Bob Agence), plus Quebec government ministries and non-profits. The business model is professional services with customized offerings per client and no public pricing. Distribution is hybrid: direct enterprise engagement combined with a referral ecosystem of 50+ partner agencies, including work with the Quebec government's Hydro-Québec, Transports, Justice, and Aéro Montréal. The agency is founder-owned and bootstrapped with ~10 staff and 237+ completed projects to date.

Name

Nellie Marketing

Legal name

Nellie Marketing

Website

https://nelliemarketing.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Nellie Marketing is a Montreal-based bilingual influence and content marketing agency that orchestrates influencer campaigns, social content production, and PR for brands, media agencies, and creative agencies across Quebec and Canada.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

akta.pro secondary industries

Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Influence marketing services
• Content marketing services
• Social media campaigns
• Influencer campaign management
• Performance media buying

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Influence Marketing Services: Strategic influence marketing services including planning, influencer research and analysis, negotiations, legal documentation, deployment management, and performance reporting.
2. Social Content Production: Turnkey content production including photoshoots, video content creation, and copywriting services.
3. Content Marketing Services: Social media auditing, platform optimization, content calendars, community management, governance planning, media boosting, and social performance reporting.
4. Parcel/PR Shipment Services: Strategic planning, influencer research, parcel creation, shipping and monitoring of deliveries and publications.
5. Performance Media Services: Strategic media campaign planning, governance, visual advertising creation, copy, and ongoing campaign management and optimization.
6. Coaching and Training: Strategic guidance, specific documents, global or specific training, and advisory services to validate client questions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Nellie Marketing is an influence marketing and content marketing agency that plans, produces, and executes social media, creator, and performance media campaigns for advertisers, media agencies, and creative agencies. The agency's offering combines a curated network of 1,001+ influencers and creators with in-house content production, digital media buying across Meta, Google, TikTok and YouTube, and CPA-based performance analytics. Complementary offerings include parcel shipping logistics, coaching/strategic support, and training programs for marketers.

Product overview

Nellie Marketing is a Montreal-based influence and content marketing agency offering a comprehensive suite of services organized around social campaign orchestration. The core portfolio consists of six interconnected service pillars: Influence Marketing (strategic planning, influencer selection, negotiations, deployment, and performance reporting), Content Production (photoshoot, video, copywriting), Parcel/PR Shipping, Content Marketing (audit, optimization, community management, calendar governance), Performance Media (paid campaign management), and Coaching/Accompagnement. Adjacent to these, the agency offers professional training programs on influence strategy, Meta platform mastery, legal frameworks, and social media governance. The agency works primarily with advertisers, media agencies, and creative agencies to extend consumer reach through influencer partnerships and content creation across Instagram, TikTok, Facebook, YouTube, and other social platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Influence Marketing (Marketing d'Influence) A flagship service that designs and executes influencer marketing campaigns using the agency's panel of 1,001+ vetted ambassadors, creators, and influencers, delivered to brands, media agencies, and creative agencies.
• Content Marketing (Marketing de Contenu) End-to-end content marketing service covering content ideation, creation, distribution, and amplification for client brands, complementing the agency's influencer campaigns.
• Content Production (Production de contenu) Script-to-screen content production service covering scriptwriting, video production, talent management, and post-production for paid and organic social campaigns.
• Performance Media Buying (Médias de performance) Paid media buying and optimization service across Facebook, Google, TikTok, and YouTube, with CPA-based performance measurement tied to campaign results.
• Parcel Shipping for Influencers (Service d'envoi de colis) Logistics support service that ships physical gifting, promotional, and product boxes from brands to influencers as part of campaign execution.
• Coaching / Strategic Support (Accompagnement) Strategic coaching and advisory engagement helping advertiser and agency clients build and execute their own influencer and content marketing plans with Nellie Marketing as a guide.
• Training Programs (Formations Nellie Marketing) Paid training programs (both in-house formats for client teams and open formats such as a 2020-conceived 4-session program) teaching marketer profiles how to operationalize influence marketing.

Named customers38 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• LG2coreStrategic or Co-development PartnerLG2 partnered with Nellie on the Hydro-Québec Énergie en commun campaign. LG2 created the visual illusion display while Nellie managed content creators. Testimonial client praising professional, efficient team commitment to campaign results.
• Havas MontréalcoreStrategic or Co-development PartnerPartnership with Havas on multiple campaigns including Couche-Tard wines (Les Vins Revolution). Havas provides strategic direction while Nellie handles influence marketing execution.
• Bleu Blanc RougeminorStrategic or Co-development PartnerPartner agency referencing collaboration spirit and Nellie's impressive influence marketing knowledge and ability to propel advertising strategies.
• CossettecoreStrategic or Co-development PartnerCoordinated with Cossette on Hydro-Québec campaign. Cossette provided creative direction while Nellie managed influencer content creation.
• TouchéminorStrategic or Co-development PartnerPartner agency on Hydro-Québec Énergie en commun campaign.
• Jungle MediacoreStrategic or Co-development PartnerPartnered on Sleeman Clear Peach 2.0 and Capsana Pause ton écran campaigns. Jungle Media supervised the partnership with testimonial from supervisor.
• H31 Agence de pubcoreStrategic or Co-development PartnerH31 handles most client work internally but outsources influencer and community management to Nellie for Bijouterie LSM campaigns due to their expertise.
• DialektaminorStrategic or Co-development PartnerPartner agency on RECYC-Québec organic waste composting awareness campaign.
• GlassroonminorStrategic or Co-development PartnerPartner agency on Aéro Montréal aerospace recruitment campaign.
• Les ÉvadéscoreStrategic or Co-development PartnerPartnered on Ministry of Justice SARPA/SAH and Ministry of Transport recruitment campaigns. Testimonial praising clear and easy-to-use campaign plans.
• Bob AgenceminorStrategic or Co-development PartnerPartner agency on Espace Nomad brand awareness campaign.
• RepublikminorStrategic or Co-development PartnerPartner agency on CSMO-ÉSAC early childhood education recruitment campaign.
• DADAminorStrategic or Co-development PartnerPartner agency on Vetoquinol Flexadin Advanced campaign for Nellie's first influence marketing campaign with this client.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Edelman Canada: Canadian operations of global PR firm Edelman, with influencer marketing and content services. Comparable for the same CPG, government, and corporate brand clients seeking integrated influencer + earned media work.
• Lg2: Leading Montreal creative agency; documented partner of Nellie. Comparable as both a collaboration partner and potential competitor for the same Quebec enterprise and government influencer mandates, but at much larger scale.
• Sid Lee: Major Montreal-based creative agency with social, content, and influencer capabilities. Comparable as a Quebec-headquartered creative competitor serving overlapping francophone enterprise and brand clients, but operating at significantly greater scale across broader disciplines.
• Taxi: Montreal- and Toronto-based creative advertising agency with social and content offerings. Comparable as a Quebec-rooted full-service incumbent that competes for the same francophone enterprise marketing budgets.
• Publicis Canada: Canadian arm of global advertising network Publicis, with social, influencer, and content capabilities in Montreal and Toronto. Comparable as a large incumbent competing for the same enterprise influencer briefs across Canada.
• Dentsu Creative Canada: Canadian creative network of Dentsu, offering influencer, social, and content production at scale. Comparable as a global-network incumbent that competes for the same large-brand influencer mandates, including for clients like Coca-Cola and Sleeman.

Direct peers

• Bloom Digital Media: Toronto-based digital marketing agency with social media, influencer, and content production offerings to Canadian brands. Comparable as a Canadian boutique competing for similar enterprise and mid-market social/influencer budgets.
• Caravan: Toronto-based digital and social media marketing agency serving Canadian brands with content, social, and influencer capabilities. Comparable in scale and in providing integrated social/influencer services to mid-market and enterprise clients.
• The Influence Agency: Toronto-based Canadian influencer and content marketing agency offering end-to-end influencer campaign management, content production, and social strategy. Most directly comparable peer in geography, service mix, and target client profile (brands and agencies).
• Believelab: Toronto-based influencer marketing agency focused on Canadian brand campaigns with full-service influencer strategy and execution. Closely comparable in boutique scale, North American client mix, and influencer-led offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nellie_marketing
• LinkedInlinkedin.com/company/nellie-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nellie Marketing