Lead Genera

What Lead Genera does

Lead Genera Ltd is a privately held UK digital marketing agency registered in England (Company Number 12128961) and headquartered at 5 Queen Street, Norwich, NR2 4SG, with a secondary office in Colorado Springs, United States. The firm was founded in 2019 and operates with a reported headcount of 1–10 employees. Its core proposition is B2B lead generation, supported by adjacent service lines including Search Engine Optimisation, Social Media Management, Web Development, Design & Animation, and Marketing Consultancy. Verticals called out include UK-based B2B businesses, insurance, mortgage and finance, manufacturing, and companies seeking LinkedIn-led demand generation.

The business model is sales-led and primarily project- or retainer-based. Pricing is publicly disclosed: lead generation starts at £10 per lead with a 48-hour delivery commitment, SEO is £999 per month including consultation and strategy, and web development projects start at £2,499 per site, scaling to £10,000–£30,000+ for custom enterprise or SaaS builds. Distribution is via direct sales CTAs ('Request Proposal', 'Work With Us'), phone (+44 330 027 1480), and consultation-led discovery. The firm positions itself as a hands-on partner that 'plugs into' client businesses.

Underlying technology is industry-standard rather than proprietary. Lead Genera integrates with client CRMs (HubSpot, Salesforce) to deliver leads directly into sales workflows and markets AI-driven capabilities including automated lead scoring based on prospect behaviour, personalised nurturing sequences, and predictive analytics for conversion prioritisation. The agency supports its demand generation with a Knowledge Hub of 50+ articles, an active presence on Facebook, X, Instagram, and LinkedIn, and a weekly newsletter. Cyber Essentials certification is displayed, and the firm self-positions as 'Award Winning' in lead generation and digital marketing, though the awarding body is not specified.

Name

Lead Genera

Legal name

Lead Genera Ltd

Website

https://leadgenera.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Lead Genera is a UK-registered digital marketing agency that provides B2B lead generation, SEO, social media management, and web development services to primarily UK businesses across insurance, mortgage/finance, and manufacturing sectors, using AI-assisted lead scoring and CRM-integrated delivery.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Lead Qualification & Inside Sales Support Services (BPAFAKAK), Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

Keywords

• Lead generation services
• Search engine optimisation
• Web development services
• Social media management
• Digital marketing agency

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Lead Generation Services: Lead generation services generating high-quality leads for client businesses using strategic methods including SEO, paid advertising, content marketing, and multi-channel nurturing. Revenue is generated through per-lead pricing and retainer arrangements.
2. Search Engine Optimisation: SEO services priced at £999 per month, providing ongoing optimisation including consultation, strategy development, and implementation.
3. Web Development: Website design and development services for lead generation websites, e-commerce platforms, and custom enterprise solutions. Priced per project at £2499 per website.
4. Marketing Consultancy: Advisory services helping clients select best tools, stay ahead of industry trends, and develop comprehensive digital marketing strategies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lead Genera is a UK-based digital marketing agency that generates high-quality B2B leads for client businesses using strategic multi-channel methods including SEO, paid advertising, content marketing, and social media. The agency also designs and builds conversion-focused websites (brochure, lead generation, and e-commerce) and provides marketing consultancy, appointment setting, and conversion rate optimisation as integrated services around its core lead-generation offering.

Product overview

Lead Genera is a lead generation and digital marketing agency offering an integrated suite of services. The core portfolio centres on lead generation as the primary service, supported by complementary capabilities including Search Engine Optimisation, Social Media Management, Web Development, Design & Animation, and Marketing Consultancy. These services work together as a unified offering: websites are built to capture leads, SEO and social media drive traffic, and marketing consultancy provides strategic direction. Additional specialised modules include Lead Generation Sales Funnels, Conversion Rate Optimisation, Appointment Setting, and Competitor Analysis. The company also offers three website product tiers (Brochure, Lead Generation, and E-commerce) at fixed pricing starting from £999/month for SEO, £10/lead for lead generation, and £2499 for web development projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead Generation Strategic lead generation service for UK B2B businesses that produces qualified prospects through SEO, paid advertising, content marketing, and multi-channel nurturing, with delivery into client CRMs. Priced from £10 per lead.
• Search Engine Optimisation Monthly SEO service covering technical SEO, on-page optimisation, and content strategy to improve organic search rankings and drive inbound traffic for client businesses.
• Social Media Management End-to-end management of client social media presence across LinkedIn, Facebook, Instagram, and X to build brand awareness and generate leads for B2B clients.
• Web Development Design and development of brochure, lead generation, and e-commerce websites engineered to convert visitors into qualified sales leads, with CRM integrations. Projects start at £2,499.
• Marketing Consultancy Expert advisory service helping clients select tools, stay ahead of industry trends, and develop comprehensive digital marketing strategies for growth.
• Direct Marketing Assistance Hands-on direct marketing engagement focused on driving business growth through conversion-oriented campaigns and measurable impact on revenue.
• Brochure Website Basic online-presence website providing essential company information, suited to new businesses or sole traders. Priced £2,000–£5,000.
• Lead Generation Website Conversion-engineered website that turns anonymous visitors into qualified sales leads via conversion-focused design, CRM integration, and lead capture mechanisms. Priced £3,000–£7,000.
• E-commerce Website Complete online store managing inventory, customer accounts, secure payments, and order fulfilment with advanced integrations and scalability. Priced £5,000–£15,000.

Quantifiable outcome

• 48-hour lead delivery commitment
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cience: Global B2B lead generation agency combining SaaS technology with outsourced SDR services. Comparable as a B2B demand generation agency targeting similar mid-market clients with appointment setting and lead qualification.
• DemandZen: B2B demand generation agency specializing in lead nurturing, content marketing, and marketing automation. Comparable as a B2B lead gen and nurture agency with technology-enabled workflows.
• SalesHive: B2B lead generation and outbound sales agency offering cold calling, email outreach, and appointment setting. Compares as a sales-led lead gen agency serving similar B2B mid-market clients.
• Belkins: B2B appointment setting and lead generation agency specializing in outbound prospecting and email outreach. Directly comparable focus on B2B pipeline generation and lead qualification services.
• Martal Group: B2B lead generation agency focused on SaaS and technology companies, providing outbound sales, appointment setting, and account-based marketing. Comparable as a B2B demand generation agency with similar multi-channel approach.
• Pearl Lemon: UK-based digital marketing and lead generation agency offering SEO, web development, and B2B lead gen services. Directly comparable as a UK boutique full-service digital agency with a similar multi-channel go-to-market.
• Callbox: Established B2B lead generation and appointment setting agency serving SMB and mid-market clients. Comparable as a long-standing B2B lead gen services provider with multi-channel methodology.
• Sabroso Media: UK-based digital marketing agency offering lead generation, SEO, web development, and paid media services. Compares as a UK boutique full-service digital agency with similar service mix and target market.

Broad incumbents

• HubSpot (Agency Partner Program): Marketing automation and CRM platform with a large certified agency partner ecosystem delivering inbound lead gen, SEO, and content services. Comparable as the broader incumbent enabling thousands of agencies, including Lead Genera, to deliver lead generation services.

Others

• Yoast: SEO software and content optimization provider widely used by UK digital marketing agencies. Comparable as an adjacent tooling provider that Lead Genera and similar agencies rely on for SEO delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LeadGenera
• Facebookfacebook.com/leadgenerauk
• LinkedInlinkedin.com/company/lead-genera
• Instagraminstagram.com/leadgenera

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lead Genera