McConville Realty & Auctioneering

What McConville Realty & Auctioneering does

McConville Realty & Auctioneering is a family-owned real estate brokerage headquartered at 612 Main St in Mendota, Illinois, serving a regional Midwest market with a specialization in farmland transactions. The firm offers an integrated suite of services including farmland sales and valuations, residential and commercial property sales, real estate and personal property auctions, certified residential appraisals, and Broker Price Opinions (BPOs) across all property types. Its core differentiator is the deep agricultural expertise of its team—Dick McConville (founder with 50+ years in real estate) and family members Joe and Marty McConville are lifelong farmers, which the company positions as a competitive advantage for farmland valuation, 1031 exchanges, and rural Illinois market analysis.

The business operates on a transaction-fee revenue model, earning commissions on completed farmland, residential, and commercial sales and fees on auction events and appraisal services. Go-to-market is sales-led and relationship-driven: customers reach the firm via its website listings, email newsletter signup, or direct phone/email outreach to individual brokers. The firm has no proprietary technology platform—its web presence is a standard Squarespace site featuring residential, farmland, and other property listings alongside auction sale bills.

The company was founded by Dick McConville after 15 years of factory work, and has operated continuously for over 40 years under family ownership with no external investors, parent company, or funding rounds documented. The team is small (1-10 employees), including realtors, a certified residential appraiser, and administrative staff, all operating from a single Mendota office. The firm has received industry recognition for Dick McConville's real estate sales abilities and maintains active auction programming, including a documented land auction event scheduled for 6/11/26 at the Scheidenhelm property.

Name

McConville Realty & Auctioneering

Legal name

McConville Realty & Auctioneering

Website

https://mcconvillerealty.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

McConville Realty & Auctioneering is a family-owned real estate brokerage in Mendota, Illinois, specializing in farmland sales and valuations alongside residential, commercial, auctions, and appraisal services for the regional Midwest market.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Appraisers (531320), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAEAD

Land & Farm/Ranch Real Estate Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

SECONDARYFSAEAJAL

Real Estate Auction Services

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJAEAA

Residential Real Estate Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

SECONDARYBPAJAEAB

Commercial Real Estate Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

SECONDARYFSAEAJAI

Real Estate Valuation & Appraisal Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYFSALAGAJ

Home Equity Valuation & Collateral Management (AVM/Appraisal/BPO)

Financial & Insurance/Mortgage & Housing Finance/Home Equity Lending & HELOCs

Keywords

• Farmland real estate
• Real estate brokerage
• Property auctions
• Residential appraisals
• Broker price opinions

Headquarters

HQ city

Mendota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Sales Commissions: The company earns commissions on farmland, residential, and commercial property sales. Fees are typically percentage-based commissions on completed transactions.
2. Auction Fees: Revenue generated from conducting real estate and personal property auctions. Auction services are listed as a core service offering.
3. Appraisal Services: Residential appraisals and BPOs (Broker Price Opinions) for all property types provide professional valuation services to clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

McConville Realty & Auctioneering is a real estate brokerage that brokers farmland, residential, and commercial property sales, with a stated specialty in farmland sales and valuations including 1031 exchange assistance. The firm also conducts real estate and personal property auctions, performs certified residential appraisals, and issues Broker Price Opinions (BPOs) for all property types.

Product overview

McConville Realty & Auctioneering operates as a traditional real estate brokerage offering a unified suite of property services. The core offerings include Farmland Sales & Valuations (the stated specialty), Residential & Commercial Property Sales, Real Estate Auctions, Residential Appraisals, and Broker Price Opinions (BPOs). These services are delivered through multiple listing categories for Residential, Farmland, and Other (Commercial/Multi-Unit/Vacant Lots) properties, with dedicated auction events marketed via Sale Bills. Diana Norton provides certified residential appraisals, while the McConville team handles farmland transactions. The company has over 40 years of success in the market.

Differentiator

Problem solved

Functional benefit

Products and services

• Farmland Sales & Valuations

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• AcreTrader: Technology-enabled farmland investment and land marketplace platform (including Acres land data tools) serving farmland buyers and sellers. Intersects with McConville's farmland transaction and valuation activity through a digital, investor-oriented channel.

Direct peers

• Murray Wise Associates: Champaign, Illinois farmland brokerage and auction company handling agricultural land sales, valuations, and 1031 exchange transactions. Overlaps directly with McConville's farmland specialty in the Illinois market.
• Sullivan Auctioneers: Illinois-based farmland and farm equipment auction firm offering land auctions, private treaty sales, and real estate brokerage. Competes directly with McConville for Illinois farmland auction and personal property auction mandates.
• Hertz Farm Management: Midwest farm real estate company providing farmland sales, auctions, appraisals, and 1031 exchange services. Comparable service mix and same agricultural landowner client segment in Illinois and Iowa.
• Peoples Company: Land brokerage, auction, appraisal, and farm management firm operating across Iowa, Illinois, and the broader Midwest. Mirrors McConville's combined brokerage/auction/valuation service stack at larger scale.
• Schrader Real Estate and Auction Company: Midwest land auction and brokerage firm specializing in multi-parcel farmland auctions across Illinois, Indiana, and neighboring states. Same core auction-plus-brokerage revenue model and same farmland seller customer base.

Broad incumbents

• Hall and Hall: National farm and ranch brokerage offering land sales, auctions, appraisals, and management. Comparable service combination for agricultural real estate, though focused on larger and predominantly western properties.
• Farmers National Company: One of the largest US agricultural asset management firms, with farmland real estate sales, auctions, and appraisal divisions across many states. Offers the same services as McConville but as part of a much wider national platform.
• Whitetail Properties Real Estate: Illinois-headquartered land brokerage network selling farms, recreational land, and rural residential property across many states. Competes for rural land listings in McConville's home market with a far larger agent network.

Regional players

• Halderman Real Estate and Farm Management: Long-established farmland brokerage, auction, and appraisal firm focused primarily on Indiana and surrounding states. Same business model and customer profile but anchored in a different core territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McConville Realty & Auctioneering