PoGo Charge
PoGo Charge operates a UK-wide ultra-rapid EV charging network using proprietary PoGo Touch hardware, serving individual EV drivers via pay-as-you-go tariffs and commercial property owners via fully-funded landowner partnerships.
- Company typePrivate
- Founded2023
- HeadquartersHemel Hempstead, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What PoGo Charge does
PoGo Charge is a UK-based, privately-held operator of an ultra-rapid electric vehicle charging network headquartered in Hemel Hempstead, founded in 2021 (firmographics) with operational launch in early 2023. The company deploys and operates proprietary PoGo Touch and PoGo Touch Plus DC fast-charging hardware at retail parks, hotels and commercial properties across the United Kingdom, offering power outputs up to 200kW currently and a 50kW-600kW futureproofed range. Supporting infrastructure includes 25-50kW DC and 7kW AC units, with a digital ecosystem comprising a mobile app (iOS/Android), a no-registration WebPay portal, RFID cards, and integrations with the four dominant UK roaming platforms (Zapmap Zap-Pay, Octopus Electroverse, Paua, Allstar Chargepass).
The business model operates on a hybrid direct-to-consumer and B2B2C basis. PoGo monetizes per-kWh charging sessions via pay-as-you-go tariffs (ultra-rapid £0.65/kWh, 25-50kW DC £0.68/kWh, AC £0.56/kWh) collected through contactless, app, RFID or roaming partner flows. For site acquisition, PoGo uses a fully-funded landowner partnership model in which it pays commercial property owners, hotel operators and REITs (LCP/M Core, Kew Green Hotels, abrdn, Custodian REIT, Real Estate Investors PLC) guaranteed monthly fees plus utilization-based profit shares, transferring real estate capex off its balance sheet and enabling network expansion via signed multi-year enterprise contracts.
The network comprises approximately 150 charging devices across nearly 100 UK locations spanning Inverness to Penzance as of late 2024, with a contracted pipeline of 658 planned installations. All sites are powered by 100% renewable energy, and the network reported 99.82% uptime in December 2026 against a 99% regulatory target. The company has won multiple UK industry awards (Transport + Energy Energy Network of the Year 2024, e-mobility Rural Innovation 2025) and holds ChargeSafe and PAS 1899:2022 accessibility certifications. No revenue, funding rounds or institutional investors are disclosed in available sources.
PoGo Charge firmographics
Firmographics- Name
- PoGo Charge
- Legal name
- PoGo Charge
- Website
- https://pogocharge.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PoGo Charge operates a UK-wide ultra-rapid EV charging network using proprietary PoGo Touch hardware, serving individual EV drivers via pay-as-you-go tariffs and commercial property owners via fully-funded landowner partnerships.
- Ownership category
- akta.pro rank
PoGo Charge industry classification
Industry- Product category
- EV Charging Infrastructure and Services
- NAICS
- Electric Power Transmission, Control, and Distribution (22112)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI), EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE), Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH)
Keywords
Where PoGo Charge is headquartered
LocationHeadquarters
- HQ city
- Hemel Hempstead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PoGo Charge business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- EV Charging Sessions: Revenue generated from drivers paying per kWh to charge their EVs at PoGo charging stations. Drivers can pay via contactless card, mobile app, RFID card, or roaming partner apps. Usage-based pricing model.
- Landowner Partnerships: PoGo pays landowners to rent their land and deploy EV chargers. Landowners receive guaranteed monthly income plus profit shares from future utilisation increases. This is a cost for PoGo but enables network expansion without requiring owned real estate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | DC Ultra-Rapid Charging - £0.65/kWh |
| Usage-based | Pay-as-you-go | DC Rapid Charging (25kW/50kW) - £0.68/kWh |
| Usage-based | Pay-as-you-go | AC Charging - £0.56/kWh |
| One time/ perpetual license | Pay-as-you-go | RFID Card - £10-£12 one-time |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
PoGo Charge product offering
Product offeringCore offering
PoGo Charge operates a UK-wide ultra-rapid EV charging network, deploying proprietary PoGo Touch and PoGo Touch Plus chargers (50kW–600kW) at retail and hospitality locations. The company sells per-kWh charging services to drivers via mobile app, contactless payment, WebPay, RFID, and roaming partners, while partnering with landowners/property owners under a fully-funded revenue-share hosting model.
Product overview
PoGo Charge operates a nationwide ultra-rapid EV charging network across the UK, built around the PoGo Touch and PoGo Touch Plus charger hardware platforms. The core product portfolio includes the proprietary PoGo Touch charger featuring a unique 32-inch touchscreen display with power ranges from 50kW to 600kW, complemented by PoGo Touch Plus ultra-rapid DC units at 200kW. Supporting infrastructure includes AC chargers (7kW) for overnight/destination charging and DC chargers (25kW-50kW) for rapid charging. The digital ecosystem consists of the PoGo mobile app for driver navigation, payment, and session monitoring, alongside WebPay for pay-as-you-go web payments and RFID cards for contactless charging. The network integrates with multiple roaming partners (Octopus Electroverse, PAUA, Zap-Pay, Allstar Chargepass) to provide cross-network payment accessibility.
Differentiator
Problem solved
Functional benefit
Products and services
- PoGo Touch Ultra-Rapid Charger Proprietary ultra-rapid EV charger with a unique 32-inch touchscreen, power range of 50kW to 600kW, automatic cable management system, contactless payment as standard, and extra-long cables. Designed for driver accessibility and deployed at retail and hospitality locations across the UK.
- PoGo Touch Plus 200kW Ultra-Rapid Charger Enhanced ultra-rapid DC charging unit offering up to 200kW power output, with wide bays, hatched accessibility areas, and intelligent cable management system for easy driver use. Deployed at day-time visitor and quick top-up locations such as hospitality hubs.
- PoGo Charge Mobile App Mobile application for iOS and Android enabling real-time charger availability, route navigation, charging session monitoring, push notifications at 80% and 100% charge, and secure in-app payment for charging sessions.
- WebPay Fully pay-as-you-go web-based charging payment system allowing drivers to charge without registration. Users enter charger ID, select connector, and enter payment details for contactless sessions.
- PoGo RFID Card Physical RFID payment card enabling drivers to initiate charging sessions by tapping on the charger. One-off cost of £12 per card with approximately 10-14 days delivery. Multiple cards can be associated with one central billing account.
- PoGo AC Chargers (7kW) Standard AC charging units at 7kW designed for overnight and longer stays, ideal for destination charging at hospitality and retail locations across the UK network.
- PoGo DC Chargers (25kW and 50kW) Mid-range DC charging options at 25kW and 50kW power levels offering competitive and convenient charging for drivers at various network locations across the UK.
- PoGo Charge Network (Public EV Charging Service) PoGo's nationwide public EV charging network service spanning the UK (Inverness to Penzance), offering per-kWh charging sessions to drivers via PoGo and partner apps, contactless payment, RFID, and WebPay. Includes 100% renewable energy and 99.82% reported uptime.
Quantifiable outcome
- 99.82% network uptime in December 2026, exceeding 99% regulatory target
- +1 more outcomes
Companies that use PoGo Charge
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
PoGo Charge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
PoGo Charge partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Custodian Property Income REITcoreNationwide commercial property investment company signed partnership to upgrade EV charging infrastructure across strategic retail locations within its property portfolio.
- Rewilding BritainminorCharitable partnership supporting Rewilding Britain's conservation efforts. PoGo team completed Tough Mudder challenge raising over £10,000 for the charity, supporting their vision for 30% rewilding by 2030.
- LCP (London & Cambridge Property)coreLCP, part of M Core, signed a development agreement with PoGo to deliver ultra-rapid DC charging points at retail sites across the UK. Phase 1 deployed 252 UR DC charging points. Phase 2 adds 254 UR DC charging points at 52 additional retail sites, totaling 506 ultra-rapid chargers and 658 total planned installations across England, Scotland and Wales.
- Kew Green HotelscorePartnership to create up to 40 new accessible EV charging hubs at hotel brands including Holiday Inn, Holiday Inn Express, voco, and Courtyard by Marriott. Initial phase delivered 32 sites with 176 ultra-rapid and 156 AC charging points, with first site at Holiday Inn Birmingham.
- PauacoreFleet-focused partnership giving fleet drivers hassle-free access to PoGo's growing network of EV chargers through the Paua app.
- Octopus ElectroversecoreRoaming partnership enabling Octopus Energy customers to charge at PoGo locations and pay through the Electroverse app.
- Formula SpacecoreLeading EV infrastructure design and build specialist. Partnered with PoGo on the largest ultra-rapid charging hub to date in the Southwest of England, situated off M5 Junction 24 at Bridgwater.
- ZapmapcorePoGo Charge is live on Zapmap's Zap-Pay platform, enabling drivers to find PoGo chargers, plan routes, and pay for charging sessions directly within the Zapmap app. Supports Apple Pay and Google Pay.
- Allstar ChargepasscorePartnership enabling Allstar fleet card customers to use PoGo charging points, providing seamless payment integration for business EV fleets.
- ChargeSafecoreChargeSafe certification partner ensuring charging locations prioritise space, safety, and usability for all drivers. PoGo gained ChargeSafe accreditation for the second consecutive year, with sites designed to PAS 1899:2022 standards.
- abrdn Property Income TrustcoreProperty partnership for EV charging sites including Howard Town Shopping Park and The Point Retail Park, Rochdale. Supported by Syzygy.
- Real Estate Investors PLCcorePartnership to install ultra-rapid charging at Southgate Retail Park, Derby, with pipeline of additional sites across the Midlands.
- Last Mile Asset ManagementcoreEV infrastructure partner that collaborated with PoGo to construct, install and commission eight ultra-rapid chargers at The Galleries, Washington for the EV Rally checkpoint in just seven weeks.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
PoGo Charge competitors and assessment
Company assessmentDirect peers
- GeniePoint (ENGIE): UK rapid and fast EV charging network operated by ENGIE, deployed across retail and municipal locations. Direct competitor for both ultra-rapid DC sites and landowner partnerships at commercial properties.
- Char.gy: UK EV charging network focused on on-street and destination charging through partnerships with local authorities and landowners. Comparable business model centered on funded installations in exchange for hosting rights.
- GRIDSERVE: UK-based EV charging network operating ultra-rapid Electric Highway hubs and forecourt-style charging destinations. Direct competitor in ultra-rapid DC at retail/petrol-station sites with similar landowner value proposition.
- Osprey Charging: One of the UK's largest rapid EV charging networks with a nationwide footprint of ultra-rapid DC hubs. Comparable in business model (landowner-funded installations, public charging) and geographic coverage to PoGo.
- InstaVolt: UK-based rapid EV charging network operator focused on ultra-rapid DC chargers at retail and hospitality sites. Closest direct peer to PoGo given overlapping hardware speeds, site-selection strategy, and landowner partnership model.
Broad incumbents
- Tesla Supercharger: Tesla's UK ultra-rapid charging network, now partially open to non-Tesla EVs. Industry-defining incumbent with brand recognition, scale, and integrated vehicle-charger experience that sets the competitive benchmark for ultra-rapid reliability.
- BP Pulse: BP's UK EV charging business offering rapid and ultra-rapid chargers at fuel stations and retail sites. A broad incumbent with materially larger capital backing and existing real estate footprint, competing for the same landowner partnerships.
- Shell Recharge: Shell's UK public EV charging network combining Ubitricity lamppost chargers and rapid hubs. Energy-major-backed incumbent with deep distribution and aggressive pricing that competes directly for the same driver base.
- Fastned: European ultra-rapid EV charging network with expanding UK presence at motorway and roadside locations. Listed Dutch operator competing in similar ultra-rapid category with broader geographic reach.
Emerging players
- Hubsta (formerly Hubcap): UK-based EV charging network operator deploying rapid chargers through partnerships with retailers and property owners. Earlier-stage competitor with comparable landowner-funded rollout model and target customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PoGo Charge social profiles
Digital presencePoGo Charge compliance and trust
Trust signalCompliance2 records
PoGo Charge financial estimates
Financial estimateRevenue estimate
Valuation estimate
PoGo Charge leadership team
Management profileNumber of profiles
Profiles1 record
PoGo Charge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PoGo Charge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PoGo Charge
What does PoGo Charge do?
PoGo Charge operates a UK-wide ultra-rapid EV charging network, deploying proprietary PoGo Touch and PoGo Touch Plus chargers (50kW–600kW) at retail and hospitality locations. The company sells per-kWh charging services to drivers via mobile app, contactless payment, WebPay, RFID, and roaming partners, while partnering with landowners/property owners under a fully-funded revenue-share hosting model.
Is PoGo Charge a public or private company?
PoGo Charge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PoGo Charge founded?
PoGo Charge was founded in 2023. It employs 11 to 50 people.
Where is PoGo Charge based?
PoGo Charge is headquartered in Hemel Hempstead, United Kingdom, in the Europe region.
How does PoGo Charge make money?
Two revenue lines are on record. EV Charging Sessions are the primary driver. The others are landowner Partnerships.
Who are PoGo Charge's main competitors?
Direct peers on record are GeniePoint (ENGIE), Char.gy, GRIDSERVE, Osprey Charging and InstaVolt. Broad incumbents are Tesla Supercharger, BP Pulse, Shell Recharge and Fastned. Hubsta (formerly Hubcap) is listed as an emerging player.
Does PoGo Charge have an API?
Yes. PoGo offers open data API access for roaming and data partners. The API provides access to location data and tariff information for their EV charging network. Developer documentation is at info.smartcharging.uk/public_feed/locations/4009.
What industry is PoGo Charge in?
PoGo Charge's product category is EV Charging Infrastructure and Services. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of EUAFAMAI, EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing). Its NAICS code is 22112.