Hockeywerkt

What Hockeywerkt does

Hockeywerkt is a Dutch sports services company founded in 2012 and headquartered in 's-Hertogenbosch that supplies outsourced field-hockey training, camps, clinics, and club-support services to more than 70 hockey clubs across the Netherlands. Its delivery model centers on a curated, scalable workforce of approximately 220–300+ field-deployed trainers supported by around 20 office staff, reaching an estimated 50,000 hockey players per week. The company has extended its offering beyond traditional club staffing into adjacent verticals including after-school childcare (BSO) and school-sports delivery through a partnership with BSOWerkt, and has added commercial partnerships with established hockey brands such as The Indian Maharadja and Fikagear to support new product lines including the Hockey 5s format.

The business operates a multi-revenue-stream model. The primary stream is recurring B2B trainer-staffing contracts with hockey clubs; secondary streams include direct-to-consumer camps and clinics priced in the €79–€189 per participant-day range, BSO/after-school and school-sports contracts, brand-sponsored programming, and a recently launched direct-to-consumer webshop for circular/recycled hockey apparel. The company is privately held with no disclosed external funding. Following a 2023 leadership transition that brought Bowie van der Schoot into the director/co-owner role, management has articulated a multi-year ambition to grow the partner-club base from 70+ toward 120+ across the Netherlands.

Name

Hockeywerkt

Legal name

HockeyWerkt.nl B.V.

Website

https://hockeywerkt.nl

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Hockeywerkt is a Dutch field-hockey services company founded in 2012 that supplies outsourced trainers, camps, clinics, and club support to 70+ hockey clubs across the Netherlands, reaching roughly 50,000 players weekly.

Ownership category

akta.pro rank

Product category

Sports training and club staffing services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Amateur & Grassroots Tournament Organizers (MPAKADAH)

Keywords

• Field hockey training
• Club staffing services
• Hockey camps
• Youth hockey programs
• BSO sports staffing

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Club staffing — trainers and coordinators: Hockeywerkt provides hockey clubs with professional trainers, coordinators, and technical managers on a contracted basis, charging for the personnel supplied.
2. BSO and school sports personnel: Hockeywerkt supplies sport staff to BSO (after-school care) organizations and primary schools, generating revenue through personnel service contracts.
3. Camps and clinics enrollment fees: Parents pay enrollment fees for hockey camps (€79.99/day, €149.99/2 days, €189.99/3 days), hockey schools, indoor activities, and clinics. Revenue is per participant per event.
4. Business marketing partnerships: Companies sponsor trainers or partner with Hockeywerkt in exchange for visibility, marketing exposure, and association with the hockey sport. This is described as 'breedte sport marketing' — using hockey as a tool for marketing and sales objectives.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hockeywerkt is a Dutch hockey services platform that supplies qualified trainers, coordinators, and technical staff to hockey clubs, BSO organizations, and primary schools, while also running direct-to-consumer youth hockey programs such as Kabouterhockey (3.5-6 years), hockey camps, hockey schools, indoor hockey activities, and clinics. It additionally offers a corporate sponsorship product under which companies fund trainers in exchange for marketing visibility inside the Dutch hockey community.

Product overview

HockeyWerkt is a Dutch sports service company that operates as a platform connecting hockey clubs with qualified trainers and providing various hockey development programs. The company offers a comprehensive portfolio including: Kabouterhockey (introductory program for ages 3.5-6), Hockeykampen (vacation camps), Hockeyclinics (team and individual clinics), Zaalactiviteiten (indoor hockey), Hockeyschool (weekly technical training), Club Support services (trainer staffing, technical management), and Sportmedewerker BSO (school childcare sports programs). The core offering centers on solving the trainer shortage problem at Dutch hockey clubs by providing professional staffing, while simultaneously offering youth development programs that bring children into the hockey sport through accessible entry points. The company also operates a webshop for hockey merchandise and has developed Hockey 5s as an innovative variant of the sport.

Differentiator

Problem solved

Functional benefit

Products and services

• Kabouterhockey Introductory hockey program for children aged 3.5 to 6 years, designed to teach basic motor skills and introduce hockey through playful activities without formal membership requirements.
• Hockeykampen (Camps) Vacation hockey camps for children aged 5-14 years, offering multi-day training programs during school holidays (summer, May) at various hockey clubs across the Netherlands, with published unit pricing (€79.99/day, €149.99/2 days, €189.99/3 days) and early-bird discounts.
• Hockeyclinics Specialized training clinics for hockey teams and individuals, including Hockey 5s introductory clinics and sport-specific workshops for technique improvement.
• Zaalactiviteiten (Indoor hockey) Indoor/hall hockey activities during the winter season, including zaalhockey camps, zaalclinics, zaaltrainingen, and hockeyschool programs.
• Hockeyschool Weekly technical hockey training programs designed to improve player skills with personalized attention and structured development.
• Club Support Comprehensive club support services providing qualified hockey trainers, coordinators, and staff to hockey associations, including technical management and professionalization support.
• Trainers & Training Provision of qualified hockey trainers at various levels for field and hall training, supporting clubs with staffing solutions and coaching expertise.
• Scholen Clinics Hockey clinics for primary schools, offering sports activities and basic movement education with all materials and enthusiastic trainers provided.
• Hockey 5s Innovative 5-a-side hockey format played on smaller fields with boards, featuring 4 field players and 1 goalkeeper per team; delivered via clinics at FIKA-5s fields across the Netherlands.
• Hockeywerkt Webshop Online store for hockey merchandise and equipment, including products from partner brand The Indian Maharadja and circular rebound clothing.
• Breedte Sport Marketing (Corporate sponsorship) Corporate sports-marketing product where businesses finance Hockeywerkt trainers and gain visibility, marketing exposure, and CSR alignment within the Dutch hockey community.

Quantifiable outcome

• 50,000 hockeyers receive training weekly across the Netherlands
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• BSOWerktcoreStrategic or Co-development PartnerBSOWerkt provides support to BSO organizations, primary schools, and childcare centers through pedagogical sport professionals. These sport professionals organize sport and movement activities for children of all ages, both indoors and outdoors. BSOWerkt helps alleviate staffing shortages and offers clinics with various sport activities. They are also a key partner for staffing BSO locations where Hockeywerkt deploys sport staff.
• The Indian MaharadjacoreGTM or Marketing PartnerThe Indian Maharadja is a lifestyle hockey brand offering sticks, clothing, and accessories. They are one of the most popular hockey brands in the Netherlands. Hockeywerkt provides a full outfit from The Indian Maharadja to employees. They have also collaborated on circular clothing (rebounds — repaired Indian Maharadja clothing sold on the Hockeywerkt webshop).
• Fysio MoovminorGTM or Marketing PartnerFysio Moov provides high-quality physiotherapy treatments and an innovative approach to injury recovery and prevention. They are listed as a partner supporting the Hockeywerkt ecosystem.
• FikagearcoreStrategic or Co-development PartnerFikagear is the developer of Hockey 5s, an innovative small-field hockey format with boardings. Hockeywerkt and Fikagear work together to roll out Hockey 5s nationally with clinics on FIKA-5s fields. If a club orders a complete Hockey 5s set from Fikagear, they receive a free clinic from Hockeywerkt.
• The First StepsminorStrategic or Co-development PartnerThe First Steps produces sustainable, 100% organic clothing made in the Netherlands. In collaboration with The First Steps, Hockeywerkt offers 'rebounds' on their webshop — repaired Indian Maharadja clothing from The First Steps' social sewing studio, extending the product's life.
• Swim EssentialsminorStrategic or Co-development PartnerSwim Essentials is a Netherlands-based lifestyle brand for inflatable pool and beach accessories. Both Swim Essentials and Hockeywerkt are part of the same group of companies housed at the 's-Hertogenbosch headquarters, sharing resources and cross-promoting each other.
• KingsTalentminorGTM or Marketing PartnerKingsTalent helps talented student-athletes reach 'The American Dream' through sports programs in the USA, with a focus on personal guidance. Listed as a partner of Hockeywerkt.
• Hockey MagazineminorGTM or Marketing PartnerHockey Magazine publishes 6–7 times per season with a circulation of 15,000–25,000 copies, distributed free in clubhouses. It targets hockeyers and clubs, and is listed as a marketing partner for Hockeywerkt.
• Jeugdfonds Sport en CultuurminorGTM or Marketing PartnerThe Youth Fund for Sport and Culture supports children from low-income families who want to join a sports club but whose families cannot afford membership fees. Hockeywerkt partners with this fund to lower the barrier to hockey participation.
• Het Vergeten KindminorGTM or Marketing PartnerHet Vergeten Kind (The Forgotten Child) supports children in the Netherlands who face difficulties at home. Listed as a partner organization of Hockeywerkt.
• Van ZelstminorGTM or Marketing PartnerVan Zelst provides coffee machines and excellent coffee service. Listed as a partner supplying Hockeywerkt's office.
• SUNS TuinmeubelenminorGTM or Marketing PartnerSUNS is an outdoor lifestyle brand for garden furniture. They are listed as a partner potentially providing terrace and outdoor furniture solutions for hockey clubs.
• KoberminorChannel Partner/ Reseller/ DistributorKober is an after-school care (BSO) organization. Hockeywerkt supplies sport staff to Kober locations, making Kober both a customer and a partner.
• Abeltje KinderopvangminorChannel Partner/ Reseller/ DistributorAbeltje Kinderopvang is a childcare organization receiving sport staff from Hockeywerkt at BSO locations.
• KwartiermakerminorChannel Partner/ Reseller/ DistributorChildcare organization (KC De Kwartiermaker) receiving sport staff from Hockeywerkt at BSO locations.
• OnsKindbureauminorChannel Partner/ Reseller/ DistributorChildcare organization receiving sport staff from Hockeywerkt at BSO locations.
• De Plu KinderopvangminorChannel Partner/ Reseller/ DistributorChildcare organization receiving sport staff from Hockeywerkt at BSO locations.
• SKO OosterhoutminorChannel Partner/ Reseller/ DistributorSKO Oosterhout is a childcare organization receiving sport staff from Hockeywerkt at BSO locations.
• KC 't StadshartminorChannel Partner/ Reseller/ DistributorChildcare organization (KC 't Stadshart) receiving sport staff from Hockeywerkt at BSO locations.
• S-PORTminorChannel Partner/ Reseller/ DistributorS-PORT is a childcare/sport organization receiving sport staff from Hockeywerkt at BSO locations.
• Kinderopvang het Vrolijke KoetjeminorChannel Partner/ Reseller/ DistributorChildcare organization receiving sport staff from Hockeywerkt at BSO locations.
• BSO ZonnelichtminorChannel Partner/ Reseller/ DistributorBSO Zonnelicht is a childcare organization receiving sport staff from Hockeywerkt at BSO locations.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Fikagear: Dutch innovator behind the Hockey 5s small-field format and equipment. Strategic partner of Hockeywerkt for clinic delivery; relevant as an emerging format- and equipment-driven entrant into the same hockey training market.
• ClubCollect: Dutch-origin sports club management and payments platform. Adjacent competitor in the amateur-club services stack — addressing club administration pain points that overlap with Hockeywerkt's club-support positioning.

Direct peers

• BSOWerkt: Dutch pedagogical sport-staffing organization for after-school care (BSO), primary schools, and childcare centers. Direct comparable in the BSO/school sports vertical where Hockeywerkt also places staff.
• SportWays: Dutch sports camps and clinics provider offering multi-sport and football programs for children. Direct comparable in the youth-sports-camps and clinics segment, competing for similar parent customers during school holidays.
• Active Sports NL: Dutch multi-sport camps and clinic provider running school-holiday and weekend programs across the Netherlands. Overlapping offering in B2C youth-sports camps and club-clinic delivery.
• Voetbalsupport: Sister company under the same shared headquarters group in 's-Hertogenbosch, applying an analogous trainer-staffing and youth-development model to Dutch football clubs. The closest operational peer given identical structure, geography, and target customer.

Regional players

• Hockey Belgium: Belgian national field hockey federation governing the sport across Belgium. Regional comparable addressing a neighboring field-hockey market with similar club structures and trainer-shortage dynamics.

Others

• NOC*NSF: Dutch national sports federation umbrella organization representing all Olympic and recognized sports federations. Ecosystem-level peer addressing overlapping club/athlete development objectives.
• Koninklijke Nederlandse Hockey Bond (KNHB): Royal Dutch Hockey Federation — the governing body for field hockey in the Netherlands. Comparable target market and ecosystem position, but operates as a federation rather than a commercial services company.
• The Indian Maharadja: Leading Dutch field hockey brand (sticks, apparel, accessories) and a strategic GTM partner of Hockeywerkt. Comparable in serving the Dutch hockey consumer market, though as a product brand rather than a services provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkoRNsRspduAWAZDvw-6ejQ
• Facebookfacebook.com/HockeyWerkt.Kids
• LinkedInlinkedin.com/company/hockeywerkt-nl
• Instagraminstagram.com/hockeywerkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hockeywerkt