North Star Auto Electric Inc

What North Star Auto Electric Inc does

North Star Auto Electric, Inc. is a privately held, family- and locally-owned electrical rebuilding and parts distribution business established in March 1985 in Macedon, New York (17 miles east of Rochester). The company specializes exclusively in custom rebuilding and exchange of starters, alternators, generators, DC traction and lift motors (12V–72V), AC motors (110V–440V), distributors, and magnetos. Every unit is fully disassembled, cleaned, rebuilt to meet or exceed OEM specifications, and tested before return. The company also distributes new and remanufactured units from authorized brands including Delco Remy, Leece Neville, Bosch, Prestolite, Denso, and Wai, plus ancillary lines from Pertronix, Interstate Batteries, Quick Cable, Auto Meter, and Goodall Mfg. North Star serves five core verticals — automotive/light truck/SUV, heavy-duty truck/construction/landscape/material handling, farm/agricultural/industrial, marine/RV/lawn-and-garden, and antique vehicle restoration (1908–1978) — through a quote-based sales model. The antique restoration segment, supported by live-time text tracking during rebuilding, has grown steadily for over 20 years.

The business operates a regional direct-service model, with two sales persons covering Wayne, Monroe, Ontario, Seneca, Livingston, Orleans, and Genesee counties in upstate New York, offering free pickup and delivery and phone-based ordering (585-254-0130). Out-of-area customers are served via UPS shipping with provided tracking numbers. Distribution is handled entirely in-house from a single location at 105 Main Street, Macedon (a separate contact listing references 5 Moonlanding Rd, Rochester). Customer acquisition is primarily local reputation and word-of-mouth; the marketing footprint is limited to a static content website. The company is privately held with no disclosed institutional investors, parent entity, or funding rounds. North Star claims to maintain the largest inventory of starters, alternators, generators, and related parts in its service area, with over 50 years of combined staff experience and 39+ years of continuous operation.

Name

North Star Auto Electric Inc

Legal name

North Star Auto Electric, Inc.

Website

https://northstarautoelectric.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

North Star Auto Electric is a privately held, family-owned electrical rebuild shop in Macedon, NY (est. 1985) that custom-rebuilds and distributes starters, alternators, generators, DC and AC motors, and distributors across automotive, heavy-duty, farm, marine, and antique-restoration customers in upstate New York.

Ownership category

akta.pro rank

Product category

Automotive Electrical Rebuilding Services

NAICS

Motor and Generator Manufacturing (335312), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motors & Generators (3621), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Starter, Alternator & Motor/Generator Rebuild/Remanufacturing (TLAKALAM)

akta.pro secondary industry

EV/Hybrid Service & Battery Repair (TLAKAAAJ)

Keywords

• Starter alternator rebuilding
• Electrical component remanufacturing
• DC motor rebuilding services
• Antique vehicle electrical restoration
• Automotive electrical parts

Headquarters

HQ city

Macedon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales: Sales of new and remanufactured starters, alternators, generators, distributors, and related electrical components. Carries brand names including Delco Remy, Leece Neville, Bosch, Prestolite, Denso. Also sells batteries, cables, and ignition products.
2. Custom Rebuilding Services: Custom rebuilding of electrical units on R&R (remove and replace) basis or exchange. Includes antique restoration services with live time tracking during rebuilding process.
3. Exchange Program: Exchange of rebuilt units for customer units, providing quick turnaround for customers needing immediate replacement.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

North Star Auto Electric specializes in the custom rebuilding and supply of starters, alternators, generators, DC motors (12-72V), AC motors (110V-440V), distributors, and magnetos for automotive, truck, construction, farm, industrial, marine, RV, lawn and garden, and antique restoration applications. The company sells new and remanufactured units from brands such as Delco Remy, Leece Neville, Bosch, Prestolite, Denso, and Wai, and also offers exchange programs, R&R rebuilding, electronic ignition conversions, and high-amperage upgrades.

Product overview

North Star Auto Electric Inc operates as an electrical rebuilding and parts distribution business specializing in starters, alternators, generators, DC and AC motors, distributors, and magnetos. The company offers a combination of new and remanufactured products from major brands (Delco Remy, Leece Neville, Bosch, Prestolite, Denso) alongside custom rebuilding services. Core offerings span five service categories: Automotive/Light Truck/SUV, Truck/Construction/Landscape/Material Handling, Farm/Agricultural/Industrial, Marine/RV/Lawn/Garden, and Antique Restoration. Products include Pertronix ignition kits, Interstate Batteries, Quick Cable products, Auto Meter instruments, and Goodall Start-All units. The business model combines product distribution with technical services including custom rebuilding, exchange programs, high amperage upgrades, and voltage conversions. Live time tracking via text message is offered for antique restoration customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Starters Remanufactured and new starters for automotive, light truck, SUV, truck, construction, farm, industrial, and marine applications; available as new units, exchange units, or custom-rebuilt on an R&R basis.
• Alternators Remanufactured and new alternators covering 6V to 48V systems for automotive, light truck, truck, farm, marine and industrial use; includes high-amperage upgrade options and custom rebuilding.
• Generators New and remanufactured generators including early-year 6V to 12V applications for antique and classic vehicles, farm equipment, and industrial machinery.
• DC Motors (12-72V) Rebuilding of DC motors including drive motors, power steer motors, pump motors, traction motors, and lift motors for forklifts, material handling, and construction applications.
• AC Motors (110V to 440V) Repair and service for 110V to 440V AC motors used in industrial applications.
• Distributors Distributor rebuilding and restoration services, including electronic ignition conversions using Pertronix Ignitor kits, covering antique applications from 1908 to 1978.
• Magnetos Antique magneto restoration and rebuilding for vintage tractors, automobiles, and specialty equipment.
• Tilt Trim Motors and Solenoids Marine-grade tilt trim motors and solenoids for boats and personal watercraft applications.
• Interstate Batteries Full line of Interstate Batteries ranging from automotive to heavy-duty industrial applications.
• Pertronix Ignition Kits and Coils Pertronix ignition kits and coils for electronic ignition conversions and performance applications.
• Quick Cable Products Quick Cable products for cable and wiring needs across automotive and industrial applications.
• Auto Meter Products Auto Meter gauges and instruments for automotive and industrial applications.
• Goodall Start-All Units Goodall Mfg Start-All jump starter units for starting vehicles and equipment.
• Automotive, Light Truck & SUV Services Sales and custom rebuilding or repair of starters and alternators for passenger vehicles, light trucks, and SUVs, using OEM or quality aftermarket parts from Delco Remy, Bosch, Valeo, and Wai.
• Truck, Construction, Landscape & Material Handling Services DC motor rebuilding from 12-72V, electric forklift motor service, and starting/charging system work (12V and 24V) for construction equipment, HD fleets, and material handling operators.
• Farm, Agricultural & Industrial Services Farm and agricultural electrical service with fast turnaround, early-year applications, 6-12V generators, voltage regulators, and distributor rebuilding for dozers, loaders, combines, tractors, and skidsteers.
• Marine, RV, Lawn & Garden Services Marine-certified starters and alternators, tilt trim motors, RV starting/charging systems with high-amp upgrades, and lawn/garden equipment service for Briggs, Tecumseh, Kawasaki, and Kohler brands.
• Antique Restoration Services Specialty restoration rebuilding of antique starters, alternators, generators, distributors, and magnetos from 1908 to 1978, preserving original appearance and specifications, with live-time tracking via text message during the rebuild.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Delco RemycoreChannel Partner/ Reseller/ DistributorAuthorized dealer carrying remanufactured and new units from Delco Remy, a major brand in automotive electrical components.
• Leece NevillecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Leece Neville products, a leading manufacturer of heavy-duty electrical components.
• BoschcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Bosch automotive electrical products.
• PrestolitecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Prestolite electrical products.
• DensocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Denso automotive electrical components.
• PertronixminorChannel Partner/ Reseller/ DistributorCarries full line of Pertronix ignition kits and coils. Distributor for Pertronix products including Pertronix Ignitor kits for distributor rebuilding and electronic ignition conversions.
• Interstate BatteriesminorChannel Partner/ Reseller/ DistributorCarries full line of Interstate Batteries from automotive to heavy duty industrial applications.
• Wai (Wetherill Associates Inc.)coreChannel Partner/ Reseller/ DistributorLarge inventory of new units from Wai (Wetherill Associates Inc.), described as the leader in the aftermarket DC rotating electrical business.
• Auto MeterminorChannel Partner/ Reseller/ DistributorAuthorized distributor for Auto Meter products.
• Goodall Mfg (Start-All Units)minorChannel Partner/ Reseller/ DistributorDistributor for Goodall Mfg who manufactures Start-All jump start units.
• Quick CableminorChannel Partner/ Reseller/ DistributorCarries Quick Cable products for cable needs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WAI Global: Aftermarket manufacturer and distributor of DC rotating electrical components including starters, alternators, and generators. North Star carries WAI as a core brand, indicating overlapping product portfolios and customer bases in the aftermarket DC electrical space.
• Standard Motor Products: Manufacturer and remanufacturer of automotive replacement parts including electrical components, engine management, and temperature control. Comparable product breadth in starters, alternators, and distributors with a national distribution footprint.
• BBB Industries: Major remanufacturer of starters, alternators, and other automotive electrical components serving the North American aftermarket. Operates at industrial scale across the same product categories North Star rebuilds, making it the most direct scaled competitor.
• Motorcar Parts of America: Remanufacturer of alternators and starters under brands like Pure Energy and Quality-Built. Sells through automotive aftermarket channels overlapping with North Star's small-fleet and retail customer base.
• Prestolite Electric: Manufacturer of heavy-duty alternators, starters, and electrical components for commercial vehicles and industrial applications. North Star carries Prestolite products and competes in the same heavy-duty truck/construction segment.
• Leece-Neville (Prestolite Leece-Neville): Manufacturer of heavy-duty starters and alternators for commercial vehicles, military, and industrial applications. North Star is an authorized dealer and competes for the same fleet and construction customers in upstate NY.

Broad incumbents

• ACDelco: GM's aftermarket parts brand covering starters, alternators, batteries, and ignition components. Provides remanufactured units through national distribution channels that overlap with North Star's automotive and light-truck customers.
• Bosch Automotive Aftermarket: Global OEM and aftermarket supplier of automotive electrical components including new and remanufactured starters and alternators. North Star is an authorized dealer, but Bosch's nationwide distribution directly competes with North Star's local rebuild service.
• BorgWarner (Delco Remy): Global automotive supplier that owns the Delco Remy heavy-duty starter/alternator brand carried by North Star. Operates at much larger scale and provides OEM-grade remanufactured units that compete with North Star's exchange program.
• Denso Remy: Manufacturer of automotive starters, alternators, and ignition components with global scale. Carried by North Star as an authorized brand, and competes in the same heavy-duty and ICE aftermarket segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/north-star-auto-electric-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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