Ichoosr Holding B.v.

What Ichoosr Holding B.v. does

iChoosr Holding B.V. operates a digital group buying and reverse auction platform that aggregates household demand for sustainable energy products and matches it with pre-qualified installers and suppliers. Founded in 2008 and headquartered in Amsterdam, the company runs collective purchase programs for rooftop solar panels, home battery storage, heat pumps, EV chargers, and energy supplier switching across ten countries in Europe, North America, and Asia. The platform is organized in partnership with over 200 municipalities, local councils, and consumer organizations (e.g., Vereniging Eigen Huis in the Netherlands, East Riding of Yorkshire and Sandwell in the UK, City of Houston, Province of West Flanders) who endorse the programs and provide credibility through their own communication channels without taking financial exposure. Households register at no cost and are under no obligation to accept the resulting offer.

The core technology is a reverse auction engine that runs competitive bidding among pre-qualified installers in each participating municipality; the winning supplier pays iChoosr a transaction fee while participants pay nothing unless they accept. iChoosr provides end-to-end program management including citizen communication, tendering, quote comparison, customer service, and quality assurance — sold as professional services to municipalities. The customer journey is largely digital: households self-serve through country-specific sub-brands (Switch Together in the US and UK, Texas Power Switch, Big Community Switch, Gemeinsam Wechseln in Germany, Samen Overstappen in Belgium, Collectieve Inkoop in the Netherlands, and Minna no Taiyoko in Japan), with technical guidance and incentive consultation layered on top. The installer network is qualified via financial due diligence and process integration, producing consistent order flow for partners such as SolarNRG (8+ year relationship) and 365Zon.

The business model is primarily transaction-based: iChoosr earns fees from suppliers who win reverse auctions, augmented by professional services fees from municipal clients. To date, more than 155,000 solar installations have been completed through the platform, 265+ auctions have been organized, and more than €1.3 billion in cumulative value has been channeled to local installers. The company holds ISO 27001 certification and operates GDPR-compliant data handling across its European subsidiaries (iChoosr B.V., iChoosr Ltd. in the UK, iChoosr LLC in the US, and iChoosr Japan Co., Ltd.). iChoosr is privately held, founder-led, and has not disclosed external venture or private equity investment.

Name

Ichoosr Holding B.v.

Legal name

iChoosr B.V.

Website

https://ichoosr.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

iChoosr operates digital group buying and reverse auction platforms that aggregate household demand for sustainable energy products and match it with pre-qualified installers. Founded in 2008 in the Netherlands, it serves residential households, municipalities, and installers across ten countries through programs for solar panels, battery storage, heat pumps, EV chargers, and energy switching.

Ownership category

akta.pro rank

Product category

Sustainable Energy Group Buying Platform

akta.pro primary industry

Aggregation Services (Load Aggregation, Community Choice, Buyer Pools) (EUAGAEAC)

akta.pro secondary industry

Supplier Tendering / RFP Management & Contract Negotiation Services (EUAGAEAE)

Keywords

• Group buying platform
• Sustainable energy marketplace
• Reverse auction services
• Solar collective purchasing
• Energy transition facilitation

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction/Commission Fees: iChoosr facilitates group buying programs where suppliers bid in reverse auctions. The company earns fees from suppliers who win the auctions and serve the participants. No fees are charged to participants who don't accept offers.
2. Professional Services: Provides comprehensive services to municipalities including Ausschreibung (tendering), Angebotsvergleich (quote comparison), Bürgerkommunikation (citizen communication), Kundenservice (customer service), and Qualitätssicherung (quality assurance)

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

iChoosr operates a digital reverse auction platform that aggregates household demand for sustainable energy products and matches it with pre-qualified installers through competitive bidding. The company organizes group buying programs for solar panels, battery storage, heat pumps, EV chargers, and energy supplier switching in partnership with municipalities, councils, and consumer organizations across Europe, North America, and Asia.

Product overview

iChoosr operates a group buying/reverse auction platform that aggregates household demand for sustainable energy products and brings it together with pre-qualified installers through competitive bidding. The core platform enables collective purchase schemes organized in partnership with local governments, municipalities, and consumer organizations. The product portfolio includes solar panel installations, home battery storage, heat pumps, EV chargers, and energy supplier switching programs. These programs are offered through both the unified iChoosr platform and country-specific sub-brands including Switch Together (US), Big Community Switch (UK), Gemeinsam Wechseln (Germany), Minna no Uchi ni Taiyoko (Japan), Samen Overstappen (Belgium), and Collectieve Inkoop (Netherlands). The company facilitates the entire customer journey from initial interest through to final installation, providing digital platforms, consumer behavior insights, and quality-assured installer networks.

Differentiator

Problem solved

Functional benefit

Brands

• Switch Together: International brand for group buying programs for solar panels, battery storage, and heat pumps in multiple countries including USA
• Gemeinsam Wechseln
• Texas Power Switch
• Big Community Switch

Products and services

• iChoosr Group Buying Platform Reverse auction platform aggregating household demand for sustainable energy products and matching it with pre-qualified installers through competitive bidding, organized in partnership with local governments and consumer organizations.
• Solar Panel Collective Purchase Programs Group buying programs for rooftop solar panels enabling households to receive discounted pricing through collective purchasing power with pre-qualified installers.
• Battery Storage Collective Purchase Programs

Quantifiable outcome

• 155,000+ solar panel installations completed
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Midwest Renewable Energy Association (MREA)majorGTM or Marketing Partner · 1 January 2023Growth partner in the US expanding group buying programs to additional states. Provides market development support for solar adoption initiatives.
• Solar United Neighbors (SUN)coreStrategic or Co-development Partner · 1 January 2017Growth partner in the US market, co-developing group buying programs for solar in multiple states. Helps homeowners and small businesses learn about and install rooftop solar panels and battery storage.
• Municipalities and Local GovernmentscoreStrategic or Co-development Partner · 1 January 2008Core partnerships with over 200 municipal and governmental organizations worldwide including UK councils (East Riding of Yorkshire, Hertfordshire, Sandwell), German Kommunen, Japanese prefectures (Miyagi, Gunma, Osaka, Tokyo), and US cities (Houston, Copperas Cove). Partners endorse programs and provide communication channels without financial commitment.
• Vereniging Eigen HuiscoreStrategic or Co-development PartnerNetherlands consumer association partnership for group buying solar panels and energy switching programs. Over 1 million Dutch households have participated in collective purchasing through this partnership.
• SolarNRGcoreChannel Partner/ Reseller/ DistributorLong-term solar installation partner in the Netherlands. Partnership spanning over 8 years, described as an extension of each other's operations with deep mutual understanding.
• 365ZonmajorChannel Partner/ Reseller/ DistributorDutch solar installation partner benefiting from consistent order flow through group buying programs. Partnership characterized by close connections and shared focus on continuous improvement.
• Touring MediaminorGTM or Marketing PartnerBelgian mobility organization's partnership with iChoosr for energy programs, offering customers benefits through cooperation with solid partners.
• Province of West FlandersmajorStrategic or Co-development PartnerBelgian provincial government partnership for organizing collective green energy purchases. Has great knowledge of the energy market and ensures smooth coordination.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Selectra: European energy price comparison and switching platform operating across multiple countries including France, Germany, and the UK. Comparable in its role as an energy-switching aggregator serving households.
• Solar United Neighbors: US nonprofit running solar group-buying programs in multiple states — an existing iChoosr partner (SolarNRG-style) and a directly comparable group-purchase model serving residential solar.
• Pick My Solar: US residential solar marketplace aggregating homeowner demand and matching with installers, similar in mechanism to iChoosr's reverse-auction approach in Texas and other US states.
• Uswitch: UK energy and broadband switching platform that aggregates household demand to negotiate supplier deals — directly comparable to iChoosr's Big Community Switch UK brand.
• EnergySage: US-based online marketplace that helps homeowners compare and shop for solar panels, batteries, and other home energy products from qualified installers. Most directly comparable peer in the solar group-buying/aggregation space.

Broad incumbents

• MoneySupermarket: UK price-comparison platform with a long-running energy-switching vertical. Comparable as an established incumbent in the UK household energy switching market alongside iChoosr's Big Community Switch.
• Verivox: Major German price-comparison platform for energy, telecom, and insurance. Comparable as a broad energy-switching incumbent operating in markets where iChoosr's Gemeinsam Wechseln brand is active.
• Check24: Leading German comparison portal with a substantial energy-switching vertical. A broad incumbent in the same household energy-aggregation space as iChoosr's German operations.

Emerging players

• Groundswell: US-based community solar group-buying organization running neighborhood-level campaigns — comparable in mission and mechanics to iChoosr's Switch Together US programs in residential solar.

Regional players

• Zelth Energy (Zonneplan / Sungevity Europe entities): Dutch residential solar and energy services provider with direct installer relationships. Comparable as a regional solar-aggregation player in the Netherlands where iChoosr's Collectieve Inkoop brand operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iChoosrGlobal
• Facebookfacebook.com/iChoosrGlobal
• LinkedInlinkedin.com/company/ichoosr
• Instagraminstagram.com/ichoosrglobal

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ichoosr Holding B.v.