What SolarNRG does

SolarNRG Trading B.V. is a privately held Dutch sustainable energy specialist founded in 2002 and headquartered in Poeldijk, Westland, Netherlands. The company supplies, configures, and professionally installs integrated residential and commercial renewable energy systems, with a core offering spanning solar photovoltaic panels, home batteries (thuisbatterijen), heat pumps (warmtepompen), EV charging stations (laadpalen), and air conditioning units. The technical stack is built around a real-time inventory-linked webshop (solarnrg.shop) connected to its Exact ERP system, supporting online configurators for solar panel and AC systems, plus an in-house mounting systems subsidiary (Sunstruction) that produces TNO-tested, NEN 7250-compliant racking. Hardware is sourced from a multi-brand portfolio including JA Solar, Canadian Solar, Growatt, SolarEdge, AEG, Tesla, Huawei, Weheat, Intergas, and Vaillant.

The business operates a hybrid go-to-market model combining personalized direct sales (in-home consultations, showroom visits, phone-based quoting), a recently launched public e-commerce webshop serving both B2B wholesale and DIY consumers, wholesale distribution to third-party installers, and collective purchasing programs organized through Vereniging Eigen Huis and housing associations such as Waterweg Wonen. Revenue is generated almost entirely through one-time hardware sale plus installation projects, with pricing quote-based and a published "lowest price guarantee" matching competitor offers. The customer base is highly fragmented across residential homeowners, SMBs, housing associations, and wholesale installers, with the company claiming 100,000+ lifetime customers and 15,000+ installations concentrated in the Westland region. Operationally the company employs 51-100 staff, and CEO Marco van Veen leads the founder-controlled entity with no disclosed external institutional ownership.

Name

SolarNRG

Legal name

SolarNRG Trading B.V.

Website

https://solarnrg.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

SolarNRG is a privately held Dutch renewable energy installer and wholesaler based in Poeldijk, supplying and installing solar panels, home batteries, heat pumps, EV chargers, and air conditioning for residential and SMB customers across the Netherlands.

Ownership category

akta.pro rank

Product category

Solar Energy Installation Services

NAICS

Solar Electric Power Generation (221114)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts) (EUAMABAF), Solar Balance-of-System Components (Cables, Combiner Boxes, Switchgear, Transformers) (EUAMABAG)

Keywords

• Solar panel installation
• Home battery storage
• Heat pump systems
• EV charging stations
• Renewable energy solutions

Headquarters

HQ city

Poeldijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Solar Panel Sales and Installation: One-time sale and professional installation of solar panel systems for residential and commercial customers. Includes system design, mounting, inverter connection, and commissioning.
2. Heat Pump Sales and Installation: Sale and installation of hybrid and all-electric heat pumps from Weheat and Intergas brands. Includes ISDE subsidy advisory services.
3. Home Battery Sales and Installation: Sale and installation of home batteries from various brands (AEG, AlphaESS, Hoymiles, Sigenergy, etc.) for energy storage and backup power. Includes configuration and commissioning.
4. EV Charging Stations: Sale and installation of smart home EV charging stations, optimized for use with self-generated solar power.
5. Air Conditioning Systems: Sale and installation of Vaillant climaVAIR air conditioning systems with cooling and heating functionality.
6. Wholesale/B2B Distribution: Wholesale supply of solar panels, inverters, mounting systems, and related components to B2B customers including installers.
7. Collective Purchasing Programs: Participation in collective solar panel purchasing initiatives organized by housing associations, offering discounted rates through volume purchasing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

SolarNRG is a Dutch renewable energy specialist that supplies, designs, and professionally installs solar photovoltaic panel systems, home batteries (energy storage), heat pumps, EV charging stations, and air conditioning systems for residential and business customers in the Netherlands. The company also operates a B2B wholesale arm distributing solar components to installers and participates in collective purchasing programs through housing associations and consumer organizations.

Product overview

SolarNRG is a Dutch sustainable energy specialist operating for over 23 years, offering an integrated portfolio of renewable energy products for both residential and commercial customers. The core product line includes solar panels (zonnepanelen), home batteries (thuisbatterij) from multiple brands including AEG SolarCube, AlphaESS, Hoymiles, Sigenergy, Marstek, Growatt, Sessy, Huawei, and Tesla, EV charging stations (laadpaal), air conditioning (Vaillant climaVAIR), and heat pumps (Weheat Flint, Intergas Xtend). The company provides a complete turnkey solution combining products with professional installation, supported by proprietary webstore configurators. Business offerings extend to energy storage systems, charging parks, housing development projects, and wholesale distribution. SolarNRG emphasizes its lowest-price guarantee and serves as both retailer and wholesaler in the Dutch sustainable energy market.

Differentiator

Problem solved

Functional benefit

Brands

• Sunstruction: Develops and produces mounting systems for solar panels. As a subsidiary of SolarNRG, production remains in-house enabling continuous innovation.

Products and services

• Solar Panel Systems (Zonnepanelen) Turnkey solar photovoltaic panel systems of typically 6-10 panels for residential and commercial rooftops, including system design, mounting, inverter connection, monitoring app, professional installation, and commissioning. Estimated annual savings of €300-683 per system with ROI around 4.8 years.
• Home Battery Systems (Thuisbatterij) Residential energy storage systems (4.8-14.4 kWh capacities) that store excess solar power for self-consumption, provide backup power during outages, and avoid backfeed costs. Includes installation, configuration, and commissioning.
• Heat Pump Systems (Warmtepomp) Air-to-water heat pumps for residential heating, available as hybrid models (€5,000-7,000) working with existing CV-ketel or all-electric systems (€6,500-19,500). Includes ISDE subsidy advisory services up to €6,750.
• EV Charging Stations (Laadpaal) Smart home charging stations for electric vehicles optimized to use self-generated solar energy, reducing grid dependency and enabling faster, customized charging for specific vehicles.
• Air Conditioning Systems (Vaillant climaVAIR) Air-to-air heat pump air conditioning systems providing cooling and heating with A+++ energy label for cooling, available in single-split (2.7-7.0 kW) and multi-split (up to 8.0 kW) configurations with active air ionization.
• Wholesale Distribution (Groothandel) B2B wholesale supply of solar panels, inverters, mounting systems, and related components to independent installers and other businesses requiring component-level sourcing.
• Business Energy Storage (Zakelijke Energieopslag) Large-scale energy storage systems for commercial and industrial applications including peak shaving, demand management, and reduced grid dependency.
• Charging Parks (Laadpleinen) Commercial-scale EV charging infrastructure for businesses, parking facilities, and fleet operators enabling multi-vehicle charging deployments.
• Housing Development Solutions (Woningbouw) Solar panel and integrated sustainable energy solutions designed for new housing construction projects and housing corporations, including collective purchasing arrangements.
• Floor Insulation (Vloerisolatie) Floor insulation services to improve energy efficiency, typically combined with heat pump installations for optimal home performance.
• SolarNRG Webshop & Configurators Free online configurators and webshop for solar panel systems, air conditioning, and complete sustainable home solutions, integrated with real-time inventory data.

Quantifiable outcome

• €683 average annual savings with 10 solar panels
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• Vereniging Eigen HuiscoreGTM or Marketing PartnerSolarNRG participates in the Collectieve Inkoop Zonnepanelen (Collective Solar Panel Purchasing) program organized by Vereniging Eigen Huis (Homeowners Association). This partnership drives high-volume residential solar installations through bundled purchasing power and shared marketing.
• Waterweg WonencoreGTM or Marketing PartnerPartnership with Waterweg Wonen housing corporation to offer collective solar panel installations to their tenants. Waterweg Wonen contributes to service costs, making the program attractive for renters.
• AEGcoreTechnology or IntegrationAEG supplies home battery systems (SolarCube series) that SolarNRG installs and configures for residential customers. The partnership offers modular battery solutions (4.8, 9.6, 14.4 kWh) for the Dutch market.
• WeheatcoreTechnology or IntegrationWeheat supplies the Flint hybrid heat pump that SolarNRG installs. The heat pump offers SCOP 4.9, hybrid operation with existing CV-ketel, and optional all-electric upgrade path.
• IntergascoreTechnology or IntegrationIntergas supplies the Xtend hybrid heat pump that SolarNRG installs. The compact add-on heat pump works with existing CV-ketel systems and features SCOP 4.5.
• JA SolarcoreTechnology or IntegrationJA Solar supplies glass-glass half-cell solar panels (435 Wp) used in collective purchasing programs and regular installations. Known for excellent performance and superior reliability.
• Canadian SolarcoreTechnology or IntegrationCanadian Solar supplies half-cell full black solar panels (405 Wp) available through collective purchasing programs.
• GrowattcoreTechnology or IntegrationGrowatt supplies inverters for solar panel systems. SolarNRG uses Growatt inverters with WiFi connectivity for online monitoring via portal and mobile app. 10-year warranty included.
• SunstructioncoreTechnology or IntegrationSunstruction develops and produces mounting systems for solar panels as a SolarNRG subsidiary. All mounting systems include 20-year product warranty, are TNO tested, and comply with NEN 7250 safety requirements.
• VaillantcoreTechnology or IntegrationVaillant supplies climaVAIR air conditioning systems with full heat pump functionality that SolarNRG installs. Systems offer A+++ energy rating for cooling, A++ for heating, with active ionization for air purification.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Zonneplan: Zonneplan is one of the largest Dutch residential solar, battery, and heat pump installers, with a similar integrated 'sustainable home' proposition and multi-product retail model. It is the most direct Dutch comparator to SolarNRG in product mix, channel approach, and customer segment.
• Memodo: Memodo is a European solar and storage wholesale and distribution platform serving installers with modules, inverters, mounting, and batteries across multiple countries. Its B2B distribution focus overlaps directly with SolarNRG's groothandel wholesale and component-supply side.
• Krannich Solar: Krannich Solar is one of Europe's largest solar wholesale distributors, supplying panels, inverters, mounting, and storage to installers across 25+ countries. Like SolarNRG, it operates the wholesale and supply side of the residential and small-commercial solar value chain.
• Solar.com: Solar.com operates a marketplace-and-installer model for residential solar, batteries, and roofing across the U.S. Although U.S.-based, its online configurator-driven customer acquisition parallels SolarNRG's newly launched webshop-plus-configurator retail channel for residential solar and HVAC.

Broad incumbents

• IBC SOLAR: IBC SOLAR is a long-established German solar EPC and PV distribution company with a broad portfolio spanning utility-scale, commercial, and residential solar. It is comparable to SolarNRG on the EPC and distribution dimensions, though at substantially larger scale and broader geographic footprint.
• SunPower Corporation: SunPower is a long-standing residential solar installer and panel manufacturer with a global sales/install footprint through dealer networks. Despite its recent restructuring, it remains a benchmark for residential solar + storage installation business models comparable to SolarNRG's product offering.
• Enphase Energy: Enphase Energy is a leading microinverter and home energy systems manufacturer whose installer certification programs channel residential sales to partner installers. It competes with SolarNRG indirectly through its installer ecosystem and through battery products in the same Dutch end-customer wallet.
• Tesla Energy: Tesla Energy distributes solar panels and Powerwall batteries through regional installer networks, including in the Netherlands where SolarNRG itself resells Tesla Powerwall. Tesla represents both a product supplier and a competitive direct-to-consumer channel for integrated home energy.

Regional players

• Sungevity: Sungevity is a Dutch-origin residential solar installer now operating internationally (Europe and Asia-Pacific) with a similar direct-sales, in-home consultation GTM. It is comparable to SolarNRG on customer segment and business model, though it operates outside the Netherlands as SolarNRG's local equivalent does inside it.
• Greenn (Green Nation): Greenn is a Portuguese-anchored renewable energy platform offering solar subscription/leasing and installation services across Iberia and expanding in Western Europe. It is comparable to SolarNRG in the residential solar-as-a-service dimension and in targeting homeowners seeking to avoid upfront PV cost.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/solarnrgnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SolarNRG