Ichoosr Holding B.v.
iChoosr operates digital group buying and reverse auction platforms that aggregate household demand for sustainable energy products and match it with pre-qualified installers. Founded in 2008 in the Netherlands, it serves residential households, municipalities, and installers across ten countries through programs for solar panels, battery storage, heat pumps, EV chargers, and energy switching.
- Company typePrivate
- Founded2008
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Ichoosr Holding B.v. does
iChoosr Holding B.V. operates a digital group buying and reverse auction platform that aggregates household demand for sustainable energy products and matches it with pre-qualified installers and suppliers. Founded in 2008 and headquartered in Amsterdam, the company runs collective purchase programs for rooftop solar panels, home battery storage, heat pumps, EV chargers, and energy supplier switching across ten countries in Europe, North America, and Asia. The platform is organized in partnership with over 200 municipalities, local councils, and consumer organizations (e.g., Vereniging Eigen Huis in the Netherlands, East Riding of Yorkshire and Sandwell in the UK, City of Houston, Province of West Flanders) who endorse the programs and provide credibility through their own communication channels without taking financial exposure. Households register at no cost and are under no obligation to accept the resulting offer.
The core technology is a reverse auction engine that runs competitive bidding among pre-qualified installers in each participating municipality; the winning supplier pays iChoosr a transaction fee while participants pay nothing unless they accept. iChoosr provides end-to-end program management including citizen communication, tendering, quote comparison, customer service, and quality assurance — sold as professional services to municipalities. The customer journey is largely digital: households self-serve through country-specific sub-brands (Switch Together in the US and UK, Texas Power Switch, Big Community Switch, Gemeinsam Wechseln in Germany, Samen Overstappen in Belgium, Collectieve Inkoop in the Netherlands, and Minna no Taiyoko in Japan), with technical guidance and incentive consultation layered on top. The installer network is qualified via financial due diligence and process integration, producing consistent order flow for partners such as SolarNRG (8+ year relationship) and 365Zon.
The business model is primarily transaction-based: iChoosr earns fees from suppliers who win reverse auctions, augmented by professional services fees from municipal clients. To date, more than 155,000 solar installations have been completed through the platform, 265+ auctions have been organized, and more than €1.3 billion in cumulative value has been channeled to local installers. The company holds ISO 27001 certification and operates GDPR-compliant data handling across its European subsidiaries (iChoosr B.V., iChoosr Ltd. in the UK, iChoosr LLC in the US, and iChoosr Japan Co., Ltd.). iChoosr is privately held, founder-led, and has not disclosed external venture or private equity investment.
Ichoosr Holding B.v. firmographics
Firmographics- Name
- Ichoosr Holding B.v.
- Legal name
- iChoosr B.V.
- Website
- https://ichoosr.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- iChoosr operates digital group buying and reverse auction platforms that aggregate household demand for sustainable energy products and match it with pre-qualified installers. Founded in 2008 in the Netherlands, it serves residential households, municipalities, and installers across ten countries through programs for solar panels, battery storage, heat pumps, EV chargers, and energy switching.
- Ownership category
- akta.pro rank
Ichoosr Holding B.v. industry classification
Industry- Product category
- Sustainable Energy Group Buying Platform
- akta.pro primary industry
- Aggregation Services (Load Aggregation, Community Choice, Buyer Pools) (EUAGAEAC)
- akta.pro secondary industry
- Supplier Tendering / RFP Management & Contract Negotiation Services (EUAGAEAE)
Keywords
Where Ichoosr Holding B.v. is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices10 records
Markets served
Ichoosr Holding B.v. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction/Commission Fees: iChoosr facilitates group buying programs where suppliers bid in reverse auctions. The company earns fees from suppliers who win the auctions and serve the participants. No fees are charged to participants who don't accept offers.
- Professional Services: Provides comprehensive services to municipalities including Ausschreibung (tendering), Angebotsvergleich (quote comparison), Bürgerkommunikation (citizen communication), Kundenservice (customer service), and Qualitätssicherung (quality assurance)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Japan survey fee for solar/ battery systems |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Ichoosr Holding B.v. product offering
Product offeringCore offering
iChoosr operates a digital reverse auction platform that aggregates household demand for sustainable energy products and matches it with pre-qualified installers through competitive bidding. The company organizes group buying programs for solar panels, battery storage, heat pumps, EV chargers, and energy supplier switching in partnership with municipalities, councils, and consumer organizations across Europe, North America, and Asia.
Product overview
iChoosr operates a group buying/reverse auction platform that aggregates household demand for sustainable energy products and brings it together with pre-qualified installers through competitive bidding. The core platform enables collective purchase schemes organized in partnership with local governments, municipalities, and consumer organizations. The product portfolio includes solar panel installations, home battery storage, heat pumps, EV chargers, and energy supplier switching programs. These programs are offered through both the unified iChoosr platform and country-specific sub-brands including Switch Together (US), Big Community Switch (UK), Gemeinsam Wechseln (Germany), Minna no Uchi ni Taiyoko (Japan), Samen Overstappen (Belgium), and Collectieve Inkoop (Netherlands). The company facilitates the entire customer journey from initial interest through to final installation, providing digital platforms, consumer behavior insights, and quality-assured installer networks.
Differentiator
Problem solved
Functional benefit
Brands
- Switch Together: International brand for group buying programs for solar panels, battery storage, and heat pumps in multiple countries including USA
- Gemeinsam Wechseln
- Texas Power Switch
- Big Community Switch
Products and services
- iChoosr Group Buying Platform Reverse auction platform aggregating household demand for sustainable energy products and matching it with pre-qualified installers through competitive bidding, organized in partnership with local governments and consumer organizations.
- Solar Panel Collective Purchase Programs Group buying programs for rooftop solar panels enabling households to receive discounted pricing through collective purchasing power with pre-qualified installers.
- Battery Storage Collective Purchase Programs
Quantifiable outcome
- 155,000+ solar panel installations completed
- +6 more outcomes
Companies that use Ichoosr Holding B.v.
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Ichoosr Holding B.v. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability1 record
Feature2 records
Ichoosr Holding B.v. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, core and minor.
- Midwest Renewable Energy Association (MREA)majorGrowth partner in the US expanding group buying programs to additional states. Provides market development support for solar adoption initiatives.
- Solar United Neighbors (SUN)coreGrowth partner in the US market, co-developing group buying programs for solar in multiple states. Helps homeowners and small businesses learn about and install rooftop solar panels and battery storage.
- Municipalities and Local GovernmentscoreCore partnerships with over 200 municipal and governmental organizations worldwide including UK councils (East Riding of Yorkshire, Hertfordshire, Sandwell), German Kommunen, Japanese prefectures (Miyagi, Gunma, Osaka, Tokyo), and US cities (Houston, Copperas Cove). Partners endorse programs and provide communication channels without financial commitment.
- Vereniging Eigen HuiscoreNetherlands consumer association partnership for group buying solar panels and energy switching programs. Over 1 million Dutch households have participated in collective purchasing through this partnership.
- SolarNRGcoreLong-term solar installation partner in the Netherlands. Partnership spanning over 8 years, described as an extension of each other's operations with deep mutual understanding.
- 365ZonmajorDutch solar installation partner benefiting from consistent order flow through group buying programs. Partnership characterized by close connections and shared focus on continuous improvement.
- Touring MediaminorBelgian mobility organization's partnership with iChoosr for energy programs, offering customers benefits through cooperation with solid partners.
- Province of West FlandersmajorBelgian provincial government partnership for organizing collective green energy purchases. Has great knowledge of the energy market and ensures smooth coordination.
Scale indicators9 records
Recent moves10 records
Expansion highlights5 records
Ichoosr Holding B.v. competitors and assessment
Company assessmentDirect peers
- Selectra: European energy price comparison and switching platform operating across multiple countries including France, Germany, and the UK. Comparable in its role as an energy-switching aggregator serving households.
- Solar United Neighbors: US nonprofit running solar group-buying programs in multiple states — an existing iChoosr partner (SolarNRG-style) and a directly comparable group-purchase model serving residential solar.
- Pick My Solar: US residential solar marketplace aggregating homeowner demand and matching with installers, similar in mechanism to iChoosr's reverse-auction approach in Texas and other US states.
- Uswitch: UK energy and broadband switching platform that aggregates household demand to negotiate supplier deals — directly comparable to iChoosr's Big Community Switch UK brand.
- EnergySage: US-based online marketplace that helps homeowners compare and shop for solar panels, batteries, and other home energy products from qualified installers. Most directly comparable peer in the solar group-buying/aggregation space.
Broad incumbents
- MoneySupermarket: UK price-comparison platform with a long-running energy-switching vertical. Comparable as an established incumbent in the UK household energy switching market alongside iChoosr's Big Community Switch.
- Verivox: Major German price-comparison platform for energy, telecom, and insurance. Comparable as a broad energy-switching incumbent operating in markets where iChoosr's Gemeinsam Wechseln brand is active.
- Check24: Leading German comparison portal with a substantial energy-switching vertical. A broad incumbent in the same household energy-aggregation space as iChoosr's German operations.
Emerging players
- Groundswell: US-based community solar group-buying organization running neighborhood-level campaigns — comparable in mission and mechanics to iChoosr's Switch Together US programs in residential solar.
Regional players
- Zelth Energy (Zonneplan / Sungevity Europe entities): Dutch residential solar and energy services provider with direct installer relationships. Comparable as a regional solar-aggregation player in the Netherlands where iChoosr's Collectieve Inkoop brand operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ichoosr Holding B.v. social profiles
Digital presenceIchoosr Holding B.v. compliance and trust
Trust signalCompliance4 records
Ichoosr Holding B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ichoosr Holding B.v. leadership team
Management profileNumber of profiles
Profiles5 records
Ichoosr Holding B.v. subsidiaries and ownership
Company hierarchySubsidiaries3 records
Ichoosr Holding B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ichoosr Holding B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ichoosr Holding B.v.
What does Ichoosr Holding B.v. do?
iChoosr operates a digital reverse auction platform that aggregates household demand for sustainable energy products and matches it with pre-qualified installers through competitive bidding. The company organizes group buying programs for solar panels, battery storage, heat pumps, EV chargers, and energy supplier switching in partnership with municipalities, councils, and consumer organizations across Europe, North America, and Asia.
Is Ichoosr Holding B.v. a public or private company?
Ichoosr Holding B.v. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ichoosr Holding B.v. founded?
Ichoosr Holding B.v. was founded in 2008. It employs 51 to 100 people.
Where is Ichoosr Holding B.v. based?
Ichoosr Holding B.v. is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Ichoosr Holding B.v. make money?
Two revenue lines are on record. Transaction/Commission Fees are the primary driver. The others are professional Services.
Who are Ichoosr Holding B.v.'s main competitors?
Direct peers on record are Selectra, Solar United Neighbors, Pick My Solar, Uswitch and EnergySage. Broad incumbents are MoneySupermarket, Verivox and Check24. Groundswell is listed as an emerging player. Zelth Energy (Zonneplan / Sungevity Europe entities) is listed as a regional player.
Does Ichoosr Holding B.v. have an API?
No public API is recorded for Ichoosr Holding B.v..
What industry is Ichoosr Holding B.v. in?
Ichoosr Holding B.v.'s product category is Sustainable Energy Group Buying Platform. Its primary akta.pro industry code is EUAGAEAC, Aggregation Services (Load Aggregation, Community Choice, Buyer Pools), with a secondary code of EUAGAEAE, Supplier Tendering / RFP Management & Contract Negotiation Services.