Kirkpatrick Group

What Kirkpatrick Group does

Kirkpatrick Group is a privately held, founder-owned strategic communications consultancy founded in 2008 in Wheeling, West Virginia, originally as "Comma Girl" and rebranded in February 2022. The firm delivers five integrated service lines — Public Relations, Creative & Content, Change Management & Employee Engagement, Digital & Social, and AI & Business Consulting — to B2B clients primarily in manufacturing, industrial, coatings, R&D, aerospace, healthcare, and education, including named enterprises such as PPG Industries, PPG Packaging Coatings, and a Fortune 200 corporate communications department.

The firm operates a fully remote model with approximately 15 professionals distributed across the United States, anchored by a senior team with 15-20+ years of Fortune 500 and global PR firm experience. Service delivery is built around a proprietary five-step process for trade media, executive visibility, and change management campaigns, alongside the ADKAR change management methodology. AI capability is delivered as a consulting service rather than a proprietary product — the firm uses third-party generative AI tools (ChatGPT, Microsoft Copilot, Jasper AI, Canva, Adobe Express) for content creation, repurposing, and presentation design, and advises enterprise clients on AI strategy and workflow adoption.

Commercially, Kirkpatrick Group generates 100% of new business through intentional networking and referrals rather than paid acquisition, with revenue derived from project-based consulting and retainer engagements that are custom-quoted per scope. The firm has reported 1,200% top-line growth from 2017-2021, is bootstrapped with no external funding, and has earned six Public Relations Society of America awards (Renaissance and Crystal) between 2022 and 2025, including a 2024 "Best PR Agency of 2024" designation. The founder's published book, "Intention: You Already Know Everyone You Need," represents an adjacent direct-to-consumer publishing channel that extends brand reach beyond the B2B services practice.

Name

Kirkpatrick Group

Legal name

Kirkpatrick Group

Website

https://kirkpat.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Kirkpatrick Group is a founder-owned, fully remote U.S. strategic communications consultancy of ~15 professionals delivering public relations, content, change management, digital, and AI consulting services primarily to B2B enterprise clients in manufacturing, industrial, aerospace, healthcare, and education.

Ownership category

akta.pro rank

Headquarters

HQ city

Wheeling

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communications Consulting: Project-based consulting and retainer engagements for integrated strategic communications services including PR, change management, digital/social, creative content, and AI consulting.
2. Book Sales: Sale of 'Intention: You Already Know Everyone You Need' book by Katie Regan through Amazon, special editions, and bulk orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kirkpatrick Group is an integrated strategic communications firm delivering five core service areas: Public Relations, Creative & Content, Change Management & Employee Engagement, Digital & Social, and AI & Business Consulting. Services are delivered as project-based or retainer engagements to B2B clients across the U.S., primarily in manufacturing, industrial, R&D, healthcare, and education sectors. The firm also sells the book 'Intention: You Already Know Everyone You Need' written by founder and CEO Katie Regan.

Product overview

Kirkpatrick Group is an integrated, strategic communications firm offering five core service areas: Public Relations, Creative & Content, Change Management & Employee Engagement, Digital & Social, and AI & Business Consulting. The firm also publishes the book 'Intention: You Already Know Everyone You Need' by CEO Katie Regan. Services are delivered by a team of remote professionals primarily supporting B2B clients in manufacturing, industrial, R&D, healthcare, and education sectors.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 177% return on spend for trade media campaigns
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Walker Sands: Mid-sized B2B marketing and PR firm with strong manufacturing, industrial, and tech client base. Closely comparable in offering (PR, content, digital) and customer type (mid-market to enterprise B2B).
• Inkhouse: B2B-focused PR and integrated communications agency serving technology and industrial clients. Comparable offering (media relations, content, executive visibility) and comparable mid-size firm structure.
• Pierpont Communications: Houston-based integrated PR and public affairs firm serving industrial, energy, and manufacturing clients. Comparable vertical mix (industrial-heavy) and similar integrated service suite.
• Matter Communications: Boutique PR and integrated marketing agency serving B2B tech, manufacturing, and healthcare clients. Similar size, similar service mix (PR, content, digital, social), and similar mid-market-enterprise positioning.
• MP&F Strategic Communications: Mid-sized integrated PR, digital, and creative agency serving enterprise clients across multiple verticals. Comparable offering breadth and comparable boutique-enterprise positioning.
• Trevelino/Keller: Boutique integrated PR, brand, and digital agency serving B2B and B2C clients. Similar headcount band and similar offering across public relations, content, and digital marketing.
• Method Communications: B2B PR and communications firm with strong tech, healthcare, and industrial verticals. Comparable boutique scale, service mix (PR, content, digital, social), and Fortune 500 client base.
• Mercury (Mercury Group): Integrated public affairs, PR, and digital agency serving enterprise and association clients. Comparable offering breadth (PR, digital, content, change management) and comparable client mix.

Broad incumbents

• Weber Shandwick: Global communications powerhouse serving Fortune 500 clients across industrial, healthcare, and consumer. Directly competes for the same enterprise clients as Kirkpatrick Group across PR, change management, and digital.
• Edelman: Global top-tier PR and communications firm with industrial, manufacturing, and change management practices. Overlaps strongly with Kirkpatrick Group's enterprise communications and change management offerings but at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kirkpatgroup
• Facebookfacebook.com/KirkpatrickGroup
• Instagraminstagram.com/kirkpatrickgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kirkpatrick Group