Hurley And Associates Of Fayetteville, Inc.

What Hurley And Associates Of Fayetteville, Inc. does

Hurley And Associates Of Fayetteville, Inc., doing business as Hurley Insurance Group, is a private, family-owned independent insurance agency founded in 1986 by Mark Hurley and headquartered at 134 North McPherson Church Road in Fayetteville, North Carolina, with a second office in Hope Mills, NC. The firm operates as a multi-carrier agent, holding direct appointments with seventeen or more insurance companies — including Nationwide, Progressive, Travelers, CHUBB, Liberty Mutual, The Hartford, Auto-Owners Insurance Group, Hagerty, Philadelphia Insurance Companies, and Donegal Mutual — and earns commission revenue on personal and commercial policies placed and renewed through those carriers.

The agency's product portfolio spans personal lines (auto, home, renters, umbrella, classic car, motorcycle, boat, RV, life, and pet) and commercial lines (auto dealers, business liability, commercial auto, commercial property, contractors, cyber liability, errors and omissions, farm and ranch, landlord liability, liquor liability, restaurant, and workers compensation). Distribution is primarily direct and regional, combining face-to-face consultations at the two office locations, phone-based quoting, and an online quote-request funnel. Marketing is supported by blog content and educational resources produced through the FMG Suite/Agency Revolution platform, with referral-based community presence reinforcing local customer acquisition.

Leadership remains within the Hurley family: Adam Hurley serves as CEO, Daniel Hurley as President, Brad Hurley as Senior Agent (following the 2018 merger of his prior agency into the group), and Mark Hurley as Founder. The firm employs 11–50 people with no disclosed external ownership, no funding rounds, and no parent company. There are no disclosed AI/ML capabilities, proprietary technology products, patents, certifications, or public revenue figures in the available data.

Name

Hurley And Associates Of Fayetteville, Inc.

Legal name

Hurley And Associates Of Fayetteville, Inc.

Website

https://hurleyinsurancegroup.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Hurley Insurance Group is a family-owned independent insurance agency in Fayetteville and Hope Mills, NC, representing 17+ carriers and selling personal and commercial insurance to consumers and small businesses in the greater Fayetteville metro.

Ownership category

akta.pro rank

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, Hurley Insurance Group earns commissions from insurance carriers for policies sold and renewed. They represent multiple insurance companies, earning referral fees and commissions on each policy placed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hurley Insurance Group is an independent insurance agency that places personal, commercial, and life insurance policies on behalf of clients by quoting across 17+ insurance carriers. The agency earns commissions from carriers for policies sold and renewed, offering tailored coverage recommendations, 1-on-1 strategy meetings, 6-month policy check-ups, and bundling options across auto, home, life, business liability, workers compensation, and specialty commercial lines. Services are delivered through two physical offices in Fayetteville and Hope Mills, NC, plus phone and online quote channels.

Product overview

Hurley Insurance Group is an independent insurance agency offering a comprehensive portfolio of insurance products and services. The agency operates as a multi-company agency representing 17 insurance carriers (Nationwide, Progressive, Auto-Owners Insurance Group, National General Insurance, Travelers, West Bend, CHUBB, Dairyland Auto, Donegal Mutual, First Benefits, Foremost Insurance Group, Fredrick Mutual Insurance, Hagerty, Liberty Mutual Insurance, NCJUA/NCIUA, Philadelphia Insurance Companies, and The Hartford). Their product offering is organized into Personal Insurance products (Auto, Home, Renters, Umbrella, Classic Car, Motorcycle, Boat, RV, Life, and Pet Insurance) and Commercial Insurance products (Auto Dealers, Business Liability, Commercial Auto, Commercial Property, Contractors, Cyber Liability, E&O, Farm/Ranch, Landlord Liability, Liquor Liability, Restaurant, and Workers Compensation Insurance). The agency provides personalized insurance solutions tailored to individual, family, and business needs across the Fayetteville and Hope Mills, NC service area.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Coverage for personal vehicles including liability, collision, comprehensive, medical payments, emergency road service, and uninsured motorist protection, quoted across multiple carriers for individual consumers and families.
• Home Insurance Coverage for homeowners against hazards including fire, windstorm, lightning, hail, storm damage, dog bite liability, and replacement cost for personal property.
• Renters Insurance Coverage for renters' personal belongings, liability protection, and additional living expenses in case of covered losses.
• Umbrella Insurance Additional liability coverage extending beyond home and auto policy limits, typically up to $5 million, covering injuries, property damage, and legal costs.
• Classic Car Insurance Specialized coverage for antique, collector, and classic vehicles with agreed-value coverage and usage-based policies, placed through specialty carrier Hagerty.
• Motorcycle Insurance Coverage for motorcycles including liability, roadside assistance, bike accessories, total loss insurance, and rental vehicle coverage, sourced from specialty motorcycle carriers.
• Boat Insurance Coverage for boats and watercraft including personal liability, boat, motor, trailer, and medical coverage.
• RV Insurance Coverage for recreational vehicles combining vehicle and home protection, including camper liability, emergency expenses, and total loss coverage.
• Life Insurance Coverage including term life policies and whole/universal life insurance to protect families financially.
• Pet Insurance Coverage for pet veterinary expenses and care, offered through a partnership with Nationwide.
• Auto Dealers Insurance Comprehensive coverage for auto dealerships including property damage, bodily injury, garage keepers, and hired/non-owned autos.
• Business Liability Insurance Protection against customer lawsuits covering bodily injury, property damage, and personal injury claims for business clients.
• Commercial Auto Insurance Coverage for business vehicles including comprehensive, collision, liability, medical payments, and uninsured motor coverage.
• Commercial Property Insurance Protection for business physical assets including buildings, equipment, inventory, and documents against covered losses.
• Contractors Insurance Coverage for contractors including property in transit, workers compensation, commercial vehicles, and errors and omissions.
• Cyber Liability Insurance Protection against data breaches and cyber incidents covering data compromise, legal costs, forensic services, and identity recovery.
• E & O Insurance (Errors and Omissions) Professional liability coverage protecting against claims of negligent acts, errors, or omissions during business activities.
• Farm and Ranch Insurance Coverage for farms and ranches including homes, buildings, machinery, equipment, livestock, and farm operations.
• Landlord Liability Insurance

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, major, standard and regional.

• NationwidecoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier represented by Hurley Insurance Group for auto, home, and life insurance products.
• ProgressivecoreChannel Partner/ Reseller/ DistributorNational insurance carrier specializing in auto insurance, represented for quoting and coverage.
• Auto-Owners Insurance GroupcoreChannel Partner/ Reseller/ DistributorRegional insurance group providing auto, home, and commercial coverage through independent agents.
• TravelerscoreChannel Partner/ Reseller/ DistributorCommercial insurance carrier for business clients including property, liability, and workers compensation.
• CHUBBmajorChannel Partner/ Reseller/ DistributorPremier commercial and personal insurance carrier known for high-value coverage and specialty risk.
• Liberty Mutual InsurancecoreChannel Partner/ Reseller/ DistributorNational insurance carrier providing auto, home, and commercial insurance products.
• The HartfordcoreChannel Partner/ Reseller/ DistributorCommercial insurance specialist providing business owners policies, workers compensation, and enterprise coverage.
• West BendstandardChannel Partner/ Reseller/ DistributorRegional insurance carrier specializing in business and commercial insurance products.
• National General InsurancestandardChannel Partner/ Reseller/ DistributorAuto and specialty insurance carrier with products for classic cars and recreational vehicles.
• Dairyland AutostandardChannel Partner/ Reseller/ DistributorSpecialty auto insurance carrier known for motorcycle and high-risk driver coverage.
• HagertycoreChannel Partner/ Reseller/ DistributorPremier classic and collector car insurance specialist for antique and collector vehicles.
• Donegal MutualstandardChannel Partner/ Reseller/ DistributorRegional mutual insurance company providing auto, home, and farm coverage.
• Foremost Insurance GroupstandardChannel Partner/ Reseller/ DistributorSpecialty insurance carrier for manufactured homes, motorhomes, and specialty property coverage.
• Philadelphia Insurance CompaniesstandardChannel Partner/ Reseller/ DistributorCommercial insurance specialist providing tailored coverage for niche industries including hospitality and restaurants.
• NCJUA/NCIUAregionalChannel Partner/ Reseller/ DistributorNorth Carolina Joint Underwriting Association providing property insurance in coastal and high-risk areas.
• First BenefitsstandardChannel Partner/ Reseller/ DistributorBenefits and health insurance solutions provider for businesses and individuals.
• Fredrick Mutual InsurancestandardChannel Partner/ Reseller/ DistributorRegional mutual insurance company providing auto, home, and farm coverage in the Mid-Atlantic region.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hub International: Large insurance brokerage serving mid-market commercial and personal clients across North America. Comparable multi-carrier distribution model with significantly broader geographic and product reach than Hurley.
• Marsh McLennan: Largest global insurance broker with Marsh and Mercer divisions providing commercial risk, personal lines, and benefits. An indirect competitor whose size and carrier relationships define the upper bound of Hurley's addressable competitive set.
• Acrisure: Rapidly growing insurance brokerage offering personal, commercial, and specialty lines via multiple carrier partners. Represents a scaled, PE-backed independent brokerage model that competes for regional consolidation opportunities like Hurley's.
• Brown & Brown, Inc. Large national insurance brokerage providing personal, commercial, and specialty lines through carrier relationships. Operates broadly across the U.S. and competes with Hurley for mid-market commercial accounts in NC.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm offering commercial, personal, and specialty lines. Represents a much larger competitor that could pursue the same commercial accounts Hurley targets via its Fayetteville-area book.

Direct peers

• Goosehead Insurance: Independent insurance agency representing multiple carriers across personal and commercial lines. Operates a franchise and corporate-store model selling the same multi-carrier product mix (auto, home, life, commercial) as Hurley, competing for similar SMB and household customers.
• Leavitt Group: Network of independent insurance agencies across the western U.S. offering multi-carrier personal, commercial, and life insurance with regional offices. Comparable independent-agency operating model and product breadth to Hurley.
• The Liberty Company Insurance Brokers: Independent insurance brokerage offering personal, commercial, and employee benefits across multiple carrier partners with regional offices. Operates the same independent-agency model and carrier-representation breadth as Hurley.
• Brightway Insurance: Franchise-based independent insurance agency offering auto, home, and commercial coverage through multiple carrier partners. Competes directly with Hurley for personal and small-commercial customers via a multi-carrier agency model.
• World Insurance Associates: Growing independent insurance agency offering personal, commercial, and life insurance through carrier partnerships, with active tuck-in M&A. Similar to Hurley in independent agency model and product mix, with much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hurley-insurance-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hurley And Associates Of Fayetteville, Inc.