What Metaxu.studio does

Metaxu.studio is a London-based XR design studio that combines architectural design principles with virtual reality UX to create immersive virtual venues and experiences for the metaverse. Founded in 2021 (with project work traceable to 2020), the studio is led by founder Pierre-Francois and operates with a team of 1-10 employees out of an office at 90a Mercers Road, London. Its work targets a heterogeneous mix of clients including individual artists, cultural institutions, event organizers, charities, small businesses, and startups, with use cases spanning virtual exhibitions, immersive events, cultural heritage preservation, social-impact storytelling, and youth engagement.

The studio's technology stack centers on Mozilla Hubs as its primary multi-user virtual experience platform, supplemented by Mozilla Hubs Cloud hosted on AWS for dedicated server capacity and private sessions. Production workflows use Adobe Medium for VR modeling, Blender for optimization, Substance for texturing, and Spoke for scene assembly, with final deliverables exported in .gltf format. Metaxu also employs photogrammetry and WebXR for heritage applications, such as the Buddha of Bamiyan archaeological site experience. Distribution is multi-channel: projects are hosted on Mozilla Hubs Cloud, Monaverse, and Spatial, and standalone VR applications such as 'In My Skin' are published via the Meta Quest AppLab marketplace. Notable projects include 'Unfold The Universe: A NASA Webb VR Experience' (Interior Design MAD Award 2023 winner), the recurring InReal-Time virtual event series, The Sublime 3.0 exhibition, SantaVR, SoapBox VR, and the Portal art gallery on Monaverse.

Metaxu operates a project-based services model with no publicly disclosed pricing; engagements are quote-based and scoped per project. Revenue derives from two streams: custom XR design services delivered as professional services and standalone VR application development monetized as one-time licenses. Go-to-market relies on portfolio showcase, the InReal-Time event series, direct outreach, and earned media coverage rather than paid acquisition. The studio is privately held and founder-led with no disclosed venture capital, private equity, or institutional funding, and operates as an independent entity without subsidiaries or parent organizations.

Name

Metaxu.studio

Legal name

Metaxu.studio

Website

https://metaxu.studio

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Metaxu.studio is a London-based XR design studio combining architectural design with virtual reality UX to create custom virtual venues and immersive experiences for artists, cultural institutions, charities, and small businesses.

Ownership category

akta.pro rank

Product category

XR/VR Design Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

VR/AR/XR Game Studios (MPAFAAAE)

akta.pro secondary industries

Metaverse & Social Virtual Worlds (BPAMAKAF), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF), Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)

Keywords

• Virtual reality design
• Immersive XR experiences
• Virtual architecture design
• Metaverse event venues
• Custom VR experiences

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom XR Design Services: Project-based custom design services creating virtual venues, immersive experiences, and VR environments for clients including artists, event organizers, businesses, and heritage institutions.
2. VR Application Development: Development of standalone VR applications for platforms like Meta Quest (AppLab), commissioned by organizations for specific use cases.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Metaxu.studio is a XR design studio that designs and builds custom virtual worlds, immersive VR experiences, and virtual architecture for clients' events, brands, and digital collaboration. The studio combines architectural design principles with virtual reality UX to create multi-user Metaverse venues accessible via web browsers and via standalone VR headsets, and also develops bespoke VR applications for platforms such as Meta Quest.

Product overview

Metaxu.studio is an XR (Extended Reality) design studio specializing in virtual architecture and immersive VR experiences for the Metaverse. The studio operates as a service-based provider offering custom virtual venues and experiences rather than a software product platform. Their portfolio includes virtual event series (InReal-Time Events), cultural heritage preservation projects (Buddha of Bamiyan), festive VR experiences (SantaVR), VR learning platforms (Soapbox VR), virtual art exhibitions (The Sublime), and custom VR applications for social causes (In My Skin). They leverage platforms like Mozilla Hubs, Monaverse, and Meta Quest to deliver experiences and have created award-winning work including NASA's Unfold the Universe VR experience.

Differentiator

Problem solved

Functional benefit

Products and services

• InReal-Time Events A recurring series of virtual events hosted by Metaxu.studio for immersive discoveries, art and design experiences, enabling the XR community to connect, discuss, and reflect in VR. Hosts exhibitions, tarot readings, ASMR experiences, concerts, 3D sculptures, and immersive sound installations.
• The Sublime 3.0: Fear and Awe A virtual exhibition featuring women artists exploring the transcendent, grandeur, beauty, and the sublime. Collaboration with Gabriella Gasparini (Concept Creator), Deen Atger (Digital Curator), and MiMi Lamine (VR Exhibition Curator).
• SantaVR Experience An immersive festive VR experience built in collaboration with Power of Chi, featuring a wintery wonderland where guests enjoy Christmas activities including snowball fights, meeting Santa, and exploring his wintery home.
• Soapbox VR An ongoing project for SoapBox Islington Youth Centre developing a digital twin and VR learning environment to bring young people together and provide opportunities in simulation training and social VR.
• Buddha of Bamiyan Cultural Heritage VR Experience A multi-user WebXR virtual experience using photogrammetry to create an accessible way to visit the archaeological site of Buddha of Bamiyan, which is otherwise dangerous and difficult to access.
• Unfold the Universe (NASA Webb VR Experience) A NASA Webb VR Experience created by Ashley Zelinskie (2021-2023) in collaboration with Mozilla Hubs, winner of the Interior Design MAD Award 2023 for 'Immersive Digital Art'.
• In My Skin (Dans Ma Peau) An immersive VR application commissioned by Moroccan charity 'Cent Pour Cent Maman'. Takes visitors on an initiatory journey from discovering a single mother's pregnancy to her integration into a more egalitarian society in Morocco. Available on Meta Quest (AppLab).
• Portal An art gallery and social gathering space on the Monaverse platform offering an out-of-this-world experience. Credits: PJ. Dijkstra, A. Salman, B. Ma, I. Sleutelaar.

Named customers9 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Power of ChicoreStrategic or Co-development PartnerCollaborated with Metaxu.studio in 2020 to accelerate building of SantaVR immersive festive experience - a wintery wonderland with VR snowball fights and Santa meet-and-greet.
• CuratyminorStrategic or Co-development PartnerFine art platform collaborating on InReal-Time 03 event featuring 'Framework' exhibition deconstructing architecture with artists Noah and Aasiri.
• Valkyrie IndustriescoreStrategic or Co-development PartnerPierre-Francois worked with Valkyrie Industries developing multiuser virtual classroom with 3D assets and VR environment for Ivan Isakov.
• Agora Digital ArtcoreStrategic or Co-development PartnerCollaborated on The Sublime 3.0 virtual exhibition featuring 11 new media artists with dedicated profiles on Agora platform.
• Mozilla HubscoreTechnology or IntegrationPrimary VR platform for hosting multi-user experiences. Metaxu.studio uses Mozilla Hubs Cloud hosted on AWS for dedicated server capacity. Created 'Unfold The Universe' NASA Webb VR Experience on Mozilla Hubs.
• Arrival.spacecoreTechnology or IntegrationPartnership to host Metaxu.studio 3D web portfolio on Arrival.space platform featuring full web-based social 3D experience.
• Cent Pour Cent MamancoreStrategic or Co-development PartnerMoroccan charity that commissioned 'In My Skin' VR application exploring single motherhood journey. Featured on TV5 Monde coverage.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• VRChat: VRChat is a major consumer-facing social VR platform with user-generated worlds and events. As a much larger incumbent it overlaps with Metaxu's virtual-venue and social-event use cases but serves a wider audience and offers broader tooling for self-serve creators.
• Rec Room: Rec Room is a large cross-platform social VR platform supporting user-generated rooms, events and creator tools. It is a broader incumbent relative to Metaxu's boutique studio model, with overlap in hosted immersive events and creator-led virtual venues.

Direct peers

• Rock Paper Reality: Rock Paper Reality is a US-based immersive XR studio building branded VR/AR experiences, WebXR activations and metaverse venues for enterprises and brands. It directly competes for the same brand-sponsored immersive experience budgets that Metaxu targets.
• Marshmallow Laser Feast: Marshmallow Laser Feast is a London-based immersive art and experience studio producing VR installations and large-scale spatial work. It is the closest UK-headquartered analogue to Metaxu in combining artistic direction with bespoke immersive technology delivery.
• Here Be Dragons (VR studio): Here Be Dragons is a VR/AR experience studio producing immersive narrative VR for brands, museums and cultural institutions. It overlaps with Metaxu's bespoke VR application work for arts, heritage and social-impact clients (e.g., 'In My Skin', Buddha of Bamiyan).
• Spatial: Spatial is a metaverse platform for hosting virtual events, art exhibitions and immersive 3D spaces accessible via browser and headset. Metaxu builds custom venues hosted on Spatial (e.g., the MAD Awards ceremony) and competes for the same cultural and brand virtual-event budgets.
• Glue Collaboration: Glue is a VR collaboration platform offering browser-accessible multi-user virtual workspaces. It overlaps with Metaxu's enterprise-adjacent virtual classroom and collaborative venue work (e.g., the Valkyrie Industries multiuser classroom project).
• Monaverse: Monaverse is a web3 metaverse platform hosting galleries and social gathering spaces; Metaxu's 'Portal' art gallery is built on Monaverse. The two compete for artists and brands seeking curated virtual venues with NFT/social functionality.
• Mozilla Hubs: Mozilla Hubs is the open-source multi-user WebXR platform that Metaxu uses as its primary delivery layer (including Hubs Cloud on AWS). It overlaps directly in hosting browser-accessible virtual events, exhibitions, and bespoke custom rooms for creators.

Emerging players

• Manticore Games (Core): Manticore Games operates Core, a UGC metaverse platform for building and sharing interactive 3D worlds and social experiences. It overlaps with Metaxu in enabling creator-built immersive venues, but competes as a platform rather than a bespoke design service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MetaxuStudio
• LinkedInlinkedin.com/company/metaxustudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metaxu.studio