Norges Jeger- og Fiskerforbund (NJFF)

What Norges Jeger- og Fiskerforbund (NJFF) does

Norges Jeger- og Fiskerforbund (NJFF) is Norway's only nationwide organization for hunters and sport fishermen, operating as a nonprofit membership federation of 570 local associations (lokallag) and regional associations (regionlag). It administers the mandatory jegerprøve (hunter's exam) — a 30-hour, nine-session certification covering hunting knowledge, safety, wildlife management, and firearms handling — and trains roughly 10,000 new hunters annually across 500+ courses. A national training center, Jakt- og Fiskesenteret in Flå (Hallingdal), delivers advanced instruction in hunting leadership, dog tracking, shooting, and game processing at course fees of 1,900-4,500 kr. The headquarters sit in Oslo, and NJFF publishes Jakt & Fiske, described as Norway's oldest and largest hunting and fishing magazine.

NJFF operates a community-led, event-driven go-to-market. Members (hunters and sport fishermen as primary segments, with dedicated youth NJFF Ung and women's NJFF Jenter programs as secondary) receive recurring benefits including the hunt radio license (250 kr/yr for non-members), insurance products through Fremtind (up to 25% discount, including market-leading hunting dog coverage), equipment discounts from 20+ retail partners (Jaktia, Skitt Fiske, Fjellsport, Helle, Non-stop dogwear, Hekta på tur, Janus Wool, Brecom, Amok Equipment, Hørselslaben), GPS tracking via WeHunt, a 25%-discounted Fishbuddy fishing-app subscription, Naturkanal1 streaming access, Thon Hotels discounts, and legal services through Molteberg Nilsen. Distribution runs through the 570 local associations, the njff.no website with a member portal (Min Side), social channels on TikTok and Snapchat, the Jakt & Fiske media property, and the NJFF-butikken online store.

Revenue is generated primarily through recurring membership fees, one-off course and exam fees (2,000-3,500 kr per jegerprøve course plus 360 kr exam fee), Jakt- og Fiskesenteret training, magazine advertising, retail partner commissions, and insurance partnership economics. The organization is party-politically neutral but actively engaged in hunting, fishing, and nature policy. It has no parent company, no subsidiaries, no funding rounds, and no external investors; governance rests with the membership through representative bodies. Revenue figures are not publicly disclosed, and there are no disclosed proprietary AI or technology capabilities — the technology stack is best characterized as a member-services platform with mobile apps, a member portal, and digital distribution of training content rather than a technology product business.

Name

Norges Jeger- og Fiskerforbund (NJFF)

Legal name

Norges Jeger- og Fiskerforbund

Website

https://njff.no

Company type

Private

Founded year

1871

Operating status

Operating

Short description

Norges Jeger- og Fiskerforbund (NJFF) is Norway's only nationwide nonprofit membership federation for hunters and sport fishermen, administering the mandatory hunting exam, training 10,000 new hunters annually, and serving members through 570 local associations, a national training center, and a benefits ecosystem of 20+ commercial partners.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Membership Organization

NAICS

Hunting and Trapping (114210), Fishing (11411)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industry

Outdoor & Survival Skills Lessons (Bushcraft, Navigation, Foraging) (THAJAKAM)

Keywords

• Hunting education
• Fishing membership
• Hunter certification
• Outdoor recreation
• Sport fishing courses

Headquarters

HQ city

Hvalstad

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees provide access to all NJFF benefits including the Jakt & Fiske magazine, hunting license radio frequencies, insurance partnerships, and retail discounts from partner companies.
2. Jegerprøve (Hunting Exam) Courses and Fees: Revenue from hunter certification courses (typically 2000-3500 kr) and examination fees (360 kr). NJFF is Norway's largest provider of hunting exams, training 10,000 new hunters annually.
3. Jakt- og Fiskesenteret Courses: The training center in Flå offers specialized courses including hunting leadership, dog training, shooting, and game processing. Course fees range from 1900-4500 kr depending on the program.
4. Hunt Radio License: Annual hunt radio license fee of 250 kr for non-members. Included free with NJFF membership.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

NJFF is a nationwide voluntary membership organization that delivers hunter and angler education, certification, training, and community services in Norway. Its core offerings include the mandatory jegerprøven (hunter's exam) course and certification, the Jakt- og Fiskesenteret training center courses (hunt leadership, dog training, shooting, game processing), the Jakt & Fiske magazine, hunt radio licenses, shooting competitions, hunting dog programs, and youth and women's engagement initiatives. Members gain access to discounted partner offers on insurance, equipment, GPS tracking (WeHunt), fishing apps (Fishbuddy), hotels, and the Naturkanal1 streaming service.

Product overview

Norges Jeger- og Fiskerforbund (NJFF) is Norway's only nationwide organization for hunters and sport fishermen, offering a membership-based platform with educational courses, training programs, and recreational services. The core offerings include the mandatory Jegerprøven (Hunter's Exam) course and certification, Jakt & Fiske magazine (Norway's largest hunting/fishing publication), and the Jakt- og Fiskesenteret training center in Flå providing courses in hunting, fishing, shooting, and dog training. Additional services include shooting ranges and competitions (Jaktskyting), hunting dog programs (Jakthund), introductory hunting experiences (Introjakt), boat access (Mine Båter), hunting radio licensing, and partnerships with WeHunt (GPS tracking), Fishbuddy (fishing app), and Fremtind insurance. The organization also runs dedicated youth (NJFF Ung) and women's (NJFF Jenter) programs, along with various member benefits including legal assistance, outdoor equipment discounts, and streaming services.

Differentiator

Problem solved

Functional benefit

Brands

• Jakt- og Fiskesenteret: The Jakt- og Fiskesenteret (Hunting and Fishing Center) located in Flå, Hallingdal, Norway. It offers courses and trains instructors in hunting, fishing, shooting, dogs, food, and large predators.

Products and services

• Jegerprøven (Hunter's Exam) Course and Certification A 30-hour hunter examination course delivered across nine mandatory in-person sessions covering hunting knowledge, safety, wildlife management, and firearms handling, culminating in the official jegerprøve exam. It is the mandatory entry gate for aspiring Norwegian hunters and is delivered through more than 500 courses annually to roughly 10,000 candidates each year.
• Jakt & Fiske Magazine Norway's largest and oldest hunting and fishing magazine, published eight times per year by NJFF in print and digital formats. Features expert hunting and fishing reports, recipes, product reviews, equipment tests, and reader letters for hunters, anglers, and outdoor enthusiasts.
• Jakt- og Fiskesenteret Training Courses Specialized instructor and member courses delivered at NJFF's national training center in Flå, Hallingdal. The program includes hunt-leader courses (Jaktlederkurs), advanced tracking courses (Ettersøk Videregående), slaughtering and gutting courses (Slakte- og vommingskurs), combination courses, dog training, shooting, game processing, and large carnivore instruction. Course fees range from 1900 kr to 4500 kr with member discounts.
• Jaktskyting (Shooting Sports) Shooting training and competition program covering rifle shooting, clay pigeon shooting (leirdueskyting), figure hunting, and running elk target, operated through NJFF's local associations and shooting ranges across Norway.
• Jakthund (Hunting Dog Programs) Training and certification programs for hunting dogs including breed guides, tracking-dog approval, aversions training (sheep-dog), and the annual Elverum hunting dog exhibition. Provides formal recognition and educational resources for Norwegian hunters and their dogs.
• NJFF Ung (Youth Membership Program) A dedicated youth membership program with more than 8,000 young members across NJFF's 570 local associations, offering age-appropriate activities in shooting, hunting, fishing, dog handling, and summer camps for children and teenagers across Norway.
• NJFF Jenter (Women's Activities Program) A program organizing hundreds of women-specific events each year across Norway including Jentehelg (women's weekend), shooting training, hunting courses, game processing, cooking courses, fly fishing, sea fishing, fly tying, and ice fishing, supporting women's participation in hunting and fishing.
• Introjakt (Introductory Hunting Experiences) Guided introductory hunting experiences for new hunters, pairing them with experienced instructors for various hunting forms including waterfowl, roe deer, grouse, and elk. Designed to onboard certified beginners into practical hunting.
• Jaktradiolisens (Hunting Radio License) An annual hunting-radio license providing access to six hunting radio frequencies for team-hunting communication across Norway. Provided free to NJFF members and available to non-members for 250 kr per year.

Quantifiable outcome

• 10,000 new hunters trained annually through 500+ courses
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• Fremtind (formerly Eika Forsikring)coreGTM or Marketing Partner · 1 October 2024NJFF offers members up to 25% discount on insurance products through Fremtind, including equipment insurance, hunting dog insurance, home and cabin, contents, vehicle, boat, and accident insurance. Members also get access to market-leading hunting dog insurance and equipment coverage.
• WeHuntcoreGTM or Marketing Partner · 31 January 2024NJFF partnered with WeHunt to offer members two deals: (1) Buy Tracker Bark GPS and get one year of WeHunt GPS MAX 1 subscription included, (2) 40% discount for new users on WeHunt Premium and Standard. WeHunt provides GPS tracking for hunting dogs and communication via chat and push-to-talk functionality.
• Naturkanal1minorGTM or Marketing PartnerNaturkanal1 is Norway's only TV channel dedicated to hunters, fishermen, and outdoor enthusiasts. NJFF members receive 20% discount on the streaming service which offers over 1500 programs with more than 60% produced in Norway.
• HørselslabenminorGTM or Marketing PartnerNJFF members can purchase the JEGER'N active hearing protector with telecoil for 5479 kr (regular price 6479 kr). Hearing protection with built-in radio connectivity for safer hunting.
• Sportsman's PrideminorGTM or Marketing PartnerNJFF offers members quality dog food at reduced prices through Sportsman's Pride. Products include 15kg bags of Lamb & Rice (667 kr), Professional (605 kr), Puppy (590 kr), Senior & Light (575 kr), and Maintenance (575 kr). Sold through local associations nationwide.
• FishbuddyminorGTM or Marketing PartnerNJFF members receive 25% discount on Fishbuddy annual subscription - a Norwegian app providing access to over 500,000 fishing spots in Norway, detailed depth charts, species filtering, and catch logging with AI recognition.
• Thon HotelsminorGTM or Marketing PartnerNJFF members receive 14% discount on all Thon Hotels across Norway, Brussels, and Rotterdam. Thon Hotels has 80+ hotels and is known for sustainability, homemade food, and personal service.
• JaktiaminorGTM or Marketing PartnerJaktia is a retail partner offering exclusive member deals on hunting equipment including the Francolin S-16 shotgun (NJFF price 8490 kr vs retail 11990 kr) and Landig W50 meat grinder (3190 kr vs 3990 kr retail).
• Skitt FiskeminorGTM or Marketing PartnerNorway's largest fishing equipment retailer with 60,000+ products. NJFF members receive 20% discount on selected products.
• Hekta på turminorGTM or Marketing PartnerOutdoor equipment retailer offering NJFF members 20% discount on selected products including optics, shooting equipment, weapon care, game processing, and clothing. Has 19,000+ products in stock.
• HelleminorGTM or Marketing PartnerNorwegian knife manufacturer since 1932. NJFF members receive 20% discount on Helle's standard range including outdoor knives, folding knives, fish knives, and full-tang knives. Lifetime warranty on products.
• Thorbjørnrud HotellminorGTM or Marketing PartnerHotel near Randsfjorden offering NJFF members 15% weekend discount. Known for local ingredients, handmade cuisine, and Norway's only winery. Free fishing available at the lake.
• Hadeland GlassverkminorGTM or Marketing PartnerHistoric Norwegian glass manufacturer (260+ years). NJFF members receive 15% discount on regular items, 30% on Odysse series, and 15% on experiences like glassblowing.
• Molteberg Nilsen (Law Firm)minorGTM or Marketing PartnerLaw firm offering NJFF members 15% discount on all attorney services, free introductory consultation, priority treatment, and free case registration. Specializes in hunting law, purchase rights, employment law, company law, family law, and social security law.
• Fremtind HundeforsikringcoreGTM or Marketing PartnerMarket-leading hunting dog insurance with 15% deductible for NJFF members. Includes unlimited video vet consultations with First Vet and direct settlement at veterinarians.
• Brecom ASminorGTM or Marketing PartnerEquipment retailer offering 20% discount on selected hunting radios (Brecom VR600d and VR3500 packages), game cameras (CM4100 4G), hearing protection, and weapon cases.
• Amok EquipmentminorGTM or Marketing PartnerNorwegian outdoor equipment brand. NJFF members receive 20% discount on Draumr hammock (award-winning) and other outdoor equipment designed for hunting, fishing, and year-round outdoor use.
• Janus WoolminorGTM or Marketing PartnerNorwegian merino wool manufacturer since 1895. NJFF members receive 20% discount on merino wool products ideal for hunting and fishing activities.
• FjellsportminorGTM or Marketing PartnerNorway's leading outdoor retailer online. NJFF members receive 20% discount on selected products from brands suited for Scandinavian climate.
• Non-stop dogwearminorGTM or Marketing PartnerNorwegian dog equipment brand. NJFF members receive 20% discount on selected products designed for active dogs and their owners.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Svenska Jägareförbundet (Swedish Hunters' Association): Sweden's national membership organisation for hunters, with similar mandate around hunting education, certification, magazine publication, and grassroots local chapters. Closest structural analog to NJFF across the Nordic region.
• Boone and Crockett Club: North American hunter-conservation organisation maintaining the official records of North American big game and operating hunter education and fair chase programs. Comparable as a long-standing hunter membership body with regulatory and educational roles.
• Trout Unlimited: US-based coldwater fisheries conservation and angler membership organisation. Comparable as a sport fishing membership body with chapter network, magazine, and conservation advocacy focus aligned with NJFF's fishing mission.
• Suomen Metsästäjäliitto (Finnish Hunters' Association): Finland's national hunting organisation, comparable in scale and scope, administering hunter exams, magazines, and a federated local chapter network. Highly analogous in mission and revenue mix to NJFF.
• Danmarks Jægerforbund (Danish Hunters' Association): Denmark's national hunting membership body offering hunter training, shooting, and hunting dog activities through local associations. Operates with nearly identical mandate, member benefits, and federation structure as NJFF.

Broad incumbents

• Ducks Unlimited: One of the world's largest waterfowl/hunting conservation organisations with a federated chapter model, magazine, and partner network. Significantly larger and more conservation-focused than NJFF, but structurally comparable as a hunter membership organisation.
• Safari Club International: Global hunting membership organisation with chapters, magazine, advocacy, and events. Comparable in membership-driven revenue model and conservation advocacy, though more international and trophy-hunting focused than NJFF.

Others

• FACE (Federation of Associations for Hunting and Conservation of the EU): Umbrella federation representing millions of European hunters across national member associations including NJFF. Relevant as NJFF's industry-level advocacy counterpart and the entity that aggregates Nordic/Norwegian hunting interests at the EU level.
• Wildlife Management Institute: US-based wildlife and hunting policy organisation working on conservation science, training, and policy advocacy. Comparable in advocacy and training focus, though operating more as a think tank than a mass-membership body.

Regional players

• Den Norske Turistforening (DNT) - Norwegian Trekking Association: Norway's largest outdoor recreation membership organisation operating cabins, marked trails, and outdoor courses. Domestic adjacent peer sharing Norwegian outdoor lifestyle customers and overlapping content/partnership value with NJFF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@jegerogfisk
• Facebookfacebook.com/KJFNF
• LinkedInlinkedin.com/company/norges-jeger--og-fiskerforbund

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norges Jeger- og Fiskerforbund (NJFF)