What Macoretz Scop does

Macoretz Scop is a French worker cooperative (Société Coopérative et Participative) founded in 1986 and headquartered in Saint-Père-en-Retz, Loire-Atlantique. It operates as an integrated general contractor (Tous Corps d'État Intégrés / TCEI) with 145 employee-owners executing individual home construction, extensions, surélévations, energy renovations, custom interior fittings, and new property development. The company runs in-house production workshops at its headquarters for prefabricated wood frame structural elements and bespoke joinery, providing vertical integration across earthwork, masonry, carpentry, roofing, technical systems, and finishing trades.

Revenue is generated through one-time construction and renovation contracts under the regulated CCMI (Contrat de Construction de Maison Individuelle) framework, supplemented by VEFA off-plan apartment sales, real estate promotion for collective housing, and professional building construction. Pricing spans from entry-level "Maison écolutive" units starting at €96,000 to turnkey houses at €399,900, with vertical extensions priced from €2,200 to €3,200 per square meter. The go-to-market is sales-led and direct-to-consumer, operating two physical locations (headquarters with showroom and production facility in Saint-Père-en-Retz; advice center in Rezé) serving individual homeowners, investors, secondary residence buyers, and accessibility-focused clients within approximately a one-hour radius of headquarters.

The business model relies on relationship-driven sales, client testimonials (91% recommendation rate in 2022; 4.8/5 across 353 verified reviews), and word-of-mouth referrals in a strictly regional market. The company is RGE-certified for energy renovation work, enabling client access to government subsidies such as MaPrimeRénov, and is currently undertaking a FEDER-funded digital transformation project that includes AI integration and IT modernization.

Name

Macoretz Scop

Legal name

Macoretz Scop

Website

https://macoretz.fr

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Macoretz Scop is a French worker cooperative and integrated general contractor (TCEI) with 145 employee-owners, building and renovating individual homes, extensions, and apartments in Loire-Atlantique through in-house production facilities and direct-to-consumer sales.

Ownership category

akta.pro rank

Product category

Residential Construction and Renovation Services

NAICS

Residential Remodelers (236118), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Residential Modular & Prefabricated Home Construction (IMAFABAF)

Keywords

• Individual home construction
• Home renovation services
• Wood frame extensions
• Energy efficient housing
• Custom interior fitting

Headquarters

HQ city

Saint-père-en-retz

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Construction de maisons individuelles: Building individual houses under CCMI contracts, including custom-designed homes, 'Maison initiale' (standard models), and 'Maison écolutive' (economical evolutive designs). Revenue generated through construction contracts with payment milestones tied to project completion.
2. Rénovation et amélioration de l'habitat: Complete renovation services including extensions, surélévations (vertical extensions), and energy-efficient renovations. Services include both standalone renovation projects and renovations accompanying construction projects.
3. Agencement intérieur sur mesure: Custom interior fitting services including kitchens, wardrobes, storage solutions, and built-in furniture manufactured in-house at their workshop.
4. Vente de logements neufs: Sale of new properties including apartments and turnkey houses through VEFA (Vente en État Futur d'Achèvement) contracts and direct sales of completed new homes.
5. Promotion immobilière: Development of housing programs including collective housing and group housing projects for developers and local authorities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Macoretz Scop is an integrated construction cooperative that designs, builds, and renovates individual houses for homeowners in Loire-Atlantique, France. All building trades (earthwork, structural, framing, roofing, technical systems, finishing) are managed internally under a single contract (CCMI) without subcontracting. Core offerings span new home construction (custom brick, wood frame, and economical evolutive models), house extensions and surélévations, energy and global renovation, custom interior fitting (kitchens, wardrobes, storage), and new housing programs (VEFA apartments and turnkey houses).

Product overview

Macoretz Scop is a cooperative general contractor (SCOP) offering integrated construction and renovation services for individual houses and habitat improvement in Loire-Atlantique, France. Founded in 1986, the company operates as an 'Entreprise TCEI' (Tous Corps d'État Intégrés) with all building trades managed internally. The core product portfolio includes: (1) New house construction - with models ranging from the affordable 'maison écolutive' (from €96,000) to custom-designed 'maison sur mesure', available in brick or wood frame construction; (2) House extensions - both horizontal (extension en ossature bois) and vertical (surélévation); (3) Comprehensive renovation services including energy renovation, bathroom renovation, and custom storage/furniture solutions; (4) New housing development (VEFA) including apartments and individual homes; (5) Professional building construction for developers and local authorities. The company also provides proprietary services like 'Le Journal de Ma Maison' client guide, in-house workshops for wood framing and cabinetry, and material selection showrooms. All services are delivered under CCMI (Contrat de Construction de Maison Individuelle) for new builds, with a 100% internal trades model ensuring coordinated project management.

Differentiator

Problem solved

Functional benefit

Products and services

• La maison écolutive

Quantifiable outcome

• 91% client recommendation rate in 2022
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Maisons de l'Avenir: Western-France individual home builder operating in Brittany and Pays de la Loire regions under CCMI contracts. Comparable regional positioning and product mix to Macoretz.

Broad incumbents

• Bouygues Immobilier: Major French residential and commercial property developer with extensive Nantes-area new-build apartment and housing programs. Competes for the same professional-buyer and VEFA segments as Macoretz.
• Kaufman & Broad: Major French homebuilder and property developer operating individual housing, apartments, and commercial projects nationwide. Broader portfolio than Macoretz but overlaps in the Loire-Atlantique new-home market.
• Nexity: France's largest integrated real estate group, active across residential development, individual housing, and services. Overlaps with Macoretz's VEFA and promotion-immobilière activities at much larger scale.

Direct peers

• Maisons Pierre: Large French individual home builder offering customizable house models under CCMI contracts. Comparable product mix and pricing structure to Macoretz, with broader geographic reach.
• Trecobat: Western-France regional homebuilder (Brittany/Pays de la Loire) offering wood-frame and traditional construction under individual house contracts. Comparable size, regional focus, and product mix to Macoretz.
• Hexaom (formerly Maisons France Confort): France's leading individual home builder operating under CCMI contracts nationwide. Directly comparable business model to Macoretz (custom single-family construction, integrated sales-led GTM), but at national scale rather than regional.
• Maisons Phénix: Historic French individual home builder (now under Hexaom group) operating standardized house ranges under CCMI contracts. Direct competitor in the new-build individual home market that Macoretz serves.
• AST Groupe: French homebuilder specializing in wood-frame and steel-frame construction with in-house manufacturing. Closely comparable to Macoretz's wood-frame production capability and integrated-build approach.
• Procivis: Federation of French cooperative construction societies (SACP/SACCV) operating with a participatory structure similar to SCOP. Closely comparable cooperative ownership model and residential construction/renovation focus to Macoretz Scop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks8 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/macoretz-scop

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macoretz Scop