AST Groupe
AST Groupe is a French vertically integrated builder, real-estate developer (VEFA) and land developer (EVOLIM) selling new-build houses, apartments and serviced plots via a 111-agency franchise network (Natilia, Natibox, M Design), with in-house timber-frame industrial production at POBI.
- Company typePublic
- Founded1995
- HeadquartersDécines-charpieu, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What AST Groupe does
AST Groupe is a French vertically integrated real-estate group operating as a builder, promoter (developer) and land developer (aménageur lotisseur), headquartered in Décines-Charpieu (Lyon metropolitan area). Founded in 1993 by brothers Alain and Sylvain Tur and listed on Euronext Paris in 2000, the group designs, constructs and sells new-build individual houses, off-plan apartments (VEFA), and serviced building plots to individual consumers and buy-to-let investors in eight French regions. Its brands include the promotion immobilière activity itself under "AST Groupe", the EVOLIM land-development/lotissement arm (created 2010), the in-house industrial timber-frame production system POBI (acquired 2009, based in La Charité-sur-Loire), and a stable of construction and modular brands (Natilia, Natibox, M Design, Villas Club, Top Duo, Créa Concept, Les Maisons de l'Hexagone, Cubéa) distributed through a 111-agency franchise/concession network.
The group's core technology is the POBI Lean-manufacturing wood-frame production system — an internalised industrial process running on 120 metres of automated lines with custom ergonomic workstations, producing timber-frame walls, trusses and 3D modules to order at the La Charité-sur-Loire plant (120-150 staff, 4,400 m² extension added in 2021). Output feeds both the concession-network construction brands and the modular product lines (Natibox garden studios installed in one day; M Design fully modular houses). Complementary digital assets include the La Plateforme du Chantier B2B matchmaking website launched in July 2022 to digitalise artisan recruitment, and SEO-optimised per-program landing pages on ast-groupe.fr with free mortgage, PTZ, Pinel and notaire-fee simulators.
Revenue mechanics combine one-time per-unit sales of finished homes and serviced plots (the dominant stream at >65% of 2022 revenue), VEFA off-plan apartment sales (multi-year delivery cycle), recurring franchise royalties and brand licence fees from the 111-agency concession network, and professional-services fees from EVOLIM's municipal and landowner consulting activity. Pricing is publicly disclosed per program, with units ranging from c. €5,000 (garage in Béligneux) to €459,000 (T4 apartment in Mions) and serviced plots from c. €24,900 to €179,000; eligible programs (RE 2020 / RT 2012 compliant) qualify for the reduced TVA 5.5%, PTZ, Pinel/Pinel+ and reduced notaire fees (~2.5% vs 7-8% resale). FY2022 revenue was €155.8M against an operational result of -€11.3M, with a cash position of €29.1M and negative net debt at year-end. On 26 November 2024, following sauvegarde accélérée (April 2024) and redressement judiciaire (August 2024), AST Groupe was placed into liquidation judiciaire and the Hexaom/Trecobat consortium was designated by the Commercial Court as the buyer of the group's industrial assets.
AST Groupe firmographics
Firmographics- Name
- AST Groupe
- Legal name
- AST Groupe
- Website
- https://ast-groupe.fr
- Company type
- Public
- Founded year
- 1995
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- AST Groupe is a French vertically integrated builder, real-estate developer (VEFA) and land developer (EVOLIM) selling new-build houses, apartments and serviced plots via a 111-agency franchise network (Natilia, Natibox, M Design), with in-house timber-frame industrial production at POBI.
- Ownership category
- akta.pro rank
AST Groupe industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), Household and Institutional Furniture Manufacturing (33712)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Mobile Homes (2451)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where AST Groupe is headquartered
LocationHeadquarters
- HQ city
- Décines-charpieu
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
AST Groupe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Individual home construction (Construction de maisons individuelles): Sale of individual houses built for end buyers via the group's national agency / franchise network. This is the dominant revenue stream, representing more than 65% of group revenue in 2022. One-time per-unit sale of the finished home, generally on the group's own serviced plots or buyer-supplied land.
- Real-estate development / VEFA sales (Promotion immobilière): Sale of off-plan apartments, houses and mixed developments (VEFA — Vente en l'État Futur d'Achèvement). Land is acquired, projects are designed and built, then units are sold to individual buyers or investors, often eligible for Pinel/Pinel+, PTZ, reduced notary fees (2.5%) and reduced TVA 5.5% schemes. Recurring revenue line with multi-year delivery cycles.
- Serviced building plot sales (EVOLIM lotissement): Sale of fully serviced, libre-constructeur building plots via the EVOLIM brand (created 2010). Plots are bought, divided, serviced (water, electricity, telecoms, waste water, pluvial drainage) and sold either as individual lots to private buyers or as macrolots to property developers and to AST Groupe's own house-construction network.
- Franchise royalties & brand licence fees (Natilia, Natibox, Villas Club, M Design): Recurring franchise and brand licence revenues from the 111-agency concession network operating under the group's construction and modular brands. Includes Natilia (timber-frame houses), Natibox (modular garden studios / extensions), Villas Club (contemporary small-budget houses) and M Design (modular houses). Includes training, animation and ongoing network support.
- Municipal / public-sector development services (EVOLIM): Feasibility studies, valuation, planning proposals and cost consulting for French municipalities and landowners for ZACs, joint development zones, mixed social/private housing schemes and urban or rural masterplans, performed by EVOLIM teams in compliance with loi SRU.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | New-build apartments priced from c. €134,900 (T1) up to c. €459,000 (T4) depending on program and surface. |
| Unit Pricing | One time/ perpetual license | New-build houses (maisons neuves) priced from c. €300,000 depending on program, surface and plot. |
| Unit Pricing | One time/ perpetual license | Serviced building plots (terrains viabilisés, EVOLIM brand) priced per parcel, generally €24,900 to €179,000 depending on surface and location. |
| Other | — | RE 2020 / RT 2012 compliant units qualify for the reduced VAT regime (TVA 5.5%) for primary-residence buyers within ANRU / QPV zones and within income ceilings; programs include Le Cosmopolite (Nîmes), Le Cottage (Le Pontet), Cocoon (Nîmes), History (Villeurbanne). |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
AST Groupe product offering
Product offeringCore offering
AST Groupe is a multi-regional French real estate promoter, builder and land developer. It designs, constructs and sells new-build houses, apartments and serviced building plots through an integrated vertical model spanning land development (EVOLIM), industrial timber-frame production (POBI), franchise house construction (Natilia, Natibox, Villas Club, M Design, Créa Concept, Top Duo, Les Maisons de l'Hexagone) and VEFA off-plan real estate development under the AST Groupe brand.
Differentiator
Problem solved
Functional benefit
Brands
- Natilia: 1st French franchise network of timber-frame (ossature bois) individual home builders; marque d'AST Groupe en construction de maisons ossature bois.
- Natibox
- Villas Club
- Top Duo
- Créa Concept
- Les Maisons de l'Hexagone
- M Design
- EVOLIM
- POBI
- Cubéa
- AST Services
Products and services
- AST Groupe Promotion immobilière Off-plan (VEFA) sale of new-build houses, apartments and mixed developments designed and built by AST Groupe for individual buyers and buy-to-let investors, eligible for Pinel/Pinel+, PTZ, reduced notary fees and reduced 5.5% VAT schemes on qualifying programs.
- EVOLIM Land Development (terrains à bâtir viabilisés) Purchase, division and servicing of building plots (water, electricity, telecoms, waste water, pluvial drainage) sold either as individual lots to private buyers or as macrolots to property developers and to AST Groupe's own house-construction network. EVOLIM also performs feasibility studies, valuation and planning consulting for French municipalities.
- Natilia timber-frame houses Industrialised timber-frame (ossature bois) individual house construction franchise, positioned as a low-energy-consumption house and precursor of the RE 2020 environmental standards, distributed via a national concession agency network.
- Natibox modular garden studios and extensions Modular timber-frame garden studios and home extensions fully factory-built at the POBI plant and installed at the customer's home in one day, distributed via the Natibox franchise agency network.
- M Design modular ready-to-live houses Fully modular ready-to-live houses built A-to-Z in the POBI factory, designed to democratise off-site (hors-site) construction through the group's industrial production platform.
- Villas Club contemporary houses AST Groupe franchise brand for contemporary small-budget individual houses, distributed through the group's concession network of 111 agencies.
- Créa Concept customisable houses AST Groupe franchise brand offering made-to-measure customisable individual houses distributed via the group's national concession network.
- Top Duo budget houses AST Groupe franchise brand for entry-level/budget individual houses aimed at first-time buyers, distributed through the concession network.
- AST Services financing and insurance brokerage In-house financing brokerage and insurance service offered to AST Groupe buyers to support mortgage and insurance arrangements for their property purchase project.
- Cubéa kitchens and interior fittings In-house kitchen and interior-layout service brand offered by AST Groupe to home buyers as part of their new-build project.
- La Plateforme du Chantier Free collaborative B2B matchmaking platform connecting construction projects with artisans and trade professionals to address the digitalisation and recruitment gap of the construction sector.
Quantifiable outcome
- €155.8 M group revenue in 2022
- +9 more outcomes
Companies that use AST Groupe
Customer profileNamed customers2 records
Ideal customer profiles4 records
AST Groupe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
AST Groupe partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ImmodvisorcoreThird-party online customer-review platform dedicated to the French real-estate sector, used by AST Groupe to collect, moderate and publish certified client reviews on its "Avis clients" page. Immodvisor is certified AFNOR NF Z74-501, guaranteeing review authenticity and reliability, and AST Groupe can publicly respond to reviews.
- Natilia (franchise network)coreInternal franchise network operated under the Natilia brand (timber-frame house construction). Although Natilia is wholly owned by AST Groupe, the network operates through independent franchisees / concessionaires running 111 commercial agencies; the franchise opportunity is promoted via a dedicated portal (franchise.maison-natilia.fr).
Scale indicators10 records
Recent moves1 record
Expansion highlights5 records
AST Groupe competitors and assessment
Company assessmentBroad incumbents
- Kaufman & Broad: Major French residential real estate developer listed on Euronext, active in apartments, single-family homes and serviced plots; competes with AST Groupe's AST promotion immobiliere and EVOLIM land-development businesses in the same French new-build segment.
- Nexity: France's largest real estate developer and a broad incumbent across residential promotion, services and individual housing; overlaps with AST Groupe's promotion immobilière (VEFA) activity but at much greater scale and with a diversified portfolio well beyond AST's regional, mid-market focus.
- Eiffage Immobilier: Real estate development arm of the Eiffage construction group; active in French residential promotion (VEFA) and serviced-lot programmes, comparable in activity to AST Groupe's promotion immobilière and EVOLIM businesses, though with broader geographic reach and parent-group integration.
- Vinci Immobilier: Real estate development arm of the Vinci group, active in French residential property development (VEFA, serviced plots, mixed schemes); broader portfolio and footprint than AST Groupe but operates in overlapping French regions (Auvergne-Rhône-Alpes, PACA, Occitanie, Île-de-France).
- Altarea (Cogedim): Listed French real estate group operating the Cogedim residential development brand; competes with AST Groupe in the French new-build apartment and mixed-use residential market, but at significantly greater scale and with a national rather than regional footprint.
- Bouygues Immobilier: Subsidiary of Bouygues Group and one of France's largest residential property developers; comparable to AST Groupe's promotion immobiliere (VEFA) business in the broader French new-build apartment and mixed-use development market.
Direct peers
- Hexaom: Leading French individual-home builder (formerly Maisons France Confort), Hexaom is the closest direct competitor to AST Groupe's Natilia / Villas Club / Top Duo franchise model and was designated, alongside Trecobat, as the buyer of AST's industrial assets following the November 2024 liquidation judiciaire.
- Trecobat: French individual-home builder operating a regional concession network; together with Hexaom, Trecobat was designated as the consortium repreneur of AST Groupe's POBI industrial assets after the November 2024 liquidation, making it a direct head-to-head competitor in the same French single-family-home construction market.
- Geoxia (Geoxia / Maison Phénix / Maison Castor): Historic French individual-home builder (Maison Phénix) operating a national franchise and direct-sales network; directly comparable to AST Groupe's Natilia and Top Duo franchise brands in the entry-level to mid-market single-family-home segment.
- Maisons Pierre: Major French individual-home builder with a national franchise network of commercial agencies selling entry-level and mid-market houses — directly comparable to AST Groupe's Natilia, Créa Concept, Villas Club and Top Duo franchise brands.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AST Groupe social profiles
Digital presenceAST Groupe compliance and trust
Trust signalCompliance4 records
AST Groupe financial estimates
Financial estimateRevenue estimate
Valuation estimate
AST Groupe leadership team
Management profileNumber of profiles
Profiles4 records
AST Groupe subsidiaries and ownership
Company hierarchySubsidiaries4 records
AST Groupe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AST Groupe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AST Groupe
What does AST Groupe do?
AST Groupe is a multi-regional French real estate promoter, builder and land developer. It designs, constructs and sells new-build houses, apartments and serviced building plots through an integrated vertical model spanning land development (EVOLIM), industrial timber-frame production (POBI), franchise house construction (Natilia, Natibox, Villas Club, M Design, Créa Concept, Top Duo, Les Maisons de l'Hexagone) and VEFA off-plan real estate development under the AST Groupe brand.
Is AST Groupe a public or private company?
AST Groupe is a public company. It is classified as public and is currently closed.
When was AST Groupe founded?
AST Groupe was founded in 1995. It employs 1 to 10 people.
Where is AST Groupe based?
AST Groupe is headquartered in Décines-charpieu, France, in the Europe region.
How does AST Groupe make money?
Five revenue lines are on record. Individual home construction (Construction de maisons individuelles) is the primary driver. The others are real-estate development / VEFA sales (Promotion immobilière), serviced building plot sales (EVOLIM lotissement), franchise royalties & brand licence fees (Natilia, Natibox, Villas Club, M Design) and municipal / public-sector development services (EVOLIM).
Who are AST Groupe's main competitors?
Broad incumbents on record are Kaufman & Broad, Nexity, Eiffage Immobilier, Vinci Immobilier, Altarea (Cogedim) and Bouygues Immobilier. Direct peers are Hexaom, Trecobat, Geoxia (Geoxia / Maison Phénix / Maison Castor) and Maisons Pierre.
Does AST Groupe have an API?
No public API is recorded for AST Groupe.
What industry is AST Groupe in?
AST Groupe's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236117 and its SIC code is 6531.