My Dream Now

What My Dream Now does

My Dream Now is a Swedish non-profit social enterprise founded in 2011 and operated by Creador AB, headquartered in Stockholm. It runs school-based programs that connect students in socioeconomically vulnerable areas (Botkyrka, Järvaområdet, Biskopsgården, Rosengård) with volunteer mentors and corporate role models, delivering career guidance, workplace exposure, and inspiration. Operations currently span Stockholm, Göteborg, Malmö, and Uppsala, with a small core team of 1-10 employees.

Program delivery is built on partnerships with major Swedish and multinational corporations — EY, Vattenfall, Microsoft, Nasdaq, E.ON, PostNord, MAQS Advokatbyrå, and Mellby Gård — which supply employee volunteers and financial sponsorship. A mobile app, built by parent Creador AB, supports matching and program coordination. The organization publishes an annual Verksamhetsrapport documenting reach: the 2025/26 operational year reports 1,370 students, 10 schools, 110 activities, 72 class coaches, and 28 corporate partners (down from 17 schools, 242 activities, 2,000+ students, 40 paying partners, and 102 employers in 2023/24).

The business model is two-sided: corporate partners pay subscription-style sponsorship fees and provide volunteers, while municipal partners and schools receive the program free of charge. My Dream Now positions itself within the Swedish career-guidance framework aligned with the National Agency for Education (Skolverket), and participates in policy forums such as IVA (Royal Swedish Academy of Engineering Sciences). Revenue is not publicly disclosed and the entity is structured as a non-profit.

Name

My Dream Now

Legal name

Creador AB

Website

https://mydreamnow.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

My Dream Now is a Swedish non-profit, founded in 2011 and run by Creador AB, that delivers school-based mentoring and career-guidance programs in vulnerable areas (Stockholm, Göteborg, Malmö, Uppsala) through paid corporate partnerships with firms such as EY, Microsoft, Vattenfall, and Nasdaq, paired with free municipal delivery to schools.

Ownership category

akta.pro rank

Product category

Youth Career Development & School-Business Collaboration

NAICS

Child and Youth Services (62411), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Workforce Readiness, Career Pathways & Youth Employment Nonprofits (BPAGADAF)

akta.pro secondary industries

Leadership, Service Learning & Volunteer-to-Career Pathways (EDAMAKAJ), Employment & Job Readiness Support Services (BPAGAEAJ)

Keywords

• Youth career mentoring
• School business partnerships
• Workplace mentorship programs
• Career guidance services
• Social sustainability programs

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Partner Subscriptions: Employers pay to become partners, which allows them to engage their employees as volunteer role models (klasscoacher) in school programs. Partner companies also gain employer branding and social sustainability credentials. This is the primary revenue stream enabling the organization to operate since 2011.
2. Municipal and Public Sector Partnerships: Municipalities and schools are engaged as program participants, likely under partnership agreements that support the school's career guidance obligations under the Swedish National Agency for Education guidelines.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

My Dream Now designs and delivers structured school-based programs that connect students (ages 10–19) with volunteer working professionals through class coaching visits, workplace study visits, and half-day career days, complemented by a BankID-verified mobile app (iOS/Android) enabling direct youth-to-professional connections and a downloadable DreamMap career reflection exercise. Corporate partners pay membership fees to engage their employees as trained volunteers; schools, municipalities, and individual youth access the programs at no direct cost.

Product overview

My Dream Now is a social enterprise offering a suite of programs that create inspiring connections between students and the working world. The core portfolio consists of three main programs: the Klasscoachprogrammet (Class Coach Program) where trained workplace volunteers visit schools as class coaches; the Studiebesöksprogrammet (Study Visit Program) where students visit workplaces; and Framtidsdag (Future Day) where students meet employees from multiple companies. These programs are complemented by the My Dream Now App, a mobile platform enabling youth to connect directly with working professionals, and DreamMap, a career planning exercise. Together, these offerings aim to inspire students to see possibilities in the labor market and find their own paths to employment and dreams.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 1,370 students reached in 2025/26
• +10 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

27 partnerships are on record, tiered core and minor.

• Mellby GårdcoreStrategic or Co-development Partner · 9 June 2026Mellby Gård is a premium partner of My Dream Now. The partnership focuses on creating inspiring encounters between students and the working world, with particular emphasis on upper secondary students within AcadeMedia (where Mellby Gård is one of the largest owners). The collaboration launched in Stockholm across multiple AcadeMedia upper secondary schools. Mellby Gård's employees volunteer as class coaches, host study visits, and participate in career days.
• AcadeMediaminorStrategic or Co-development Partner · 9 June 2026AcadeMedia is a major education provider with many upper secondary schools in Stockholm. Through the Mellby Gård premium partnership, My Dream Now delivers programs specifically targeting AcadeMedia students.
• PostNordcoreStrategic or Co-development Partner · 20 August 2025PostNord initiated a collaboration with My Dream Now, engaging employees in school programs to inspire students and connect them with the working world.
• E.ONcoreStrategic or Co-development Partner · 26 March 2025E.ON joined as a partner in Malmö to address skills shortages and inspire students. E.ON employees participate in class coach visits, study visits, and career days as working professionals sharing their career journeys.
• MAQS AdvokatbyråcoreStrategic or Co-development Partner · 11 February 2025MAQS Advokatbyrå is one of Sweden's largest law firms with offices in Stockholm, Göteborg, Malmö, and Sundsvall. They engage employees in Stockholm as class coaches to help students from various backgrounds feel welcome in the working world and gain deeper understanding of the labor market. The partnership aligns with MAQS's commitment to education, diversity, and inclusion.
• EY (Ernst & Young)coreStrategic or Co-development Partner · 29 August 2024EY expanded its partnership with My Dream Now from Stockholm to include Göteborg and Malmö. EY employees serve as trained class coaches visiting schools multiple times per school year, and host study visits and career days at their offices. The partnership began in Stockholm in 2023.
• Stockholm ExergiminorStrategic or Co-development Partner · 29 August 2024Stockholm Exergi participates in My Dream Now programs as a partner company, providing employee volunteers to serve as class coaches and hosts for study visits.
• Volvo CarsminorStrategic or Co-development Partner · 29 August 2024Volvo Cars is mentioned as a partner company that engages employees in My Dream Now's programs as part of its social sustainability efforts.
• CastellumminorStrategic or Co-development Partner · 29 August 2024Castellum is listed as a partner company engaging employees in My Dream Now's programs.
• NasdaqcoreStrategic or Co-development Partner · 20 March 2024Nasdaq hosted a career day (Framtidsdag) for approximately 50 students from Kärrtorps Gymnasium at their Stockholm headquarters. Nasdaq employees participated alongside Morningstar, Edvent, and Standard Chartered Bank. Nasdaq's Head of Swedish Sales Felix von Bahr emphasized the importance of making students feel welcome to the financial industry.
• Standard Chartered BankminorStrategic or Co-development Partner · 20 March 2024Standard Chartered Bank's CEO and Country Head Global Banking Nordics, Sverre Hana, participated in a career day at Nasdaq with students. The bank values diversity in its workforce and sees the partnership as a way to connect with potential future employees from diverse backgrounds.
• MorningstarminorStrategic or Co-development Partner · 20 March 2024Morningstar participated in a career day at Nasdaq alongside other financial sector companies, contributing employees to meet and inspire students.
• EdventminorStrategic or Co-development Partner · 20 March 2024Edvent participated in a career day at Nasdaq, contributing employees to meet and inspire students from Kärrtorps Gymnasium.
• Egmont (Icakuriren)minorStrategic or Co-development Partner · 12 January 2024Egmont's Icakuriren hosted a study visit for students from Pauliskolan, opening their editorial office in Malmö to show students the variety of careers in journalism and media. The collaboration exposed students to roles in writing, design, web editing, social media, and communications.
• VattenfallcoreStrategic or Co-development Partner · 24 March 2023Vattenfall employees serve as class coaches and hosts for study visits. Vattenfall's Chief Procurement Officer Zsofia Svegårdh participated in a study visit at their Uppsala facility, sharing her career journey with students from Internationella Gymnasiet. Vattenfall also offers summer jobs and internships as part of their engagement with youth.
• IVA (Royal Swedish Academy of Engineering Sciences)coreStrategic or Co-development Partner · 1 August 2022Founder Jonas Bygdeson was invited to participate in an IVA working group on out-of-school learning. The resulting 'Aha!' report (August 2022) addresses how various actors can encourage children's and youth's learning outside of school, with My Dream Now's methodology cited as a model.
• Polar CapeminorStrategic or Co-development Partner · 6 May 2021Polar Cape employees (including Kamuran Bayram) serve as class coaches. Polar Cape values diversity and international experience in its workforce and sees the partnership as a way to share this with youth.
• MonterrominorStrategic or Co-development Partner · 6 May 2021Monterro employees (including Pauline Daremark) participate as class coaches. The partnership enables employees to engage in meaningful voluntary work as part of their professional activities.
• Curious MindminorStrategic or Co-development Partner · 27 April 2021Curious Mind participated in class coach sessions at Grindtorpsskolan, contributing employees to inspire students alongside partners from Stockholm University and Stockholm Exergi.
• Stockholm UniversityminorStrategic or Co-development Partner · 27 April 2021Stockholm University employees participated as class coaches at Grindtorpsskolan, sharing their academic and career journeys with students.
• EntercardminorStrategic or Co-development Partner · 11 March 2021Entercard hosted a digital study visit for Thorildsplans Gymnasium economics students. Entercard employees Per, Karolina, and Cajsa shared their career journeys, and the visit included a Kahoot quiz about Entercard.
• CGIcoreStrategic or Co-development Partner · 1 March 2021CGI has been a partner since 2021. CGI's Sustainability Coordinator Karin Dahlin Thomas serves as a class coach. CGI expanded from engaging employees on one to three locations within the partnership. CGI values the opportunity for employees to contribute to local communities.
• MicrosoftcoreStrategic or Co-development Partner · 11 February 2021Microsoft employees (including Johan Andersson, Rebecka Andreasson, Björn Eriksen, Sofie Borck Janeheim, and Elin Tyni) serve as class coaches and hosts for study visits. Microsoft offers three volunteer days per year for employees to engage with My Dream Now. A digital study visit was conducted with Tibble Gymnasium Campus Kista. Microsoft also featured My Dream Now at their monthly meetings and internal channels.
• UniversumminorStrategic or Co-development Partner · 8 December 2020Universum collaborated with My Dream Now on a joint webinar 'Social hållbarhet - så stärker ni ert Employer Brand' on December 1, 2020. Universum shared insights on how students and professionals view social sustainability and its importance in choosing an employer.
• Stockholm ExergiminorStrategic or Co-development Partner · 8 December 2020Kristina Hernnäs, Head of Work Environment and Social Sustainability at Stockholm Exergi, participated in the joint webinar with Universum. Stockholm Exergi engages in multiple youth programs including Jobbspåret, Tekniksprånget, reverse mentoring, and My Dream Now.
• Amendo Group ABminorStrategic or Co-development Partner · 8 December 2020Erika Brännström, HR Director at Amendo Group AB, participated in the joint webinar with Universum and My Dream Now on social sustainability and employer branding.
• Stena FastighetercoreStrategic or Co-development Partner · 1 January 2017Stena Fastigheter is a long-term partner with employees (including Sari Isberg and Elisabeth Johansson) serving as class coaches since 2017. The partnership is part of Stena Fastigheter's broader social sustainability and community engagement strategy, offering employees multiple engagement options including homework help, community events, and My Dream Now.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Year Up: A larger US-headquartered non-profit providing year-long training and corporate internships for young adults. Operates a similar employer-funded training pipeline, though focused on older (18–24) cohorts and longer-duration programs.
• Junior Achievement (JA Worldwide): Global non-profit delivering workforce readiness, entrepreneurship, and financial literacy programs to K–12 students. Much larger and more established than My Dream Now, with a similar school-based workforce pathway mission, but uses a classroom educator model rather than an employee-volunteer-driven model.
• The Prince's Trust (UK / international): A much larger established UK youth charity delivering employment, education, and enterprise programs for 11–30-year-olds. Comparable as a corporate-partner-funded youth workforce organization serving similar demographics but at far greater scale.

Direct peers

• Generation: Global non-profit offering training-to-employment programs for young adults, often in partnership with large employers. While Generation focuses on post-school cohorts, it shares the employer-paid funding model and the workforce-readiness mission aimed at underserved young people.
• Jobbsprånget (Stena Fastigheter-led program): A Swedish workforce bridge program specifically for newly arrived immigrants and young people, supported by multiple large corporate partners. Operates as a direct adjacent school-to-employment intervention in Sweden, sharing target populations and corporate-partner revenue model.
• Mentor Sverige: Swedish non-profit providing adult volunteer mentors to young people, mostly in primary and upper secondary schools. Highly comparable in target audience and volunteer-led mentoring structure, though not specialized on the working-life exposure mission that defines My Dream Now.
• Ung Företagsamhet (UF Sweden / Junior Achievement Sweden): Swedish chapter of Junior Achievement running entrepreneurship and career-readiness programs in schools for K–12 and upper secondary students. Operates in the same school-business collaboration space as My Dream Now and shares the workforce development mission, though UF emphasizes entrepreneurship and student-run ventures rather than role-model mentoring.
• Career Ready (UK): A UK-based charity providing workplace experience, mentoring, and masterclasses to state school students from low-income backgrounds. Closely parallels My Dream Now's Klasscoach + Studiebesök + Framtidsdag combination and target student segments.

Regional players

• Stockholms Stadsmission (Mira and Skills programs): Stockholm-based non-profit with programs targeting youth and integration-to-work, including school-based mentorship and employment preparation. Operates in the same geography and addresses overlapping youth-workforce populations, though it is a broader social services organization rather than a school-business specialist.

Others

• SERV (Stiftelsen Responsible Venturing, Sweden): Swedish foundation channeling corporate resources into social impact partnerships with non-profits. Adjacent rather than competitive, but useful as a comparable Swedish institutional actor operating at the intersection of corporate funding and social-mission non-profits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MyDreamNow
• LinkedInlinkedin.com/company/mydreamnow
• Instagraminstagram.com/mydreamnow
• TikToktiktok.com/@_mydreamnow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Dream Now