What PROUT AT WORK-Foundation does

PROUT AT WORK-Foundation is a Munich-headquartered non-profit foundation established in 2014 that operates as a think tank, consultant, and implementer focused exclusively on LGBTQ+ workplace diversity in Germany. The foundation supports companies, decision-makers, LGBTQ+ employee networks, and individuals through strategic consulting, education, and sensitization offerings. Its core deliverables include the PROUT EMPLOYER corporate partnership program (80+ corporate allies such as BMW Group, Deutsche Telekom, Siemens, BASF, Deutsche Bank, EY, KPMG, Microsoft, Disney, and BCG), a content library of 11 numbered How To guides covering topics from marriage equality and UN LGBTI standards to trans* workplace issues and queer recruiting, and original research such as the Generation Rainbow Survey (n≈2,100 in 2026).

The foundation runs multiple recurring event formats including an annual PROUT AT WORK Conference, the PROUT PERFORMER Networking Gala, the Queer Network Awards (eighth edition in 2025), and PRIDE DAY GERMANY, alongside workshops and 'Deep Dives' registered through the XING Events platform. The Generation Rainbow Survey 2026 was co-sponsored by Beiersdorf, ERGO, and PwC and executed by research institute Mindline. The foundation also distributes free digital guides and a small merchandise line (e.g., birthday cards at €3.50) through its online shop with shipping across Germany, Austria, and Switzerland.

PROUT AT WORK-Foundation is a registered gemeinnützig entity recognized by the Finanzamt München für Körperschaften, governed by a five-person board chaired by Albert Kehrer. Revenue is generated through corporate partnership subscriptions (PROUT EMPLOYER, pricing not disclosed), event registration fees, strategic consulting engagements, donations, and modest merchandise sales; most digital educational content is offered free of charge to advance the foundation's mission. Operations are concentrated in the DACH region (Germany, Austria, Switzerland), with website content available in German, English, and French.

Name

PROUT AT WORK-Foundation

Legal name

PROUT AT WORK-Foundation

Website

https://proutatwork.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Workplace Diversity and Inclusion Consulting

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)

akta.pro primary industry

LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)

Keywords

• LGBTQ workplace diversity
• Corporate inclusion consulting
• Employer certification programs
• Diversity educational guides
• Queer employee advocacy

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PROUT EMPLOYER Sponsorship Program: Companies join the PROUT EMPLOYER network as business allies, providing financial and moral support to the foundation. Members commit to creating an open work environment for all people where sexual orientation, gender identity, characteristics and gender expression play a positive role.
2. Event Registration and Conference Fees: Revenue from organizing and hosting events including the annual PROUT AT WORK Conference, Deep Dives, workshops, and networking events. Registration is handled through XING Events platform with specific terms and conditions.
3. Digital Guides and Publications: Sale of digital guides (How To series) covering topics such as marriage equality, UN LGBTI standards, gender-inclusive language, LGBT*IQ basics, coming out, allyship, third option, rainbow families, trans* topics, queer recruiting, and employee surveys. Also includes studies and surveys like the Generation Rainbow Survey.
4. Strategic Consulting Services: Strategic consulting for workplace culture, educational and sensitization offerings for employees and executives. The foundation provides advisory services to organizations on queer diversity topics.
5. Donations: The foundation accepts donations from individuals and organizations to support its mission of creating visibility and equality for queer people in the workplace.
6. Merchandise Sales: Sale of branded merchandise including birthday cards with queer-positive messages (Celebrate yourself every day, If you need a hero just look in the mirror) in various pack sizes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

PROUT AT WORK-Foundation is a Munich-based nonprofit think tank that advises, certifies, and educates German companies on LGBTQ+ workplace diversity. It sells the PROUT EMPLOYER corporate certification program, the PROUT PERFORMER individual recognition award, paid digital educational guides, bespoke corporate consulting engagements, and paid networking events for HR and diversity professionals.

Product overview

PROUT AT WORK-Foundation operates as a think tank, consultant, and implementer for queer workplace diversity in Germany. The organization offers a portfolio of 11 numbered How-To guides (Leitfäden) covering topics from marriage equality and UN LGBTI standards to trans* workplace issues and queer recruiting. Complementing the guides are comprehensive studies including the Generation Rainbow Survey, along with practical one-page resources and a queer terminology reference. The foundation organizes signature events including an annual conference, networking galas, the Queer Network Awards, and PRIDE DAY GERMANY. The PROUT EMPLOYER Partner Program provides a membership network of approximately 80 companies committed to queer equality. Additionally, the organization sells merchandise such as greeting cards through its online shop. The offering combines digital educational content with in-person events and a corporate partnership model.

Differentiator

Problem solved

Functional benefit

Brands

• PROUT EMPLOYER: Corporate partner program for companies committed to LGBTQ+ diversity in the workplace
• PROUT PERFORMER
• PROUT AMPLIFIER
• PROUT EMPLOYER PARTNER PROGRAMM
• Queer Network Awards
• PRIDE DAY GERMANY
• generation rainbow studie

Products and services

• PROUT EMPLOYER Certification Program Paid membership/certification program for German companies that recognizes and benchmarks their LGBTQ+ workplace inclusion policies and practices, providing them with a recognized seal and access to the foundation's partner network.
• PROUT PERFORMER Award Recognition award honoring individual employees or advocates who demonstrate outstanding commitment to LGBTQ+ inclusion in the workplace.
• Educational Guides (Digital Downloads) Paid digital educational guides on LGBTQ+ workplace inclusion topics, sold as downloadable resources for HR professionals, managers, and employees.
• Corporate Consulting on LGBTQ+ Inclusion Bespoke consulting services that advise German companies on designing, implementing, and improving LGBTQ+ workplace inclusion policies and practices.
• Networking Events and Conferences Paid networking events and conferences for HR, D&I, and LGBTQ+ employee resource group professionals, registered via the XING Events platform.

Quantifiable outcome

• 80+ companies committed as PROUT EMPLOYER partners supporting the foundation's mission
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• BeiersdorfcoreStrategic or Co-development PartnerSponsor of Generation Rainbow Survey 2026 along with ERGO and PwC. Market research conducted by Mindline on behalf of PROUT AT WORK from October 2025 to March 2026 with approximately 2,100 participants.
• ERGOcoreStrategic or Co-development PartnerSponsor of Generation Rainbow Survey 2026 along with Beiersdorf and PwC. Support enables PROUT AT WORK to conduct comprehensive research on queer workplace experiences.
• PwCcoreStrategic or Co-development PartnerSponsor of Generation Rainbow Survey 2026 along with Beiersdorf and ERGO. Financial and strategic support for original research on queer diversity in the workplace.
• UHLALA GmbHminorStrategic or Co-development PartnerCooperation partner for the TOP 100 OUT EXECUTIVES list. UHLALA GmbH manages the list and is responsible for data protection compliance for this initiative.
• PROUT EMPLOYER Network (80+ companies)coreGTM or Marketing Partner80+ companies including BMW Group, Deutsche Telekom, Deutsche Bahn, EY, KPMG, BASF, Siemens, Deutsche Bank, Boston Consulting Group, and many more. These business allies support PROUT AT WORK financially and morally, and commit to creating open work environments.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Open for Business: Global coalition of companies advocating for LGBT+ inclusive economic policy. Comparable in mission and corporate-member model, but focused on economic research and policy advocacy rather than workplace consulting.
• UHLALA Group: German-based company that co-operates with PROUT AT WORK on the TOP 100 OUT EXECUTIVES list. Directly comparable peer operating in the same German market with overlapping LGBTQ+ workplace visibility, networking, and recognition programs.
• Workplace Pride: Netherlands-based foundation focused on LGBT+ inclusion in the workplace. Most directly comparable peer: similar non-profit structure, member company program, events, and consulting, but operating in BeNeLux rather than DACH.
• OUT Leadership: Global LGBTQ+ business organization connecting senior leaders. Comparable in mission and corporate-member focus on workplace inclusion, but oriented toward executive networking and global engagement.
• Pride at Work Canada: Canadian non-profit organization supporting LGBTQ+ people at work, similar structure and mission as PROUT AT WORK. Operates in Canada, providing a geographic analog rather than direct competition.
• Charta der Vielfalt: German diversity charter initiative under federal government patronage promoting D&I across companies. Comparable peer operating in the same DACH market with overlapping corporate D&I audience, though with a broader D&I scope beyond LGBTQ+.

Emerging players

• myGwork: Global LGBTQ+ recruitment and inclusion platform. Comparable in serving LGBTQ+ workplace inclusion, but focused on recruitment technology and a job board rather than consulting, research, and events.

Broad incumbents

• Stonewall (UK): UK-based LGBTQ+ rights charity with a substantial workplace diversity program (Global Workplace Equality Index, Diversity Champions). Comparable mission and member-company model, but much larger and operating in the UK/global market rather than DACH.
• Out & Equal: US-based nonprofit focused on LGBTQ+ workplace equality, running the annual Workplace Summit. Comparable in mission and consulting focus, but much larger and US-centric.

Regional players

• LGBTI+ Workplace Alliance (German): German initiative supporting LGBTQ+ workplace inclusion through research, policy, and corporate engagement. Comparable peer in the same German D&I market, but with a stronger public-policy and labor-market orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/proutatwork
• Facebookfacebook.com/PrOutatWork
• LinkedInlinkedin.com/company/proutatwork
• Instagraminstagram.com/proutatwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROUT AT WORK-Foundation