Herrera Strategy
Herrera Strategy is a Chicago-based, MBE-certified movement-driven public affairs firm providing lobbying, strategic communications, and organizing services to Illinois nonprofits, labor unions, and progressive political campaigns working on immigrant rights and worker protections.
- Company typePrivate
- Founded2019
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Herrera Strategy does
Herrera Strategy is a movement-driven public affairs firm headquartered in Chicago, Illinois, founded in 2019 by Andrew Herrera and Hannah Herrera. The firm delivers wraparound campaign services including lobbying, community relations, coalition management, policy analysis, campaign development, brand design, media relations, social media management, web design, strategic planning, and crisis preparedness. It serves Illinois-based nonprofits, advocacy coalitions, labor unions, worker centers, and progressive political campaigns working on immigrant rights, worker protections, environmental justice, and human rights causes. Documented campaign outcomes include passing equal pay legislation for day and temporary laborers, securing immigration resources for non-citizen residents, and delivering coal ash remediation for Indiana families. The firm is MBE-certified and operates Draw the Line as a wholly-owned nonprofit project that runs bold policy campaigns on worker protections, immigrant rights, and civic accountability. Its distribution model is direct engagement with movement clients, supplemented by an owned content engine of recurring policy and immigration news briefings, and client acquisition runs primarily through movement-network referrals in the Illinois progressive ecosystem.
The firm operates without external institutional capital: it is founder-owned, privately held, and bootstrapped. The team is small (1-10 employees), with a published salary band of $45,000-$60,000 for a Communications & Advocacy Manager and $20/hour for an Organizing & Advocacy Fellow, alongside project-based contract engagements for video and graphic design. Technology usage is limited to standard design and website platforms (Squarespace, WordPress, Adobe Creative Suite, Canva); there is no proprietary software platform, API, or AI/ML capability disclosed. Customer concentration is moderate, with at least a dozen named advocacy and labor partners but exposure to a single political ecosystem, and revenue is not publicly disclosed.
Herrera Strategy firmographics
Firmographics- Name
- Herrera Strategy
- Legal name
- Herrera Strategy
- Website
- https://herrerastrategy.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Herrera Strategy is a Chicago-based, MBE-certified movement-driven public affairs firm providing lobbying, strategic communications, and organizing services to Illinois nonprofits, labor unions, and progressive political campaigns working on immigrant rights and worker protections.
- Ownership category
- akta.pro rank
Herrera Strategy industry classification
Industry- Product category
- Public Affairs Services
- NAICS
- Public Relations Agencies (541820), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising (7310)
- akta.pro primary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Herrera Strategy is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Herrera Strategy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - Advocacy Consulting: Full-service public affairs firm providing wraparound services including lobbying, strategic communications, and organizing to campaigns and organizations. Works with nonprofits, worker centers, labor unions, and progressive advocacy groups across Illinois. Revenue derived from consulting fees for campaign development, policy advocacy, coalition management, brand design, and media relations services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Communications & Advocacy Manager - Full-Time Position |
| Other | Pay-as-you-go | Organizing & Advocacy Fellow - Part-Time Position |
| Other | Pay-as-you-go | Contract Video Editor - Project-Based |
| Other | Pay-as-you-go | Contract Web & Graphic Design - Project-Based |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Herrera Strategy product offering
Product offeringCore offering
Herrera Strategy is a movement-driven public affairs firm that provides wraparound services to campaigns and organizations, combining lobbying, strategic communications, organizing, and brand design. It specializes in transforming ideas into outcomes for progressive nonprofits, labor unions, worker centers, and political campaigns, primarily across Illinois. Core capabilities span public affairs (lobbying, coalition management, policy analysis), strategic communications (brand design, media relations, social media, direct mail), and organizational development (strategic planning, crisis preparedness, fundraising strategy).
Product overview
Herrera Strategy is a full-service movement-driven public affairs firm that provides wraparound services to campaigns and organizations. The company operates three core service offerings: Public Affairs Services (lobbying, coalition management, campaign development, policy analysis), Strategic Communications Services (brand design, media relations, social media management, web design), and Organizational Development Services (strategic planning, crisis preparedness, reputation management). Additionally, the firm runs Draw the Line as a nonprofit project that executes policy campaigns on worker protections, immigrant rights, and civic accountability. The portfolio functions as an integrated service model where these offerings work together to support clients from campaign conception through execution.
Differentiator
Problem solved
Functional benefit
Brands
- Draw the Line: A non-profit project of Herrera Strategy running bold policy campaigns on worker protections, immigrant rights, and civic accountability.
Quantifiable outcome
- Secured equal pay for equal work for day and temporary laborers across Illinois
- +5 more outcomes
Companies that use Herrera Strategy
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Herrera Strategy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Herrera Strategy partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- The Resurrection ProjectcoreKey partner in immigrant advocacy work. Herrera Strategy provided months of non-stop crisis communications support during Operation Midway Blitz immigration enforcement operations to help communities stay safe and informed.
- Warehouse Workers for JusticecoreWorker center focused on labor rights. Herrera Strategy provides brand design and strategic communications support for worker advocacy campaigns.
- Just Transition Northwest IndianaminorEnvironmental justice organization. Herrera Strategy provides brand design services for campaign communications.
- Chicago Workers CollaborativeminorWorker advocacy organization. Herrera Strategy has developed brand design for the organization.
- Illinois Temperature Safety CoalitionminorCoalition partner featured in recent partners section of website.
- Immigrant JusticecoreAdvocacy organization focused on immigrant rights. Featured as recent partner on website.
- Illinois Latino AgendaminorCoalition partner featured in recent partners section of website.
- ICHR (Illinois Coalition for Human Rights)minorHuman rights coalition partner featured on website.
- WWJ (Workers' Wonder?)minorPartner organization featured in recent partners section of website.
- JT NWI (Just Transition Northwest Indiana)minorPartner organization featured in recent partners section of website.
- UfC (United for Change?)minorPartner organization featured in recent partners section of website.
- McCormick PlaceminorPartner organization featured in recent partners section of website.
- EDF (Environmental Defense Fund)minorEnvironmental advocacy organization with linked logo on website partner section.
- Draw the LinecoreNon-profit project of Herrera Strategy running bold policy campaigns on worker protections, immigrant rights, and civic accountability. An extension of the firm's own advocacy work.
- Rep. Theresa MahminorPolitical partner for whom Herrera Strategy has produced direct mail designs.
- Celina VillanuevaminorPolitical campaign partner featured in recent partners section of website.
- Rep. AvelarminorPolitical campaign partner featured in recent partners section of website.
- CG (Coalition?)minorPartner organization featured in recent partners section of website (logo only).
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Herrera Strategy competitors and assessment
Company assessmentBroad incumbents
- SKDK (Stanton & Company): National public affairs and political consulting firm serving corporate, nonprofit, and political clients with advertising, PR, and crisis comms. Comparable as a full-service public affairs competitor for progressive causes with deeper bench and broader issue footprint.
- BerlinRosen: Large progressive public affairs and strategic communications firm offering PR, lobbying support, paid media, and narrative strategy to nonprofits, labor, and campaigns. Comparable as a multi-service 'wraparound' agency serving progressive causes, though operating at materially greater scale and geographic breadth than Herrera Strategy.
- Rational 360: Public affairs, communications, and government relations firm serving corporate, nonprofit, and association clients. Comparable as a multi-practice public affairs competitor, broader in scope and issue-neutral.
- Global Strategy Group: Research, communications, and public affairs firm supporting progressive causes, labor unions, and corporate clients. Comparable on the polling-to-strategy + campaign execution spectrum, with substantially larger infrastructure.
Emerging players
- M+R Strategic Services: Nonprofit advocacy digital agency providing fundraising, email, social media, and earned media for progressive nonprofits and labor unions. Comparable on the strategic comms + movement-ngo focus; overlaps directly on social media management service line.
Direct peers
- 270 Strategies: Progressive political and public affairs consultancy combining field organizing, paid media, and strategic communications for campaigns and causes. Direct peer along the inside/outside-game model Herrera Strategy explicitly pursues, though 270 Strategies serves nationwide campaigns.
- The Hatcher Group: Public affairs and strategic communications firm serving nonprofits and advocacy groups with branding, media relations, and campaign execution. Comparable as a similarly-sized wraparound advocacy shop, though operating on the East Coast.
- Precision Strategies: Progressive campaign and public affairs firm offering direct mail, paid media, fundraising, and organizing for candidates and advocacy coalitions. Closely comparable on direct mail + coalition + campaign services offered to progressive audiences.
Regional players
- North Shore Strategies: Illinois-based political and public affairs firm offering direct mail, communications, and campaign services to progressive candidates and causes. Closest regional peer in geography (Illinois) and issue orientation to Herrera Strategy.
- Mainstreet One Public Affairs: Strategic communications and public affairs firm supporting progressive advocacy and labor campaigns with messaging and media work. Comparable on labor/advocacy focus with smaller geographic reach, similar size tier to Herrera Strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Herrera Strategy social profiles
Digital presenceHerrera Strategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herrera Strategy leadership team
Management profileNumber of profiles
Profiles3 records
Herrera Strategy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Herrera Strategy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herrera Strategy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herrera Strategy
What does Herrera Strategy do?
Herrera Strategy is a movement-driven public affairs firm that provides wraparound services to campaigns and organizations, combining lobbying, strategic communications, organizing, and brand design. It specializes in transforming ideas into outcomes for progressive nonprofits, labor unions, worker centers, and political campaigns, primarily across Illinois. Core capabilities span public affairs (lobbying, coalition management, policy analysis), strategic communications (brand design, media relations, social media, direct mail), and organizational development (strategic planning, crisis preparedness, fundraising strategy).
Is Herrera Strategy a public or private company?
Herrera Strategy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Herrera Strategy founded?
Herrera Strategy was founded in 2019. It employs 1 to 10 people.
Where is Herrera Strategy based?
Herrera Strategy is headquartered in Chicago, United States, in the North America region.
How does Herrera Strategy make money?
One revenue line is on record: professional Services - Advocacy Consulting.
Who are Herrera Strategy's main competitors?
Broad incumbents on record are SKDK (Stanton & Company), BerlinRosen, Rational 360 and Global Strategy Group. M+R Strategic Services is listed as an emerging player. Direct peers are 270 Strategies, The Hatcher Group and Precision Strategies. Regional players are North Shore Strategies and Mainstreet One Public Affairs.
Does Herrera Strategy have an API?
No public API is recorded for Herrera Strategy.
What industry is Herrera Strategy in?
Herrera Strategy's product category is Public Affairs Services. Its primary akta.pro industry code is BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 541820 and its SIC code is 8742.