Hilly Fields Florist & Gifts

What Hilly Fields Florist & Gifts does

Hilly Fields Florist & Gifts is a family-owned and operated full-service florist headquartered at 2475 Apalachee Parkway # 108 in Tallahassee, Florida, in continuous operation since February 1994. Owner Janet Davis founded the business after being inspired by the floral scenery of Hilly Fields street in England, and the company is now run alongside her daughter Alison and son-in-law David Mayne. The firm serves individual consumers and corporate clients in the Tallahassee area, fulfilling orders through a brick-and-mortar retail showroom plus an e-commerce storefront powered by the gotFlowers platform.

Core offerings center on made-to-order fresh flower arrangements across traditional, artistic, seasonal, and high-style designs, complemented by plants and dish gardens, sympathy arrangements (wreaths, crosses, hearts, standing sprays, urns), corsages and boutonnières, wrapped bouquets, wedding floristry (delivered via a dedicated wedding microsite), and custom gift baskets. The catalogue extends into adjacent gift categories including gourmet food and candy, candles and room sprays, soaps and lotions, plush animals (Warmies), spiritual items, garden supplies, home and garden décor, clearance items, and accessories such as RFID-blocking wallets and bracelets. Pricing is unit-based, with arrangements typically $75-$120 and plants $65-$125.

The business operates a direct-to-consumer model combining walk-in retail, local same-day delivery in Tallahassee, pickup, and online ordering. Revenue is generated through one-time purchases; a subscriptions category is referenced on the site. No external investors, parent company, funding rounds, or M&A activity are associated with the business, which appears to be a bootstrapped, privately held lifestyle operation.

Name

Hilly Fields Florist & Gifts

Legal name

Hilly Fields Florist

Website

https://hillyfieldsflorist.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Hilly Fields Florist & Gifts is a family-owned Tallahassee, Florida florist operating since 1994 that designs and delivers fresh flower arrangements, plants, sympathy and wedding florals, gift baskets, and adjacent gift items to local individual consumers and corporate clients via its retail showroom and e-commerce storefront.

Ownership category

akta.pro rank

Product category

Retail Floristry

NAICS

Florists (45931), Nursery, Garden Center, and Farm Supply Retailers (44424)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Retail floristry
• Fresh flower arrangements
• Same-day delivery
• Sympathy flowers
• Custom gift baskets

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Floristry and Gift Sales: Revenue generated through direct retail sales of fresh flower arrangements, live plants, gourmet foods, candies, home accessories, and gift items. Orders are placed through the company website with delivery or pickup options. Same-day delivery available for the Tallahassee area.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hilly Fields Florist & Gifts is a family-owned full-service retail florist that designs and delivers made-to-order fresh flower arrangements, plants, sympathy designs, wedding florals, corsages, and wrapped bouquets, alongside custom gift baskets and complementary gift items (gourmet food, candles, accessories, plush, home and garden). Customers can order through the e-commerce website for same-day delivery in the Tallahassee area or pick up at the retail showroom at 2475 Apalachee Parkway #108, Tallahassee, FL.

Product overview

Hilly Fields Florist & Gifts is a family-owned and operated full-service florist business offering same-day flower delivery in Tallahassee, FL since 1994. The product portfolio centers on fresh flower arrangements made to order by skilled florists in various styles (traditional, artistic, seasonal, high-style), complemented by a diverse range of gift products. Core offerings include fresh flower arrangements, plants and dish gardens, sympathy arrangements, wedding flowers, and corsages/boutonnières. The business extends its portfolio through add-on modules including gourmet food and candy, accessories (art-inspired wallets, pins, bracelets, magnets), home and garden decor, candles and aromatherapy products, soaps and lotions, plush animals (Warmies), clearance items, and custom gift baskets. The company also offers a subscription service and operates a dedicated wedding floral website.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Flower Arrangements Made-to-order fresh floral arrangements designed by skilled in-house florists in traditional, artistic, seasonal, and high-style designs; delivered same-day across Tallahassee, FL or picked up at the retail showroom. Priced $75-$120.
• Plants and Dish Gardens Collection of live blooming plants and dish gardens (including Peace Lilies, Vriesea Bromeliad, and Schefflera Plants) offered in multiple sizes for home or office decoration. Priced $65-$125.
• Sympathy Arrangements Sympathy and memorial floral designs including wreaths, crosses, hearts, standing sprays, sympathy baskets, and urns for funerals and memorial occasions.
• Corsages and Boutonnières Wrist corsages and boutonnières for proms, weddings, and other formal or special events.
• Wrapped Bouquets Pre-wrapped fresh flower bouquet arrangements prepared and ready for gifting without additional packaging.
• In The Cooler Flowers (Same-Day Delivery Arrangements) Fresh floral arrangements kept in the cooler and available for same-day delivery across the Tallahassee area.
• Wedding Flowers Dedicated wedding floristry service for bridal parties, providing custom floral designs for ceremonies and receptions; ordered via the dedicated wedding website.
• Custom Gift Baskets Custom-built gift baskets combining fresh fruit, gourmet foods, relaxation products, baby items, and other specialty items, created to order for personal and corporate gifting occasions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• 1-800-Flowers.com: National online florist and gift retailer offering same-day flower delivery, plants, gourmet food, and gift baskets. Directly comparable e-commerce and delivery florist model, though operating at significantly larger scale.
• UrbanStems: D2C online florist offering fresh flowers, plants, and gifts with same-day delivery in select markets. Comparable e-commerce florist model with curated arrangement offerings.
• FTD (Florists' Transworld Delivery): Long-established florist network providing floral arrangements and delivery across the US through a partner florist model. Comparable floral arrangement and same-day delivery offering to local florists.
• Kremp Florist: Long-established family-owned florist with multiple retail locations and online ordering capabilities. Closely comparable traditional local florist with e-commerce storefront and same-day delivery.
• Teleflora: Florist delivery network connecting local florists with customers nationwide. Directly comparable business model of custom floral arrangements and same-day delivery through partnered local florists.
• ProFlowers: Online florist offering fresh flowers, plants, and gift baskets with delivery. Directly comparable e-commerce florist model serving occasion-based consumer demand.
• The Bouqs Company: Online florist offering farm-to-door fresh flower delivery with subscription services. Directly comparable direct-to-consumer florist model targeting occasions like birthdays, anniversaries, and sympathy.
• BloomNation: Online marketplace platform connecting local independent florists with customers. Directly comparable in serving the local florist segment with e-commerce storefront technology.
• Farmgirl Flowers: Online florist specializing in curated, sustainably-sourced floral arrangements with nationwide delivery. Comparable direct-to-consumer florist model focused on occasion-based gifting.
• From You Flowers: Online florist offering flowers, plants, and gifts with same-day delivery nationwide. Comparable e-commerce florist model with broad product portfolio including gourmet and gift items.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hilly Fields Florist & Gifts