Hey Viv ! Vintage Clothing / Hey Viv Inc

What Hey Viv ! Vintage Clothing / Hey Viv Inc does

Hey Viv! Vintage Clothing (operating as Hey Viv Inc, DBA "Hey Viv!") is a founder-owned, bootstrapped vintage and vintage-inspired apparel and accessories retailer founded in 1986 by Viv in Staten Island, New York. The company sells curated vintage jewelry, retro clothing, gloves, scarves, purses, sunglasses, cardigans, sweaters, pins, and related accessories, alongside its own proprietary line of Hey Viv!-branded vintage-inspired clothing launched in 1999. Primary online distribution runs through an eBay storefront (heyvivretro) with detailed per-item listings that include fabric composition, measurements, and photography; secondary distribution consists of recurring in-person pop-up markets across the New York, New Jersey, and Pennsylvania region.

The business model is direct-to-consumer transaction-based retail of curated pre-owned and proprietary vintage-inspired merchandise, with pricing set per item based on rarity, condition, and era. Payment processing runs through PayPal (Hey Viv is a PayPal Verified Merchant), fulfillment uses USPS with tracking, and orders typically ship within one business day from the Staten Island headquarters at 44 Clinton Avenue. Customer service is operated personally by the founder via email and phone, supported by a 30-day return policy and weekly new listings.

Technically, the company operates without a proprietary commerce platform, mobile app, API, or disclosed AI capabilities. The technology footprint consists of standard third-party integrations: eBay for storefront and listings, PayPal for payments, USPS for shipping rates and tracking, and Google reCAPTCHA for form spam protection. The informational website (heyviv.com) functions as a brand hub directing traffic to the eBay store and the regional pop-up market schedule, supplemented by an Instagram presence (@heyvivretro) and an email mailing list for community engagement. The company has no external investors, no headcount disclosed, no patents or trademarks registered, no partnerships disclosed, and no funding rounds on record.

Name

Hey Viv ! Vintage Clothing / Hey Viv Inc

Legal name

Hey Viv

Website

https://heyviv.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Hey Viv! is a founder-owned vintage and vintage-inspired apparel and accessories retailer, founded in 1986 in Staten Island, NY. It sells curated vintage jewelry, retro clothing, and its own proprietary vintage-inspired line via an eBay storefront and recurring pop-up markets across NY, NJ, and PA.

Ownership category

akta.pro rank

Product category

Vintage Fashion Retail

NAICS

Used Merchandise Retailers (459510), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Luxury Fashion Resale, Vintage & Pre-owned (CRAAAFAN)

akta.pro secondary industry

Pre-owned/Vintage Jewelry & Watch Retail (Resale) (CRAKAGAI)

Keywords

• Vintage clothing retail
• Retro fashion accessories
• Vintage jewelry sales
• Curated vintage apparel
• Vintage inspired clothing

Headquarters

HQ city

Staten Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Vintage Product Sales: Sale of curated vintage jewelry, retro clothing, accessories, and vintage-inspired items through eBay marketplace. Products include vintage clothing, vintage jewelry, gloves, scarves, purses, sunglasses, cardigans, sweaters, pins, and vintage accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Hey Viv sells a curated selection of vintage and vintage-inspired clothing, jewelry, and accessories directly to consumers. Its own branded vintage-inspired apparel line (launched 1999) is offered alongside curated vintage jewelry, retro accessories such as gloves, scarves, purses, and sunglasses, and vintage cardigans and sweaters. Distribution is handled through the company's eBay storefront and a recurring schedule of in-person pop-up markets in the NY/NJ/PA tri-state area.

Product overview

Hey Viv! is a vintage retail business offering a curated collection of vintage inspired clothing and accessories. The company operates primarily through their eBay online store and previously through a physical retail location. Their product portfolio consists of their own Hey Viv! branded vintage inspired clothing and accessories line (launched in 1999), alongside curated vintage jewelry, retro accessories (gloves, scarves, purses, sunglasses), and vintage clothing and accessories sourced from estate sales and various time periods. The company also participates in in-person pop-up markets in the NY, NJ, PA area, selling their vintage items directly to customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Hey Viv! Vintage Inspired Clothing Curated vintage-inspired clothing line that updates classic vintage styles to modern sizing, including cardigans, sweaters, and basics intended to mix and match with contemporary wardrobes. Designed for women seeking vintage aesthetics in current-fit apparel.
• Hey Viv! Vintage Jewelry Curated collection of vintage-inspired and whimsical jewelry including necklaces and pins, sourced from estate sales and various time periods. Targeted at consumers seeking era-specific jewelry pieces.
• Hey Viv! Retro Accessories Retro accessories collection including classic ladies gloves in bright colors, velvet gloves, satin gloves, scarves, purses, and vintage-inspired sunglasses. Targeted at consumers seeking era-specific accessory pieces.
• Hey Viv! Vintage Accessories Assorted vintage accessories including vintage pins, fashion accessories, and classic hats for various occasions. Targeted at consumers seeking curated, era-specific accessory pieces.
• Vintage Cardigans and Sweaters Vintage and retro-style cardigans and sweaters available within the Hey Viv! collection. Targeted at consumers seeking authentic or era-inspired knitwear.

Quantifiable outcome

• Orders ship within 24 hours (Mon to Fri) from Staten Island, NY
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• ThredUp: Large online consignment and thrift retailer selling pre-owned women's and kids' apparel, comparable as a scaled secondhand apparel channel that targets similar vintage-curious demographics.
• Etsy (vintage category): Marketplace hosting thousands of independent vintage sellers, including jewelry and clothing; competes for vintage buyers' attention and provides an alternative seller acquisition channel.
• 1stDibs: Online marketplace for vintage and antique furniture, jewelry, and fashion, comparable as a curated vintage e-commerce channel with higher-priced vintage and accessories.
• Poshmark: Major social resale marketplace where individual sellers list pre-owned fashion; competes for the same vintage buyer and overlapping seller/buyer audience that flows through eBay.
• Depop: Mobile-first peer-to-peer resale marketplace with a strong vintage and retro fashion community, directly competing for younger vintage-curious shoppers in the second-hand apparel market.
• Vestiaire Collective: Global authenticated pre-owned luxury fashion marketplace, comparable as a curated resale destination targeting similar vintage and second-hand luxury shoppers.
• The RealReal: Authenticated luxury consignment marketplace, comparable at the category level for high-trust, authenticated pre-owned fashion resale with curation and brand-positioning overlap.

Direct peers

• Rokit: Long-running vintage clothing retailer with multiple storefronts and online sales of curated vintage apparel and accessories, mirroring Hey Viv's curation-driven vintage resale model.
• What Goes Around Comes Around: Authenticated luxury and vintage fashion retailer specializing in pre-owned designer apparel and accessories, comparable as a high-trust curated resale brand with deep vintage assortment.
• Beyond Retro: UK-based curated vintage clothing retailer operating both online and physical stores, directly comparable in vintage apparel curation, multi-channel retail, and women's vintage focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/heyvivretro
• LinkedInlinkedin.com/company/hey-viv-vintage-clothing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hey Viv ! Vintage Clothing / Hey Viv Inc