What Insideit S.a. does

InsideIT SA is a privately held Argentine technology company headquartered in Córdoba that provides Machine-to-Machine (M2M) and Internet of Things (IoT) communication solutions for remotely tracking, monitoring, and controlling fixed and mobile assets. The company was established around 2011 and has built a vertically integrated stack combining the proprietary Trackeo GPS tracking platform, a catalog of in-house and third-party IoT hardware (vehicle GPS units, satellite communicators, RFID portals and keyfobs, fuel sensors, in-vehicle DVRs, bus ticket POS terminals, and soil moisture sensors), and a Big Data/IoT consulting practice. The technology foundation runs on AWS IoT and Google Cloud with cross-platform mobile development for iOS, Android, and web, and includes embedded hardware design (PCB development, EMC testing, prototyping) as a service offering.

The company monetizes through three streams. Trackeo subscription plans range from a free tier to Full at $29.99 per month (Basic $14.99, Integral $24.99), bundled with 24-month device contracts and auto-renewal. Hardware products are sold direct-to-customer via a WooCommerce storefront at fixed unit prices ranging from $25 (Bluetooth beacons) to $1,690 (RFID portals). Professional services include AWS Big Data and cloud migration consulting. Customer acquisition is overwhelmingly word-of-mouth driven, supported only by an organic website, social channels, and a portfolio of case studies. Named enterprise customers include Unilever (logistics), ARM Assets Risk Management, and OCA Security; primary segment focus is fleet management and logistics, with secondary exposure to agriculture technology and cloud migration clients.

Operationally, InsideIT runs a lean organization of 1-10 employees led by CEO Miguel Castellano, indicating a founder-operated model. Distribution is regional, focused on Argentina and South America, with no disclosed institutional funding, no M&A activity, no certifications, and no recent leadership changes. The combination of a very small team, a regionally concentrated customer base in Argentina, USD-denominated hardware pricing subject to local currency volatility, and reliance on organic customer referrals characterizes a stable niche operator rather than a scaling technology platform.

Name

Insideit S.a.

Legal name

InsideIT SA

Website

https://insideit.com.ar

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

InsideIT SA is a privately held Argentine IoT company offering GPS fleet tracking (Trackeo platform), IoT hardware devices, and Big Data consulting services built on AWS and Google Cloud, serving fleet operators, enterprise asset owners, and agriculture clients primarily in Argentina and South America.

Ownership category

akta.pro rank

Product category

Fleet Management & IoT Solutions

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Satellite Telecommunications (5174), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Asset Tracking, RTLS & Industrial Visibility (IMAIAMAE)

akta.pro secondary industries

High-Value Asset & Cargo Security Tracking (Anti-Theft, Geofencing, Seals/Locks) (TLAEAMAI), Satellite IoT & Machine-to-Machine (M2M) Connectivity (LPWAN over Satellite) (HDAIAJAF), Industrial Connectivity & Networks (5G/LPWAN/TSN/Industrial Ethernet) (IMAIAMAH)

Keywords

• Fleet management software
• GPS tracking services
• IoT connectivity solutions
• M2M communication platforms
• Asset tracking hardware

Headquarters

HQ city

Córdoba

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Hardware Product Sales: Sale of IoT devices, tracking units, sensors, and connectivity hardware including GPS trackers, satellite communicators, RFID readers, fuel sensors, and vehicle tracking systems. Products range from $2 (keyfobs) to $1,690 (RFID portals).
2. Trackeo Subscription Services: Monthly subscription-based tracking services with tiered pricing (Free $0, Basic $14.99, Integral $24.99, Full $29.99). Device-based services require 24-month contracts with automatic renewal. Additional sensors and equipment sold separately.
3. Big Data and IoT Consulting: Professional consulting services for AWS Big Data solutions, IoT implementation, and cloud infrastructure deployment. Includes conceptualization, development, and support for Big Data adoption.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

InsideIT SA provides Machine-to-Machine (M2M) and Internet of Things (IoT) communication solutions that remotely track, monitor, and control fixed and mobile assets. The company sells the Trackeo cloud-based GPS tracking platform (with subscription tiers), a portfolio of IoT hardware devices (trackers, sensors, RFID, gateways, satellite communicators), the Tracks Mobile workforce collaboration app, and Big Data/IoT consulting services built on AWS and Google Cloud.

Product overview

InsideIT SA offers a unified M2M Cloud and IoT solution combining the Trackeo fleet management platform with complementary hardware products. The core Trackeo platform provides GPS-based smart tracking across four service tiers: Free (free), Basic ($14.99/month), Integral ($24.99/month), and Full ($29.99/month), scaling from basic real-time tracking to full fleet management with route planning, work orders, and sensor integration. Hardware products include GPS tracking devices (VLX56, ATU62), satellite communicators (UDP600), fuel sensors (CFS01), RFID systems (BEA02 beacon, KEY01 keyfob, PRF01 portal), and vehicle DVR systems (DVR04). The portfolio also includes IoT/Big Data consulting services for AWS implementations, electronic design for IoT devices, and cross-platform mobile app development.

Differentiator

Problem solved

Functional benefit

Brands

• Trackeo: Smart tracking service for fleet management, staff control, and asset monitoring with real-time position reports, route planning, and work order management.
• Tracks Mobile

Products and services

• Trackeo GPS-based smart tracking service for fleet management, staff control, and resource optimization. Features real-time position tracking, work orders, route planning, delivery compliance, image and document exchange, high-security messaging, and signature capture on remote devices. Available in Free, Basic ($14.99/month), Integral ($24.99/month), and Full ($29.99/month) tiers.
• Tracks Mobile App Mobile messaging and corporate collaboration app focused on tracking tasks and assigned staff. Implements work orders, route planning, minute-by-minute compliance verification, and supports exchange of images, audio messages, and documents including service orders, notes, verification minutes, authorizations, and invoices. Works online and offline with digital signature capture.
• Big Data & IoT Consulting Services Professional consulting services for AWS Big Data solutions, IoT implementation, and cloud infrastructure deployment. Includes conceptualization, development, and support for Big Data adoption, including predictive analytics, pattern detection, and scalable cloud architectures.
• VLX56 Advanced Tracking Device Advanced GPS tracking device for vehicles and assets. Priced at $175 (reduced from $235).
• UDP600 Satellite Communicator Satellite communicator for extended coverage in areas without cellular network availability. Priced at $1,199.
• DVR04 In-Vehicle 4ch HD GPS 3G In-vehicle digital video recorder with 4 channels, HD recording, GPS tracking, and 3G connectivity for fleet surveillance. Priced at $1,300 (reduced from $1,690).
• CFS01 Capacitive Fuel Sensor Capacitive fuel sensor for measuring fuel levels in vehicle tanks. Priced at $260.
• ATU62 Asset Tracking Unit Asset tracking unit with 1-year battery life for long-term asset monitoring. Priced at $265.
• A100B Soil Moisture Sensor 1m Soil moisture sensor capable of sensing moisture levels in soil, with 1-meter probe depth for precision agriculture applications. Priced at $450.
• PCT01 Personal Tracker Personal tracking device for children and individual location monitoring. Priced at $180.
• PRF01 High Gain RFID Portal High-gain RFID portal reader for vehicle identification and access control systems. Priced at $1,690.
• TKS32 Bus Ticket POS Bus ticket point-of-sale terminal for fare collection and passenger management. Priced at $1,350.
• TP001 Standalone GPRS Gateway Standalone GPRS gateway for IoT device connectivity and data transmission. Priced at $1,499.
• BEA02 Bluetooth Low Energy Beacon Bluetooth low energy beacon for proximity sensing and indoor positioning applications. Priced at $25.
• KEY01 RFID Keyfob 125KHz RFID keyfob operating at 125KHz frequency for access control and identification. Priced at $2.
• RM415 Cathodic Protection RMU Remote monitoring unit for cathodic protection systems in pipeline and infrastructure protection.

Quantifiable outcome

• Single vehicle can generate 1500+ positions per day for processing in fleet management applications
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Geotab: Global leader in fleet telematics and GPS vehicle tracking, offering a comprehensive platform for fleet management, driver behavior, and compliance. Directly comparable to InsideIT's Trackeo fleet/asset tracking SaaS, but with vastly larger scale and geographic reach.
• Samsara: IoT platform combining fleet telematics, video-based safety, equipment monitoring, and site visibility. Competes with InsideIT across both fleet tracking (Trackeo) and the broader IoT/Big Data consulting stack, though at much larger enterprise scale.
• Trimble Transportation: Global telematics and fleet management suite serving enterprise logistics, including high-value asset tracking. Overlaps with InsideIT's Trackeo and Tracks Mobile offerings but as part of a much broader enterprise software portfolio.
• CalAmp (LoJack): Telematics and asset tracking provider with hardware devices, SaaS platform, and recovery services — directly comparable to InsideIT's GPS tracking devices (VLX56), satellite communicators (UDP600), and Trackeo subscription service.
• Verizon Connect: Enterprise fleet management and IoT platform leveraging Verizon's cellular network. Comparable in fleet/asset tracking capabilities to Trackeo, and InsideIT's dual satellite+cellular offering is in part a response to coverage gaps that Verizon's terrestrial network cannot address.

Direct peers

• OnAsset Intelligence: Provider of asset tracking hardware and SaaS with satellite and cellular connectivity options for high-value cargo. Closely comparable to InsideIT's high-value asset security tracking use case (ARM, OCA Security) and dual-connectivity approach.
• Fleetio: Cloud-based fleet maintenance and management software with subscription tiers and hardware integrations. Comparable to InsideIT's Trackeo in fleet SaaS positioning and SMB-friendly self-serve model.
• Particle: IoT platform offering cellular and Wi-Fi connectivity modules, device cloud, and edge software — comparable to InsideIT's IoT connectivity, embedded hardware design, and cloud-based IoT consulting stack.
• Ubidots: LatAm-headquartered IoT application enablement platform for asset monitoring and telemetry. Closely comparable to InsideIT in geographic focus (Latin America), customer profile (SMB and enterprise IoT deployments), and IoT SaaS offering.
• Gurtam (Wialon): Provider of Wialon, a fleet and asset management platform widely used across Latin America, Eastern Europe, and emerging markets. Closely comparable to InsideIT's Trackeo in target market (regional fleet operators) and product category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/InsideITSA
• LinkedInlinkedin.com/company/insideit-s-a

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insideit S.a.