What Builders Alliance LLC does

Builders Alliance LLC operates in the United States home improvement retail market under the brand name United Finishes, headquartered in Houston and founded in 2014. The company sells building materials and finishing products directly to residential homeowners through a network of physical retail showroom locations across the United States, with its core portfolio spanning six categories: cabinets, hardwood flooring, carpet, tile, luxury vinyl, and laminate. The firm's firmographic description further references cabinetry, doors, windows, countertops, and custom millwork as part of its broader product surface, though the currently visible United Finishes storefront emphasizes flooring and cabinets.

The business model is direct-to-consumer retail: customers locate a nearby showroom via the company's 'Find a Location Nearest You' interface, browse finishes in person, and complete one-time purchases for residential renovation projects including kitchen remodels, bathroom upgrades, and full-room floor replacements. Marketing and brand positioning are built around craftsmanship, durability, and design elegance, with the website serving as the primary digital surface for product showcase and showroom discovery.

The brand carries co-branding with Artisan Design Group (ADG) — visible in the co-logo and the footer attribution 'United Finishes • ADG' — and the BCBS MRF compliance link points to the artisandesigngroup.us domain, indicating an affiliation with a national-scale residential interior finishes platform. No quantitative disclosures on revenue, headcount, ownership structure, or unit economics are available in the source material, and the company is privately held.

Name

Builders Alliance LLC

Legal name

United Finishes

Website

https://buildersalliancellc.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Builders Alliance LLC operates as United Finishes, a Houston-based US home improvement retailer selling cabinets, flooring, and finish products directly to residential homeowners through multiple physical showrooms.

Ownership category

akta.pro rank

Product category

Building Materials & Home Improvement

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Furniture and Related Product Manufacturing (337), Home Centers (444110)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Lumber & Wood Products (No Furniture) (2400), Household Furniture (2510)

akta.pro primary industry

Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ)

Keywords

• Flooring products supply
• Kitchen cabinetry
• Home finishing materials
• Custom millwork
• Building materials

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Products Sales: Revenue generated from selling flooring materials including hardwood, carpet, tile, luxury vinyl, and laminate products directly to residential consumers through showrooms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Builders Alliance LLC, operating as United Finishes, manufactures and supplies home finishing and flooring products—cabinets, hardwood, carpet, tile, luxury vinyl, and laminate—directly to residential homeowners through a network of company-operated retail showrooms. Firmographic data additionally lists building materials, doors, windows, countertops, and custom millwork within the company's broader scope. Products are positioned as precision-crafted, design-led solutions supporting kitchen, bathroom, and whole-home renovation projects from concept to completion.

Product overview

United Finishes is a home improvement company offering a unified portfolio of flooring and finishing products. The product line includes six core offerings: Cabinets for kitchen and bathroom storage solutions, Hardwood and Laminate flooring for traditional and cost-effective floor coverage, Luxury Vinyl and Tile for durable and stylish alternatives, and Carpet for plush comfort. These products are positioned for residential home improvement projects, supporting customers from concept to completion of their home renovation needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabinets Meticulously designed cabinets for residential kitchens and bathrooms offering functional storage with luxury aesthetics, available in classic to modern styles. Sold through United Finishes showrooms to homeowners undertaking renovation projects.
• Hardwood Flooring Hardwood flooring collection crafted from fine materials, offered to residential customers for kitchens, bathrooms, and living spaces, emphasizing enduring durability and timeless elegance.
• Carpet Plush carpeting solutions for residential rooms offering cozy atmosphere and a wide range of patterns and colors, marketed to homeowners through United Finishes showrooms.
• Tile Diverse range of floor and wall tiles for residential use, providing sleek or vibrant aesthetics with durability and easy maintenance, sold through United Finishes showrooms.
• Luxury Vinyl Flooring Engineered luxury vinyl flooring marketed as resilient to spills and splashes, with designs that replicate the natural beauty of wood and stone. Sold through United Finishes showrooms to homeowners seeking practical luxury flooring.
• Laminate Flooring Laminate flooring providing the authentic look of hardwood or stone without the cost, marketed as durable, scratch-resistant, and easy to maintain. Sold through United Finishes showrooms for active residential areas.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Emerging players

• IKEA: Global flat-pack furniture and kitchen retailer with showrooms, design services, and an online planning tool. Comparable on kitchen/bath cabinet retailing and showroom-driven shopper experience, though serving a different price point and segment.

Broad incumbents

• Sherwin-Williams: Largest U.S. paint and coatings retailer with extensive pro and DIY footprint across home finishing categories. Adjacent incumbent competing for share-of-wallet on residential interior finishing projects.
• Lowe's: National home improvement chain with a strong flooring and cabinets category across physical stores and online. Broad incumbent competing for the same residential homeowner remodel wallet.
• The Home Depot: Largest U.S. home improvement retailer offering flooring, cabinets, and millwork alongside broad DIY and pro assortments. Competes with United Finishes on selection, price, and convenience at a national scale.

Others

• Mohawk Industries: World's largest flooring manufacturer supplying carpet, hardwood, LVT, and laminate to retailers including flooring specialists. Indirectly comparable as a key upstream supplier whose products flow through United Finishes' showrooms.
• Shaw Industries: Major flooring manufacturer across carpet, hard surface, and resilient categories, serving residential and commercial channels. Comparable as an upstream supplier and category benchmark for United Finishes' flooring mix.
• Artisan Design Group: National design-build services platform for single and multifamily homebuilders; appears affiliated with Builders Alliance via shared branding on the United Finishes site footer and BCBS MRF link. Relevant as the apparent parent platform enabling scale and procurement.

Direct peers

• Floor & Decor Holdings: Operates a large national chain of flooring-focused retail showrooms selling tile, wood, LVT, and installation accessories directly to homeowners and pros. Highly comparable to United Finishes' multi-showroom, multi-flooring-category retail model.
• LL Flooring: National flooring specialty retailer offering hardwood, LVT, laminate, and tile with both showroom and e-commerce channels. Direct comparable in product mix, customer (DIY homeowner), and showroom distribution.
• Cabinets To Go: Specialty retailer selling kitchen and bath cabinets directly to homeowners via showrooms. Closest direct peer on the cabinetry side of United Finishes' portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/builders-alliance-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Builders Alliance LLC