Kirshman & Company

What Kirshman & Company does

Kirshman & Company (operating as Kirshman Kitchen Design Studio and Kirshman & Associates) is a custom kitchen, bath, and living-space cabinetry design studio founded in 1988 and headquartered in Kalamazoo, Michigan. The business operates from a 3,200 square-foot appointment-only showroom at 6338 Stadium Drive, serving homeowners across Southwest Michigan's high-end residential market for both new construction and remodeling projects. Its service offering combines personalized design consultation, space planning, appliance and finish selection, and project coordination, executed by a small named team (Bill, Corrie, Kyle Kirshman, and Ana) with multi-decade tenure. The studio represents two cabinet lines: AYR Custom Cabinetry, a premium hand-crafted partner brand, and the proprietary Kirshman Studio Line, which together enable fully customized cabinetry rather than catalog-limited configurations.

The underlying technology is design-led and human-driven rather than software-based: cabinetry specifications, layout optimization, and finish coordination are produced through in-person consultations, with no disclosed design automation, CAD platform, configurator software, or digital twin tooling referenced in available sources. Sales, marketing, and lead generation rely on the studio's Houzz profile (30+ five-star reviews, consecutive Best of Houzz Design and Client Satisfaction awards from 2015 through 2026), the company website portfolio and testimonials, and word-of-mouth referrals from long-tenured repeat customers.

The revenue model is project-based, one-time sale of custom cabinetry plus installation coordination, with quote-based pricing set after in-person showroom consultations. Customer segments are exclusively residential SMB homeowners undertaking either new construction or remodeling, with builder and contractor partnerships functioning as referral channels rather than as direct customers. No revenue, headcount, or project volume figures are disclosed; no external funding, parent company, or M&A activity is referenced. The business is family-operated, privately held, and confined to a single regional market.

Name

Kirshman & Company

Legal name

Kirshman Kitchen Design Studio

Website

https://kirshman.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Kirshman & Company is a custom kitchen, bath, and living-space cabinetry design studio founded in 1988 in Kalamazoo, Michigan, serving Southwest Michigan homeowners with personalized design consultations, AYR Custom Cabinetry, and its proprietary Kirshman Studio Line via an appointment-only 3,200 sq ft showroom.

Ownership category

akta.pro rank

Product category

Kitchen & Bath Design Services

NAICS

Other Specialized Design Services (54149)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK)

Keywords

• Custom cabinetry design
• Kitchen design services
• Bath design services
• Home renovation design
• Cabinetry showroom

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Custom Cabinetry Sales and Installation: The primary revenue stream involves selling custom furniture cabinetry for kitchens, baths, and living spaces. The company represents AYR Custom Cabinetry and their Kirshman Studio Line, providing design consultation, product sales, and installation coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Kirshman & Company is a custom cabinetry design studio that sells and installs premium cabinetry for kitchens, bathrooms, and living spaces in Southwest Michigan. It represents two cabinet lines—AYR Custom Cabinetry and its proprietary Kirshman Studio Line—and delivers in-studio design consultation, layout planning, finish and hardware selection, and installation coordination through an appointment-only showroom model.

Product overview

Kirshman & Company is a custom kitchen and bath design studio offering design consultation and custom cabinetry for kitchens, bathrooms, and all living spaces in Southwest Michigan. The company operates as a design studio representing two cabinet lines: AYR Custom Cabinetry (a partner brand offering premium hand-crafted cabinets) and the proprietary Kirshman Studio Line. Services include design consultation, cabinet selection, and installation coordination, with accessorized showroom displays featuring contemporary to traditional styles. The company works by appointment only at their 3200 square-foot studio.

Differentiator

Problem solved

Functional benefit

Products and services

• AYR Custom Cabinetry

Quantifiable outcome

• Multiple customers report working with company for decades across multiple projects
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• AYR Custom CabinetrycoreStrategic or Co-development PartnerPrimary cabinet line partner providing custom cabinetry with extensive customization options. AYR Custom Cabinetry is described as producing cabinets comparable to pieces of fine furniture, expertly constructed with hand-crafted attention to the finest detail. The partnership enables Kirshman to offer unlimited customization versus catalog limitations.
• Kirshman Studio LinecoreStrategic or Co-development PartnerProprietary cabinet line exclusive to Kirshman, providing additional design options and customization capabilities. Combined with AYR Custom Cabinetry, this dual-partner approach allows maximum flexibility in meeting diverse client needs and desires.
• Builder/Contractor NetworksupportingChannel Partner/ Reseller/ DistributorCollaborative relationships with local builders and contractors on new construction and remodeling projects. The company works alongside builder designers and recommends skilled craftsmen to clients, positioning clients as part of their team throughout the project.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• CliqStudios: Online-direct semi-custom cabinet retailer with design consultations and configurator tools. Comparable as a competing channel for premium kitchen/bath cabinetry buyers, but with a digital-first model that contrasts with Kirshman's in-studio approach.

Broad incumbents

• Kemper Cabinets (by MasterBrand): Large incumbent cabinet manufacturer offering semi-custom and custom lines through dealer networks. Comparable because Kirshman ultimately specifies and resells cabinetry from this tier of manufacturer; the same customer considers both.
• Home Depot Kitchen Design Services: Big-box home improvement retailer offering in-store kitchen design consultations and cabinetry installation. Competes for the same kitchen renovation buyer, though typically at lower price points with less customization than Kirshman.
• IKEA Kitchen Services: Mass-market kitchen planning and cabinetry retailer. Competes for the same homeowners shopping for kitchen remodels, though IKEA targets a much lower price tier and modular rather than fully custom solutions.

Others

• Houzz Pro / Houzz Marketplace: Platform where Kirshman has built its primary marketing presence. Adjacent rather than competitive: Houzz provides discovery, reviews, and lead flow that Kirshman relies on, while also enabling alternative design professionals to reach the same customers.

Direct peers

• DreamMaker Bath & Kitchen: National kitchen/bath remodeling franchise with design-led consultative sales. Comparable because they target the same residential remodeling customer with personalized design services and custom cabinetry.
• Omega Cabinetry: Semi-custom and custom cabinet manufacturer sold through independent designer/dealer showrooms. Comparable business model: dealer networks deliver premium kitchen/bath projects via appointment-based design studios similar to Kirshman.
• Bellmont Cabinetry: Custom and semi-custom cabinet manufacturer serving designers and dealers nationwide. Comparable because their dealer network (including design studios) uses the same showroom-plus-appointment model as Kirshman to deliver premium projects.
• Kitchen Tune-Up: Franchise network offering kitchen remodeling services including cabinet refacing and custom updates. Comparable as a competing design-led kitchen renovation option for homeowners in regional markets.
• Re-Bath: Bathroom remodeling franchise specializing in design consultation and full remodel delivery. Comparable because they target the same homeowner remodeling segment with a consultative, design-led sales model, including custom cabinetry/vanities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kirshman-kitchen-design-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kirshman & Company