Hotelbooker.ch Gmbh

What Hotelbooker.ch Gmbh does

Hotelbooker.ch GmbH is a Zurich-based private limited company founded in 2006 that operates a free booking intermediary service for corporate events and group meetings. The company arranges hotels, event locations, and supporting social programs for groups of seven or more people across Switzerland, neighboring countries (including Southern Germany), and selected European cities. Its core value proposition is cost-free service for customers, with the same conditions and prices as direct bookings; revenue is generated via commissions from 70-80 partner hotels and event locations, supplemented by a hotel gift voucher product (minimum CHF 300, redeemable across the partner network, paid in advance by bank transfer).

The underlying platform is a web-based enquiry management system available in German, French, and English, supporting inbound web and phone enquiries routed to a small in-house team (1-10 employees, including at least one Location Consultant). The technology layer is light; the competitive position rests on a curated network of partner venues, social program providers (e.g., Executive Events GmbH, Smilestones AG, Aeschbach Chocolatier, Trekking Team AG, Speaker Boutique), and nearly two decades of operating history in the Swiss corporate events niche.

The go-to-market is sales-led and enquiry-based: customers submit free enquiries via the website or phone, hotelbooker conducts the search and offer process, and the customer finalizes confirmation, reservation, and invoicing directly with the venue. Marketing is conducted through the tri-lingual website, a weekly email newsletter, and blog content featuring partner hotels and special offers. There are no funding events, no parent company, no acquisitions, and no disclosed equity backing; the firm operates as an independent, privately held entity.

Name

Hotelbooker.ch Gmbh

Legal name

hotelbooker.ch GmbH

Website

https://hotelbooker.ch

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Corporate Event Venue Booking Services

NAICS

Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Lodging Booking & Accommodation Management (HSACAKAC)

akta.pro secondary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel booking services
• Event venue sourcing
• Corporate event planning
• Team building activities
• Meeting room booking

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commission from partner hotels: hotelbooker receives commission from hotels and event locations for bookings facilitated through their service. The service is free for customers, with the same conditions/prices as direct bookings.
2. Gift voucher sales: Sale of gift vouchers redeemable at 70-80 partner hotels ranging from 3-star to 5-star establishments. Minimum order value of CHF 300. Paid in advance by bank transfer.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

hotelbooker.ch GmbH is a free booking intermediary that arranges hotels, event venues, and social programs for corporate events and group meetings of 7 or more people across Switzerland, neighboring countries, and European cities. The service handles venue search, tailored offer creation, and reservation coordination, with final confirmation, detail discussion, and invoicing handled directly between the customer and the venue. Revenue is generated through commissions from partner hotels and the sale of hotel gift vouchers.

Product overview

Hotelbooker.ch Gmbh operates as a unified free booking platform for corporate event planning in Switzerland and neighboring regions. The core offering consists of a hotel and venue booking service that connects organizations with suitable meeting facilities, complemented by curated social programs and team building activities. Additionally, the company offers hotel gift vouchers as a supplementary product. The platform serves event organizers seeking workshops, meetings, seminars, and team events for groups of 7 or more people, providing the search, offers, and coordination services at no charge to the client.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel and Venue Booking Service Free booking intermediary service connecting event organizers with hotels, event venues, and meeting facilities across Switzerland, neighboring countries, and European cities. Handles inquiries, tailored offers, and reservation coordination for workshops, meetings, team events, and seminars for groups of 7 or more people.
• Social Programs and Team Building Activities Curated team building activities, outdoor programs, cultural experiences, and group events available in various Swiss regions and Southern Germany. Programs include indoor and outdoor activities, summer and winter offerings, and are bookable individually or in connection with meetings.
• Hotel Gift Vouchers Physical gift vouchers redeemable at 70-80 partner hotels ranging from 3-star to 5-star establishments. Minimum order value of CHF 300, payable in advance by bank transfer, delivered by first-class post.

Quantifiable outcome

• 100% free service - same conditions as direct bookings
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Partner Hotels (70-80 locations)coreChannel Partner/ Reseller/ Distributorhotelbooker's network of 70-80 partner hotels and event locations across Switzerland, neighboring countries, and European cities. Hotels range from 3-star to 5-star establishments. Revenue generated through commissions on bookings.
• Executive Events GmbHminorStrategic or Co-development PartnerExperience agency for social programs and team events. Specializes in indoor and outdoor team activities including 'Dine around tours', team cooking, wine seminars, cocktail workshops, and seasonal team activities. Member of Switzerland Tourism, Event Management Circle, SITE, and MPI. Region: Zurich, Central Switzerland, Eastern Switzerland, Plateau.
• Smilestones AGminorStrategic or Co-development PartnerAttraction near Rhinefall with 1000 meters of railway tracks, 80 trains, and over 10,000 figurines. Offers private tours outside opening hours with aperitif or dinner. Up to 60 persons. Price: CHF 28 per person (min. 20 persons) for exclusive access, guided tour, and entry. Duration: approx. 60 minutes guided tour.
• Aeschbach ChocolatierminorStrategic or Co-development PartnerChocolate experiences and team events. Region: Central Switzerland.
• Conray AGminorStrategic or Co-development PartnerEvent services provider. Region: Switzerland-wide.
• eventerlebnis GmbHminorStrategic or Co-development PartnerEvent experiences and team building activities.
• impuls-event GmbHminorStrategic or Co-development PartnerEvent management and team activities.
• Rafters GmbHminorStrategic or Co-development PartnerOutdoor activities and team building provider.
• Trekking Team AGminorStrategic or Co-development PartnerTrekking and outdoor team activities. Region: Central Switzerland, Ticino.
• SicherhaltminorStrategic or Co-development PartnerOutdoor training and events agency. Region: Southern Germany.
• Zwerger & Raab GmbHminorStrategic or Co-development PartnerOutdoor activities and team events provider. Region: Southern Germany.
• Une-bonne-idée.chminorStrategic or Co-development PartnerEvent ideas and team activities. Region: Switzerland, Western Switzerland.
• Speaker BoutiqueminorStrategic or Co-development PartnerSpeaker agency providing keynote speakers, moderators, and trainers for live or online events. 'We match customers with speakers' - contact via [email protected].

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BCD Meetings & Events: BCD Meetings & Events is a global MICE agency that sources hotels, venues, and manages corporate events for clients — competing for the same corporate event procurement budget that Hotelbooker serves.
• HRS Group: HRS is a leading corporate hotel booking platform headquartered in Germany, specializing in negotiated rates and managed corporate lodging for businesses across Europe — a direct competitor in the European corporate/MICE booking space.
• Cvent: Cvent is a major event management and venue-sourcing platform used by corporate planners to find hotels, meeting space, and event venues — overlapping directly with Hotelbooker's core venue-booking service.
• Meetings.com: Meetings.com is an online venue and meeting space booking platform, providing a direct online alternative to Hotelbooker's inquiry-based booking for corporate events and group meetings.
• HotelPlanner: HotelPlanner is a free group hotel booking service that connects event planners and groups with hotels worldwide, mirroring Hotelbooker's free-for-customer, commission-based model for groups and meetings.

Emerging players

• Travelzoo: Travelzoo is a global media commerce company that publishes travel deals and curated hotel offers; while broader in scope, it overlaps with Hotelbooker's newsletter and content-driven approach to promoting partner hotels.
• Splendia: Splendia is a curated luxury and boutique hotel booking service that targets high-end travelers and corporate clients — overlapping with Hotelbooker's niche in curated 4-5 star hotel booking for events.

Broad incumbents

• Booking.com: Booking.com is the largest global OTA offering accommodation booking to consumers and business travelers; while not specialized in MICE/group events, it provides a parallel booking channel that competes for the same hotel demand.
• Amadeus: Amadeus is a major travel technology provider serving hotels, travel agencies, and corporations with booking and distribution infrastructure — an incumbent providing broader solutions to the same corporate travel buyer.

Others

• Eventbrite: Eventbrite is a global event ticketing and management platform; it does not directly compete in hotel booking but operates in the broader corporate/events ecosystem that Hotelbooker serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hotelbooker.ch
• LinkedInlinkedin.com/company/hotelbooker

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotelbooker.ch Gmbh