Mirumir Srl

What Mirumir Srl does

Mirumir Srl is an Italian B2B trade fair and conference organizer headquartered in Milan, founded in 2003. The company operates a portfolio of niche, vertically focused events targeting the energy, water, and infrastructure sectors in Italy. Its flagship event is Accadueo, a long-running water-industry exhibition with over 30 years of heritage. The portfolio also includes Dronitaly (UAS/drones, since 2014), ConferenzaGNL (LNG, since 2012), the Italian Geothermal Forum, Fuels Mobility, HESE (hydrogen), and CH4+BIOCH4 (biomethane). Customers are enterprise energy and utilities players, infrastructure operators, regulators, industry associations, and technology vendors active in these verticals.

Mirumir operates with a small team of 8-10 employees and runs three integrated revenue streams: exhibition space and sponsorship sales for its trade fairs, conference organization with delegate and partner monetization, and a strategic consulting practice that supports sector associations and public/private institutions on energy-transition and infrastructure topics. Pricing is quote-based and customized, consistent with negotiated enterprise contracts rather than transactional volume.

Since 2019, Mirumir has been part of the In Fieri group, an Italian trade fair and event organization holding, which provides shared operational infrastructure. Mirumir also maintains a strategic partnership with BolognaFiere for the co-organization of energy- and water-related exhibitions under the BFWE banner, extending its venue footprint beyond Milan. The company has no disclosed funding rounds, no AI/ML platform, and operates exclusively in the Italian market with a clear focus on energy-transition sub-verticals.

Name

Mirumir Srl

Legal name

Mirumir srl

Website

https://mirumir.it

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Mirumir Srl is a Milan-based B2B trade fair and conference organizer operating niche events in water, energy, and infrastructure sectors across Italy, serving utilities, regulators, associations, and technology vendors under the In Fieri group.

Ownership category

akta.pro rank

Product category

Trade Fair & Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro industry

PRIMARYTHAHABAB

Industry-Specific B2B Trade Show Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

SECONDARYTHAHABAF

Manufacturing, Industrial Equipment & Automation Shows Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

Keywords

• B2B trade fairs
• Event management
• Conference organization
• Exhibition services
• Energy events

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Exhibition Space Sales: Revenue generated from selling exhibition spaces at organized trade fairs including Accadueo (water sector), Dronitaly (drone technology), Italian Geothermal Forum, Fuels Mobility, and hydrogen/biomethane conferences.
2. Conference and Event Organization: Fees charged for organizing and managing conferences, conventions, and seminars including high-profile events with international speakers.
3. Strategic Consulting: Revenue from providing strategic consulting services to clients, including market monitoring, trend identification, and project development aligned with client objectives.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mirumir Srl designs and organizes national and international B2B trade fairs, conferences, conventions, and training events focused on energy, water, and technological innovation sectors. The firm delivers end-to-end event management including feasibility studies, location selection, and execution, alongside strategic consulting services. It also holds ownership of flagship Italian trade fair brands such as Accadueo and Dronitaly.

Product overview

Mirumir Srl is an event and trade fair organizer offering three core services: trade fair organization (feasibility studies, location selection, exhibition space sales, complete event management), conference and convention organization (high-profile events with international speakers), and strategic consulting (market monitoring). The company manages a portfolio of specialized trade fairs and projects including Accadueo (water sector, 30+ years), Dronitaly (professional civil drones, since 2014), Italian Geothermal Forum (annual geothermal energy event), Fuels Mobility (future mobility/stations), ConferenzaGNL (LNG decarbonization since 2012), HESE (hydrogen technologies), and CH4+BIOCH4 (biogas/biomethane). These events focus on energy transition, ecological transition, water sector, drone technology, and sustainable mobility.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Fair Organization (Organizzazione Eventi Fieristici) End-to-end B2B trade fair organization service delivering national and international exhibitions across energy, water, and technology sectors, including feasibility, location, and execution.
• Conferences and Conventions (Convegni e Conferenze) Design and delivery of conferences, conventions, and training events for B2B audiences in the energy, water, and technology sectors.
• Strategic Consulting (Consulenza Strategica) Strategic consulting service aligning event design and execution with client business objectives, spanning feasibility, positioning, and commercial structuring of B2B events.
• Accadueo Flagship Italian B2B trade fair for the water sector, running for 30+ years and serving utilities, technology providers, regulators, and industry associations.
• Dronitaly National B2B trade fair for the drone and unmanned aerial systems (UAS) industry, serving industry operators, public administrations, technology providers, and associations.
• Italian Geothermal Forum Specialized B2B forum for the geothermal energy sector, convening operators, technology providers, regulators, and industry stakeholders.
• Fuels Mobility B2B event covering the fuels and mobility sector, targeting operators, suppliers, and institutional stakeholders.
• ConferenzaGNL Italian B2B conference on LNG (liquefied natural gas), convening operators, suppliers, regulators, and industry stakeholders.
• HESE (Hydrogen Energy Summit & Expo) B2B summit and expo focused on the hydrogen energy sector, targeting operators, technology providers, and institutional stakeholders.
• CH4+BIOCH4 B2B event covering methane and biomethane, targeting operators, technology providers, and institutional stakeholders in the gas/biomethane value chain.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• In FiericoreStrategic or Co-development Partner · 1 January 2019Since 2019, Mirumir has been part of In Fieri, an active and dynamic communication entity in the energy sector. Through this qualified network, Mirumir offers clients business opportunities for achieving desired competitive positioning. In Fieri includes Agenda which edits Watergas.it, the AcquAgenda and GasAgenda yearbooks, and the Watergas.it magazine.
• BolognaFiere Water&Energy (BFWE)coreStrategic or Co-development PartnerBolognaFiere Water&Energy (BFWE) was created through a partnership between Mirumir and BolognaFiere. It promotes awareness and information on topics related to water, energy, and technological innovation, collaborating with Institutions, Associations, enterprises, and media.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• In Fieri: Parent-affiliated communication entity in the energy sector that Mirumir joined in 2019. Operates media (Watergas.it) and yearbooks serving the same water and energy verticals as Mirumir's events.
• Fiera Milano: Milan-based Italian trade fair operator running major B2B exhibitions across industries. Directly comparable as a same-city, B2B trade fair organizer with overlapping vertical interests.
• Italian Exhibition Group (IEG): Italian trade fair operator formed from Rimini Fiera and Fiera di Vicenza, organizing B2B exhibitions across multiple verticals. Closely comparable B2B trade fair model in the Italian market.
• Veronafiere: Italian trade fair organizer running major B2B exhibitions including Vinitaly and Marmomac. Comparable in operating specialized industry-specific B2B trade fairs in Italy.
• BolognaFiere: One of Italy's largest exhibition operators and a direct partner of Mirumir through the BFWE joint venture. Operates major B2B trade fairs across multiple sectors and shares Mirumir's B2B event-organization business model.

Broad incumbents

• Easyfairs: European B2B event organizer operating niche industry exhibitions across multiple verticals. Comparable business model focused on specialized B2B trade fairs in European markets.
• Informa Markets: Global B2B events and exhibitions division of Informa, organizing industry-focused trade shows across technology, healthcare, and infrastructure. Highly comparable B2B event model at global scale.
• RX Global (Reed Exhibitions): World's largest trade fair organizer operating hundreds of B2B events globally. Highly comparable event-organization model, though at vastly greater scale and breadth than Mirumir's niche focus.
• Messe Frankfurt: Major global trade fair organizer with strong presence in industrial and consumer sectors. Operates B2B exhibitions comparable to Mirumir's portfolio in industrial/technology verticals.

Regional players

• Fiera di Roma: Rome-based Italian exhibition center organizing B2B and consumer trade fairs. Operates in the same Italian market with comparable B2B trade fair model, though with a different geographic base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mirumir-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirumir Srl