MyBusiness App

What MyBusiness App does

MyBusiness App is a South African cloud-based SaaS company, founded in February 2022 and operating as a subsidiary of FXIT (Pty) Ltd, that builds vertical-specific business management platforms for small and medium service businesses. The company operates a multi-product portfolio addressing fragmented workflows that SMBs typically handle via spreadsheets, WhatsApp groups, and paper files. Its four core products are MyPetParlor (pet grooming — mobile and parlor groomers), MyBeautySalon (salon and wellness appointment management, currently in Beta), MyBillingHub (subscription billing and revenue operations, in Early Access), and MyMicroFinance (loan origination and document review); a fifth product, MyCampaignApp, is also referenced. All products share a unified login and are positioned as purpose-built industry alternatives to generic tools and to custom builds costing R500,000+.

The underlying platform is a multi-tenant, multi-region cloud architecture hosted on both Microsoft Azure and Google Cloud Platform, with native iOS and Android customer-facing applications distributed via the Apple App Store and Google Play. Core technical differentiators include the Azure Deployment Stamps pattern for tenant isolation, Azure Service Bus for reliable real-time messaging, a built-in WhatsApp Business Cloud API suite with no-code workflow automation and broadcast campaigns, and AI capabilities built on a Python/Chainlit multi-agent architecture — including an AI-powered data import tool launched in April 2025 and a chatbot assistant with specialized agents for setup, booking, and profile management. Integration partners include Paystack and Payfast for payments, Xero and Sage for accounting, and Facebook Login for identity.

The business model is subscription-based SaaS with extremely low price points: MyPetParlor from $25.00/mo, MyBeautySalon from R90/mo, MyMicroFinance at R295/mo, and MyBillingHub on a freemium model with payment-volume usage tiers. Go-to-market combines a product-led growth motion (self-serve sign-up, no credit card required, 14-day trials) with a sales-assisted motion for enterprise and multi-location customers, supported by content marketing, SEO, and an industry partnership with the National Pet Groomers of South Africa (NPGASA). The company has not disclosed any external funding rounds and reports verified platform scale metrics of R6.9m+ in booking sales handled, 16,000+ appointments, 15,000+ pets managed, and 11,000+ customers; benefits from the Microsoft for Startups Founders Hub (accepted March 2023) include up to $150,000 in Azure credits and reported annual savings of R50,000+ on software subscriptions.

Name

MyBusiness App

Legal name

MyBusiness App (Pty) Ltd

Website

https://mybusinessapp.co.za

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

MyBusiness App is a South African cloud SaaS company offering vertical-specific subscription platforms — MyPetParlor, MyBeautySalon, MyBillingHub, and MyMicroFinance — that help small and medium service businesses manage bookings, billing, customers, and loan origination on Azure and Google Cloud with built-in WhatsApp integration.

Ownership category

akta.pro rank

Product category

Service Business Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industries

Appointment Reservations (Spa, Salon, Wellness) (HSACALAK), Billing, Payments & Subscription Support (BPAAABAC)

Keywords

• Pet grooming software
• Salon management software
• Subscription billing platform
• Loan origination software
• Service business SaaS

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - MyPetParlor: Monthly subscription for pet grooming management platform with tiered pricing based on features and add-ons.
2. SaaS Subscription - MyBeautySalon: Monthly subscription for salon management with pricing based on therapist capacity and website add-ons.
3. SaaS Subscription - MyBillingHub: Free starter access with payment-volume usage tiers. Additional revenue from transaction fees on payment processing.
4. SaaS Subscription - MyMicroFinance: Monthly subscription for loan origination platform with focused starter plan for rollout planning.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

MyBusiness App provides cloud-based SaaS platforms that help small and medium service businesses manage bookings, appointments, billing, customers, and loan origination. It sells four industry-specific products on a unified multi-tenant cloud platform: MyPetParlor for pet grooming, MyBeautySalon for salons and wellness centers, MyBillingHub for subscription billing and revenue operations, and MyMicroFinance for loan origination. All products include WhatsApp Business integration, mobile apps, and integrations with Paystack, Payfast, Xero, and Sage.

Product overview

MyBusiness App is a multi-product SaaS platform built as a unified platform-plus-products architecture offering four core industry-specific solutions: MyPetParlor (pet grooming), MyBeautySalon (beauty salons), MyBillingHub (subscription billing), and MyMicroFinance (loan origination). All products share a unified login system, are hosted on Azure and Google Cloud, and integrate with WhatsApp Business, Paystack/Payfast payment gateways, and accounting tools like Xero and Sage. MyCampaignApp is also referenced as part of the product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• MyPetParlor: Global pet care platform for mobile and parlor groomers - booking scheduling, customer mobile app, multi-pet booking with custom pricing.
• MyBeautySalon
• MyBillingHub
• MyMicroFinance

Products and services

• MyPetParlor Global pet care platform for mobile and parlour groomers providing time-block and intake-time scheduling, customer mobile app on iOS and Android, multi-pet booking with custom pricing, GPS tracking and route optimization for mobile groomers, and WhatsApp Business Suite integration for automated booking confirmations and reminders.
• MyBeautySalon Professional salon management platform for beauty salons and wellness centers providing a 6-step guided appointment wizard, POS with till management and Z-readings, inventory tracking with low-stock alerts, therapist scheduling, and client database with preferences and loyalty tracking.
• MyBillingHub Modern billing infrastructure for SaaS companies and subscription or membership businesses providing automated invoicing with custom branding, Paystack and Xero integrations, smart dunning with automatic retries, subscription billing with flexible plan configurations, charges, credits and vouchers, and multi-entity and team management.
• MyMicroFinance Loan origination platform for microfinance and lending teams providing an applicant dashboard with profile defaults, a guided loan origination wizard, required document uploads and replacement flow, an admin review queue and status handoff for underwriting, and WhatsApp Business integration for borrower communication.
• MyCampaignApp Campaign management application referenced as part of the MyBusiness App product portfolio, mentioned in data deletion instructions alongside MyPetParlor, MyBeautySalon, MyBillingHub, and MyMicroFinance.

Quantifiable outcome

• R6.9m+ in booking sales handled through the platform
• +6 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and strategic.

• Microsoft for Startups' Founders HubcoreTechnology or Integration · 1 March 2023Accepted into Microsoft for Startups Founders Hub in March 2023. Receives up to $150,000 in Azure credits, Microsoft 365 seats, and GitHub Enterprise licenses. Used for cloud infrastructure, development tools, AI integration, and expert guidance for scaling.
• Google Cloud PlatformcoreTechnology or IntegrationCloud infrastructure provider alongside Microsoft Azure. Hosts platform applications, databases, and services for global scalability.
• Microsoft AzurecoreTechnology or IntegrationPrimary cloud infrastructure provider. Azure Service Bus used for real-time messaging. Azure Deployment Stamps pattern enables multi-tenant support with shared cloud resources.
• XerostrategicTechnology or IntegrationAccounting integration with MyBillingHub. Syncs customer names, invoice records, and payment receipts with Xero accounting provider.
• PaystackcoreTechnology or IntegrationPayment gateway integration for online payment processing across all products. Supports card payments, EFT, and other local payment methods in South Africa and Africa.
• PayfastcoreTechnology or IntegrationAlternative payment gateway integration. Supports card payments, EFT, and other local payment methods in South Africa.
• WhatsApp Business Cloud APIcoreTechnology or IntegrationWhatsApp Business Cloud API integration for customer messaging, workflow automation, and broadcast campaigns. Conversations, message bodies, and media attachments exchanged with tenants.
• Google PlaycoreChannel Partner/ Reseller/ DistributorAndroid app distribution platform for MyPetParlor App and MyBeautySalon App customer-facing mobile applications.
• Apple App StorecoreChannel Partner/ Reseller/ DistributoriOS app distribution platform for MyPetParlor App and MyBeautySalon App customer-facing mobile applications.
• National Pet Groomers of South Africa (NPGASA)strategicStrategic or Co-development PartnerIndustry association partnership for pet grooming vertical. MyPetParlor App developed in partnership with NPGASA to serve parlours, mobile groomers, and service teams.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mindbody: Large, established SaaS platform for salons, spas, fitness, and wellness with broad feature coverage across booking, marketing, and payments — competes with MyBeautySalon but serves a much wider portfolio of verticals.
• Square Appointments: Booking and payments product from Block/Square targeted at service-based SMBs including salons and barbers — comparable SMB booking-plus-payments offering to MyBeautySalon but bundled into a larger payments ecosystem.

Direct peers

• Pawfinity: Mobile-first pet care management platform with scheduling, client communication, and CRM for groomers — directly overlaps with MyPetParlor's mobile-groomer use case and customer communication features.
• Fresha: Freemium SaaS booking platform for salons, spas, and barbers with built-in payments and marketplace discovery — directly comparable to MyBeautySalon in pricing model, target vertical, and self-serve onboarding.
• Gingr: Long-standing pet care business management platform covering grooming, boarding, and daycare with booking and customer communication features — a direct vertical peer to MyPetParlor.
• Vagaro: SaaS platform serving salons, spas, fitness, and wellness businesses with appointment booking, POS, and customer management — overlaps with MyBeautySalon's appointment management and POS features.
• Time To Pet: Cloud-based pet care management software offering scheduling, client communication, and mobile apps for pet groomers and pet care businesses — directly comparable to MyPetParlor's feature set and vertical focus.
• GlossGenius: All-in-one business management platform for beauty professionals with booking, payments, and client management — directly competes with MyBeautySalon in the beauty salon vertical.
• Chargebee: Subscription billing and revenue management platform supporting recurring billing, dunning, multi-entity invoicing, and SaaS billing workflows — directly comparable to MyBillingHub's subscription billing capabilities.
• MoeGo: Modern all-in-one pet grooming software with mobile apps, route optimization for mobile groomers, and POS — directly competes with MyPetParlor in mobile and parlor grooming workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https%3A%2F%2Fmybusinessapp.co.za
• LinkedInlinkedin.com/company/mybusiness-app

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyBusiness App